An In-depth Look at Demand for Yogurt Powder in Japan from 2023 to 2033

Demand for yogurt powder in Japan is expected to be US$ 5.2 million in 2023. The 2022 industry value for Japan was pegged at US$ 4.8 million. Demand related to yogurt powder in Japan is expected to progress at a healthy pace over the period from 2023 to 2033, with a CAGR of 8.0%. Sale of yogurt powder in Japan is forecasted to have ballooned to US$ 11.3 million by 2033.

Key Insights for Yogurt Powder in Japan

  • Yogurt is steadily becoming a part of many consumers' daily diets in Japan. As a result, adjacent products like yogurt powder are also experiencing an uptick in demand.
  • Although not traditionally a yogurt powerhouse, companies in Japan have used advertising to propel the product in the country. These companies have focused on highlighting the health benefits of yogurt and yogurt powder to expand the scope of the industry.
  • A significant percentage of the Japanese population is lactose intolerant. However, yogurt powder is one of the products that is still acceptable for the lactose-intolerant population in Japan. Thus, yogurt powder is finding increasing adoption in the country.
Attributes Details
Industry size for Japan in 2023 US$ 5.2 million
Expected Industry Size for Japan by 2033 US$ 11.3 million
Forecasted CAGR between 2023 to 2033 8.0%

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Key Trends Shaping the Adoption of Yogurt Powder in Japan

  • Japan has earned the reputation of being a thriving country for sweets. Yogurt powder is increasingly being used in sweets, drinks, and other confectioneries. Thus, the Japanese population's inclination towards sweet products is beneficial to yogurt powder.
  • While yogurt has penetrated Japan and become a part of the diet, yogurt powder has not broken through to the same extent. A lack of awareness on the consumers' part is highlighted as the key reason for the growing pains of the industry in the country.
  • Yogurt powder is gaining a high reputation as an alternative to traditional yogurt in Japan. Among other advantages, the ability of yogurt powder to persevere for an increased amount of time is helping the product replace customary yogurt for many people in the country.
  • With the vegan trend growing strong in Japan, dairy-free yogurt powder is rising in popularity. The lactose-intolerant population of Japan is further reassured by dairy-free yogurt powder.
  • As yogurt powder producers look to expand further into Japan, innovations and variety are common considerations. Yogurt powders in various flavors, as well as with different properties, are being used to expand demand in the region.

Category-wise Insights

Health Benefits of Skimmed Yogurt Powder Make the Product the Highly Popular Type of Yogurt Powder in Japan

Consumers in Japan prefer yogurt powder made from skimmed milk. For 2023, skimmed yogurt powder is expected to account for 58.6% of the industry share by product type.

Yogurt powder made fully from skimmed milk contains a lower amount of fat compared to semi-skimmed and whole milk yogurt powders. As health and fitness trends grow in Japan, products that are mostly fat-free are increasingly sought after. Thus, skimmed yogurt powder is dominating the industry in Japan.

Demand for Yogurt Powder in Japan Based on Product Type Skimmed Yogurt Powder
Industry Share in 2023 58.6%

Regular Flavor Yogurt Powder is Still the King in Japan

Regular is still the preferred flavor type in Japan when it comes to yogurt powder. For 2023, regular is expected to be the dominant flavor for yogurt powder in Japan, with a projected 78.6% of the industry share.

Yogurt powder producers in Japan are experimenting with different flavors to capture the interest of the Japanese population. However, regular-flavored yogurt powder is still the predominant form in which Japanese consumers choose to consume yogurt powder.

Demand for Yogurt Powder in Japan Based on Flavor Regular
Industry Share in 2023 78.6%
Nandini Roy Choudhury
Nandini Roy Choudhury

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Competitive Landscape

Yogurt has become highly popular in Japan on the back of advertising campaigns highlighting the health benefits of the product. Yogurt powder manufacturers are using a similar strategy to expand the industry size in the country.

In addition to local producers, foreign players have also started to enter the country with yogurt powder. Thus, the competition in the yogurt powder landscape of Japan is not negligible. Unique products are being utilized by the industry players to expand the foothold in the country.

Recent Developments Observed in Yogurt Powder in Japan

  • In October 2022, the industry giant Meiji launched two new products related to yogurt. The company introduced a yogurt and a yogurt drink, both boasting the ability to reduce belly fat.
  • In 2019, on the occasion of its landmark treat Apollo's 50th anniversary, Meiji launched a yogurt-flavored version of the chocolate.

Some of the Key Players Offering Yogurt Powder in Japan

  • Meiji Holdings Co., Ltd.
  • Xi'an Xin Sheng Bio-Chem Co., Ltd.
  • Gramms International Trade Holding
  • T&P Limited Group
  • Kohsei Foods Co. Ltd.
  • Whostyle Co. Ltd.

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Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 5.2 million
Projected Industry Size by 2033 US$ 11.3 million
Anticipated CAGR between 2023 to 2033 8.0% CAGR
Historical Analysis of Demand for Yogurt Powder in Japan 2018 to 2022
Demand Forecast for Yogurt Powder in Japan 2023 to 2033
Report Coverage Industry Size, Industry Trends, Key Insights for Yogurt Powder in Japan, Insights on Global Players and Leading Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers
Key Companies Profiled
  • Meiji Holdings Co., Ltd.
  • Xi'an Xin Sheng Bio-Chem Co., Ltd.
  • Gramms International Trade Holding
  • T&P Limited Group
  • Kohsei Foods Co. Ltd.
  • Whostyle Co. Ltd.
Key Cities Profiled
  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Key Segments

By Product Type:

  • Skimmed Yogurt Powder
  • Semi-Skimmed Yogurt Powder
  • Whole Yogurt Powder

By Nature:

  • Organic
  • Conventional

By Flavor:

  • Regular
  • Flavored
    • Berries
    • Vanilla
    • Chocolate
    • Peach
    • Mango
    • Banana
    • Apple
    • Others (Passion Fruit, Blends)

By Application:

  • Food Industry
    • Dips and Dressings
    • Fillings
    • Bakery
    • Nutrition and Snack Bar
    • Desserts
    • Frozen Novelties
    • Dry Mixes
    • Others (Meat Products, Cereals)
  • Beverages
  • Cosmetics and Personal Care

By End Use:

  • Household
  • HoReCa
  • Industrial
    • Food and Beverage Processors
    • Cosmetic Manufacturers

By Distribution Channel:

  • B2B
  • B2C
  • Store-Based Retail
    • Modern Grocery Retailers
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Food & Drink Specialty Stores
    • Independent Small Groceries
  • Online Retail

By City:

  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

What is the Industry Size of Yogurt Powder in Japan?

The industry size of yogurt powder in Japan is valued at US$ 5.2 million in 2023.

At What Rate is the Demand for Yogurt Powder Growing in Japan?

Yogurt powder is expected to develop at an encouraging CAGR of 8.0% over the forecast period in Japan.

What will be the Industry Size of Yogurt Powder in Japan by 2033?

The industry size is forecasted to reach US$ 11.3 million in Japan by 2033.

Which is the Most Popular Product Type in Japan for Yogurt Powder?

Skimmed yogurt powder is the most popular product type in Japan, with an expected industry share of 58.6% in 2023.

What is Driving the Demand for Yogurt Powder in Japan?

Health benefits associated with the product and the popularity of yogurt are two of the reasons for increase in demand in Japan.

Table of Content
1. Executive Summary
    1.1. Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Product type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Product type, 2023 to 2033
        5.3.1. Skimmed
        5.3.2. Semi-Skimmed
        5.3.3. Whole
    5.4. Y-o-Y Growth Trend Analysis By Product type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Nature, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Nature, 2023 to 2033
        6.3.1. Organic
        6.3.2. Conventional
    6.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Flavoured
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Flavoured, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Flavoured, 2023 to 2033
        7.3.1. Regular
        7.3.2. Flavoured
            7.3.2.1. Berries
            7.3.2.2. Vanilla
            7.3.2.3. Chocolate
            7.3.2.4. Peach
            7.3.2.5. Mango
            7.3.2.6. Banana
            7.3.2.7. Apple
            7.3.2.8. Others (Passion Fruit, Blends)
    7.4. Y-o-Y Growth Trend Analysis By Flavoured, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Flavoured, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2023 to 2033
        8.3.1. Food Industry
            8.3.1.1. Dips and Dressings
            8.3.1.2. Fillings
            8.3.1.3. Bakery
            8.3.1.4. Nutrition and Snack Bar
            8.3.1.5. Desserts
            8.3.1.6. Frozen Novelties
            8.3.1.7. Dry Mixes
            8.3.1.8. Others (Meat Products, Cereals)
        8.3.2. Beverages
        8.3.3. Cosmetics and Personal Care
    8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End Use, 2018 to 2022
    9.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End Use, 2023 to 2033
        9.3.1. Household
        9.3.2. HoReCa
        9.3.3. Industrial
            9.3.3.1. Food and Beverage Processors
            9.3.3.2. Cosmetic Manufacturers
    9.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022
    9.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033
10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
    10.1. Introduction / Key Findings
    10.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2018 to 2022
    10.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2023 to 2033
        10.3.1. B2B
        10.3.2. B2C
        10.3.3. Store-Based Retail
            10.3.3.1. Modern Grocery Retailers
            10.3.3.2. Hypermarkets/Supermarkets
            10.3.3.3. Convenience Stores
            10.3.3.4. Food & Drink Specialty Stores
            10.3.3.5. Independent Small Groceries
        10.3.4. Online Retail
    10.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
    10.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
11. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    11.1. Introduction
    11.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022
    11.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033
        11.3.1. Kanto
        11.3.2. Chubu
        11.3.3. Kinki
        11.3.4. Kyushu & Okinawa
        11.3.5. Tohoku
        11.3.6. Rest of
    11.4. Market Attractiveness Analysis By Region
12. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Product type
        12.2.2. By Nature
        12.2.3. By Flavoured
        12.2.4. By Application
        12.2.5. By End Use
        12.2.6. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Product type
        12.3.2. By Nature
        12.3.3. By Flavoured
        12.3.4. By Application
        12.3.5. By End Use
        12.3.6. By Distribution Channel
    12.4. Key Takeaways
13. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Product type
        13.2.2. By Nature
        13.2.3. By Flavoured
        13.2.4. By Application
        13.2.5. By End Use
        13.2.6. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Product type
        13.3.2. By Nature
        13.3.3. By Flavoured
        13.3.4. By Application
        13.3.5. By End Use
        13.3.6. By Distribution Channel
    13.4. Key Takeaways
14. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Product type
        14.2.2. By Nature
        14.2.3. By Flavoured
        14.2.4. By Application
        14.2.5. By End Use
        14.2.6. By Distribution Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Product type
        14.3.2. By Nature
        14.3.3. By Flavoured
        14.3.4. By Application
        14.3.5. By End Use
        14.3.6. By Distribution Channel
    14.4. Key Takeaways
15. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Product type
        15.2.2. By Nature
        15.2.3. By Flavoured
        15.2.4. By Application
        15.2.5. By End Use
        15.2.6. By Distribution Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Product type
        15.3.2. By Nature
        15.3.3. By Flavoured
        15.3.4. By Application
        15.3.5. By End Use
        15.3.6. By Distribution Channel
    15.4. Key Takeaways
16. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    16.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    16.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        16.2.1. By Product type
        16.2.2. By Nature
        16.2.3. By Flavoured
        16.2.4. By Application
        16.2.5. By End Use
        16.2.6. By Distribution Channel
    16.3. Market Attractiveness Analysis
        16.3.1. By Product type
        16.3.2. By Nature
        16.3.3. By Flavoured
        16.3.4. By Application
        16.3.5. By End Use
        16.3.6. By Distribution Channel
    16.4. Key Takeaways
17. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    17.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    17.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        17.2.1. By Product type
        17.2.2. By Nature
        17.2.3. By Flavoured
        17.2.4. By Application
        17.2.5. By End Use
        17.2.6. By Distribution Channel
    17.3. Market Attractiveness Analysis
        17.3.1. By Product type
        17.3.2. By Nature
        17.3.3. By Flavoured
        17.3.4. By Application
        17.3.5. By End Use
        17.3.6. By Distribution Channel
    17.4. Key Takeaways
18. Market Structure Analysis
    18.1. Competition Dashboard
    18.2. Competition Benchmarking
    18.3. Market Share Analysis of Top Players
        18.3.1. By Regional
        18.3.2. By Product type
        18.3.3. By Nature
        18.3.4. By Flavoured
        18.3.5. By Application
        18.3.6. By End Use
        18.3.7. By Distribution Channel
19. Competition Analysis
    19.1. Competition Deep Dive
        19.1.1. Factory
            19.1.1.1. Overview
            19.1.1.2. Product Portfolio
            19.1.1.3. Profitability by Market Segments
            19.1.1.4. Sales Footprint
            19.1.1.5. Strategy Overview
                19.1.1.5.1. Marketing Strategy
                19.1.1.5.2. Product Strategy
                19.1.1.5.3. Channel Strategy
        19.1.2. Bluegrass Dairy & Food, Inc.
            19.1.2.1. Overview
            19.1.2.2. Product Portfolio
            19.1.2.3. Profitability by Market Segments
            19.1.2.4. Sales Footprint
            19.1.2.5. Strategy Overview
                19.1.2.5.1. Marketing Strategy
                19.1.2.5.2. Product Strategy
                19.1.2.5.3. Channel Strategy
        19.1.3. Dr. Suwelack
            19.1.3.1. Overview
            19.1.3.2. Product Portfolio
            19.1.3.3. Profitability by Market Segments
            19.1.3.4. Sales Footprint
            19.1.3.5. Strategy Overview
                19.1.3.5.1. Marketing Strategy
                19.1.3.5.2. Product Strategy
                19.1.3.5.3. Channel Strategy
        19.1.4. Kerry Group
            19.1.4.1. Overview
            19.1.4.2. Product Portfolio
            19.1.4.3. Profitability by Market Segments
            19.1.4.4. Sales Footprint
            19.1.4.5. Strategy Overview
                19.1.4.5.1. Marketing Strategy
                19.1.4.5.2. Product Strategy
                19.1.4.5.3. Channel Strategy
        19.1.5. Bayerische Milchindustrie eG
            19.1.5.1. Overview
            19.1.5.2. Product Portfolio
            19.1.5.3. Profitability by Market Segments
            19.1.5.4. Sales Footprint
            19.1.5.5. Strategy Overview
                19.1.5.5.1. Marketing Strategy
                19.1.5.5.2. Product Strategy
                19.1.5.5.3. Channel Strategy
        19.1.6. PreGel AMERICA, Inc.
            19.1.6.1. Overview
            19.1.6.2. Product Portfolio
            19.1.6.3. Profitability by Market Segments
            19.1.6.4. Sales Footprint
            19.1.6.5. Strategy Overview
                19.1.6.5.1. Marketing Strategy
                19.1.6.5.2. Product Strategy
                19.1.6.5.3. Channel Strategy
        19.1.7. ACE International LLP
            19.1.7.1. Overview
            19.1.7.2. Product Portfolio
            19.1.7.3. Profitability by Market Segments
            19.1.7.4. Sales Footprint
            19.1.7.5. Strategy Overview
                19.1.7.5.1. Marketing Strategy
                19.1.7.5.2. Product Strategy
                19.1.7.5.3. Channel Strategy
        19.1.8. Ballantyne
            19.1.8.1. Overview
            19.1.8.2. Product Portfolio
            19.1.8.3. Profitability by Market Segments
            19.1.8.4. Sales Footprint
            19.1.8.5. Strategy Overview
                19.1.8.5.1. Marketing Strategy
                19.1.8.5.2. Product Strategy
                19.1.8.5.3. Channel Strategy
        19.1.9. BALTIMA Sp. z o.o.
            19.1.9.1. Overview
            19.1.9.2. Product Portfolio
            19.1.9.3. Profitability by Market Segments
            19.1.9.4. Sales Footprint
            19.1.9.5. Strategy Overview
                19.1.9.5.1. Marketing Strategy
                19.1.9.5.2. Product Strategy
                19.1.9.5.3. Channel Strategy
        19.1.10. Biogrowing
            19.1.10.1. Overview
            19.1.10.2. Product Portfolio
            19.1.10.3. Profitability by Market Segments
            19.1.10.4. Sales Footprint
            19.1.10.5. Strategy Overview
                19.1.10.5.1. Marketing Strategy
                19.1.10.5.2. Product Strategy
                19.1.10.5.3. Channel Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
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