Japan Dietary Supplements Market Overview 2023-2033

Q: How Rapidly is the Demand for Dietary Supplement in Japan Growing?

The expected CAGR until 2033 stands at 6.2%. Read Report

Analytical Study of Dietary Supplement in Japan from 2023 to 2033

Sales of dietary supplement in Japan are estimated to rise at a 6.2% CAGR through 2033. The overall demand for dietary supplement in Japan is likely to surge considerably, crossing a valuation of US$ 1,266.09 million in 2023. By 2033, sales projections for dietary supplement in Japan indicate attaining a valuation of US$ 2,310.30 million.

Attributes	Details
Industry Size in Japanin 2023	US$ 1,266.09 million
Expected Industry Size of Japan by 2033	US$ 2,310.30 million
Forecasted CAGR between 2023 to 2033	6.2%

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Key Trends to Boost Sales through 2033

Tapping into the growing interest in mental wellness, there has been a rise in the market for nootropic supplements. These products, intended to improve concentration, memory, and general cognitive function, could develop into a lucrative niche.
A deliberate shift is underway to include probiotics and prebiotics in dietary supplement in response to the global trend emphasizing gut health. This presents a significant opportunity for sales growth as it corresponds with increased consumer consciousness about digestive health.
There has been a surge in the popularity of wellness and health, with individuals being more aware of their lifestyle and food choices. The use of dietary supplement to improve nutrition and encourage greater health is a common practice in this movement.
Supplements that improve skin health, hair development, and general beauty could experience an increase in demand that coincides with the worldwide trend. Collagen supplements, for example, have gained popularity in Japan due to their alleged benefits for skin elasticity.
Consumers are becoming more ecologically sensitive, which could mean an increase in demand for dietary supplement that emphasize sustainability, ethical sourcing, and clean-label components.

Key Insights - Highlights on the Emerging Opportunities in the Japan Dietary Supplement Industry

Innovative delivery forms, such as soluble strips, gummies, or liquid mixtures, can help organizations stand out. Consumer preferences for easy and appealing supplement forms provide an opportunity for firms to differentiate their products in the market.
Supplements meant to improve cognitive function, memory, and attention have the potential to target students and professionals. Addressing the needs of individuals seeking to improve mental performance in academic and professional contexts is a promising avenue.
Subscription-based supplement distribution schemes emerge as a strategy to enhance customer convenience and loyalty. This approach not only ensures a consistent revenue stream but also enables firms to maintain direct interaction with their customer base.
Smart packaging, incorporating QR codes for extensive product information, usage instructions, and authenticity verification, can substantially boost customer confidence. This technologically driven approach is in line with the digital era and offers a distinct selling characteristic.
For businesses targeting the fitness-conscious crowd, providing supplements specifically developed for post-workout recovery presents a valuable opportunity. These products, enriched with ingredients promoting muscle repair, reducing inflammation, and replenishing nutrients, cater to the needs of health-conscious consumers.

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Category-wise insights

Growing Popularity of Plant-based Diets Surges Demand for Amino Acids as Ingredients

Top Ingredient for Dietary Supplement in Japan	Amino Acids
Total Value Share (2023)	41.70%

With the growing popularity of vegan and plant-based diets, there is an increased need for supplements that deliver critical amino acids that may be lacking in plant-based meals. Amino acid supplements can assist people who live plant-based lifestyles in filling nutritional shortages. Some amino acids aid in maintaining digestive health and developing good gut bacteria. As people become more aware of the importance of gut health, amino acids can be incorporated into supplements that promote digestive health. Continuous research and innovation in supplement formulations can result in the creation of solutions with improved bioavailability and tailored amino acid delivery. Such developments are likely to increase the appeal of amino acid-based supplements.

Easy Consumption Aspects Boost Demand for Soft Gel/Pills

Leading Form for Dietary Supplement in Japan	Soft Gel/Pills
Total Value Share (2023)	57.80%

Since soft gels and tablets are portable, they are ideal for on-the-go ingestion. This aligns with the hectic lifestyles of many consumers who prefer items that they can easily transport wherever they go. Soft gels enable the encapsulation of a wide variety of components, such as oils, vitamins, and herbal extracts. Because of this adaptability, producers can offer a wide range of supplements in this convenient form. There is potential to design supplements targeted at individuals with specific medical issues by collaborating with healthcare providers. This strategy requires extensive research, adherence to rules, and collaboration with the healthcare industry.

Strategies for Key Players to Tap into Potential Growth Opportunities

Invest in robust digital marketing techniques that leverage e-commerce platforms and social media to enhance online presence.
Provide personalized supplement recommendations based on individual health profiles and preferences using data analytics.
Identify and capitalize on supplement niches in the marketplace, such as cosmetic or cognitive health products.
Launch comprehensive consumer education efforts that offer clear product information and usage recommendations to instill confidence.
Recognize and adjust marketing techniques to align with Japanese cultural values and customer behavior.

Recent Developments in Dietary Supplement in Japan

In April 2023, a prominent Japanese oyster brand entered the supplement industry with the launch of zinc-rich tablets produced from oyster ingredients, targeting beauty- and health-conscious women. The "8th Sea Oyster Supplement" was developed under the supervision of Professor Hitoshi Shirakawa of Tohoku University's Graduate School of Agricultural Science, specializing in nutritional science and molecular biology.
In October 2022, Neopharma Japan introduced "WIZALA," the world's first 5-ALA supplement for puppies and kittens.

Some of the Key Players Offering Dietary Supplement in Japan

Takeda Pharmaceutical Company Limited
Otsuka Pharmaceutical Co., Ltd.
Daiichi Sankyo Company, Limited
Eisai Co., Ltd.
Meiji Holdings Co., Ltd.

Scope of the Report

Attribute	Details
Estimated Industry Size in 2023	US$ 1,266.09 million
Projected Industry Size by 2033	US$ 2,310.30 million
Anticipated CAGR between 2023 to 2033	6.2% CAGR
Historical Analysis of Demand for Dietary Supplement in Japan	2018 to 2022
Demand Forecast for Dietary Supplement in Japan	2023 to 2033
Report Coverage	Industry Size, Industry Trends, Analysis of key factors influencing Dietary Supplement adoption in Japan, Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Manufacturers
Key Cities Analyzed While Studying Opportunities in Dietary Supplement in Japan	Kanto Chubu Kinki Kyushu & Okinawa Tohoku Rest of Japan
Key Companies Profiled	Takeda Pharmaceutical Company Limited Otsuka Pharmaceutical Co., Ltd. Daiichi Sankyo Company, Limited Eisai Co., Ltd. Meiji Holdings Co., Ltd.

Key Segments

By Form:

Soft Gel or Capsules
- Confectionery Products
  - Gummies
  - Chews
  - Others
- Pharmaceutical Products
  - Chewable Pills and Pills
  - Soft Gel
Powder
Liquid

By Ingredient:

Vitamins & Minerals
Amino Acids
Botanical Supplements
Others

By End Use:

Men
Women
Senior Citizen
Others

By Application:

Weight Loss
Sports Nutrients
General Well Being
Immune Health and Digestive Health
Bone and Joint Health
Heart Health
Others

By Distribution Channel:

Pharmacies Drug Store
Health & Beauty Stores
Others

By City:

Kanto
Chubu
Kinki
Kyushu & Okinawa
Tohoku
Rest of Japan

Frequently Asked Questions

How Rapidly is the Demand for Dietary Supplement in Japan Growing? 

The expected CAGR until 2033 stands at 6.2%. 

What is the Demand Outlook for Dietary Supplement in Japan? 

The demand for dietary supplement in Japan is projected to reach US$ 2,310.30 million by 2033. 

Which Trends Influence the Demand for Dietary Supplement in Japan?

Health and wellness trends highly influence product demand in Japan.

What Strategies are used by Dietary Supplement Manufacturers in Japan?

Dietary supplement manufacturers emphasize continual advancements in product offerings.

What is the Leading Ingredient for Dietary Supplement in Japan?

Amino acids are highly popular in dietary supplement in Japan.

Table of Content

1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units pack) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units pack) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Ingredients
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units pack) Analysis By Ingredients , 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units pack) Analysis and Forecast By Ingredients , 2023 to 2033
5.3.1. Amino Acid
5.3.2. Animal Extract
5.3.3. Botanical Extract
5.3.4. Mineral
5.3.5. Nucleotide
5.3.6. Omega 3
5.3.7. Probiotics
5.3.8. Protein
5.3.9. Sugar
5.3.10. Vegetable Oil & Powder
5.3.11. Vitamin
5.3.12. Yeast Extract
5.4. Y-o-Y Growth Trend Analysis By Ingredients , 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Ingredients , 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Form
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units pack) Analysis By Form, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units pack) Analysis and Forecast By Form, 2023 to 2033
6.3.1. Soft Gel/Pills
6.3.1.1. Confectionery Products
6.3.1.2. Pharmaceuticals Products
6.3.2. Powder
6.3.3. Liquid
6.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units pack) Analysis By Application , 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units pack) Analysis and Forecast By Application , 2023 to 2033
7.3.1. Weight Loss
7.3.2. Sports Nutrition’s
7.3.3. General Well-Beings
7.3.4. Immune & Digestive Health
7.3.5. Bone & Joint Health
7.3.6. Heart Health
7.3.7. Others Specific Requirements (Supplements, Anti -Allergies & EyeHealth)
7.4. Y-o-Y Growth Trend Analysis By Application , 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Application , 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units pack) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Units pack) Analysis and Forecast By Region, 2023 to 2033
8.3.1. Kanto
8.3.2. Chubu
8.3.3. Kinki
8.3.4. Kyushu & Okinawa
8.3.5. Tohoku
8.3.6. Rest of Japan
8.4. Market Attractiveness Analysis By Region
9. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
9.1. Historical Market Size Value (US$ Million) & Volume (Units pack) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Units pack) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Ingredients
9.2.2. By Form
9.2.3. By Application
9.3. Market Attractiveness Analysis
9.3.1. By Ingredients
9.3.2. By Form
9.3.3. By Application
9.4. Key Takeaways
10. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
10.1. Historical Market Size Value (US$ Million) & Volume (Units pack) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units pack) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Ingredients
10.2.2. By Form
10.2.3. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Ingredients
10.3.2. By Form
10.3.3. By Application
10.4. Key Takeaways
11. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
11.1. Historical Market Size Value (US$ Million) & Volume (Units pack) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units pack) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Ingredients
11.2.2. By Form
11.2.3. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Ingredients
11.3.2. By Form
11.3.3. By Application
11.4. Key Takeaways
12. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
12.1. Historical Market Size Value (US$ Million) & Volume (Units pack) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units pack) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Ingredients
12.2.2. By Form
12.2.3. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Ingredients
12.3.2. By Form
12.3.3. By Application
12.4. Key Takeaways
13. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
13.1. Historical Market Size Value (US$ Million) & Volume (Units pack) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units pack) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Ingredients
13.2.2. By Form
13.2.3. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Ingredients
13.3.2. By Form
13.3.3. By Application
13.4. Key Takeaways
14. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
14.1. Historical Market Size Value (US$ Million) & Volume (Units pack) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units pack) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Ingredients
14.2.2. By Form
14.2.3. By Application
14.3. Market Attractiveness Analysis
14.3.1. By Ingredients
14.3.2. By Form
14.3.3. By Application
14.4. Key Takeaways
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Ingredients
15.3.3. By Form
15.3.4. By Application
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. Amway Corp.
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. Glanbia PLC
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. Abbott
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. Bayer AG
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. Pfizer Inc.
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. ADM
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. Nu Skin Enterprises, Inc.
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. GlaxoSmithKline plc
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. Bionova
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. Ayanda
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
16.1.11. Arkopharma
16.1.11.1. Overview
16.1.11.2. Product Portfolio
16.1.11.3. Profitability by Market Segments
16.1.11.4. Sales Footprint
16.1.11.5. Strategy Overview
16.1.11.5.1. Marketing Strategy
16.1.11.5.2. Product Strategy
16.1.11.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology

Demand and Trends Analysis of Dietary Supplements in Japan

Demand Forecast for Dietary Supplement in Japan, by Soft Gel or Capsules Form, for 2023 to 2033