Diapers Market

Diapers Market Outlook (2022-2032)

The Diapers Market is likely to hold the global market at a moderate CAGR of ~5.6% during the forecast period. The global market holds a forecasted revenue of ~US$ 59.8 Billion in 2022 and is likely to cross ~US$ 101.7 Billion by the end of 2032.

The Diapers market is anticipated to show promising growth prospects during the forecast period, expanding the Diapers market size.

For new parents, the most important consideration is baby hygiene. Additionally, the diaper industry is crucial to maintaining the baby's hygiene. Because new-borns urinate regularly, changing underwear frequently is a laborious chore. Additionally, when not changed promptly, regular underwear can irritate the skin and create rashes.

A prolonged wetness could also result in coldness. Therefore, diapers offer a practical answer to these issues. In addition to eliminating the need for frequent diaper changes, diapers offer comfort to the infant, avoiding itching and skin rashes.

In developing countries, there are more infants than ever before. The market for diapers is expanding as a result of the growing population. However, the majority of people in developing nations could not afford the exact new-born diaper count required. Accordingly, a number of non-profit organisations are attempting to make diapers accessible to the underprivileged population at reasonable costs.

Diapers for adults are sold in the market in addition to those for babies. These adult diapers are designed for people suffering from bladder problems. In the case of middle-aged women, bladder incontinence may result from childbearing or ageing in the elderly. However, the adult diaper business only makes up a small portion of the overall diaper market.

Safety Concerns of Parents, Convenience and Different Promotional Activities are Helping the Diapers Market to Grow

Parenting is not an easy task. Taking care of babies can prove to be hard work even for an experienced baby sitter. New parents are always caring for their new born. They are always searching for best supplies for their baby to ensure their safety. In addition to parents growing worry about their babies, there are a number of other factors driving the expansion of the global market. These diapers are promoted online on social media platforms and video platforms, by advertisements and promotional videos by bloggers and influencers. Through e-commerce channels, manufacturers have created new sales channels. Different promotional activities as discounted offers, combo packs and free gifts are also gaining more and more customers.

Many manufacturers are developing new products, working with research and development department and actively listening to the suggestions from customers. From its external appearance to the absorption pads, there are new technologies developed and used in diapers. The manufacturers are using moisturisers and skin friendly material to prevent irritation and rashes on baby skin. Manufacturers are always inventing new designs and technology to be ahead in the competition.

Disposal of Diapers and Chemical Compound used for Manufacture are Impacting the Diaper Market

The main concerns of the diapers are use of chemical compounds for their construction and their disposal.

Diapers have chemical compounds and synthetic substances that absorb liquids and form into solid gel. These chemical compounds can be harmful for babies; as scientific studies have found many of them to be related to skin problems in babies, minor dermatitis, carcinogenic substances and other possible negative effects on health. Chemical compounds as phthalates are commonly used for making diapers, which can affect endocrine system and hypertension.

The increasing number of diaper users in different region is being another problem for their disposal. Diapers are single use product, once they are used, they have to be thrown away. Usually, they are disposed in landfills, as they cannot be recycled. The remnant of the disposed waste is mainly chemicals which are not good for environment and can cause serious problems in future. Environment conscious people are restricting the use of diapers and are spreading awareness about the adverse effects of diapers. These factors are having a negative impact on the diaper market.

Sneha Verghese

Principal Consultant

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Regional Insights

North America Expected to be a Lucrative Market for Diapers

North American countries are the top market for diapers, as near about every family in this region use diapers. The diapers are necessary in these countries, as most of the cases, both parents are working, and they do not have much time to clean and take care of babies. Also high disposable income is another reason that parents are using diapers for convenience. The use of diapers increased by about 60-65% in year 2021, making the region top contributor in diapers market.

Asia Pacific is Potentially Next Big Market for Diapers, Manufacturers moving Towards Asian Countries

Asia Pacific is the second biggest and emerging market for diapers. Developing countries like India are starting to use diapers on daily purpose. The reasons are increase in income and urbanisation. People from other countries such as China and Japan are focusing on development of new diaper designs and environment friendly compounds in diapers. The manufacturers are moving to developing countries, with gradual growth and have potential to be a big market for diapers.

Competitive Landscape

Some key players in the diapers market are Babyganics, Bambino Mio, Bambo Nature USA, Bumkins, C. R. Bard, Inc., Charlie Banana USA LLC, ConvaTec Inc., Kimberly-Clark Corporation, Unicharm Corporation, R for Rabbit, Procter & Gamble Company, The Honest Company, Abena Group, Aleva Naturals, B. Braun Melsungen AG, Kao Corporation, Fujian Yifa Healthcare Products Co., Ltd., Medline Industries, SvenskaCellulosa AB, Earth's Best, Flip Diapers and others.

• R for Rabbit has entered the premium diapers market by launching a new breathable diaper product named ‘Feather Diapers’ in February 2022. The company is manufacturing baby gears. They also have introduced diaper bin in India, for ease of disposal of used diapers.

Babyganics have introduced ‘Triple Dry’ diapers in market, in August 2022. The diaper is claimed to be the most absorbent diaper, with wetness indicator, indicating parents time to change the diaper. The diaper is also claimed to absorb wetness twice as fast as other diapers.

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Scope of Report

Key Segments Profiled in the Diapers Market

By Type:

• Cloth diapers
• Pocket diapers
• Training pants/Underwear pants
• Swim diapers
• Others

By Function:

• Reusable
• Disposable

By Style:

• Tape style
• Pant style

By Fragrance:

• Scented
• Unscented

By Consumer Orientation:

• Babies
• Adults

By Distribution Channel:

• Direct Sales
• Hypermarket/Supermarket
• Wholesalers/Distributors
• Specialty Stores
• Pharmacy/Drug Stores
• Online Retailers
• Other Sales Channel

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa