The adult diapers market is estimated to be valued at USD 18.12 billion in 2023 and is expected to reach a valuation of USD 37 billion by 2033. The adoption of adult diapers is likely to advance at a CAGR of 7.4% during the forecast period.
Among all the problems faced by older people, incontinence might be the most common problem they suffer from. The quantitative approach revealed that from the global survey on incontinence approximately 33 million people in the United States suffer from overactive bladder and nearly 425 million people across the world face the problem of incontinence.
For this reason, the demand for incontinence-absorbent products is believed to grow incessantly at a robust rate over the forthcoming years. In addition to this, as the aged population is growing and with the increasing number of cases of neurological disorders like dementia, Alzheimer's, and others, the consumption of adult diapers is also rising.
Future Market Insights predict a comparison and review analysis of the dynamics of the adult diapers market, which is principally subjected to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovation. Some new advances that have taken place in the market include key companies in the adult diapers market collaborating with e-commerce giants to capitalize on this existing trend.
Key reasons for this change in growth rate are attributed to the steady uptake of the market during the first half of the forecast period, owing to the awareness regarding hygiene among the geriatric population to boost the sales of adult diapers and the fast emergence of the e-commerce industry and online channels is creating remunerative growth potential for the market. In 2021, North Shore, the leading brand of high absorbency adult diapers and incontinence supplies announced its expansion in Canada.
| Attribute | Details |
|---|---|
| Estimated Market Size 2023 | USD 18.12 billion |
| Projected Market Size 2033 | USD 37 billion |
| CAGR from 2023 to 2033 | 7.4% |
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According to the analysis of Future Market Insights on the global market for adult diapers, the growth of the market is expected to be healthy over the forecast period of 2023 to 2033. The growth of incontinence in the geriatric population is thereby reducing the social stigma associated with the usage of incontinence absorbent products.
Furthermore, issues of disposal of adult diapers are escalating the environmental pollution problems since some end users apply hazardous chemicals. Therefore, the presence of biodegradable adult diapers is providing a drive to the market size. Moreover, e-commerce industry penetration and people’s shifting towards digitization are boosting the sales of adult diapers through online channels. To build on this trend, major players in the adult diapers market are affiliating themselves with e-commerce firms.
Based on the product type, the disposable diapers segment is predicted to lead the market for adult diapers globally. Features such as high absorption rates, which are compared to reusable diapers, will encourage people to buy new diapers in the market.
E-Commerce's Game-Changer for Adult Diapers Market
Well-developed sectors such as the global e-commerce industry and online channels are opening up high-margin opportunities for market participants. This is because the need to access different brands and door delivery at an affordable price is making the population of the adult diaper market grow.
Companies are partnering with channels such as Amazon, eBay, etc., to enlarge their earning prospects. These aspects are forecast to fuel the global adult diapers market over the forecast period.
Empowering Senior Comfort: Rising Hygiene Awareness Drives Adult Diaper Sales
According to the Centers for Disease Control and Prevention (CDC), about 61 million grownups have a disability of some sort. Statistics show that out of the total population, approximately 13.7% suffer from mobility impairment.
Mobility disability entails severe impairment in walking, climbing stairs, or lifting any physical load. Since the patient has a disability and no bladder control, there is a tendency to get infected with skin diseases and other ailments. Due to increased susceptibility to skin infection and to enhance personal hygiene, the need to use adult diapers is likely to rise, especially for those with impaired mobility. Moreover, the increasing rate of incidence of incontinence especially amongst the female population is boosting the adult diapers market.
According to FMI, India is expected to be the most lucrative pocket in South Asia. Growth in the country is attributed to growing incidence of incontinence, especially among women.
Nearly 48% population in India suffers from urinary incontinence and about 21.8% are women, based on a survey by the National Institute of Health. Besides this, the use of social media networks and opportunities to purchase hygiene products on the Internet will also stimulate sales. Based on the above-mentioned factors, the Indian adult diaper market is predicted to grow at a 7% CAGR during the forecast period.
According to FMI, North America is expected to be the largest adult diapers market, accounting for over 33% of overall sales in 2023. Rising incidence of incontinence across the United States is increasing the demand for adult diapers in the market.
Growing incidences of mobile impairment in the US along with the need for sustainable, high-end designs with unique features will boost the market. Furthermore, the existence of key players in the country and the introduction of new types of adult diapers will drive the demand in the market.
FMI estimates, China is expected to dominate the East Asia adult diapers market over the forecast period. Sales of adult diapers are projected to increase at a 7.1% CAGR between 2023 and 2033.
Due to the growing access to these products in retail and online stores, there may be rising demand for adult diapers in China in the future. An increase in the sales of adult diapers in China is caused by the higher population of older people. The World Health Organization (WHO) specified that the global number of elderly people aged 80 and more will increase to 120 million by 2050. This is most likely to promote the increased market in the China adult diapers market.
In terms of product type, the disposable adult diapers segment is expected to dominate the global market. Disposable diapers are gaining immense traction as they are made from cotton and non-woven material.
As per FMI, the disposable diaper segment is expected to register highest growth at a 7.7% CAGR between 2023 and 2033. Subsequently, as the cotton material is comparatively softer than other material, the demand for disposable cotton diapers is surging. Because of this, sales of cotton adult diapers are poised to surge at over 7.5% CAGR during the assessment period.
By end user, the female category is expected to account for a significantly higher market share, albeit a steady growth rate, than the male segment over the forecast period. Continued growth in the segment is projected to be traced back to the increasing occurrence of incontinence among females.
Due to health awareness, there is a continuous rise in the number of women using adult diapers and this has led to the popularity of pants/pull-up diapers. This is because these diapers provide comfort and they are also available in different sizes and ranges as well.
Pricing analysis shows that the mid-priced segment occupies a significant part of the market share. Expansion in the segment can be seen due to the high incidence of incontinence in emerging markets such as India, China, Indonesia, and Brazil.
Emergence of online platforms and penetration of e-commerce industry coupled with availability of adult diapers have increased the demand in the market. As per FMI, the online sales channel is expected to account for significant share during the assessment period.
There is great competitiveness in the adult diapers market because many vendors are jostling for their share of the market. Several market players such as Kimberly-Clark Corporation, Essity AB, and Procter & Gamble Co. hold a significant market share with refined brands and broad product portfolios.
These giants are actively investing in research and development to introduce new and comfortable products that can suit the different needs of consumers. Some players like DSG International manage to offer competitive solutions through localized marketing and efforts to cut their costs.
The market is also growing with the aged people, which paves the way for more consumers into the market and makes it more competitive again. This makes it very important for companies to come up with methods that can help them improve the quality of the products they are manufacturing to meet the market demands.
Product Portfolio:
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 18.12 billion |
| Market Value in 2033 | USD 37 billion |
| Growth Rate | CAGR of 7.4% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Product Type, Style, Material Type, Size, Price Range, End-User, Sales Channel, Region |
| Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East & Africa |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel |
| Key Companies Profiled | The Procter & Gamble Company; Ontex Group; Daio Paper Corporation; Unicharm Corporation; Kimberly-Clark Corporation; Medline Industries Inc.; Hengan International Group Co. Limited; First Quality Enterprises Inc.; Nippon Paper Industries Co. Ltd.; Essity AB |
| Customization& Pricing | Available upon Request |
The market is valued at USD 18.1 billion in 2023.
The Procter & Gamble Company and Ontex Group are the key market players.
The market is forecast to register a CAGR of 7.4% through 2033.
The disposable segment is likely to remain preferred through 2033.
Expansion of eCommerce is encouraging the market growth.
Adult Diapers Market
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