An Incisive, In-depth Analysis on the Gcc Air Purifiers Market
This study offers a comprehensive, 360 degree analysis on the Gcc Air Purifiers market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Gcc Air Purifiers market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
The GCC air purifiers market is anticipated to reach US$ 85 Mn by 2020, registering a CAGR of 17% from 2014 to 2020. Commercial sector is anticipated to account for more than 90% of the total air purifier market revenue. This is mainly due to increased economic diversification efforts by GCC countries and growing focus on healthcare, tourism hospitality, and services sectors in the region.
Drivers & Trends
The demand for air purifiers in GCC is increasing owing to the increasing cases of respiratory disorders, dry weather, and air pollution. Moreover, effective marketing campaigns by key market players, road shows, and promotional activities have resulted in greater awareness about air purifiers. Currently, positioning of air purifier is that of a luxury good and not an absolute necessity, and this is identified as a restraint to widespread adoption of air purifiers in the region. High pricing is another factor that acts as an impediment to the growth of GCC air purifier market.
GCC Air Purifiers Market: Analysis by Regions
Amongst different geographical areas within GCC, Kingdom of Saudi Arabia is estimated to contribute significant share of revenue with net worth of approximately US$ 14.85 Mn in 2014. In terms of growth rate, UAE is expected to be a lucrative market with a CAGR of 17% by 2020. Rest of GCC (includes Kuwait, Qatar, Bahrain and Oman) is also anticipated to expand at a CAGR of 15% by 2020.
Analysis by Technology
High Efficiency Particulate Air (HEPA) segment is anticipated to contribute a sizable revenue in GCC followed by electrostatic precipitator segment.HEPA and electrostatic precipitator collectively are estimated to account for more than 50% of the total value of GCC air purifier market in 2014. Ion and ozone generator technology of air purification is anticipated to grow at sluggish growth rate due to its adverse effects on human health in the long run. GCC region is also observed to prefer filter-less technology of air purification due to its relatively low-maintenance cost. Cost incurred on changing filters constitute a major part of cost, and if these filters are not changed on time, they become a source of air contamination.
GCC air purifier market is dominated by several major players like Sharp Corporation, Panasonic, Hitachi, Coway and others. The leading players in global market are joining hands with regional players to enter and strengthen their position. Launch of NASA developed “Airocide technology” of air purification by US-based Akida Holdings LLC, in association with Fakruddin Holdings of Saudi and Max Electronics (a part of Landmark Group) for distribution, is one such example. Airocide is a filter-less technology which is anticipated to capture a major market share in near future.
This Future Market Insights report analyses the “air purifier “market in GCC for the period 2014- 2020. The primary objective of this report is to offer updates on the air purifier market in GCC countries. Owing to the increased incidents of airborne diseases and economic diversification to reduce their dependence on oil sector, the air purifier market is projected to gain traction in GCC during the forecast period 2014-2020.
Air purifier market in GCC comprises commercial and residential air purifiers. Due to increased asthma cases, health consciousness, and upcoming healthcare sector in GCC, the air purifier market is poised to witness a strong growth during the forecast period.
The FMI report segments the market on the basis of key technologies used, including High Efficiency Particulate Air (HEPA), Activated Carbon, Electrostatic Precipitator, Ion and Ozone generators and other technologies.
The report starts with an overview of air purifier. In brief, air purifier is a device which removes organic and inorganic contaminants from air within a specified area. They are generally marketed to asthma patients, pregnant women and aged population. Hospital sector is fuelling the demand of air purifiers as threat of communicable bacterial infection is maximum in hospitals.
The next section of FMI report covers air purifier market performance in terms of air purifier units installed and revenue split since it is required to measure the growth of air purifier market. This section additionally includes FMI’s analysis of key trends, drivers, and restraints from a supply side, demand side and economy which are influencing the market. Impact analysis of the key growth drivers and restraints based on weighted average model included in the report better equips and arms the client with crystal-clear decision making insights.
As mentioned previously, air purifier market can be segmented on basis of its end usage either in residential space or commercial area.
By technology, the FMI report segments GCC market into five segments namely High Efficiency Particulate Air (HEPA), Electrostatic Precipitator, Activated Carbon and Ion & Ozone Generator. All these technologies are included in the study and scrutinized on the basis of revenue generated by each of them and their future growth prospects.
FMI report also analyses the GCC air purifiers market on the basis of key regions. It provides market outlook for 2014-2020 and sets forecast within the context of usage of air purifier to build a complete picture at regional level. This study discusses the regional key trends contributing to the growth of the air purifier market on worldwide basis as well as analyses the degree to which drivers are influencing GCC air purifier market in each region. For this report, key regions assessed are Kingdom of Saudi Arabia, United Arab Emirates and Rest of GCC (includes Kuwait, Oman, Qatar and Bahrain).
All the above sections, by technology, by application or by region evaluate the present scenario and the growth prospects of GCC air purifier market for the period 2014-2020. The report considers 2014 as a base year and provides data for the trailing 12 months.
To calculate the GCC air purifier market size, the report considers sale of air purifier, and the average selling price along with inputs from key executives of industry. The forecast presented has assessed both value and volume across the GCC air purifier market. When forecasting the GCC air purifier market, the starting point is sizing the current market, which forms the basis for the forecast on how the market will develop in future. Given the characteristics of market, FMI has triangulated the outcome of three different analysis on supplier side, demand side and economy. However forecasting the market in terms of various air purifier technologies, and applications is more of quantifying expectations and identifying opportunities rather than rationalising them after the forecast has been completed.
In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the GCC air purifier market.
As previously highlighted, the GCC air purifier market is split into a number of categories. All the air purifier segments in terms of technology, regions and end usage are analysed in terms of Basis Point Share (BPS) to understand individual segments’ relative contributions to market growth. This detailed level of information is important for the identification of various key trends of the GCC air purifier market.
Also, another key feature of this report is the analysis of all air purifier market’s technologies, regions and application’s revenue forecast in terms of absolute $. This is traditionally overlooked while forecasting the market. However, absolute $ opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the GCC air purifier market.
Furthermore, to understand key growth segments of air purifier technologies and regions, Future Market Insights developed the air purifier market’s “Market Attractiveness Index”. The resulting index should help providers identify real market opportunities.
In the final section of the report, GCC air purifier market’s competitive landscape is included to provide report audiences with a dashboard view of service providers currently dominating the market. This section is primarily designed to provide clients with an objective & detailed comparative assessment of key service providers. Report audiences can gain in depth vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the GCC air purifier marketplace. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the GCC air purifier market. Key competitors covered are Sharp Corporation, LG, Samsung, Hitachi and Panasonic.