Growlers Market

Growlers Market: Consumer Preference for Fresh Beer and Convenience of Growlers to Proliferate Growth: Global Industry Analysis 2013 - 2017 and Opportunity Assessment 2018 - 2028

  • 2019-03-14
  • REP-GB-2648
  • 40 Tables
  • 113 Figures
  • 213 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Growlers Market

This study offers a comprehensive, 360 degree analysis on the Growlers market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Growlers market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Packaging plays a vital role in beer transport and the associated serving and brewing methods. Growlers have emerged as an effective packaging solution to pack large volumes of freshly craft beer. The airtight quality of growlers allows consumers to carry draft beer from one place to another without degradation of quality.

Beer growlers are also used widely to store and serve wines and ciders. As growlers offer an easy means of transportation, Future Market Insights expects sustained sales growlers in the years to come. However, the overall growth outlook will remain sluggish, according to the research findings. The global growlers market that was valued at over US$ 485 million in 2018 will reportedly expand at a mere 2.7% CAGR through 2028.

Plethora of Popular Flavors in Fresh “Craft Beer” to Boost Growlers Market

Consumer inclination towards freshly-crafted beer is increasing continuously due to its freshness and presence of minimum amount of preservatives in it. Also, due to its convenience, the trend of takeaway alcoholic drinks from local pubs and bars is also on a rise. The average price of a growler is on the higher side when compared to its alternatives such as glass bottles or aluminum cans, but growlers can be used multiple times, unlike others.

In recent years, growler manufacturers are focusing on innovative closures that are suitable to maintain the CO2 levels of beer by preventing the entry of oxygen. Growth in the craft beer market is expected to drive the growlers market globally. Freshly-made beer, when stored in clear glass growlers, gets spoiled quickly as compared to other growlers. This is due to the clear glass that allows exposure to sunlight, which spoils the beer. A ceramic, stainless steel, or a dark glass growler can be used to store beer and keep it fresh for a longer period of time.

High Chances of Beer Wastage during Transit and Availability of More Viable Alternatives to Challenge Growler Sales  

Consumers as well as craft brewers continue to face challenges in filling, cleaning, and pouring beverages in growlers. It is noticed that at a mid-sized brewery, more than a keg of beverage product is wasted in a day due to spillage. In addition to this, growlers are not considered to be an ideal way to serve beer as bartenders have to spend a lot of time on cleaning and filling growlers. Moreover, rising popularity of crowlers over growlers observed recently suggests that crowlers are rapidly taking over conventional growlers owing to their superiority in terms of quality, quantity, and shipping convenience. This, according to the study, will remain a major challenge to growler sales in the near future. 

Global Growlers Market: Taxonomy

The global growlers market has been segmented on the basis of capacity, material, application, sales channel, and region.

On the basis of capacity, the global glowers market can be segmented into 32 ounce, 64 ounce, and 128 ounce. Out of these, 64 Oz capacity growlers are anticipated to lead the market demand during the forecast period.

On the basis of material, the global growlers market can be segmented as glass, plastic, metal, and ceramic. Out of these, metal and ceramic are anticipated to be the most dominant materials.

On the basis of application, the global growlers market can be segmented as non-alcoholic and alcoholic. Alcoholic beverages can further be segmented as beer, wine, and ciders. Alcoholic beverage is anticipated to be the dominant segment by application type during the forecast period.

The global growlers market can further be segmented on the basis of sales channel into online and offline sales. Offline sales include breweries, hypermarkets, and convenience stores. Out of these, offline sales account for a larger market share in the global growlers market.

On the basis of region, the growlers market can be segmented as North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle-East regions. North America and Europe regions account for the largest market share in the global craft beer market. Therefore, with an increase in demand for craft beer, the growlers market is also expected to grow significantly throughout the forecast period.

Key Developments in the Global Growlers Market

Key manufacturers in the growlers market are expanding through various inorganic and organic methods which are mentioned below:

  • In 2019, Novio Packaging B.V. announced the acquisition of German-Swiss packaging manufacturers Flacopac (Germany) and sister company Deflaco (Switzerland).

  • In November 2017, Alpha Packaging Inc. acquired a Dutch plant from Graham Packaging Company to propel its European growth.

  • In November 2017, Ardagh Group S.A., a growler manufacturer, launched its new product called ‘Belgian Crown Beer Bottle’ for online sales on ‘BuyOurBottles’ website.

  • In April 2015, DrinkTanks Corp. launched a large growler and personal keg on Kickstarter, and coined it as “The Juggernaut”.

In this report, FMI offers a 10-year forecast of the global growlers market between 2018 and 2028. The study reveals growlers market dynamics in eight geographic segments, along with a market analysis for the current market environment and future scenario over the forecast period.

Growlers Market: Report Description

This FMI report studies the global growlers market for the period 2018–2028. The prime objective of this report is to offer insights and key market trends pertaining to the global growlers market that gradually help transform global businesses.

Growlers market numbers have been assessed by carefully scrutinizing the production of growlers, in all eight key regions for the current year, as well as the historical performance of the growlers market. Market size and forecast for each segment in the growlers market have been provided in the context of regional markets. All the segmentation of growlers has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders in the industry. The growlers market has been forecast based on constant currency rates.

A number of primary and secondary sources were consulted during the course of the study on the growlers market. Secondary sources for data on growlers trade include company annual reports & publications.

The global growlers market report begins with an executive summary intended to give a clear perspective of the market to the reader. It is then followed by a thorough definition of growlers, and the market segmentation describing the scope of the study. This is to outline the significance of growlers as a product, and the impact of their market growth on the industry.

The Porter’s Analysis section ensures a thorough understanding of the level of competition in the growlers market. Porter’s Analysis for the global growlers market has been covered for bargaining power of suppliers and buyers, threat of substitutes and new entrants, and the intensity of competition. This is followed by market dynamics and an overview of the global growlers market, which includes FMI analysis of market drivers, restraints, trends, and opportunities that are affecting the growth of the growlers market.

The next section of the report highlights the growlers market by region and provides the market outlook for 2018–2028. The report evaluates the present scenario and growth prospects of the regional growlers market for 2018–2028. The next section of the report highlights the growlers market by region and provides the market outlook for 2018–2028. The study investigates the regional year-on-year (Y-o-Y) growth of the growlers market. The report evaluates the present scenario and growth prospects of the regional growlers market for 2018–2028.

To ascertain the market size in terms of value and volume, the revenue generated by key manufacturers of growlers and their respective production capacity is taken into consideration. The forecast presented here assesses the total revenue generated by value across the growlers market. In order to provide an accurate forecast, we started by sizing up the current market, which formed the basis of how the growlers market is expected to develop in the future.

To understand the key growth segments in terms of growth and adoption of growlers globally, in the final section of the report, a ‘dashboard view’ of the companies is provided to compare the current industrial scenario and their contribution to the total growlers market. Moreover, it is primarily designed to provide clients an objective and exhaustive list of manufacturers in the growlers market. A detailed comparative assessment of key providers specific to a segment in the growlers market is also included. Report audiences can gain segment-specific manufacturer insights to identify and evaluate key competitors in the growlers market.

Key manufacturers in the global growlers market profiled in this report include– William Croxson & Sons Limited, DrinkTanks Corporation, Alpha Packaging Inc., Ardagh Group S.A., Klean Kanteen, Inc., Novio Packaging B.V., Berlin Packaging, LLC, MJS Packaging, Inc., Saxco International, LLC, Boelter Companies, Zenan Glass, Hydro Flask, Global Glass Solutions, GrowlerWerks, Inc., Portland Growler Co., and ORANGE Vessel Co.

Key Segments Covered in the Growlers Market

  • Capacity

    • 32 Oz

    • 64 Oz

    • 128 Oz 

  • Material

    • Plastic

    • Glass

    • Metal

    • Ceramic 

  • Application

    • Non-Alcohol Beverages

    • Alcoholic Beverage

      • Beer

      • Wine

      • Others (Ciders, spirits etc.) 

  • Sales Channel

    • Online Sales

    • Offline Sales

      • Breweries

      • Hypermarkets

      • Convenience Stores 

  • Region

    • North America

      • U.S.

      • Canada 

    • Latin America

      • Brazil

      • Mexico

      • Rest of Latin America 

    • Europe

      • Germany

      • Italy

      • France

      • UK

      • Spain

      • Benelux

      • Russia

      • Rest of Europe 

    • South Asia

      • India

      • Thailand

      • Indonesia

      • Malaysia

      • Rest of South Asia 

    • East Asia

      • China

      • Japan

      • South Korea 

    • Oceania

      • Australia

      • New Zealand 

    • Middle-East

      • GCC Countries

      • Turkey

      • Northern Africa

      • South Africa

      • Rest of MEA 

    • Emerging Countries (India, Mexico and Russia)

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