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Glass Growlers Market

Market Insights on Glass Growlers covering sales outlook, demand forecast & up-to-date key trends

Glass Growlers Market by Sealing Type, Capacity, Sales Channel & Region - Forecast 2022 - 2032

Glass Growlers Market

The global glass growlers market is expected to be valued at US$ 9.4 Billion in 2032 and US$ 6.2 Billion in 2022. As per Future Market Insights (FMI), the market is projected to exhibit steady growth at a CAGR of 3.2% in the forecast period from 2022 to 2032. The ever-increasing consumption of alcoholic beverages across the globe is anticipated to drive the sales of glass growlers in the near future.

Report Attribute


Glass Growlers Market Estimated Base Year Value (2021)

US$ 5.6 Billion

Glass Growlers Market Expected Market Value (2022)

US$ 6.2 Billion

Glass Growlers Market Anticipated Forecast Value (2032)

US$ 9.4 Billion

Glass Growlers Market Projected Growth Rate (2022-2032)

3.2% CAGR

Glass growlers are special types of bottles or jugs that are used to transport draught beer. These are usually sold at brewpubs and breweries as a means to sell take-out craft beer.

Very few times, beers are bottled in glass growlers for retail sale. The increasing popularity of home brewing and the rapid growth of craft breweries worldwide are set to result in the expansion of the collectible growlers market, including glass growlers.

These growlers have either a hinged porcelain gasket cap or a screw-on cap that can maintain freshness for more than a week. A properly sealed growler is capable of holding carbonation indefinitely and store beer like other sanitized bottles.

The two most commonly available colors of glass growlers are clear and amber. Clear growlers are usually 25% to 35% more per unit than the amber ones. Growlers smaller than 64 U.S. fl oz do not have handles.

How is the Surging Demand for Craft Beer Propelling Glass Growlers Market Growth

The high demand for crafted beer backed by its minimum use of preservatives and freshness is set to expand the glass growlers market size in the assessment period. Improvements in packaging and transportation are also likely to contribute to the global market growth.

Governments of various countries are projected to take numerous initiatives to support the utilization of glass growlers for promoting the safe storage of alcoholic beverages. In addition to that, the rapid expansion of the wine and beer manufacturing industry worldwide is anticipated to bode well for the global market.

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Which Factors May Hinder the Glass Growlers Market Growth

Though glass growlers are considered to be a timeless classic, it also has several drawbacks. These are easily breakable and therefore need careful handling. These also have relatively low-cost seals, which leads to the release of carbon dioxide. The beverage thus loses carbonation and its taste may not remain intact after a certain period of time. Spurred by the aforementioned factors, the demand for glass growlers may get hampered in future years.

Is the Packaging Industry Driving the North America Glass Growlers Market

The availability of growler filling stations in several restaurants, bars, convenience stores, and grocery stores across the U.S. and Canada is projected to push the North America glass growlers market growth in the evaluation period. These can be refilled for between $5 and $30 across developed countries, while their initial purchase can carry a significant deposit.

Moreover, the surging usage of glass growlers in the packaging industry for safe storing of alcoholic beverages is likely to drive the regional market. High disposable income has resulted in the increasing consumer inclination towards expensive glass growlers, as compared to aluminum cases. This factor is also projected to augment the North America market.

Ismail Sutaria
Principal Consultant
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How is the Trend of Brewpubs Augmenting the Asia Pacific Glass Growlers Market

The increasing demand for beer among the millennial population across China, India, Japan, and South Korea is estimated to spur the Asia Pacific glass growlers market share in future years. The emergence of innovative flavors and new ingredients in craft beers is a major factor that is set to contribute to the regional market growth.

Changing taste preferences among the population owing to the introduction of new products is set to positively affect the Asia Pacific market. The rising trend of brewpubs is also expected to augur well for the regional market.

Market Competition

Some of the renowned companies present in the global glass growlers market include Berlin Packaging, LLC, Ardagh Group, Owens-Illinois, Inc., Drink Tanks Corporation, Alpha Packaging, Portland Growlers Company, William Croxsons & Sons Limited, Global Glass Solutions, Orange Vessel Co., GrowlerWerks, Inc., and Boelter Companies, Inc. among others.

Leading companies are focusing on expanding their existing portfolios by launching new products in the market. They are joining hands with renowned alcoholic beverage manufacturers to deliver their in-house products for packaging purposes. Meanwhile, a few other key players are engaging in mergers, acquisitions, and joint ventures to co-develop novel products in the global market.

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Scope of Report

Report Attribute


Growth Rate

CAGR of 3.2% from 2022 to 2032

Base Year for Estimation


Historical Data


Forecast Period


Quantitative Units

Revenue in USD Billion, Volume in Kilotons and CAGR from 2022-2032

Report Coverage

Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis

Segments Covered

  • Product Type
  • Sealing Type
  • Capacity
  • Sales Channel
  • Region

Regions Covered

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Key Countries Profiled

  • U.S
  • Canada
  • Brazil
  • Argentina
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Nordics
  • Australia & New Zealand
  • China
  • India
  • GCC
  • South Africa

Key Companies Profiled

  • Berlin Packaging, LLC
  • Ardagh Group
  • Owens-Illinois, Inc.
  • Drink Tanks Corporation
  • Alpha Packaging
  • Portland Growlers Company
  • William Croxsons & Sons Limited
  • Global Glass Solutions
  • Orange Vessel Co.
  • GrowlerWerks, Inc.
  • Boelter Companies, Inc.


Available Upon Request

Key Segments Profiled in the Glass Growlers Industry Survey

By Sealing Type:

  • Swing Top
  • Screw On
  • Others (Gasket Cap)

By Product Type:

  • Clear Glass Growlers
  • Amber Glass Growlers
  • Green Glass Growlers

By Capacity:

  • 32 Oz
  • 64 Oz
  • 128 Oz
  • Others

By Sales Channel:

  • Online sales
  • Supermarket/Hypermarket
  • Independent Stores
  • Breweries

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Frequently Asked Questions

The global glass growlers market is projected to exceed US$ 9.4 Billion in 2032.

North America is expected to dominate the glass growlers market in the forecast period.

Berlin Packaging, LLC, Ardagh Group, Owens-Illinois, Inc., Drink Tanks Corporation, Alpha Packaging, and Portland Growlers Company are some of the leading companies in the glass growlers market.

Table of Content


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Ismail Sutaria
Principal Consultant
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