Guarana can be defined as a substance that is produced from the seeds of a woody perennial shrub found mainly in Brazil. It is primarily used as a stimulant due to its high content of caffeine. It is also used to treat various diseases such as low blood pressure, diarrhoea, cardiac problems, headache, fever, and joint pain among others.
Furthermore, Guarana is also used as a flavouring ingredient in beverages and confectioneries. Guarana is used across a variety of applications such as confectionery products, fruit juice-based drinks, energy drinks, dietary supplements and others which include weight loss products.
In terms of value, the global Guarana market is expected to register a CAGR of 7.1% during the forecast period (2016–2026). The global Guarana market is expected to be valued at US$ 7.4 Bn by 2026 end. Based on product form, the liquid segment is projected to account for the largest value during the forecast period followed by the powder segment which accounts for around 40% value share.
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Factors such as increasing demand for dietary supplements, growing demand for natural ingredient-based cosmetic products, and high growth rate in the energy drinks market are expected to fuel revenue growth of the global Guarana market. Also, the increase in disposable income and consumer preferences for healthful, nutrition-rich and convenient drinks are expected to fuel the demand for Guarana.
In Brazil, expansion of the organised retail has led to the widespread supply of Guarana, through an extensive distribution network. These factors are expected to bolster the growth of the Guarana market shortly.
The growth of the Guarana market is also expected to increase significantly due to rising demand for natural and herbal cosmetic products such as Guarana in sensitizers, conditioners, shampoo etc. among global consumers. Various government agencies and institutions are promoting dietary supplements to control and prevent diseases such as obesity, blood pressure and high cholesterol is expected to drive demand for Guarana.
One of the major restraints is that price of Guarana is high, as most of the Guarana is produced in Brazil due to which producers have full control over its prices. Hence, the high prices of Guarana are a major factor expected to hamper the growth of the Guarana market over the forecast period.
Guarana is the best alternative to caffeine is expected to create massive demand over the forecast period due to its health benefits over caffeine and is expected to escalate the demand for the energy drinks application in the Guarana market.
Liquid product form in the global Guarana market is estimated to account for 60.4% value share by the end of 2016. This segment is estimated to account for 60.9% value share in 2026. The confectionery products application segment is estimated to account for 12.8% value share by the end of 2016 and is expected to expand at a CAGR of 7.3% in terms of value over the forecast period.
Based on region, North America is expected to witness the highest share in the global Guarana market owing to an increase in per capita consumption coupled with growing awareness relating to the benefits of Guarana. Growing health and wellness trends coupled with the increase in consumption of energy drinks is expected to support revenue growth of the North American regional market over the forecast period. The Latin America Guarana market is expected to grow with the highest CAGR over the forecast period due to the growing production of Guarana in Brazil.
Key players operating in the global Guarana market include Herboflora, Iris Trade Inc., Duas Rodas Industrial, The Green Labs LLC, Natural Amazon Herbs Producao De Extratos Ltd, AR De Sousa Ribeiro, Nutra Green Biotechnology Co., Ltd., Vitaspice, Ambev, and Prover Brasil.
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To understand and assess opportunities in the global Guarana market, we have divided the report into three sections based on market segmentation as under:
The guarana market is likely to secure a CAGR of 7.1% through 2032.
The size of guarana market is estimated to cross US$ 11.16 billion by 2032.
The guarana market is likely to record a value of US$ 5.62 billion in 2022.
North America is likely to lead the guarana market.
1. Executive Summary 2. Market Introduction 2.1. Market Definition 2.2. Market Taxonomy 3. Global Guarana Market Analysis Scenario 3.1. Market Volume Analysis 3.1.1. Production Outlook 3.2. Pricing Analysis (price per kg) 3.2.1. Regional Average Pricing Analysis (2015) 3.3. Market Size and Forecast 3.3.1. Market Size and Y-o-Y Growth 3.3.2. Absolute $ Opportunity 3.4. Industry Supply Chain Analysis 3.4.1. Supply Chain 4. Market Dynamics 4.1. Drivers 4.1.1. Supply Side 4.1.2. Demand Side 4.2. Restraints 4.3. Opportunity 4.4. Drivers and Restraints: Impact Analysis 5. Global Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast, By Product Form 5.1. Introduction 5.1.1. Basis Point Share (BPS) Analysis By Product Form 5.1.2. Y-o-Y Growth Projections By Product Form 5.2. Market Size and Forecast By Product Form 5.2.1. Powder 5.2.2. Liquid 5.3. Market Attractiveness Analysis By Product Form 6. Global Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast, By Application 6.1. Introduction 6.1.1. Basis Point Share (BPS) Analysis By Application 6.1.2. Y-o-Y Growth Projections By Application 6.2. Market Size and Forecast By Application 6.2.1. Confectionary Products 6.2.2. Fruit-juice based Drinks 6.2.3. Energy Drinks 6.2.4. Dietary Supplements 6.2.5. Cosmetics 6.2.6. Others 6.3. Market Attractiveness Analysis By Application 7. Global Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast, By Region 7.1. Introduction 7.1.1. Basis Point Share (BPS) Analysis By Region 7.1.2. Y-o-Y Growth Projections By Region 7.2. Market Size and Forecast By Region 7.2.1. North America 7.2.2. Latin America 7.2.3. Western Europe 7.2.4. Eastern Europe 7.2.5. Asia Pacific Excl. Japan (APEJ) 7.2.6. Middle East and Africa (MEA) 7.2.7. Japan 7.3. Market Attractiveness Analysis By Region 8. North America Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast 8.1. Introduction 8.1.1. Basis Point Share (BPS) Analysis By Country 8.1.2. Y-o-Y Growth Projections By Country 8.2. Market Size and Forecast By Country 8.2.1. U.S. 8.2.2. Canada 8.3. Market Size and Forecast By Product Form 8.3.1. Powder 8.3.2. Liquid 8.4. Market Size and Forecast By Application 8.4.1. Confectionary Products 8.4.2. Fruit-juice based Drinks 8.4.3. Energy Drinks 8.4.4. Dietary Supplements 8.4.5. Cosmetics 8.4.6. Others 8.5. Market Attractiveness Analysis 8.5.1. By Country 8.5.2. By Product Form 8.5.3. By Application 8.6. Prominent Trends 9. Latin America Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast 9.1. Introduction 9.1.1. Basis Point Share (BPS) Analysis By Country 9.1.2. Y-o-Y Growth Projections By Country 9.2. Market Size and Forecast By Country 9.2.1. Brazil 9.2.2. Mexico 9.2.3. Argentina 9.2.4. Rest of Latin America 9.3. Market Size and Forecast By Product Form 9.3.1. Powder 9.3.2. Liquid 9.4. Market Size and Forecast By Application 9.4.1. Confectionary Products 9.4.2. Fruit-juice based Drinks 9.4.3. Energy Drinks 9.4.4. Dietary Supplements 9.4.5. Cosmetics 9.4.6. Others 9.5. Market Attractiveness Analysis 9.5.1. By Country 9.5.2. By Product Form 9.5.3. By Application 9.6. Prominent Trends 10. Western Europe Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast 10.1. Introduction 10.1.1. Basis Point Share (BPS) Analysis By Country 10.1.2. Y-o-Y Growth Projections By Country 10.2. Market Size and Forecast By Country 10.2.1. Germany 10.2.2. France 10.2.3. Italy 10.2.4. Spain 10.2.5. U.K. 10.2.6. BENELUX 10.2.7. Nordic 10.2.8. Rest of Western Europe 10.3. Market Size and Forecast By Product Form 10.3.1. Powder 10.3.2. Liquid 10.4. Market Size and Forecast By Application 10.4.1. Confectionary Products 10.4.2. Fruit-juice based Drinks 10.4.3. Energy Drinks 10.4.4. Dietary Supplements 10.4.5. Cosmetics 10.4.6. Others 10.5. Market Attractiveness Analysis 10.5.1. By Country 10.5.2. By Product Form 10.5.3. By Application 10.6. Prominent Trends 11. Eastern Europe Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast 11.1. Introduction 11.1.1. Basis Point Share (BPS) Analysis By Country 11.1.2. Y-o-Y Growth Projections By Country 11.2. Market Size and Forecast By Country 11.2.1. Russia 11.2.2. Poland 11.2.3. Rest of Eastern Europe 11.3. Market Size and Forecast By Product Form 11.3.1. Powder 11.3.2. Liquid 11.4. Market Size and Forecast By Application 11.4.1. Confectionary Products 11.4.2. Fruit-juice based Drinks 11.4.3. Energy Drinks 11.4.4. Dietary Supplements 11.4.5. Cosmetics 11.4.6. Others 11.5. Market Attractiveness Analysis 11.5.1. By Country 11.5.2. By Product Form 11.5.3. By Application 12. Asia Pacific Excl. Japan (APEJ) Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast 12.1. Introduction 12.1.1. Basis Point Share (BPS) Analysis By Country 12.1.2. Y-o-Y Growth Projections By Country 12.2. Market Size and Forecast By Country 12.2.1. China 12.2.2. India 12.2.3. ASEAN 12.2.4. Australia and New Zealand 12.2.5. Rest of APEJ 12.3. Market Size and Forecast By Product Form 12.3.1. Powder 12.3.2. Liquid 12.4. Market Size and Forecast By Application 12.4.1. Confectionary Products 12.4.2. Fruit-juice based Drinks 12.4.3. Energy Drinks 12.4.4. Dietary Supplements 12.4.5. Cosmetics 12.4.6. Others 12.5. Market Attractiveness Analysis 12.5.1. By Country 12.5.2. By Product Form 12.5.3. By Application 12.6. Prominent Trends 13. Middle East and Africa Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast 13.1. Introduction 13.1.1. Basis Point Share (BPS) Analysis By Country 13.1.2. Y-o-Y Growth Projections By Country 13.2. Market Size and Forecast By Country 13.2.1. GCC countries 13.2.2. Other Middle East 13.2.3. North Africa 13.2.4. South Africa 13.2.5. Rest of Africa 13.3. Market Size and Forecast By Product Form 13.3.1. Powder 13.3.2. Liquid 13.4. Market Size and Forecast By Application 13.4.1. Confectionary Products 13.4.2. Fruit-juice based Drinks 13.4.3. Energy Drinks 13.4.4. Dietary Supplements 13.4.5. Cosmetics 13.4.6. Others 13.5. Market Attractiveness Analysis 13.5.1. By Country 13.5.2. By Product Form 13.5.3. By Application 13.6. Prominent Trends 14. Japan Guarana Market (Volume in KT and Value in US$ Mn) Analysis 14.1. Market Size and Forecast By Product Form 14.1.1. Powder 14.1.2. Liquid 14.2. Market Size and Forecast By Application 14.2.1. Confectionary Products 14.2.2. Fruit-juice based Drinks 14.2.3. Energy Drinks 14.2.4. Dietary Supplements 14.2.5. Cosmetics 14.2.6. Others 14.3. Market Attractiveness Analysis 14.3.1. By Product Form 14.3.2. By Application 15. Competition Landscape 15.1. Competition Dashboard 15.2. Market Share Analysis 15.3. Company Profiles (Details–Overview, Product Offerings, Financials, Strategy, Recent Developments) 15.3.1. Vitaspice Brasil Ltda 15.3.2. Prover Brasil for Export Ltda 15.3.3. Herboflora Produtos Naturais Ltda 15.3.4. Ambev 15.3.5. Duas Rodas Industrial Ltda 15.3.6. A R De Sousa Ribeiro & Cia Ltda 15.3.7. Natural Amazon Herbs Producao De Extratos Ltda 15.3.8. Iris Trade Inc. 15.3.9. The Green Labs LLC 15.3.10. Nutra Green Biotechnology Co., Ltd. 16. Assumptions and Acronyms Used 17. Research Methodology
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