Will the global Guarana market show sustained growth in future?

Guarana can be defined as a substance that is produced from the seeds of a woody perennial shrub found mainly in Brazil. It is primarily used as a stimulant due to its high content of caffeine. It is also used to treat various diseases such as low blood pressure, diarrhoea, cardiac problems, headache, fever, and joint pain among others.

Furthermore, Guarana is also used as a flavouring ingredient in beverages and confectioneries. Guarana is used across a variety of applications such as confectionery products, fruit juice-based drinks, energy drinks, dietary supplements and others which include weight loss products.

In terms of value, the global Guarana market is expected to register a CAGR of 7.1% during the forecast period (2016–2026). The global Guarana market is expected to be valued at US$ 7.4 Bn by 2026 end. Based on product form, the liquid segment is projected to account for the largest value during the forecast period followed by the powder segment which accounts for around 40% value share.

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A high growth rate in the energy drinks market is expected to fuel the growth of the global Guarana market

Factors such as increasing demand for dietary supplements, growing demand for natural ingredient-based cosmetic products, and high growth rate in the energy drinks market are expected to fuel revenue growth of the global Guarana market. Also, the increase in disposable income and consumer preferences for healthful, nutrition-rich and convenient drinks are expected to fuel the demand for Guarana.

In Brazil, expansion of the organised retail has led to the widespread supply of Guarana, through an extensive distribution network. These factors are expected to bolster the growth of the Guarana market shortly.

Guarana Market

The growth of the Guarana market is also expected to increase significantly due to rising demand for natural and herbal cosmetic products such as Guarana in sensitizers, conditioners, shampoo etc. among global consumers. Various government agencies and institutions are promoting dietary supplements to control and prevent diseases such as obesity, blood pressure and high cholesterol is expected to drive demand for Guarana. 

One of the major restraints is that price of Guarana is high, as most of the Guarana is produced in Brazil due to which producers have full control over its prices. Hence, the high prices of Guarana are a major factor expected to hamper the growth of the Guarana market over the forecast period.

Liquid product form in the global Guarana market is estimated to account for 60.4% value share by the end of 2016

Guarana is the best alternative to caffeine is expected to create massive demand over the forecast period due to its health benefits over caffeine and is expected to escalate the demand for the energy drinks application in the Guarana market.

Liquid product form in the global Guarana market is estimated to account for 60.4% value share by the end of 2016. This segment is estimated to account for 60.9% value share in 2026. The confectionery products application segment is estimated to account for 12.8% value share by the end of 2016 and is expected to expand at a CAGR of 7.3% in terms of value over the forecast period.

 

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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North America is anticipated to witness the highest share in the global Guarana market due to growing awareness about health benefits of Guarana

Based on region, North America is expected to witness the highest share in the global Guarana market owing to an increase in per capita consumption coupled with growing awareness relating to the benefits of Guarana. Growing health and wellness trends coupled with the increase in consumption of energy drinks is expected to support revenue growth of the North American regional market over the forecast period. The Latin America Guarana market is expected to grow with the highest CAGR over the forecast period due to the growing production of Guarana in Brazil.

Key players contributing to the global Guarana market revenue share

Key players operating in the global Guarana market include Herboflora, Iris Trade Inc., Duas Rodas Industrial, The Green Labs LLC, Natural Amazon Herbs Producao De Extratos Ltd, AR De Sousa Ribeiro, Nutra Green Biotechnology Co., Ltd., Vitaspice, Ambev, and Prover Brasil.

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Market segmentation

To understand and assess opportunities in the global Guarana market, we have divided the report into three sections based on market segmentation as under:

By Application

  • Confectionery Products
  • Fruit-juice based drinks
  • Energy drinks
  • Dietary supplements
  • Cosmetics
  • Others

By Product Form

  • Liquid
  • Powder

By Region

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East & Africa

Frequently Asked Questions

What is the Growth Outlook for Guarana Market?

The guarana market is likely to secure a CAGR of 7.1% through 2032.

By 2032, how much can the Guarana Market Grow?

The size of guarana market is estimated to cross US$ 11.16 billion by 2032.

What is the Current Valuation of the Guarana Market?

The guarana market is likely to record a value of US$ 5.62 billion in 2022.

Which Region is likely to Lead the Guarana Market?

North America is likely to lead the guarana market.

Table of Content

1. Executive Summary 

2. Market Introduction

2.1. Market Definition 

2.2. Market Taxonomy

3. Global Guarana Market Analysis Scenario 

3.1. Market Volume Analysis

3.1.1. Production Outlook

3.2. Pricing Analysis (price per kg)  

3.2.1. Regional Average Pricing Analysis (2015)

3.3. Market Size and Forecast 

3.3.1. Market Size and Y-o-Y Growth 

3.3.2. Absolute $ Opportunity

3.4. Industry Supply Chain Analysis  

3.4.1. Supply Chain 

4. Market Dynamics 

4.1. Drivers 

4.1.1. Supply Side 

4.1.2. Demand Side

4.2. Restraints

4.3. Opportunity

4.4. Drivers and Restraints: Impact Analysis

5. Global Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast, By Product Form  

5.1. Introduction 

5.1.1. Basis Point Share (BPS) Analysis By Product Form 

5.1.2. Y-o-Y Growth Projections By Product Form

5.2. Market Size and Forecast By Product Form 

5.2.1. Powder  

5.2.2. Liquid 

5.3. Market Attractiveness Analysis By Product Form

6. Global Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast, By Application  

6.1. Introduction 

6.1.1. Basis Point Share (BPS) Analysis By Application 

6.1.2. Y-o-Y Growth Projections By Application

6.2. Market Size and Forecast By Application 

6.2.1. Confectionary Products

6.2.2. Fruit-juice based Drinks  

6.2.3. Energy Drinks  

6.2.4. Dietary Supplements  

6.2.5. Cosmetics  

6.2.6. Others 

6.3. Market Attractiveness Analysis By Application

7. Global Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast, By Region 

7.1. Introduction 

7.1.1. Basis Point Share (BPS) Analysis By Region 

7.1.2. Y-o-Y Growth Projections By Region

7.2. Market Size and Forecast By Region 

7.2.1. North America 

7.2.2. Latin America 

7.2.3. Western Europe 

7.2.4. Eastern Europe 

7.2.5. Asia Pacific Excl. Japan (APEJ) 

7.2.6. Middle East and Africa (MEA) 

7.2.7. Japan 

7.3. Market Attractiveness Analysis By Region 

8. North America Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast 

8.1. Introduction 

8.1.1. Basis Point Share (BPS) Analysis By Country 

8.1.2. Y-o-Y Growth Projections By Country

8.2. Market Size and Forecast By Country 

8.2.1. U.S. 

8.2.2. Canada

8.3. Market Size and Forecast By Product Form 

8.3.1. Powder  

8.3.2. Liquid 

8.4. Market Size and Forecast By Application  

8.4.1. Confectionary Products  

8.4.2. Fruit-juice based Drinks  

8.4.3. Energy Drinks  

8.4.4. Dietary Supplements  

8.4.5. Cosmetics 

8.4.6. Others 

8.5. Market Attractiveness Analysis 

8.5.1. By Country 

8.5.2. By Product Form  

8.5.3. By Application 

8.6. Prominent Trends

9. Latin America Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast 

9.1. Introduction 

9.1.1. Basis Point Share (BPS) Analysis By Country  

9.1.2. Y-o-Y Growth Projections By Country

9.2. Market Size and Forecast By Country  

9.2.1. Brazil 

9.2.2. Mexico 

9.2.3. Argentina 

9.2.4. Rest of Latin America 

9.3. Market Size and Forecast By Product Form 

9.3.1. Powder  

9.3.2. Liquid 

9.4. Market Size and Forecast By Application  

9.4.1. Confectionary Products  

9.4.2. Fruit-juice based Drinks  

9.4.3. Energy Drinks  

9.4.4. Dietary Supplements  

9.4.5. Cosmetics 

9.4.6. Others 

9.5. Market Attractiveness Analysis 

9.5.1. By Country 

9.5.2. By Product Form  

9.5.3. By Application 

9.6. Prominent Trends

10. Western Europe Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast 

10.1. Introduction 

10.1.1. Basis Point Share (BPS) Analysis By Country  

10.1.2. Y-o-Y Growth Projections By Country 

10.2. Market Size and Forecast By Country  

10.2.1. Germany 

10.2.2. France 

10.2.3. Italy 

10.2.4. Spain 

10.2.5. U.K. 

10.2.6. BENELUX 

10.2.7. Nordic  

10.2.8. Rest of Western Europe

10.3. Market Size and Forecast By Product Form 

10.3.1. Powder  

10.3.2. Liquid 

10.4. Market Size and Forecast By Application  

10.4.1. Confectionary Products  

10.4.2. Fruit-juice based Drinks  

10.4.3. Energy Drinks  

10.4.4. Dietary Supplements  

10.4.5. Cosmetics 

10.4.6. Others 

10.5. Market Attractiveness Analysis 

10.5.1. By Country 

10.5.2. By Product Form  

10.5.3. By Application 

10.6. Prominent Trends 

11. Eastern Europe Guarana Market (Volume in KT and Value in US$ Mn)  Analysis and Forecast

11.1. Introduction 

11.1.1. Basis Point Share (BPS) Analysis By Country 

11.1.2. Y-o-Y Growth Projections By Country

11.2. Market Size and Forecast By Country 

11.2.1. Russia 

11.2.2. Poland 

11.2.3. Rest of Eastern Europe

11.3. Market Size and Forecast By Product Form 

11.3.1. Powder  

11.3.2. Liquid 

11.4. Market Size and Forecast By Application  

11.4.1. Confectionary Products  

11.4.2. Fruit-juice based Drinks  

11.4.3. Energy Drinks  

11.4.4. Dietary Supplements  

11.4.5. Cosmetics 

11.4.6. Others 

11.5. Market Attractiveness Analysis 

11.5.1. By Country 

11.5.2. By Product Form  

11.5.3. By Application 

12. Asia Pacific Excl. Japan (APEJ) Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast 

12.1. Introduction 

12.1.1. Basis Point Share (BPS) Analysis By Country 

12.1.2. Y-o-Y Growth Projections By Country

12.2. Market Size and Forecast By Country 

12.2.1. China 

12.2.2. India 

12.2.3. ASEAN 

12.2.4. Australia and New Zealand 

12.2.5. Rest of APEJ

12.3. Market Size and Forecast By Product Form 

12.3.1. Powder  

12.3.2. Liquid 

12.4. Market Size and Forecast By Application  

12.4.1. Confectionary Products  

12.4.2. Fruit-juice based Drinks  

12.4.3. Energy Drinks  

12.4.4. Dietary Supplements  

12.4.5. Cosmetics 

12.4.6. Others 

12.5. Market Attractiveness Analysis 

12.5.1. By Country 

12.5.2. By Product Form  

12.5.3. By Application 

12.6. Prominent Trends

13. Middle East and Africa Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast 

13.1. Introduction 

13.1.1. Basis Point Share (BPS) Analysis By Country 

13.1.2. Y-o-Y Growth Projections By Country

13.2. Market Size and Forecast By Country 

13.2.1. GCC countries  

13.2.2. Other Middle East  

13.2.3. North Africa  

13.2.4. South Africa  

13.2.5. Rest of Africa 

13.3. Market Size and Forecast By Product Form 

13.3.1. Powder  

13.3.2. Liquid 

13.4. Market Size and Forecast By Application  

13.4.1. Confectionary Products  

13.4.2. Fruit-juice based Drinks  

13.4.3. Energy Drinks  

13.4.4. Dietary Supplements  

13.4.5. Cosmetics 

13.4.6. Others 

13.5. Market Attractiveness Analysis 

13.5.1. By Country 

13.5.2. By Product Form  

13.5.3. By Application 

13.6. Prominent Trends

14. Japan Guarana Market (Volume in KT and Value in US$ Mn) Analysis 

14.1. Market Size and Forecast By Product Form 

14.1.1. Powder  

14.1.2. Liquid 

14.2. Market Size and Forecast By Application  

14.2.1. Confectionary Products  

14.2.2. Fruit-juice based Drinks  

14.2.3. Energy Drinks  

14.2.4. Dietary Supplements  

14.2.5. Cosmetics 

14.2.6. Others 

14.3. Market Attractiveness Analysis 

14.3.1. By Product Form  

14.3.2. By Application 

15. Competition Landscape

15.1. Competition Dashboard 

15.2. Market Share Analysis  

15.3. Company Profiles (Details–Overview, Product Offerings, Financials, Strategy, Recent Developments)  

15.3.1. Vitaspice Brasil Ltda

15.3.2. Prover Brasil for Export Ltda

15.3.3. Herboflora Produtos Naturais Ltda

15.3.4. Ambev

15.3.5. Duas Rodas Industrial Ltda

15.3.6. A R De Sousa Ribeiro & Cia Ltda

15.3.7. Natural Amazon Herbs Producao De Extratos Ltda

15.3.8. Iris Trade Inc.

15.3.9. The Green Labs LLC

15.3.10. Nutra Green Biotechnology Co., Ltd.

16. Assumptions and Acronyms Used

17. Research Methodology

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