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Low-Calorie Jelly Market (2023 to 2033)

The low-calorie jelly market is estimated to secure a valuation of US$ 3.2 Billion in 2023 and is estimated to rise to US$ 5.8 Billion by 2033. The market is anticipated to grow at a CAGR of 6.2% during the forecast period. The factors accelerating the demand for low-calorie jelly are as follows-

  • Increasing consumption of Non-GMO, and gluten-free supplements
  • Rapid development in the pharma and food industry
  • Increased disposable income of the middle-class population
  • The rapid growth of the bakery industry and the consumption of jelly
  • Increased awareness of the health benefits of low-calorie jelly products
  • Surging demand for low-calorie products
  • The growing popularity of flavored low-calorie jelly
  • Increased trend of clean label products
  • Increased consumption of ready-to-eat food
  • Rising concern about weight gain among kids
  • The increased popularity of nutritious snacks and gourmet confections
  • Government support for product development
  • North America dominates the low-calorie jelly market during the forecast period

The low-calorie jelly market is expected to grow during the forecast period owing to increased health awareness and an increased trend of a healthy lifestyle. Also increasing demand for low-fat and low-calorie products and increased demand for flavored jelly products are propelling the growth of the low-calorie jelly market.

The demand for low-calorie jelly is increasing due to its low sugar content and high nutritional value. Also, the manufacturer has introduced numerous items enriched in vitamins which will drive the low-calorie jelly market during the forecast period.

The shift in consumer preferences owing to the rapidly changing dietary habits due to hectic lifestyles and increased consumer spending is likely to drive the growth of the low-calorie jelly market.

North America dominates the low-calorie jelly market with increased demand for zero-calorie and reduces calorie food products. The United States and Canada are estimated to account for significant growth in the future. Europe is expected to account for a significant share of the market with increased consumer preference for low-calorie, less sugar enjoyable flavors. Increasing demand for low-calorie chocolate products is likely to drive market growth in the region.

Asia Pacific is expected to exhibit positive prospects for low-calorie jelly due to increasing disposable income and rising awareness among consumers is expected to drive the market in the region

Some of the players operating in the low-calorie jelly market are Lotte, Mondelez Inc, Ferrera Candy Co, Mars Inc, Surya Foods Pvt Ltd, DS foods, Nestle S.A., and DeMets Candy Co., among others.

The low-calorie jelly manufacturers are focusing on product development without compromising on taste to meet the demand for low-calorie jelly according to consumer choices. Along with focusing on different approaches like the adoption of new technology and enlargement of sales channels has created a largely based low-calorie jelly market.

For instance, in June 2021 - the Ferrera teams up with Space Jam, to launch an all-star candy cookie collaboration

With the increased demand for low-calorie jelly products, the market is expected to grow in the coming years, with increased demand new start-ups are entering the low-calorie jelly market with low-calorie, gluten-free food products.

For instance, founded in 2010 - AP Multiproducts is a bakery and food ingredients manufacturer. The product range includes Flavoured Sugar Syrups, Invert Sugar Syrups, Fruit Processing, Jelly Toppings & Fruit Fillings, Bakery Ingredients, Frozen Berries, Food Flavors & Essence, and a variety of Seasonings.

Data Point

Key statistics

Expected Market value in 2023

US$3.2 Billion

Projected Market Value in 2033

US$ 5.8 Billion

Growth Rate (2023 to 2033)

CAGR of 6.2%

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Low-calorie Jelly Market Overview (2023 to 2033)

A recent study by future market insight projected the Low-calorie jelly market to grow with a CAGR of 6.2% in the forecasted period as the Low-calorie jelly has seen enormous growth in an unlikely market: minerals, supplements, and vitamins.

However, the vitamin and minerals market overall has observed a pulling down in sales, the introduction of jelly forms for health aid has led to a sense of better flavor and an easy-to-take form resulting in augmented growth, especially in the adult consumers.

Additionally, the increasing trend of “Non-Gmo” and gluten-free supplements from the food industry and rapid developments in the pharma industry are projected to drive the demand for the Low-calorie jelly market globally.

Reliability, Wellness and Quality Conscious Consumers are Driving Demand for Low-calorie Jelly Market

With increased consumer concern regarding nutrition, the demand for diet products and zero-calorie or calorie-reduced foods has increased. Hence, the diet/light segment is expected to continue an upward trend, along with new categories of products containing specific ingredients to burn calories and suppress the appetite.

Moreover, better-informed consumers tend to demand quality for both products and processes. Additionally, modified diets are in demand to increase the bioavailability of micronutrients in food at the individual/household level.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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The Changing Food Landscape Demands Urgent Adaptation, hence Increasing Demand for Low-calorie Jelly

Manufacturers nowadays describe Low-calorie jelly as treat foods that serve as stress relievers or rewards. They are becoming gradually popular, exclusively as more people move to cities and have busy regimes, where food often offers rewards towards instant satisfaction and emotional breaks.

Moreover, digital platforms are likely to change consumption behaviors by gradually providing consumers with consistent and high-quality food, consumption data, and speed of delivery. While technologies are enabling increased food transparency and accessibility in urbanized areas, the increase in low-end discounters and price transparency can enable food access in low-income neighborhoods and communities.

The USA and Canada Demand Outlook for Low-calorie Jelly Market

In terms of sales, the North American market is projected to take the lead in the global target market. The rising use of the demand for animal gelatin-free or vegetarian sweets has increased expressively over the years and is expected to fuel revenue growth of the target market.

The inherent gluten-free nature of jelly is utilized by several producers to champion the product. These added advantages are expected to fuel the growth of the Low-calorie jelly market across geographies in the US and Canada. 

Furthermore, rising health consciousness is expected to help revenue growth in the North American Low-calorie jelly market over the forecast period, resulting in increased demand for Low-calorie jelly in bakery and confectionery applications.

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Europe Low-calorie Jelly Market Outlook

Over the forecast period, the European Low-calorie jelly market is projected to expand at a moderate pace. Manufacturers are focusing on launching new and innovative forms for example- vitamin-enriched products designed to appeal to moms, and even electrolyte-enhanced jelly for the athletically inclined.

The market for Low-calorie jelly is projected to see prompt growth during the forecast period triggered by investments done by market players in advertising campaigns, social media marketing, and promotional activities.

Low-calorie Jelly Market: Key Players

Some of the key players manufacturing Low-calorie jelly are as follows-

  • Lotte
  • Mondelez Inc.
  • Ferrara Candy Co.
  • Mars Inc.
  • Surya Foods (Priyagold) Pvt Ltd.
  • DS Foods
  • Nestlé S.A.
  • DeMet’s Candy Co.
  • Others

The report is a compilation of first-hand information, qualitative and quantitative assessments by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors along with market attractiveness as per segments.

The report also maps the qualitative impact of various market factors on market segments and geographies.

Low-calorie Jelly: Market Segmentation

On the basis of Nature:

  • Organic
  • Conventional

On the basis of Form:

  • Solid Candy
  • Striped Candy
  • Layered Candy
  • Filled Candy

On the basis of Packaging:

  • Paper Bags
  • Tin
  • Bottles and Jars
  • Stand-up Pouches
  • Cartons

On the basis of the Distribution Channel:

  • B2B
  • B2C
    • Direct Sales
    • Modern Trade
    • Convenience Stores
    • Departmental Store
    • Specialty Store
    • Online Retailers
    • Other Sales Channels

Based on the Region:

  • North America
    • The USA and Canada
  • Latin America
    • Mexico, Brazil, Peru, Chile, Argentina, and others
  • Western Europe
    • Germany, the United Kingdom, France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg
  • Eastern Europe
    • Poland and Russia
  • Asia Pacific
    • China, India, Japan, South Korea, Malaysia, Indonesia, Australia, and New Zealand
  • The Middle East and Africa
    • GCC countries, Southern Africa, and North Africa

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