M-Education Market

M-Education Market Overview

Smartphones have become necessity that are available at competitive price. The factor of being portable and ease of using it anywhere, at any time is making it more attractive, all that is required is an internet connection and the user is connected to anyone anywhere.

M-Education also known as m-learning is a new way to access learning content using mobile. It is form of distance education that allows learner to use educational technology on the mobile devices. Devices used for m-education includes smartphones, laptops, tablets, digital notebooks.

M-education helps the user to share and transfer learning content with other users and also used as instant feedback system. M-education helps learners to explore more and learners can access information any time. M-education is knowledge sharing source that keeps the learners constantly updated with information.

Impact of COVID-19 Pandemic Outbreak on M-Education Market

The COVID-19 pandemic is spreading worldwide which is affecting various sectors. By the end of March 2020, the pandemic had spread over 185 countries and resulted in lockdown situation everywhere.

Due to lockdown in the countries 90% schools, colleges and universities were closed which impacted over 1.4 billion students. The impact of COVID-19 pandemic has raised the need to adopt innovative ways of getting education service at all level.

Various schools and colleges are shifting towards digital technology for providing education to their students. Schools and universities have developed the intranet system that empowered a move towards digital technologies like web-conferencing tools to offer learning at home.

Mobile learning apps are gaining traction in the pandemic as these apps are leveraging opportunity and attracting new customers by providing free access to their content platform. These apps are helping in engaging the students with their teachers via live streaming and online tutorial.

Due to increasing online learning the m-education market is expected to grow at significant rate in the coming years.

Sudip Saha

Principal Consultant

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M-Education Market: - Market Dynamics

Adoption of Augmented Reality for Performance Support in Organization is Spurring the Market Growth

Performance support is being provided to employees in the form of infographics, bit-sized videos, and checklist. These formats are effective in catering to the needs of employees.

As the employees are more attracted towards the technology for engaging learning content, the adoption of augmented reality for performance support is increasing.

With Augmented reality offering performance support employees can access information just by holding their smartphones in front of the particular object or product. Employees just hold the phone towards the product and all the needed information is shown on the screen.  This in-turn is driving the market for m-education market.

Distraction while learning is restricting the growth of m-education market

Mobile device can be distraction for the learners especially for the younger age group, who are attracted towards playing games on mobile device rather than learning online.

For adult age group mobile learning can also be distracted if the user is constantly receiving notification and messages. Hence, due to the distraction of the user the growth of m-education market is restricted.

Poor internet connectivity on mobile devices is another such factor which could hamper the growth of m-education market

M-Education Market: - Key Players

The key players in the

• M-Education are Docebo
• Aptara
• Adobe
• Schoology 
• Haiku Learning 
• WizIQ 
• LearnCast
• Blackboard
• Articulate

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain of the global M-Education market.

The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with M-Education market attractiveness as per segments. The report on M-Education market also maps the qualitative impact of various factors on M-Education market segments and geographies.

M Education Market: Segmentation

By Solution:

• Interactive
• Non-interactive

By Learning:

• Corporate learning
• Distant learning
• Classroom learning

By Education level:

• Pre-primary
• Primary
• Secondary
• Higher Secondary
• Others