Reports

- Global Locations -

Headquarters

Future Market Insights, Inc.

Christiana Corporate, 200
Continental Drive, Suite 401,
Newark, Delaware - 19713,
United States

T: +1-347-918-3531

Americas

Future Market Insights, Inc.

616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989, United States

MEA

Future Market Insights

1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A,
Jumeirah Lakes Towers, Dubai,
United Arab Emirates

Europe

Future Market Insights

3rd Floor, 207 Regent Street,
W1B 3HH London
United Kingdom

T: + 44 (0) 20 8123 9659

Asia Pacific

Future Market Insights

IndiaLand Global Tech Park, Unit UG-1, Behind Grand HighStreet, Phase 1, Hinjawadi, MH, Pune – 411057, India

Maternity Activewear Market Outlook

Following an in-depth exploration of the maternity activewear domain, FMI discloses a fresh report illuminating its market trajectory. With a captivating narrative, the current market value for maternity activewear stands tall at US$ 7.6 billion in 2024, a testament to its burgeoning allure. Propelled by this momentum, projections soar skyward, envisioning a dazzling ascent to a market worth US$ 13.3 billion by 2034, guided by a moderate CAGR of 5.7%.

Attributes Details
Maternity Activewear Market Value for 2024 US$ 7.6 billion
Maternity Activewear Market Value for 2034 US$ 13.3 billion
Maternity Activewear Market Forecast CAGR for 2024 to 2034 5.7%

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Flourishment of Past and Future of the Maternity Activewear Market

Historical CAGR (2019 to 2023) 4.60%
Forecast CAGR (2024 to 2024) 5.70%

From 2019 to 2023, the market witnessed a CAGR of 4.60%, reflecting a gradual but consistent rise in demand. This period saw a boom in awareness of the importance of comfortable and stylish activewear tailored to the needs of expecting mothers.

With a projected CAGR of 5.70% from 2024 to 2034, the future holds promise for further advancement and innovation in this segment. Factors such as shifting consumer preferences towards more active lifestyles during pregnancy, coupled with advancements in fabric technology and design, are expected to fuel demand for maternity activewear.

As the market continues to evolve, embracing inclusivity, sustainability, and versatility, it paves the way for a flourishing future where expecting mothers can confidently embrace their active lifestyles with comfort and style.

Key Factors Accelerating the Maternity Activewear Market

Expecting mothers are prioritizing fitness and well-being, leading to a higher demand for activewear that offers comfort, support, and style.

  • Maternity activewear brands are innovating with designs that seamlessly blend fashion and functionality.
  • Consumers seek apparel that not only caters to their physical needs but also aligns with their sense of style.
  • The introduction of trendy and versatile options propels the market.
  • The proliferation of online shopping platforms has made it easier for pregnant women to access a wide range of maternity activewear options from the comfort of their homes.
Sudip Saha
Sudip Saha

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Challenges and Risks of Investing in the Maternity Activewear Market

  • Despite advancements in the maternity activewear market, some brands still offer limited size and style options, which may not cater to the diverse needs and preferences of pregnant women.
  • Maternity activewear often comes with a higher price tag compared to regular activewear due to specialized designs and materials. This can deter price-sensitive consumers from investing in these products, particularly if they perceive them as non-essential or if they have budget constraints during pregnancy.
  • Some consumers may perceive maternity activewear as less durable compared to regular activewear, leading to concerns about longevity and value for money.

Comparative View of Adjacent Markets

This section compares the maternity activewear industry, the maternity apparel market, and the maternity innerwear market. Expecting mothers increasingly seek maternity wear that reflects current styles and trends rather than traditional, frumpy designs of the past. The emphasis on the comfort and support needs of expecting mothers is a major key driver in the market.

Maternity Activewear Market:

Attributes Maternity Activewear Market
CAGR from 2024 to 2034 5.7%
Opportunity Catering to a diverse range of body shapes and sizes among pregnant women can open up new markets and foster brand loyalty.
Key Trends The adoption of sustainable materials.

Maternity Apparel Market:

Attributes Maternity Apparel Market
CAGR from 2024 to 2034 6.8%
Opportunity Offers functional fashion solutions that adapt to the changing needs of pregnant women.
Key Trends Embracing e-commerce and digital marketing strategies Allows maternity apparel brands to reach a wider audience Adapt to changing consumer preferences.

Maternity Innerwear Market:

Attributes Maternity Innerwear Market
CAGR from 2023 to 2033 6.3%
Opportunity Innovating with comfort-focused designs and materials.
Key Trends Brands that celebrate diverse body types and promote self-confidence among pregnant women can resonate with consumers and build brand loyalty.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Category-wise Insights

The below section shows the leading segment. Based on product type, the outerwear segment is accounted to hold a market share of 74.4% in 2024. Based on material type, the cotton segment is accounted to hold a market share of 41.1% in 2024.

Category Market Share in 2024
Outerwear 74.4%
Cotton 41.1%

Outerwear Segment to Hold a Significant Share in the Market

Based on product type, the outerwear sector is accounted to hold a market share of 74.4% in 2024. The dominance can be attributed to the essential role that outerwear plays in providing expecting mothers with comfort, support, and versatility during their active pursuits.

Outerwear pieces such as maternity jackets, hoodies, and pullovers are designed to accommodate a growing belly while offering protection from the elements, making them indispensable staples for pregnant women leading active lifestyles.

Cotton Segment to Hold a Dominant Share in the Market

Based on material type, the cotton segment is accounted to hold a market share of 41.1% in 2024. Expecting mothers gravitate towards cotton-based activewear pieces for their ability to provide gentle support, regulate body temperature, and ensure maximum comfort during workouts, yoga sessions, or everyday activities.

The popularity of cotton reflects consumers' preference for natural, skin-friendly materials that prioritize both comfort and performance in maternity activewear.

Country-wise Insights

The table mentions the top five countries ranked by revenue, with Singapore holding the top position. In Singapore, the maternity activewear market dominates by offering a range of stylish and comfortable options tailored to expectant mothers' needs.

With a focus on functionality and fashion, brands cater to the active lifestyles of the women of Singapore during pregnancy, capturing a significant share of the maternity wear market.

Forecast CAGRs from 2024 to 2034

Countries CAGR
The United States 5.9%
The United Kingdom 6.5%
Japan 9.7%
Singapore 10.4%
India 9.2%

Rising Affluence of Expecting Mothers Provides Greater Demand for Maternity Activewear in the United States

In the United States, the maternity activewear market is primarily utilized by expecting mothers who prioritize fitness and wellness throughout their pregnancy journey.

With a strong emphasis on health-conscious lifestyles, pregnant women in the United States seek activewear that provides both comfort and functionality, allowing them to engage in various forms of exercise and physical activity to support their well-being during pregnancy.

Style and Practicality Finds a Sustaining Demand for Maternity Activewear in the United Kingdom

In the United Kingdom, the maternity activewear market caters to expecting mothers who value both style and practicality.

With a growing emphasis on fashion-forward maternity wear, British pregnant women seek activewear that seamlessly blends trendy designs with functional features, allowing them to maintain an active lifestyle while embracing their sense of style during pregnancy.

Thriving Need of Maternity Activewear for Comfort and Quality Impresses the Market in Japan

In Japan, the maternity activewear market is majorly used by expecting mothers who prioritize comfort and quality in their apparel choices.

Focus on meticulous design and attention to detail leads the pregnant women of Japan to seek activewear that offers superior comfort and support, allowing them to navigate their daily activities with ease and confidence throughout their pregnancy.

Boom in Maternity Activewear Required for Exercise and Leisure Activities in Singapore

In Singapore, the market caters to expecting mothers who lead active and dynamic lifestyles. With a bustling urban environment and a strong emphasis on fitness and wellness, pregnant women in Singapore seek activewear that enables them to stay active and engaged in various forms of exercise and leisure activities while ensuring maximum comfort and flexibility during their pregnancy.

India Holds a Prominent Position in the Maternity Activewear Market

With a diverse cultural landscape and a growing trend towards fitness and well-being, pregnant women in India seek activewear that combines traditional aesthetics with contemporary designs. The maternity activewear allows them to maintain an active lifestyle while staying true to their cultural heritage during pregnancy.

Competitive Landscape

Emerging players innovate with eco-friendly materials and inclusive sizing options, challenging traditional market leaders.

Differentiation is achieved through a blend of fashion-forward designs, innovative fabric technologies, and personalized customer experiences as brands vie to capture the attention and loyalty of expecting mothers seeking comfort, style, and functionality in their maternity activewear choices.

Some of the key developments

  • In March 2024, H&M Group and Vargas Holding unveiled Syre, and its collaboration aimed at advancing textile-to-textile recycled polyester, marking a significant stride toward sustainability in the fashion industry.
  • In March 2024, Converse launched the Chuck Taylor All-Star Play Lite CX, tailored specifically for Kids, promising a fusion of comfort, style, and durability to delight young sneaker enthusiasts.

Key Coverage in the Maternity Activewear Industry Report

  • Adjacent Study on Maternity Activewear Market, Maternity Wear Market, Maternity Intimate Wear Market, Maternity Apparel Market
  • Singapore Maternity Activewear Market
  • Maternity Activewear Market Size, Current Insights, and Demographic Trends
  • Global Maternity Activewear Market Growth Opportunities
  • Key Strategies in the Global Maternity Activewear Market

Report Scope

Attributes Details
Estimated Market Size in 2024 US$ 7.6 billion
Projected Market Valuation in 2034 US$ 13.3 billion
Value-based CAGR 2024 to 2034 5.70%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis Value in US$ billion
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa
Key Market Segments Covered
  • Product Type
  • Material Type
  • Sales Channel
  • Region
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC countries
  • South Africa
  • Israel
Key Companies Profiled
  • Ingrid & Isabel
  • Blanqi
  • Motherhood Maternity
  • Seraphine
  • Active Truth
  • FittaMamma
  • Cadenshae
  • Cake Maternity
  • HATCH
  • Mumberry
  • Boob Design
  • Noppies
  • Beyond Yoga (Maternity Collection)
  • Gap Maternity
  • PinkBlush Maternity

Key Segments

By Product Type:

  • Outerwear
    • Tops
    • Tunics
    • Bottom
    • Dresses
    • Others
  • Innerwear
    • Lingeries
    • Camisoles
    • Others
  • Nightwear

By Material Type:

  • Cotton
  • Nylon
  • Polyester
  • Synthetic
  • Spandex
  • Others

By Sales Channel:

  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Speciality Stores
  • Multi-Brand Stores
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

Frequently Asked Questions

What is the expected worth of the maternity activewear market in 2024?

As of 2024, the market for maternity activewear is expected to be valued at US$ 7.6 billion.

What is the forecasted expansion trajectory for the maternity activewear landscape until 2034?

The maternity activewear market is projected to expand at a CAGR of 5.70% from 2024 and 2034.

Which product type segment dominates the maternity activewear market?

The outwear segment is projected to dominate the industry.

What is the anticipated market value for maternity activewear in 2034?

By 2034, the market value of the maternity activewear is expected to reach US$ 13.3 billion.

Which country is likely to dominate the maternity activewear market?

Singapore is likely the top-performing market, with a CAGR of 10.4%.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Manufacturer

            3.5.1.2. Mid-Level Participants (Traders)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2024 to 2034

        5.3.1. Outerwear

            5.3.1.1. Tops

            5.3.1.2. Tunics

            5.3.1.3. Bottom

            5.3.1.4. Dresses

            5.3.1.5. Others

        5.3.2. Innerwear

            5.3.2.1. Lingeries

            5.3.2.2. Camisoles

            5.3.2.3. Others

        5.3.3. Nightwear

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material Type, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material Type, 2024 to 2034

        6.3.1. Cotton

        6.3.2. Nylon

        6.3.3. Polyester

        6.3.4. Synthetic

        6.3.5. Spandex

        6.3.6. Others

    6.4. Y-o-Y Growth Trend Analysis By Material Type, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Material Type, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2019 to 2023

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2024 to 2034

        7.3.1. Wholesalers/Distributors

        7.3.2. Hypermarkets/Supermarkets

        7.3.3. Speciality Stores

        7.3.4. Multi-Brand Stores

        7.3.5. Online Retailers

        7.3.6. Others

    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019 to 2023

    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2024 to 2034

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Product Type

        9.2.3. By Material Type

        9.2.4. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Material Type

        9.3.4. By Sales Channel

    9.4. Key Takeaways

10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Product Type

        10.2.3. By Material Type

        10.2.4. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Material Type

        10.3.4. By Sales Channel

    10.4. Key Takeaways

11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Product Type

        11.2.3. By Material Type

        11.2.4. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Material Type

        11.3.4. By Sales Channel

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Product Type

        12.2.3. By Material Type

        12.2.4. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Material Type

        12.3.4. By Sales Channel

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Product Type

        13.2.3. By Material Type

        13.2.4. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Material Type

        13.3.4. By Sales Channel

    13.4. Key Takeaways

14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Product Type

        14.2.3. By Material Type

        14.2.4. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Material Type

        14.3.4. By Sales Channel

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Product Type

        15.2.3. By Material Type

        15.2.4. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By Material Type

        15.3.4. By Sales Channel

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2023

            16.1.2.1. By Product Type

            16.1.2.2. By Material Type

            16.1.2.3. By Sales Channel

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2023

            16.2.2.1. By Product Type

            16.2.2.2. By Material Type

            16.2.2.3. By Sales Channel

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2023

            16.3.2.1. By Product Type

            16.3.2.2. By Material Type

            16.3.2.3. By Sales Channel

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2023

            16.4.2.1. By Product Type

            16.4.2.2. By Material Type

            16.4.2.3. By Sales Channel

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2023

            16.5.2.1. By Product Type

            16.5.2.2. By Material Type

            16.5.2.3. By Sales Channel

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2023

            16.6.2.1. By Product Type

            16.6.2.2. By Material Type

            16.6.2.3. By Sales Channel

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2023

            16.7.2.1. By Product Type

            16.7.2.2. By Material Type

            16.7.2.3. By Sales Channel

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2023

            16.8.2.1. By Product Type

            16.8.2.2. By Material Type

            16.8.2.3. By Sales Channel

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2023

            16.9.2.1. By Product Type

            16.9.2.2. By Material Type

            16.9.2.3. By Sales Channel

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2023

            16.10.2.1. By Product Type

            16.10.2.2. By Material Type

            16.10.2.3. By Sales Channel

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2023

            16.11.2.1. By Product Type

            16.11.2.2. By Material Type

            16.11.2.3. By Sales Channel

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2023

            16.12.2.1. By Product Type

            16.12.2.2. By Material Type

            16.12.2.3. By Sales Channel

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2023

            16.13.2.1. By Product Type

            16.13.2.2. By Material Type

            16.13.2.3. By Sales Channel

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2023

            16.14.2.1. By Product Type

            16.14.2.2. By Material Type

            16.14.2.3. By Sales Channel

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2023

            16.15.2.1. By Product Type

            16.15.2.2. By Material Type

            16.15.2.3. By Sales Channel

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2023

            16.16.2.1. By Product Type

            16.16.2.2. By Material Type

            16.16.2.3. By Sales Channel

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2023

            16.17.2.1. By Product Type

            16.17.2.2. By Material Type

            16.17.2.3. By Sales Channel

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2023

            16.18.2.1. By Product Type

            16.18.2.2. By Material Type

            16.18.2.3. By Sales Channel

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2023

            16.19.2.1. By Product Type

            16.19.2.2. By Material Type

            16.19.2.3. By Sales Channel

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2023

            16.20.2.1. By Product Type

            16.20.2.2. By Material Type

            16.20.2.3. By Sales Channel

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2023

            16.21.2.1. By Product Type

            16.21.2.2. By Material Type

            16.21.2.3. By Sales Channel

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2023

            16.22.2.1. By Product Type

            16.22.2.2. By Material Type

            16.22.2.3. By Sales Channel

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2023

            16.23.2.1. By Product Type

            16.23.2.2. By Material Type

            16.23.2.3. By Sales Channel

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product Type

        17.3.3. By Material Type

        17.3.4. By Sales Channel

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Ingrid & Isabel

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Blanqi

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Motherhood Maternity

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Seraphine

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Active Truth

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. FittaMamma

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Cadenshae

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Cake Maternity

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. HATCH

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Mumberry

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

        18.1.11. Boob Design

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

                18.1.11.5.3. Channel Strategy

        18.1.12. Noppies

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

                18.1.12.5.2. Product Strategy

                18.1.12.5.3. Channel Strategy

        18.1.13. Beyond Yoga (Maternity Collection)

            18.1.13.1. Overview

            18.1.13.2. Product Portfolio

            18.1.13.3. Profitability by Market Segments

            18.1.13.4. Sales Footprint

            18.1.13.5. Strategy Overview

                18.1.13.5.1. Marketing Strategy

                18.1.13.5.2. Product Strategy

                18.1.13.5.3. Channel Strategy

        18.1.14. Gap Maternity

            18.1.14.1. Overview

            18.1.14.2. Product Portfolio

            18.1.14.3. Profitability by Market Segments

            18.1.14.4. Sales Footprint

            18.1.14.5. Strategy Overview

                18.1.14.5.1. Marketing Strategy

                18.1.14.5.2. Product Strategy

                18.1.14.5.3. Channel Strategy

        18.1.15. PinkBlush Maternity

            18.1.15.1. Overview

            18.1.15.2. Product Portfolio

            18.1.15.3. Profitability by Market Segments

            18.1.15.4. Sales Footprint

            18.1.15.5. Strategy Overview

                18.1.15.5.1. Marketing Strategy

                18.1.15.5.2. Product Strategy

                18.1.15.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

Recommendations

Consumer Product

Active Wear Market

Published : March 2024

Consumer Product

Maternity Apparel Market

Published : February 2024

Consumer Product

Maternity Innerwear Market

Published : July 2023

Consumer Product

Women's Socks Market

Published : June 2022

Explore Consumer Product Insights

View Reports

Maternity Activewear Market