The global Monoprotein market is estimated to be worth USD 3.7 billion in 2024 and is projected to reach a value of USD 5.0 billion by 2034, expanding at a CAGR of 3.1% over the assessment period of 2024 to 2034
Monoprotein refers to pet food that only contains one type of protein source. i.e., that the food is made with just one kind of protein like chicken, beef, or peas. Monoprotein intakes are usually suggested for pets having food allergies or sensitivities, as they help in identifying and managing these health issues. By limiting the protein sources, pet owners can better understand what their pets can eat without causing digestive problems or allergic reactions.
Pet owners want to choose the best for their pets, and many are looking for food that suits their pets' individual needs. Monoprotein foods give options to pet owners to choose a single protein source, which further makes it easy for them to manage allergies or sensitivities. This customization helps in ensuring that the pets get the correct nutrition without any extra ingredients that could cause problems.
| Attributes | Description |
|---|---|
| Estimated Global Monoprotein Business Size (2024E) | USD 3.7 billion |
| Projected Global Monoprotein Business Value (2034F) | USD 5.0 billion |
| Value-based CAGR (2024 to 2034) | 3.1% |
The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for global monoprotein market.
This analysis reveals crucial shifts in market performance and indicates revenue realization patterns, thus providing stakeholders with a better vision of the market growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 | 2.5% (2023 to 2033) |
| H2 | 2.8% (2023 to 2033) |
| H1 | 3.0% (2024 to 2034) |
| H2 | 3.4% (2024 to 2034) |
The above table presents the expected CAGR for the global monoprotein demand space over semi-annual period spanning from 2024 to 2034. In the first half (H1) of the year 2023, the business is predicted to surge at a CAGR of 2.5%, followed by a slightly higher growth rate of 2.8% in the second half (H2) of the same year.
Moving into year 2024, the CAGR is projected to increase slightly to 3.0% in the first half and remain relatively moderate at 3.4% in the second half. In the first half (H1 2024) the market witnessed a decrease of 16 BPS while in the second half (H2 2024), the market witnessed an increase of 28 BPS.
Introduction of New Protein Sources
Companies are looking for new sources of protein to include in pet food. Which includes using insect protein, which is sustainable and rich in nutrients, and plant-based proteins like peas and lentils. These options attract pet owners who want healthier and more environmentally safe choices for their pets.
Jiminy's, a pet food brand offers a line of sustainable dog foods and treats, which are made from cricket protein.
Increasing Role of Vet Experts in Promoting Monoprotein Diets for Pets
To help pets, vet experts often recommend monoprotein diets, which makes it easier to identify and avoid allergies. As more vet experts are suggesting these specialized diets, pet owners are becoming more aware of their benefits. This is leading to an increase in the popularity of monoprotein pet foods, as pet parents want to ensure their pets stay healthy and happy.
Personalized Pet Nutrition
Pet parents want to provide the best nutrition to their pets, which has increased the demand for personalized diets. Many brands are offering monoprotein options that can be customized to meet specific health needs, such as allergies or weight management.
This customization makes it easy for pet owners to choose the right protein source for their pets, further ensuring that they get the nutrients they need without any harmful ingredients. Due to this, more individuals are looking for these specialized diets for their furry friends.
Pet Food Brands are Expanding their Product Offering
Pet food brands are expanding their product lines for offering more monoprotein choices. This includes not just regular meals but also treats and snacks made with a single protein source.
By offering a variety of choices, brands can address different pet preferences and dietary needs. This expansion is helping pet parents find the right products for their pets, whether they are looking for a specific protein for health reasons or simply want to give their pets tasty, healthy snacks.
Zignature provides treats made from monoprotein sources like- Zignature Lamb Formula Soft Moist Treats for Dogs, Zignature Salmon Formula Soft Moist Treats for Dogs, etc. which helps pet parents in giving their dogs healthy snacks that goes with their dietary needs. This variety helps to meet the diverse preferences of pet parents and their pets.
Global Monoprotein sales increased at a CAGR of 2.5% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on Monoprotein will rise at 3.1% CAGR
A lot of pet parents are now paying more attention to their pets' digestive health. Just like humans, pets too have stomach issues, which can make them uncomfortable and affect their overall health.
Monoprotein diets are becoming popular because they contain only one type of protein, making it easier for pets to digest. By restricting the protein sources, these foods can help reduce the risk of gastrointestinal issues, such as diarrhea or upset stomach. As pet parents are looking for ways to keep their pets healthy, choosing monoprotein foods can be a good choice for better digestive health.
Pet influencers and bloggers have become very trending on social media, where they share their experiences and tips about pet care. Many of these influencers promote specific diets, including monoprotein foods. Their followers often trust their recommendations and are passionate about trying the products they suggest.
For instance, the pet influencers share success stories about how monoprotein diets helped their pets with allergies or digestive issues, which motivates others to consider these options for their pets. This has made monoprotein foods more visible and attractive to pet owners, further leading to increased interest and sales.
Tier 1 companies comprise market leaders with market revenue of above USD 30 million securing significant sales domain share of 40% to 50% in the global sphere. These business leaders are known for high production capacity and a wide product offering.
These trade leaders are distinguished by their extensive expertise in manufacturing and reforming across multiple packaging formats and a broad geographical reach, supported by a robust consumer base.
They provide a wide range of series including reconditioning, recycling, and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include Purina, Monge, Calibra, Oasy, Orijen, Riverwood, Almo Nature, Vet Concept, Acana, and Nuevo.
Tier 2 companies include mid-size players with revenue of USD 10 to 30 million having presence in specific regions and highly influencing the local retail space. These are characterized by a strong presence overseas and strong consumer base knowledge.
These industry players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Natural Trainer, Animonda, Taste of the Wild, Brit Mono Protein, Country Farms, Stuzzy Monoprotein, Nekmar Pet Nutrition, and Tasty Pet.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche demand space having revenue below USD 10 million. These companies are notably oriented towards fulfilling local marketplace demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized field, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
The following table shows the estimated growth rates of the top sales domains. India and Germany are set to exhibit high monoprotein consumption, recording CAGRs of 3.4% and 3.1%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 2.4% |
| United Kingdom | 2.9% |
| Germany | 3.1% |
| India | 3.4% |
| China | 3.0% |
The ecosystem for Monoprotein in the United States is projected to exhibit a CAGR of 2.4% during the assessment period. By 2034, revenue from the sales of Monoprotein in the country is expected to reach USD 407.5 million.
In the United States, many pets are facing food allergies and sensitivities, which can lead to various health problems like itching, digestive issues, and skin irritations. As pet owners are becoming more aware of these issues, they are searching for effective solutions to help their pets feel better. Monoprotein diets are increasingly popular because they contain only one type of protein, such as chicken, lamb, or fish.
This makes it easier for pet owners to identify which protein their pet can tolerate without causing allergic reactions. By limiting the variety of proteins, pet parents can slowly introduce new foods and monitor their pets' responses. This targeted approach helps in managing allergies effectively, further leading to a growing demand for monoprotein diets among USA pet owners who want to ensure their pets' health and comfort.
Monoprotein demand in Germany is calculated to rise at a value CAGR of 3.1% during the forecast period (2024 to 2034). By 2034, Germany is expected to account for 19.5% of Monoprotein sales in Europe.
Germany's strict regulatory standards for pet food quality and safety has played an important role in the demand for monoprotein options. These regulations ensure that pet food products are safe, nutritious, and transparent, which further encourages brands to focus on high-quality ingredients. Due to this, pet owners feel more confident in choosing monoprotein diets that meet these rigorous standards.
Further, the cultural attitude in Germany views pets as beloved family members, which encourages pet owners to invest more in their health and well-being. This point of view drives the demand for specialized diets, such as monoprotein foods, which are seen as healthier and more suitable for pets with specific dietary needs.
Integration of Monoprotein in India is projected to increase at a value CAGR of 3.4% over the next ten years. By 2034, the segment size is forecasted to reach USD 109.3 million, with India expected to account for a demand space share of 36.7% in South Asia.
The growth of both international and local pet food brands in India has immensely increased the range of monoprotein options available. As more companies are entering the retail space, pet owners can find different types of monoprotein foods, such as those made from chicken, lamb, or fish and other sources.
This wide option makes it easier for pet owners to choose the right food for their pet's specific needs, whether be it for health reasons or personal preferences. More options help in ensuring pets get the nutrition they need.
| Segment | Dry Food (Product Type) |
|---|---|
| Value Share (2024) | 42.7% |
Dry monoprotein pet food provides many benefits that contribute to its popularity among pet parents. It helps in controlling the portion, and pet owners can manage their pets' weight and prevent overfeeding.
Additionally, dry food is generally more affordable than wet food, which allows pet owners to provide a high-quality diet at a lower cost. Its longer shelf life makes it a practical choice, further reducing the need for frequent shopping trips and minimizing food waste.
Dry kibble is also easy to store and measure, and provides convenience for busy pet owners. They can be quickly poured into a bowl without any preparation, which makes mealtime smooth. These benefits make dry monoprotein pet food an attractive option for many pet parents.
| Segment | Offline Retail (Distribution Channel) |
|---|---|
| Value Share (2024) | 62.1% |
Buying pet food offline provides a lot of benefits to pet parents. It allows them to talk to informed staff who can give helpful advice based on their pets' specific needs. This personal interaction helps owners to make better choices. While when shopping in physical stores, pet owners can take their food home right away, further avoiding any shipping delays that come with online orders.
Pet specialty shops generally have a wide variety of monoprotein pet food options, so that consumers can easily compare different brands and flavors. Moreover, shopping in-store lets the pet owners check the packaging and quality of the food before buying, and helps them in ensuring it is fresh and undamaged. And, purchasing from local pet stores also supports small businesses and helps the local economy, which many consumers value.
Market players are focusing on investing in R&D to develop functional ingredients with enhanced health benefits and sensory properties. They are diversifying product portfolios to meet diverse consumer needs and forming strategic partnerships with firms, to leverage expertise and accelerate innovation.
These strategies help them stay competitive in the evolving monoprotein market. Further, many companies are adopting sustainable practices in sourcing and production.
For instance
This segment is further categorized into dry food, wet food, and treats and snacks.
This segment is further categorized into animal-based proteins (chicken, beef, lamb, fish (e.g., salmon, tuna), turkey), and plant-based proteins (pea protein, lentil protein).
As animal type, the ecosystem has been categorized into dogs, cats, and other pets.
This segment is further categorized into online retail, and offline retail (pet specialty stores, supermarkets and hypermarkets, and veterinary clinics).
This segment is further categorized into bags, cans, pouches, and others.
Industry analysis has been carried out in key countries of North America, Latin America, Eastern Europe, Western Europe, East Asia, South Asia & Pacific, Central Asia, Balkan and Baltic Countries, Russia & Belarus and the Middle East & Africa.
The global Monoprotein industry is estimated at a value of USD 3.7 billion in 2024.
Sales of Monoprotein increased at 2.5% CAGR between 2019 and 2023.
Purina, Monge, Calibra, Oasy, Orijen, Riverwood , Almo Nature, Vet Concept, Acana, and Nuevo are some of the leading players in this industry.
The North America domain is projected to hold a revenue share of 34.5% over the forecast period.
Europe holds 24.3% share of the global demand space for Monoprotein.
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