Period Panties Market

2019 Analysis and Review of Period Panties Market by Product - Disposable Period Panties and Reusable Period Panties for 2019 - 2029

  • 2019-12-09
  • REP-GB-10702
  • 70 Tables
  • 164 Figures
  • 350 pages
  • Format: PDF/PPT/Excel

  • US$5,000
  • US$7,500
  • US$10,000

Sales of Period Panties to Cross US$ 100 Mn Mark by 2020

The recent innovation in menstrual products that has been making headlines, period panties, are creating yet another viable choice for women. Future Market Insights (FMI), in its new study, explores the top factors influencing women to partially or completely shift from conventional menstrual products to period panties. By 2020, the period panties market is set to surpass US$ 100 Mn mark. Greater awareness of menstrual health and hygiene among women of different cultural and regional groups has brought a wide range of products to deal with monthly periods. Medical establishments are also uncovering the potential of menstrual products to help dispense medicines for HIV prevention or ovarian cancer detection, in addition to aiding in women’s optimal health. These factors will remain crucial in the market build-up over the following years.

Key Factors Shaping Period Panties Market

Stain Resistant, Absorbent Material Features Garnering Traction for Period Panties

Period panties are an upcoming trend in market that has been gaining popularity in recent times. These panties are more comfortable as compared to menstrual cups, tampons, and pads. In 2011, new period panties were introduced in the market that ensured hassle-free menstruation for women, without worrying about stains. The market is registering a swift uptake of material used to develop period panties which is highly absorbent, stain-resistant, and has anti-microbial features.

New and improved materials absorb menstrual blood, ten times faster than the standard pads or tampons. The material is carefully designed with advanced technology that helps in fighting against bad odour and helps women stay dry for a longer time.  This is one of the key factors accelerating the growth of period panties market over the forecast period. The global period panties market is estimated to be valued at US$ 99 Mn in 2019, and is projected to expand at a stupendous double-digit CAGR during the forecast period of 2019-2029.

Uptick in Demand Owing to Eco-friendly Period Panties

Feminine hygiene products used during menstruation are contributing heavily to environmental pollution owing to the significant amount of sanitary waste going to landfills. According to the Women’s Environment Network, pads, tampons, and other period products are generating more than 200,000 tonnes of waste annually.

Women use around 11,000 disposable sanitary pads or feminine hygiene products in their lifetime, of which, 90% are made of plastic. Reusable period panties are innovative products in the market that help in eliminating the need for sanitary pads, tampons, or menstrual cups. These panties are made up of super absorbent, omni-wick, and leak-proof fabric and hence are eco-friendly in nature. These factors are significantly contributing to the growth of eco-friendly period panties in the global market.

Sales Remain Bullish in North America

In the global period panties market, North America accounted for the maximum share of around 24.6%, in terms of value, in 2018, and is expected to register a CAGR of 11.0% during the forecast period. This is due to high degree of health consciousness and feminine hygiene concerns among women in North America.

Also, higher education levels of women and increasing awareness are other significant factor driving the North America period panties market.

Europe is the second biggest market for period panties which is expected to hold a revenue share of 24.1% in 2019 attributed to high presence of large and medium scale enterprises offering quality and eco-friendly products in the region. North America and Europe collectively hold a significant share as compared to other regions in the global period panties market.

global period panties market share

Innovations and Product Versatility Key Market Imperatives

  • The global period panties market represents a fairly consolidated competition landscape, where majority of prominent players maintain their strategic focus on product quality, product variety, eco-friendly product launches, and market expansion.
  • Leading period panties companies are currently prioritizing their research and development activities and new product launches to resonate with the growing demand of environmental friendly period panties from countries or regions such as US, China, Japan, India, and European countries such as France, Italy, U.K., etc.
  • Increasing market penetration, focusing on e-commerce platforms, new customer bases, and expanding market footprints are also identified as key developmental strategies adopted by leading players in the period panties market. For instance, Dear Kate Inc. uses high performance ‘Tactel’ and ‘LYCRA’ yarns which increases the efficiency of the outer linings of period panties. Tactel is breathable and three times tougher than other fabrics. It dries faster than cotton and is softer than other yarns.
  • In 2018, Thinx, inc. opened their specialty stores in Melbourne and Sydney in Australia and offers three product ranges – THINX (BTWN) for teens and THINX, ICON for bladder leaks.

Briefs Remain Preferred Choice in Period Panties Market

In addition to leakage-proof and moisture-trapping designs, period panties are available in reusable and disposable formats. They are available for different body types, in a variety of cuts and style. Brief period panties account for a major market share compared to their boy shorts and bikini counterparts. With sales set to grow at an exponential double-digit CAGR during the forecast period, briefs continue to attract manufacturers’ attention. As convenience remains the focal point for innovations, manufacturers are focusing on creating a diverse portfolio. Niche marketing will also be an important strategy of companies. For instance, period panties in bikini and thongs styles are advertised for low-flow days and as a back-up.

Europe to Surpass North America by 2020

While the period panties market is still in its infancy, North America is at the forefront. However, owing to easy accessibility to new products and mounting concerns over the impact of disposable pads and tampons on the environment, Europe’s period panties market is most likely to take over the North American market by 2020. East Asian market, on the other side, is set for a quantum leap in the following years. Robust government initiatives to raise awareness about menstrual hygiene will be a crucial growth lever for the market in low-income countries of East Asia.

Disposables Represent 80% of Period Panties Sold in 2018

Disposable menstrual hygiene products, particularly made from plastic, have taken a toll on the environment over the past decades. Reciprocating the global sustainable drive aiming for low environmental impact, companies are focusing on innovative reusable period panties. However, relatively high average unit cost of reusable period panties alludes lower volume sales vis-à-vis value gains and sales of disposable period panties. As 8 in 10 period panties sold in 2018 are disposable, manufacturers will need to redefine their strategies to increase the sales of reusable variants.

Reusable panties account for high revenue share

Surging sales of disposable panties


Brief remains highly preferred

Increasing demand for hipster panties


Sales through offline channels remain bullish

Sales via online channel increases rapidly


How Growth will Unfold

Greater emphasis of manufacturers of period panties on novel materials that are highly absorbent and offer stain-resistant and anti-microbial features. In addition to raising awareness about their offerings, manufacturers are embracing the multi-channel approach. Sales of period panties through multi-brand and exclusive stores continues to account for 3/4th of total market revenues. Amid rapid E-commerce expansion, manufacturers are meandering online distribution and sales, as well as through company-owned portals.

Period Panties Market: Sales Channel Assessment (2019E)

* This data is only a representation. Actual data may vary and will be available in report.

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Period Panties Market Analysis 2019 - 2029

A recent market study published by FMI, “Period Panties Market: Global Industry Analysis 2014-2018 & Forecast 2019-2029” offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters of the market, the growth prospects of the market are obtained with maximum precision.

Period Panties Market Taxonomy

The global Period Panties market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader. The segmentation of the period panties market has been done as per product, style, size, sales channel and region.


  • Reusable
  • Disposable


  • Boy Short
  • Bikini
  • Brief
  • Hipster
  • Others (Thongs, Short etc.)


  • Small
  • Medium
  • Large

Sales Channel

  • Online
    • e-Commerce Portal
    • Company Owned Portal
  • Offline
    • Exclusive Stores
    • Multi-brand Stores


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle-East and Africa

What's Included

The report commences with the executive summary of the period panties market, which includes a summary of the key findings and statistics of the market. It also includes leading segments in the global period panties market, along-with key facts about period panties. It also includes graphical representation of the segments according to market size and growth rate.

Readers can find detailed segmentation and definition of the period panties market in this chapter, which will help them understand the basic information about period panties present in the market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the period panties market report.

This section explains the global market value & volume analysis and forecast for the period panties market between 2019 and 2029. It includes the detailed analysis of the historical period panties market, along with an opportunity analysis of the future. Readers can also find the absolute opportunity for the current year (2019 – 2020), and an incremental opportunity for the forecast period (2019 – 2029).

This section highlights the average pricing analysis of various period panties, in different regions across the globe. The weighted average pricing at the manufacturer-level is analyzed in this section.

This chapter explains the key macroeconomic factors that are expected to influence the growth of the period panties market over the forecast period. Along with macroeconomic factors, this section also highlights the opportunity analysis for the market. This chapter also highlights the key market dynamics of the period panties market, which include the drivers and restraints. Moreover, readers will understand the key trends followed by the leading manufacturers in the period panties market. This section also covers supply chain analysis, forecast factors, Porter’s analysis, as well as the PESTLE analysis for the global period panties market.

Based on product, the period panties market is segmented into reusable and disposable. In this chapter, readers can find information about key attractive segments during the forecast period.

Based on style, the period panties market is segmented into boy short, bikini, brief, hipster, and others (thongs, shorts, etc.). In this chapter, readers can find information about key attractive segments during the forecast period.

Based on size, the period panties market is segmented into small, medium, and large. In this chapter, readers can find information about key attractive segments during the forecast period.

This chapter provides details about the period panties market on the basis of sales channel, and has been classified into online and offline. The online sales channel is further sub-segmented into e-commerce portal and company owned portal. The Offline sales channel is sub-segmented into exclusive stores and multi-brand stores. In this chapter, readers can find information about key attractive segments during the forecast period.

This chapter explains how the Period Panties market is expected to grow across various geographical regions, such as North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa (MEA).

This chapter includes a detailed analysis of the growth of the North American period panties market, along with a country-wise assessment that includes the U.S. and Canada. Readers will also find some of key points on the basis of estimated market size and consumption of period panties.

Readers can find detailed information about several factors, such as the pricing analysis and the regional trends, which are impacting the growth of the Latin America period panties market. This chapter also includes the growth prospects of the period panties market in leading LATAM countries such as Brazil, Mexico, Argentina, and the Rest of Latin America.

Important growth prospects of the period panties market based on the product, style, size, and sales channel in several countries, such as Germany, the UK, France, Spain, Italy, Russia, BENELUX, Nordics, Poland and the Rest of Europe, are included in this chapter.

India, Indonesia, Thailand, and Malaysia are the leading countries in the South Asian region that are the prime subjects of assessment to obtain the growth prospects of the South Asia period panties market in this chapter. Readers can find detailed information about the growth parameters of the South Asia period panties market during the period 2019-2029.

This chapter highlights the growth of the period panties market in East Asia by focusing on China, Japan, and South Korea. The section also highlights data points regarding the growth of the period panties market in the East Asian region.

In this chapter, Australia and New Zealand are among the leading countries in the Oceania region, which are the prime subjects of assessment to obtain the growth prospects of the Oceania period panties market.

This chapter provides information about how the period panties market will grow in major countries in the MEA region such as GCC Countries, South Africa, Turkey, Northern Africa, and the rest of MEA, during the forecast period 2019 - 2029.

In this chapter, separate analysis for emerging countries such as China, India, and Mexico is given. It provides segment level analysis of the period panties market for each country mentioned in the section.

In this chapter, readers can find detailed information about the tier analysis and market concentration of key players in the period panties market along with their market presence analysis by region and product portfolio.

In this chapter, readers will find a comprehensive list of all leading manufacturers in the period panties market, along with detailed information about each company, including company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Dear Kate Inc., Lunapads International, Flux, Clovia, Yashram Lifestyle, Pantyprop, Period Panteez, Knixwear, Modibodi, Anigan, Thinx, Fannypants LLC, Harebrained, WUKA, and others.

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the period panties report.

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information about the period panties market.

How the research was conducted?

Primary Research

Primary research interviews with key opinion leaders and other participants were conducted for data collection and validation of the below information: 

  • Key Segments in the Period Panties Market
  • Market Share Analysis
  • Average Selling Price (US$) and Market Growth
  • Comparative Analysis of Several Period Panties Present in the Market
  • Market Size 
  • Key Trends & Developments
  • Competition & Key Vendor Strategies

Secondary Research

  • Industry Journals
  • Industry Publications
  • Government Statistics
  • Industry association 
    • The AHPMA
    • Feminine and Infant Hygiene Association
    • Baby and Adult Hygiene Products (BAHP)
  • Import-Export Database
  • Annual Reports/SEC filings/Investor Presentations

Primary Interview Splits

Primary Interview Splits period panties market synopsis

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