Plant based burgers are getting rapidly popular worldwide, especially in countries such as the U.S where fast foods are very common. Plant based eating has turned into a mainstream movement in developed countries. According to the Plant Based Foods Association, the country witnessed a significant surge in retail sales of plant based foods compared to overall grocery.
The global plant based burgers market is expected to reach a valation of US$ 2.7 Bn by the end of 2020 and is forecast to increase by significantly by the end of forecast period 2020-2030. According to a recent report published by Future Markets Insights (FMI), the plant-based burgers market is predicted to rise exponentially, exhibiting a CAGR of over 22% between 2020 and 2030.
Changing preference of consumers along with a desire to adopt sustainable and healthy food options are driving the plant-based burgers market significantly. An increasing number of consumers are ready to make the switch to plant based meat alternatives, which is encouraging more companies to bring innovative food options to the table.
The market is expected to continue exhibiting impressive as companies are launching a wide variety of products, without compromising on the taste. Their efforts to mimic the original texture of meat-based burger patties are likely to augur well for the global market. Steered by surging demand from consumers across the globe, several plant based food and beverages startups are willingly pushing investments, which is a positive sign for global plant based market.
Ease of Availability of Plant-based Burgers
The availability of plant based burgers in the popular restaurant chains is one of the primary reasons for growth of the market. Restaurant chains are serving plant based food items such as burgers from famous plant based food companies. As the product reach is increasing, sales and awareness about different plant based products are also rising. This is paving way for the overall growth of the market.
Some of the key players in the food and beverages industry are partnering with plant based food companies to expand their footprint. For instance, a popular plant based burgers brand ‘Impossible Burgers’ is available on the menus of 17000 food joints and restaurants in the US alone. This list includes bigwigs like Burger king, Cheesecake factory and Little Caesars among many others.
A significant rise in orders for plant based burgers at quick service restaurants is witnessed in the past year and this trend is expected to continue in the future.
Furthermore, popular fast food brands such as McDonalds are acquiring existing players in the plant based burger market to expand their product offerings. It has recently announced the launch of plant based meat substitute’s line of product offerings called ‘McPlant’ in 2021, by acquiring a popular plant based burger company ‘Beyond Meat’.
Plant-based Burgers Becoming Mainstream
Global plant-based burgers market started as a niche industry catering only to vegan and vegetarian community. Now it is growing into a mainstream food industry with others joining the trend.
Also, the concept of flexitarian diet is contributing towards growth of the market as more people are willing to try plant based foods. A notable shift is witnessed in the consumers towards adaptability of plant based diet, led by millennials and gen z.
Keeping this growth in mind, many new players are investing in the market. The amount of investment in the industry is seeing a huge surge in recent years according to the Plants Based Food Association. Though plant based foods are not new, their popularity has seen a significant rise since past few years.
Plant based food and beverages industry is backing on the innovations in their offerings along with variety in taste and texture for attracting their newly acquired huge target base. These factors are allowing the industry to provide huge market potential and sustainable growth opportunities to the companies.
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Health and nutrition are the two key reasons why consumers opt for plant based products. Thus the nutritional attributes are under a tight scrutiny for companies in the plant based food industry worldwide.
In order to provide an alternative source of protein for instance, the right choice among available options is very important. In addition to this, a long list of ingredients are used to maintain the taste and texture of the desired product. Right amount of everything is needed to achieve the end product which can match the original one and be more attractive to consumers.
Sustainability of raw materials is another major challenge faced by plant based food companies. With criticism rising over the topics such as deforestation in Amazon forest and nutrition profile of these meat substitute products, the plant based food industry has a several challenging issues to face.
North America Plant Based Burgers Market
The North America plant based burgers market is expected to reach over US$ 241 Mn by 2030. Countries such as the U.S. and Canada are leading with respect to market share in the region, owing to the ease of availability of the products. Also, presence of fast food giants in the region is expected to contribute towards the market growth.
North America covers more than 1/5th of the global plant based burgers market. This trend is predicted to stay as the region is expected to register a whopping double digit growth at CAGR of above 20%.
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Europe Plant Based Burgers Market
Europe is expected to emerge as the leader in terms of market size during the forecast period as it covers nearly half of the global market currently. This trend is projected to continue as popularity of plant based burgers and other products continues to grow in the region.
Plant based beef burgers are expected to generate the highest revenue for the market in the region with a CAGR of more than 20%. Germany is predicted to cover more than 1/4th of the market by the end of forecast period 2020-2030.
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East Asia Plant Based Burgers Market
East Asia market is forecasted to achieve a strong growth during the next decade. Market value of the region is projected to rise beyond US$ 60 Mn by the end of 2030.
Consumers’ inclination towards sustainable, healthy and nutritious diet is the key factor driving the growth of the industry. Also, growing concerns regarding maintaining balance of the ecosystem are part of the reason people are switching to meat substitutes. Market in the region is driven by rising demand of plant based beef and plant based chicken.
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Category Wise Insights
Plant-Based Beef to Gain Popularity
Plant based beef is expected to cover almost half of the market by the end of 2030.
While plant based chicken, plant based pork and plant based fish are also popular among consumers, plant substitute of animal beef is expected to lead in terms of market size.
The surging number of vegan burger chains has been aiding the overall growth in the segment. With market players are even launching no soy, no gluten versions of plant-based beef, which is expected to give significant impetus to the segment.
Soy Based Protein to Generate Maximum Revenue
Plant based foods use various sources of protein in their formulations. Each formulation serves a different purpose.
Soy based proteins lead the market in terms of market value. Other sources of protein are wheat based and pea based proteins which are quiet popular too.
Canola-based Protein, Fava Bean-based Protein, Potato-based Protein, Rice-based Protein, Lentil-based Protein, Flax-based Protein, Chia-based Protein, and Corn-based Protein are some other sources of protein used while formulating plant based meat substitutes.
HoReCa to Cover Leading Share
Food service sector which involves Hotels, Restaurants and Cafes (HoReCa) is expected to cover more than half of the market by the end of the forecast period.
Though retail is the most popular distribution channel in some regions, HoReCa is projected as the market leader in terms of market size.
Companies are focusing on mergers and acquisitions in order to gain edge over their competitors in the market. Apart from this, companies are also bringing new products with innovative formulations to capture the interest of consumers.
For instance, Beyond Meat Burger, a Canadian company is partnering with McDonalds to bring a new line of plant based burger offerings from the fast food giant. Apart from this collaboration Beyond Meat is also coming up with two new versions of burgers, which it claims are juiciest so far by them.
The new offerings propose ingredients with high vitamins and minerals along with savory taste and low calories.
Some of the other leading companies operating in the market are:
- MorningStar Farms
- Sotexpro SA
- Crown Soya Protein Group
- Puris Proteins, LLC
- Ingredion Inc
- Beneo GmbH
- Glanbia plc
- Fuji Oil Co., Ltd.
- Archer Daniels Midland Company
- Roquette Frères S.A.
- Tyson Foods, Inc.
Plant-Based Burgers Market Report: Scope
Historical Data Available for
USD Million for value and units for volume
Key Regions Covered
North America, Europe, East Asia, Latin America, South Asia, Oceania, and Middle East and Africa (MEA)
Key Countries Covered
US, Canada, Brazil, Mexico, Rest of Latin America, Germany, Italy, France, Spain, U.K., Russia, Rest of Europe, China, Japan, South Korea, India, Malaysia, Thailand, Indonesia, Australia, New Zealand, South Africa, and Rest of MEA
Key Segments Covered
Product type, Source, Distribution channel, Region
Key Companies Profiled
MorningStar Farms, Sotexpro SA , Crown Soya Protein Group , Puris Proteins, LLC Ingredion Inc, Beneo GmbH , Glanbia plc , Fuji Oil Co., Ltd., Archer Daniels Midland Company , Symrise , Roquette Frères S.A. ,Kellogg's,Tyson Foods, Inc.
Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing
Key Questions Answered by the Report
- How big is the plant-based burgers market?
The plant based burgers market is expected to reach a valuation of US$ 14 Bn by 2030.
- Which region exhibits highest demand for plant-based burgers?
Europe is expected to maintain hegemony over the regional landscape through the course of the forecast period
- Which are the top companies in the plant-based burgers market?
Key players operating in the market include MorningStar Farms, Sotexpro SA , Crown Soya Protein Group , Puris Proteins, LLC Ingredion Inc, Beneo GmbH , Glanbia plc , Fuji Oil Co., Ltd., Archer Daniels Midland Company , Symrise , Roquette Frères S.A. ,Kellogg's, and others.
- Which is the most preferred distribution channel in the plant-based burgers market?
The HoReCa (Food service sector) segment is expected to channel the majority of revenue to the plant based burgers market through the forecast period.
- What is the outlook on the plant-based burgers market?
The growth of the plant based burgers market is primarily attributed to the rising concerns about health and nutrition worldwide.
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- Plant based Chicken
- Plant based Beef
- Plant based Pork
- Plant based Fish/Fishless Fish
- Soy-based Protein
- Wheat-based Protein
- Pea-based Protein
- Canola-based Protein
- Fava Bean-based Protein
- Potato-based Protein
- Rice-based Protein
- Lentil-based Protein
- Flax-based Protein
- Chia-based Protein
- Corn-based Protein
- Convenience Stores
- Specialty Food Stores
- North America
- Latin America
- East Asia
- South Asia