Sourdough Market

Sourdough Market: Will North America Defeat Current Market Leader Western Europe in Terms of Revenue Contribution? - Global Industry Analysis and Opportunity Assessment 2016-2026

  • 2017-03-10
  • REP-GB-1900
  • 220 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Sourdough Market

This study offers a comprehensive, 360 degree analysis on the Sourdough market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Sourdough market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Consumption of sourdough in Western Europe is expected to expand at a significantly high CAGR owing to increasing use of sourdough in the foodservice sector 

In terms of volume, the market in Western Europe is expected to expand at a significantly high CAGR over 2016–2026. In 2017, the Western Europe sourdough market is expected to be valued more than US$ 1200 Mn. The market is estimated to represent absolute $ opportunity of more than US$ 70 Mn in 2017 and incremental $ opportunity of more than US$ 1,000 Mn between 2016 and 2026. In terms of revenue, the Germany sourdough market is anticipated to remain dominant in the Western Europe sourdough market over the forecast period. The sourdough market in Germany is estimated to be valued in excess of US$ 400 Mn by the end of 2026, recording a good CAGR of 7.3% over the forecast period. 

Rising consumer preferences for traditional and healthy food options in Western Europe are likely to propel the growth of the regional sourdough market

Increased urbanisation and growing demand for fast food products such as pizza and others foods are factors driving the growth of the sourdough market in Western Europe. Sourdough pizza base freezes better than regular pizza base and also enhances the taste factor. As a result, sourdough pizza base is more preferred by manufacturers of frozen pizza. Growing demand for low GI bread and bakery products in Western Europe is fuelling the demand in the sourdough market in the region. Bread with a high GI score contains chemical constituents that can rapidly increase blood glucose levels. Insulin and glucose peaks result in obesity, Type-2 diabetes and various heart related conditions. In sharp contrast, low GI foods contain slow digestible carbohydrates, which produce a gradual, relatively low rise in blood glucose and insulin levels. Thus, consumer demand for low GI bakery products in Western Europe is higher and manufacturers are catering to this demand by developing and launching low GI sourdough based bakery products. 

Increasing consumer demand for gluten-free bakery products in Western Europe is creating robust development in the Western Europe sourdough market. Gluten sensitivity is any intolerance to gluten, which is a constituent of grains such as wheat and barley. Celiac disease is an extreme form of gluten intolerance and affects a relatively small volume of the global population. However, with the population growing rapidly, the number of persons affected is expected to increase significantly in the future. Sourdough is becoming increasingly popular in the bakery industry in the Western Europe region due to its versatility and ability to enhance flavour and texture and strengthen shelf life of end products. Sourdough can be incorporated into a variety of baked products and can be used in various forms, including dried powders, starter cultures and live liquid cultures. 

sourdough market

Pizza segment revenue is expected to expand at a relatively high CAGR in Western Europe over the forecast period 

By the end of 2016, the pizza application segment was estimated to be valued a little more than US$ 50 Mn, which is expected to expand at a CAGR of 7.5% over the forecast period, and be valued at more than US$ 100 Mn by the end of 2026. This segment is estimated to create absolute $ opportunity of close to US$ 3 Mn in 2016 over 2015 and an incremental $ opportunity of US$ 54.4 Mn between 2016 and 2026.

While drafting a new report on the global sourdough market, Future Market Insights analysts have observed that leading market players are focussing on two key strategies namely acquisitions and new product development. The report titled “Sourdough Market: Global Industry Analysis and Opportunity Assessment 2016-2026” presents a comprehensive forecast of the global sourdough market for a 10 year period 2016 – 2026. Our analysts have further observed that several manufacturers are entering markets in newer regions through an acquisition of major regional firms. Most acquisitions are focussed on expanding brand presence in emerging regions such as South Africa and Brazil. Companies are also focussing on producing organic and gluten free products with particular emphasis on supplies to craft and in-store bakeries. We have observed that the bread segment accounts for a significant share of the global sourdough market revenue, which is likely to register a high growth rate as sourdough can be used to prepare a wide variety of breads. Our analysts have also noticed that increasing consumer demand for healthy and tasty foods is fuelling revenue contribution of the waffles and pancakes segment. 

The primary objective of the report is to offer insights on the advancements in the global sourdough market. The study demonstrates market dynamics that are expected to influence the current environment and future status of the global sourdough market over the forecast period. After studying the market in detail, we have found that Western Europe accounts for a relatively high revenue share contribution in the global market and is anticipated to witness significant growth over the next decade. On the other hand, North America accounts for a significant market share and represents high consumer demand for sourdough based food products. Our report also discusses the overall competitive landscape of the global sourdough market. 

We have presented clear growth rate projections and forecast factors in our report on the global sourdough market

Macroeconomic indicators such as food industry outlook, food and health supplement spending and others have been considered to arrive at the indicated market numbers in this report. Yearly change in inflation rate has not been considered while forecasting market numbers. Top-down approach has been used to assess market numbers for each segment, while bottom-up approach has been used to counter-validate the reached market numbers. While inspecting the global sourdough market we have collected data by collating inputs from government databases, trade value and volume data from regional manufacturers and secondary and primary sources and by using the benchmarking method. While validating the data our analysts have excluded regional average profitability margins from estimated data collected from distributors. We have also estimated approximate annual consumption of end-use sectors in target geographies. Besides, historical demand trends, dairy ingredients industry growth rate, the financial performance of top companies, raw material production trends and influence of increasing disposable income are included in this report. 

The report highlights region-wise sourdough demand. It provides a market outlook for 2016–2026 and sets the forecast within the context of the global sourdough market, including the new technological developments as well as product offerings in the global sourdough market. This study discusses key regional trends contributing to the growth of the sourdough market globally, as well as analyses the degree to which drivers are influencing the market in each region. In the final section of the report, a competitive landscape has been included to provide report audiences with a dashboard view. Key categories of providers covered in the report are sourdough suppliers and customers. Detailed profiles of the providers are also included within the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the global sourdough market. 

Key segments covered in the global sourdough market report

By Application

By Region

By Starter Culture

  • Bread

  • Pizza

  • Buns

  • Cakes

  • Cookies

  • Waffles and Pancakes

  • Others

  • North America

  • Western Europe

  • APEJ

  • Latin America

  • Eastern Europe

  • Middle East and Africa

  • Japan

  • Type I

  • Type II

  • Type III

Our research methodology

Market volume is inferred through in-depth secondary research and validated from industry experts through primary interviews. Each interview is thoroughly analysed and average market volume is deduced and reconfirmed prior to incorporating in the report. The price of sourdough is deduced on the basis of type where the average price of each sourdough type is inferred across all the seven assessed regions. The market value of the global sourdough market is thus calculated from the data inferred from the average selling price and market volume. For the 10 year forecast of the global sourdough market, various macroeconomic factors and changing trends have been observed, giving an idea about the future of the market. Other important factors considered to arrive at market forecast include the size of the current market, inputs from the demand side and supply side and other dynamics shaping the global sourdough market.

In the compilation of the report on the global sourdough market, the forecast is conducted in terms of CAGR, while other important criteria such as year-on-year growth and absolute dollar opportunity have also been considered presenting the client with crystal clear insights into the market performance and future opportunities in the global sourdough market.

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