Indonesia Baby Bottle Industry Outlook from 2023 to 2033
Sales of baby bottles in Indonesia were valued at US$ 57,862.4 thousand in 2023 and are projected to reach US$ 101,780.2 thousand by 2033. Revenue is anticipated to expand at a CAGR of 5.8% from 2023 to 2033.
The demand for baby bottles in Indonesia was valued at US$ 55,038.5 thousand at the end of 2022 and is anticipated to exhibit Y-o-Y growth of 5.1% in 2023. The polycarbonate segment by material type accounted for more than 50.4% of the share in value in 2022.
The 271 ml to 360 ml segment, with an estimated share of more than 29%, leads the Indonesia baby bottle business in the capacity category. It is expected to expand at a CAGR above 5.2% over the review period. In terms of sales channels, the modern trade segment is anticipated to create a total financial potential of US$ 8,750.1 thousand between 2023 and 2033.
The Indonesia baby bottle business is projected to build a cumulative financial benefit of US$ 46,741.7 thousand in the assessment period. It is predicted to expand 1.8 times the current value during the same period.
| Attributes |
Key Insights |
| Indonesia Baby Bottle Estimated Revenue (2023E) |
US$ 57,862.4 thousand |
| Indonesia Baby Bottle Projected Revenue (2033F) |
US$ 101,780.2 thousand |
| Value-based CAGR (2023 to 2033) |
5.8% |
Key Factors Affecting Baby Bottle Sales in Indonesia
Emergence of Smart, Self-warming Baby Bottles to Spur Demand
Renowned baby bottle suppliers in Indonesia are anticipated to focus on enhancing the feeding experience for both babies and parents. Anti-colic vents are set to be incorporated in bottle designs to reduce air intake during feeding, minimizing colic and discomfort. Self-warming bottles are set to be launched to provide convenient temperature regulation, eliminating the need for external heating devices. The emergence of smart bottles with temperature sensors and monitoring capabilities is anticipated to enable parents to track feeding patterns and their baby's fluid intake.
Nipple designs are projected to evolve to mimic natural breastfeeding, promoting better latch and reducing nipple confusion. This is a key factor popularizing the product in the region. Additionally, materials such as BPA-free plastics, glass, and stainless steel are expected to be used to ensure the safety and sustainability of these bottles. These innovations are anticipated to cater to parents' desire for convenience, health, and eco-friendliness, driving the popularity of advanced baby bottle technologies in Indonesia.
Tax Breaks and Financial Incentives to Propel Baby Bottle Sales in Indonesia
Government initiatives are set to play a vital role in supporting the baby care sector in Indonesia by fostering a favorable business environment for manufacturers. The government will likely encourage investments and innovations in the sector through policies, incentives, and regulations, driving growth.
New initiatives are expected to include financial incentives, tax breaks, streamlined regulations, and research & development support. By promoting the development of high-quality baby care products, including baby bottles, the government is set to enhance competitiveness.
Government initiatives are also expected to help key players meet consumers' evolving needs. This support would benefit manufacturers and contribute to improving the health and well-being of infants & toddlers across the country.
2018 to 2022 Indonesia Baby Bottle Industry Analysis vs. 2023 to 2033
The demand for baby bottles in Indonesia expanded at a CAGR of 3.2% during the historical period from 2018 to 2022. It reached a value of US$ 55,038.5 thousand in 2022 from US$ 48,468.7 thousand in 2018.
| Historical Value-based CAGR of Indonesia Baby Bottle Business (2018 to 2022) |
3.2% |
| Historical Indonesia Baby Bottle Revenue (2022) |
US$ 55,038.5 thousand |
The baby bottle business in Indonesia is set to experience a steady growth rate in the assessment period. It is expected to be driven by increasing demand for packaged goods, urbanization, and a growing middle-class population with higher disposable incomes.
The beverage business landscape is a significant consumer of bottles in Indonesia. Leading players in the country are projected to invest in developing child-friendly bottles for packaging carbonated drinks, water, fruit juices, and other beverages. With a large and diverse population, Indonesia's demand for bottled drinks remains strong.
The pharmaceutical and personal care sectors are set to be other important consumers of baby bottles. Pharmaceutical companies are expected to require high-quality, hygienic packaging to maintain the integrity of medicines and other medical products. Similarly, personal care manufacturers are anticipated to rely on bottles to package baby products, including shampoos, lotions, and body washes.
Leading manufacturers in the Indonesia baby bottle business have been focusing on packaging innovations to cater to consumer preferences and meet the demands of different sectors. Advancements in materials and designs are projected to lead to the development of eco-friendly, lightweight, and aesthetically appealing bottles.
Indonesia's baby bottle business landscape is competitive, with domestic and international players operating in the space. Local manufacturers are set to dominate specific segments, while multinational companies are expected to have a presence in premium and specialized segments.
The government of Indonesia has also been introducing regulations and initiatives aimed at promoting sustainable practices & reducing plastic waste. These regulations are anticipated to have a positive impact on the bottle business. These are expected to influence the choice of materials and recycling practices.
There has been a growing awareness of environmental issues in Indonesia in recent years. As a result, the emphasis on sustainable packaging solutions, including recyclable and biodegradable bottles, is set to surge in the country.
Semi-annual Indonesia Baby Bottle Industry Outlook
The table presents the expected CAGR for the Indonesia baby bottle space over several semi-annual periods from 2022 to 2033. In the first half (H1) of the decade from 2022 to 2032, the field is forecasted to surge at a CAGR of 5.5%, followed by a slightly lower growth rate of 5.3% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2023 to H2 2033, the CAGR is projected to increase slightly to 6.0% in the first half and remain relatively moderate at 5.8% in the second half. These values offer insights into the anticipated growth trends for the Indonesia baby bottle space, aiding stakeholders and investors in making informed decisions regarding investments & strategies.
| Particular |
Value-based CAGR |
| H1 |
5.5% (2022 to 2032) |
| H2 |
5.3% (2022 to 2032) |
| H1 |
6.0% (2023 to 2033) |
| H2 |
5.8% (2023 to 2033) |
Trends, Opportunities, and Challenges in Indonesia Baby Bottle Space
The table below provides the latest trends observed in the Indonesia baby bottle space, growth obstacles, and upcoming opportunities. Business strategies for pushing baby bottle sales in Indonesia enable stakeholders to invest in the right area and gain profit.
| Attributes |
Key Factors |
| Latest Trends |
- Growth of direct-to-consumer (DTC) brands and e-commerce platforms is expected to change the way baby feeding containers are sold as parents are seeking home delivery features due to their busy schedules.
- Launch of innovative personalized glass baby bottles is set to be a key trend as these would have engraved names and multiple designs to allow parents to express their individuality.
|
| Upcoming Opportunities |
- Key players are anticipated to develop unique designs and materials to improve the safety and functionality of baby bottles.
- Increasing focus on sustainability is expected to push companies to develop new baby bottles made from eco-friendly raw materials.
|
| Challenges |
- Strict norms governing the baby bottle space in Indonesia are anticipated to compel manufacturers to go through complex regulatory standards and make changes accordingly.
- Differentiating products and developing brand loyalty can be challenging as there are multiple choices for parents in today’s highly competitive business landscape.
|
Comparative View of Adjacent Indonesia Baby Bottle Businesses
Factors Pushing Baby Bottle Sales in Indonesia:
| CAGR (2023 to 2033) |
5.8% |
| Estimated Value (2023) |
US$ 57,862.4 thousand |
| Growth Factor |
High birth rates in Indonesia are anticipated to propel the demand for baby bottle holders and other accessories. |
| Key Trend |
Increasing awareness about the design and material of baby bottles among parents is expected to drive the need for baby feeding bottles in Indonesia that are free from harmful chemicals, including BPA. |
Key Trends in the Glass Bottle Business Landscape:
| CAGR (2023 to 2033) |
5.7% |
| Estimated Value (2023) |
US$ 40.2 billion |
| Growth Factor |
A tremendous increase in sales of packaged foods over online platforms will likely create new growth avenues. |
| Key Trend |
Rising popularity of glass containers for flavored drinks is anticipated to be a leading trend. |
Opportunities in the Aluminum Bottle Space:
| CAGR (2023 to 2033) |
7.3% |
| Estimated Value (2023) |
US$ 7,238.3 million |
| Growth Factor |
Rising usage of aluminum bottles across food & beverage, pharmaceutical, chemical, and personal care sectors is expected to boost growth. |
| Key Trend |
Growing awareness about several detrimental effects of plastic pollution on the environment and marine ecosystem is anticipated to boost the demand for aluminum bottles. |
Sub-region Insights
In the below table of the growth potential of baby bottles in Indonesia, CAGRs of the top 5 sub-regions are provided. Out of the 5, Nusa Tenggara is likely to lead the field of baby bottles in Indonesia by exhibiting a CAGR of 7.4% from 2023 to 2033. Sulawesi and Kalimantan are expected to witness baby bottle sales at the CAGRs of 6.6% and 5.7%, respectively.
Indonesia Baby Bottle Demand Analysis by Key Sub-regions
| Country |
Value-based CAGR |
| Sumatra |
5.2% |
| Java |
4.5% |
| Kalimantan |
5.7% |
| Nusa Tenggara |
7.4% |
| Sulawesi |
6.6% |
Shift toward Green Products in Sumatra to Fuel BPA-free Baby Bottle Demand
Sumatra is expected to showcase a CAGR of 5.2% in the Indonesia baby bottle business through 2033. The increasing inclination of new-age parents toward sustainable and eco-friendly baby bottles is set to drive demand in Sumatra.
Modern parents are increasingly becoming environmentally conscious and seeking new products that can reduce environmental impact by lowering emissions. This is projected to develop advanced baby bottles made from materials such as stainless steel and glass, as these are recyclable.
Several companies are also expected to unveil unique baby bottles with bamboo or silicone-based materials as these are more sustainable than glass. These bottles are anticipated to be free of toxic chemicals, including BPA, further adding to their appeal.
Tech-integrated Plastic Baby Feeding Bottles to Gain Momentum in Java
During the forecast period, Java is anticipated to register a CAGR of 4.5% in the Indonesia baby bottle business landscape. The rising trend toward tech-integrated and smart products is projected to bolster demand in the area. The emergence of the Internet of Things (IoT) and smart devices is set to encourage parents to look for new ways to optimize baby care. Growth for smart water bottles is anticipated to skyrocket amid the availability of unique features, such as temperature sensors.
Smart temperature sensors are projected to ensure the formula or milk is at suitable temperature for the baby. Companies are also developing novel sensors that can send instant notifications to smartphone applications when it is time to feed the baby. They are creating new bottles with built-in formula dispensers to make it easier for parents to prepare a bottle quickly.
Launching similar tech-integrated bottles is anticipated to help new-age parents monitor milk supply, track their baby’s intake, and evaluate feeding schedules. These bottles are projected to offer high convenience to parents, pushing their demand.
Demand for Baby Personal Care Product Bottles to Rise in Kalimantan
Kalimantan is estimated to record a considerable baby bottle demand at a CAGR of 5.7% in the anticipated time frame. New-age parents have become increasingly conscious about the hygiene and health of their babies. Hence, sales of baby personal care bottles are projected to surge, including those for baby oil, lotion, body wash, and shampoo.
The ongoing expansion of product offerings and the emergence of start-up packaging firms in Kalimantan are set to drive demand. They are on a mission to constantly create and unveil novel packaging solutions that can cater to specific needs, including organic preferences. The availability of a diverse packaging portfolio is expected to enable parents to select a specific product per their needs.
The increasing prevalence of skin allergies or sensitive skin among infants across Kalimantan is further projected to fuel sales of baby personal care products, pushing bottle demand. Parents are set to seek hypoallergenic and gentle personal care products for their babies. Manufacturers strive to develop new baby personal care bottles free from irritants or harsh chemicals.
Dual-income Homes in Nusa Tenggara to Support Baby Nursing Bottle Demand
Nusa Tenggara is expected to witness a CAGR of 7.4% during the forecast period in the Indonesia baby bottle space. Baby feeding bottles are in greater demand due to the growing number of working parents.
Since several parents bottle-feed their infants due to their hectic schedules, there is an increased demand for feeding bottles of the top caliber and dependability. The increasing number of dual-income homes is set to drive the demand for baby bottles, which are considered an essential tool for shared parenting responsibilities.
Baby feeding bottles are also expected to be in greater demand as the value of nursing is increasingly emphasized, as are the advantages of breast milk. There is a high need for effective and clean bottle-feeding solutions as several women opt to express breast milk to help with nursing when they are absent.
Need for Special Formulae in Sulawesi to Drive BPA-free Baby Bottle Sales
Sulawesi will likely expand at a steady CAGR of 6.6% in the Indonesia baby bottle business landscape through 2033. The rising requirement for baby bottles is set to be primarily led by the demand for newborn nourishment items.
Specialized infant formulae, breast milk nutrients, and other dietary goods are in high demand as parents become more conscious of how important it is to give their infants a healthy diet. Baby bottles are set to enable parents to measure and give their children exactly the right amount of nutrition to promote their growth and development.
The need for several kinds of customized nutritional supplements is expected to be influenced by the changing dietary preferences and needs of newborns. Newborns can also suffer from allergies or food intolerances. These are expected to necessitate using specific formulae easily delivered through baby bottles.
Category-wise Insights
Stainless Steel Newborn Feeding Equipment to Gain Momentum by 2033
The table below highlights the demand for baby bottles in Indonesia by material type. Under material type, the stainless steel segment will likely remain dominant in the assessment period.
The stainless steel segment, while smaller, is set to showcase a significant CAGR of 7.5% through 2033 in the field of baby bottles in Indonesia. It is expected to be followed by polycarbonate, polypropylene, glass, and silicone segments.
| Material Type |
Value-based CAGR |
| Polycarbonate |
4.9% |
| Stainless Steel |
7.5% |
| Polypropylene |
5.3% |
With increasing awareness about the importance of using safe and non-toxic materials for baby products, there will likely be a shift toward using BPA-free and phthalate-free baby bottles. Parents are expected to be more concerned about the potential health risks of certain chemicals leaching into their baby's milk or formula.
The increasing awareness of the environmental impact of plastic waste can also compel modern consumers to seek alternative eco-friendly options, such as glass or stainless steel bottles. The stainless steel segment is expected to rise at a CAGR of 7.5% over the forecast period.
Specialty Stores to Witness High Sales of Baby Formula Bottles
The table below highlights the demand for baby bottles in Indonesia by sales channel. Under sales channels, the mono-brand store segment will likely remain dominant in the assessment period.
The mono-brand store segment, while smaller, is set to showcase a significant CAGR of 7.6% through 2033 in the field of baby bottles in Indonesia. It is expected to be followed by modern trade, departmental stores, convenience stores, specialty stores, online retailers, drug stores, and other sales channels.
| Sales Channel |
Value-based CAGR |
| Specialty Stores |
7.3% |
| Mono Brand Store |
7.6% |
The specialty store segment by sales channel is projected to showcase a decent CAGR of 7.6% during the assessment period in Indonesia baby bottle space. This will likely be followed by specialty stores at a CAGR of 7.3%. Specialty stores are anticipated to serve a specialized clientele of parents who value innovation, product quality, and safety.
Parents are leading this trend by looking for baby bottles made with suitable functionality and devoid of potentially dangerous substances, such as BPA. These specialist shops are anticipated to offer a wide selection of baby bottle options, from environmentally friendly materials to cutting-edge designs, to satisfy the sophisticated tastes of their clientele.
A selected assortment of baby items is projected to be available in specialist shops, including a range of baby bottle manufacturers and designs. This strategy is expected to enable parents to look into rare and uncommon baby bottles that are not easily accessible in significant retail chains.
Parents who want unique, bespoke options that fit their values and aesthetic preferences are expected to find boutique and artisanal baby bottles in specialist shops. This factor is anticipated to fuel the demand for infant bottles in these niche retail settings.
Competitive Landscape
Manufacturers are spending money on research & development to produce infant bottles with cutting-edge materials and unique designs. This comprises bottles constructed of resilient, secure, and environmentally friendly materials, such as silicone, glass, or stainless steel. To improve the feeding experience, design advancements emphasize elements, including anti-colic systems, ergonomic forms, and natural, nipple-like teats.
Several manufacturers now provide customization options, enabling parents to add names, colors, and designs to their baby bottles. This approach meets the demand for distinctive and customized goods that reflect personal preferences and may be given as thoughtful presents.
For instance,
- In April 2023, Pigeon Corporation announced the launch of Biomass PP nursing bottles.
- In May 2022, Pigeon Corporation announced the launch of T-Ester plastic nursing bottles.
- In February 2022, Pigeon Corporation announced the launch of the third generation SofTouch nursing bottle series.
Scope of the Indonesia Baby Bottle Business Report
| Attribute |
Details |
| Estimated Indonesia Baby Bottle Revenue (2023) |
US$ 57,862.4 thousand |
| Projected Indonesia Baby Bottle Revenue (2033) |
US$ 101,780.2 thousand |
| Value-based CAGR (2023 to 2033) |
5.8% |
| Historical Data |
2018 to 2022 |
| Forecast Period |
2023 to 2033 |
| Quantitative Units |
Value (US$ thousand) and Volume (thousand units) |
| Segments Covered |
- By Capacity
- By Material Type
- By Sales Channels
- By Price Range
- By Sub-region
|
| Key Companies Profiled |
- Pigeon Corporation
- Tupperware
- Cussons Baby
- Medela AG
- Farlin
- Lusty Bunny
- PT. Dodorindo Jaya Abadi
- Baby Huki Corporation
- Baby Safe
|
| Report Coverage |
Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
Indonesia Baby Bottle Industry Outlook by Category
By Capacity:
- Up to 90 ml
- 91 ml to 180 ml
- 181 ml to 270 ml
- 271 ml to 360 ml
- 361 ml and Above
By Material Type:
- Polycarbonate
- Polypropylene
- Stainless Steel
- Glass
- Silicone
By Sales Channels:
- Modern Trade
- Departmental Stores
- Convenience Stores
- Specialty Stores
- Mono Brand Store
- Online Retailers
- Direct to Customer
- Indirect to Customer
- Drug Stores
- Other Sales Channel
By Price Range:
- Low (Below 5 US$)
- Mid (Between 5 to 10 US$)
- High (Above 10 US$)
By Sub-region:
- Sumatra
- Java
- Kalimantan
- Nusa Tenggara
- Sulawesi
- Maluka Islands
- Papua (Western New Guinea)
Frequently Asked Questions
How big is the baby bottle business in Indonesia?
The baby bottle business in Indonesia is set to reach US$ 101,780.2 thousand by 2033.
Who are the leading baby bottle manufacturers in Indonesia?
Pigeon Corporation and Baby Safe are the leading manufacturers.
What is the Indonesia baby bottle industry outlook?
The baby bottle demand in Indonesia is set to witness a 5.8% CAGR from 2023 to 2033.
Which is the most preferred baby bottle in Indonesia?
Stainless steel bottles are mainly preferred in Indonesia.
What are the latest trends in Indonesia baby bottle business landscape?
The launch of smart bottles with self-warming features is a new trend.
