An Incisive, In-depth Analysis on the Window Coverings Market
This study offers a comprehensive, 360 degree analysis on the Window Coverings market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Window Coverings market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Window Coverings Market Outlook & Key Findings
- Future Market Insights (FMI) forecasts the window coverings market to rise at a moderate 4% CAGR between 2020 and 2030
- Window treatments are considered a pocket-friendly option for sprucing up home décor. Thus, affordable window coverings are a hit in the residential sector
- Demand for automation and remote access makes motorized blinds and shades ideal for commercial sector
- According to FMI, customers in North America are more likely to splurge on the latest home décor trends, catapulting the region to the fore of the global window coverings market
- Evolution of hospitality industry in East Asia is compelling leading companies to shift their focus to the region
Window Coverings to Remain an Essential Component in Interior Décor
Home décor trends evolve with time, only a few things remain constant over the years. For instance, replacing window and door components continues to be a quintessential method of decking up interiors.
Window coverings are considered integral to any home or commercial structure. They provide access to light and air and in many cases can improve the overall appearance of the property.
Beyond these functionalities, both interior designers and consumers realize that these components play a crucial role in improving the overall energy efficiency of the room. Driven by ongoing trends, manufacturers are designing improved and more energy-efficient versions of window coverings.
FMI has observed typically high demand for natural materials among consumers. Humble cotton and wood designs are dominating the affordable category. In the luxury section, there is surging demand for motorized blinds and shades such as automated honeycomb shades.
Smart Window Coverings Espousing Energy Efficiency
2019 saw a plethora of trends come and go, but a few, venturing out of the box, have stayed around. These trends will not only dazzle consumers in 2020 but according to FMI, will remain key trendsetters in the future.
For instance, the ever-rising demand for convenience is spurring sales of high-tech window treatments. Modern consumers want beautiful décor for their homes and offices. They are also looking at better convenience without compromising on energy efficiency.
When it comes to the dominant trend in window treatments, consumers are eager to see more automated options. Therefore, smart window coverings and motorized blinds and shades will witness high demand.
Connecting motorized blinds and shades to smart home hub can help reduce energy consumption. Some of these blinds are programmed to react automatically to changes in temperature and sunlight.
Consequently, these blinds can independently close during the hottest part of the day, causing lesser pressure on consumers’ HVAC system. Besides this, some of the smart coverings come with moisture and water resistance.
Smart windows are generation-next technologies aimed at reducing solar heat gain. These windows are available in three types – electrochromic, photochromic, and thermochromic.
Of these, electrochromic smart windows use lower voltage and consumes lesser energy. The thermochromic windows are designed to change properties as per the ambient temperature.
With manufacturers introducing more features to improve energy efficiency, smart window covering might have an edge over its contemporaries.
Customization Holds the Key to Success
Consumer choices are dynamic as are their aesthetic sensibilities. Considering the array of channels they are exposed to, each one of them might have different requirements for window coverings.
Manufacturers have therefore started offering customization solutions to attract more consumers. They offer unique design, besides conforming to measurements as per specific consumer requirements.
Professional seamstresses are hired to ensure their designs are compatible with a consumer’s aesthetic sensibility. They are given choice of materials, designs and patterns, and functionalities.
An increasing number of consumers are keen on following the ongoing trends of interior décor. Companies operating in the market therefore ensure to tweak designs as per their liking.
These companies offer customization on various fronts such as custom drapes for highlighting a room’s architecture, custom valances, cornices and other treatments including decorative rods and hardware, and customizing the shade of color chosen to complement interior décor.
High-tech and Innovative Blinds and Shades to Rule Prevailing Home Décor Trends
Hardware used in window coverings is expected to undergo robust advances. Sales of curtain and drapery hardware are poised to surge driven by consumers’ willingness to spend on high-tech products with ornamental features.
Concurrently, suppliers of high-tech blinds and shades will benefit from the increasing adoption of smart home technologies. FMI believes that their rising penetration in the household sector, will in turn enable the window coverings market gain momentum in the coming years.
Motorized blinds and shades have become one of the most exciting additions in device-activated homes. Advanced window treatments via smart phones, remote access, Alexa or Google Assistants are in vogue.
The high cost, however, is the biggest downside to the technology. Nonetheless, there are several affordable options available in the market.
For instance, cordless lift styles are particularly designed as an affordable mean to improve blind safety. These window treatments are not only easy to use but offer child safety especially if they are used for decorating nurseries.
FMI projects the sales of blinds and shades to surge in the coming years, subsequently enabling growth in the global window coverings market. By the end of 2030, the market’s valuation is forecast to reach US$ 30 Bn.
Availability of Substitutes and Counterfeit Products Eating Away Profit Margins
Window coverings are available in wide-ranging prices. Despite the availability of inexpensive options, exposure to low cost substitutes is curtailing their sales.
Some of the local players have mastered the art of counterfeiting international designs in window coverings. Such companies not only have a large market but are slowly eating away into the market share of some of the leading players.
Nonetheless, with an increasing number of consumers favoring authentic designs, scales are likely to tip in favor of the window coverings market in the coming years.
Window Coverings Market: Region-wise Analysis
FMI identifies East Asia as the leading market for window coverings. The rising demand in both household and commercial sectors will enable growth in the region.
The market for window coverings is expected to flourish in East Asia backed by the presence of sophisticated electronic industry and expanding manufacturing sector.
Real estate boon will push growth across developing countries. With consumers in East Asia becoming more conscious about their living standards, the demand for window coverings will inevitably rise. According to FMI, East Asia holds over 20% of the global window coverings market.
Extreme hot weather will support the expansion of the market in the Middle East and Africa. The demand for high-end brands and latest technology is considerably high in the Middle East, creating an environment conducive to the growth of the market.
The positioning of various regions in the product life cycle is indicative of the existing opportunities in East and South Asia. Both regions will exhibit high demand for innovations.
Latin America also offers lucrative growth prospects attracting an increasing number of companies. An increasing number of market players are likely to shift focus towards emerging countries as both North America and Europe markets reach saturation.
Leading players in Window Coverings Products Market
The global window coverings market offers ample opportunities for the entry of new players. The companies with their business at nascent stage usually focus on selling electronic blinds and shades either at a local or regional level.
Leading market players are currently focusing on innovations. They have aesthetically pleasing designs with innovative features in mind. With competition soaring higher, most companies are likely to focus on customization and product differentiation gain competitive advantage.
In this report, FMI identifies some leading companies in the global window coverings market:
- Lafayette Venetian Blind Inc.
- Lutron, Electronics
- Qmotion Shades
- Springs Window Fashions, LLC
- Lafayette Interior Fashion
- Griesser AG
- Hunter Douglas NV
- Shades Schenker Storen AG
- Ching Feng Home Fashions Co.
- Nien Made Enterprise Co. Ltd
- Bombay Dyeing
- TOSO CO. LTD
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report
Window Coverings Market: The Way Forward
Consumers today are keen on adding extra spice in their interior décor for homes and corporate offices. Lavish wall paintings, exquisite ceilings, modular kitchens and a well-furnished environment have been trending since the last year.
Added to this list is digitization of home and office spaces, inevitably creating sales prospects for smart window coverings. However, if there is one trend that will potentially dominate consumer choices in the future, it has to be focus on energy efficiency.
Shutters and blinds ensuring energy efficiency are more preferred by consumers. For instance, there is a certain inclination for plantation shutters to add character and elegance to interior décor.
Besides this, moisture resistant, insulated and light control window coverings are currently in high demand. In the coming years, the demand for stylish yet functional window coverings will rise, ascertaining steady growth in the market.
A new market study published by FMI on the window coverings market offers global industry analysis for 2015-2019 and opportunity assessment for 2020-2030. The study offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters, the growth prospects of the market are obtained with maximum precision.
The global window coverings market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to readers.
Chapter 01 – Executive Summary
The report begins with the executive summary of the window coverings market, which includes a summary of key findings and statistics of the market. It also includes market volume (Mn Units) and value (US$ million) estimates of significant segments in the window coverings market.
Chapter 02 – Market Overview
Readers can find exhaustive taxonomy and definitions of the window coverings market in this chapter, which will help them understand basic information about the market. This section also highlights inclusions and exclusions, which will help readers to understand the scope of the window coverings market report.
This section offers global overview of value chain analysis, and major forecast factors. This chapter also explains key macroeconomic factors that are expected to influence growth of the window coverings market over the forecast period. Along with macroeconomic factors, this section also highlights opportunity analysis for the market. It also offers key market dynamics of the window coverings market. Moreover, it will help readers to understand key trends followed by leading manufacturers in the window coverings market.
Chapter 03 – Key Market Trends
The report provides key market trends that are expected to impact market growth significantly during the forecast period. Detailed industry trends are provided in this section, along with key market developments or product innovations.
Chapter 04 - Impact of COVID-19 on the Market
This section provides an in-depth analysis on the impact of COVID-19 outbreak on global economy and its related effect across various countries. Readers can also find information on the impact of the pandemic on various sectors such as manufacturing and supply chain across the globe.
Chapter 05 - COVID Impact on Retail Industry
This section provides an in-depth analysis on the impact of COVID-19 outbreak on retail industry and its related effect across various countries. Readers can also find information on the impact of the pandemic customer purchasing behaviour.
Chapter 06 - Impact on The Market in 2020
The impact of the COVID-19 outbreak on the window coverings market is explained in this chapter with previous forecast, quarter by quarter forecast and projected recovery quarter.
Chapter 07 - Residential Vs Commercial Application of Window Coverings
This section provides detailed analysis of comparison on the consumption of windows coverings in residential and commercial application. Moreover, this section provides overview on product feasibility in various application.
Chapter 08 - Adoption Rate of Window Coverings
This section provides detailed analysis adoption rate of the window coverings in various countries and rise in demand of smart home décor products across the globe.
Chapter 09- Window Coverings Increase In Popularity among Consumers
The report provides key market trends showing different prospect of the market responsible for increasing popularity of the products among customers.
Chapter 10- Smart Window Coverings - A Key Attraction for Customers
The report provides key market analysis and trends of smart window coverings. Also this chapter tells about innovation in window coverings market, new installs versus retrofits and opportunities witnesses by automated blinds & shades.
Chapter 11 – Global Window Coverings Market Demand (in Value or Size in US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030
This section provides detailed analysis of the historical window coverings market value (USD Mn), along with an opportunity analysis for the future. Readers can also find absolute $ opportunity for the current year (2019–2020), and incremental opportunity for the forecast period (2020–2030).
Chapter 12 – Global Window Coverings Market - Pricing Analysis
This section provides detailed analysis of the pricing of various products in global market and their pricing across various regions.
Chapter 13 – Global Window Coverings Market Demand (in Volume Mn Units) Analysis 2015-2019 and Forecast, 2020-2030
This section provides detailed analysis of the historical window coverings market volume (Mn Units), along with an opportunity analysis for the future. Readers can also find absolute opportunity for the current year (2019–2020), and incremental opportunity for the forecast period (2020–2030).
Chapter 14 – Market Background
These sections highlight market development background and prospects of the market. Also readers can find various dynamic of the market including drivers, trends, opportunities and restraints of the market in this chapter.
Chapter 15 – Global Window Coverings Market Analysis 2015-2019 and Forecast 2020-2030, By Products
This chapter analyses global window coverings market on basis of product type, and market attractiveness analysis by products
Chapter 16 – Global Window Coverings Market Analysis 2015-2019 and Forecast 2020-2030, by Window Treatment
This chapter analyses global window coverings market on basis of window treatment, and market attractiveness analysis by window treatment.
Chapter 17 – Global Window Coverings Market Analysis 2015-2019 and Forecast 2020-2030, by Functionality
This chapter analyses global window coverings market on basis of functionality, and market attractiveness analysis by functionality.
Chapter 18 – Global Window Coverings Market Analysis 2015-2019 and Forecast 2020-2030, By Material Type
This chapter analyses global window coverings market on basis of material type and market attractiveness analysis by material type.
Chapter 19 – Global Window Coverings Market Analysis 2015-2019 and Forecast 2020-2030, By Price Range
This chapter analyses global window coverings market on basis of price range and market attractiveness analysis by price range.
Chapter 20 – Global Window Coverings Market Analysis 2015-2019 and Forecast 2020-2030, by Application
This chapter analyses global window coverings market on basis of application, and market attractiveness analysis by application
Chapter 21 – Global Window Coverings Market Analysis 2015-2019 and Forecast 2020-2030, by Sales Channel
This chapter analyses global window coverings market on basis of sales channel, and market attractiveness analysis by sales channel.
Chapter 22 – Global Window Coverings Market Analysis 2015-2019 and Forecast 2020-2030, by Region
This chapter analyses global window coverings market on basis of regions, and market attractiveness analysis by regions.
Chapter 23- North America Window coverings market Analysis 2015-2019 and Opportunity Assessment 2020-2030
This chapter provides information about how the window coverings market is anticipated to grow in major countries of the North America region, such as the U.S., and Canada, during the forecast period of 2020 - 2030.
Chapter 24 – Latin America Window coverings market Analysis 2015-2019 and Opportunity Assessment 2020-2030
Readers can find detailed information about several factors such as regional trends, which are impacting the growth of the Latin America window coverings market. This chapter also includes growth prospects of the window coverings market in leading Latin American countries such as Brazil, Mexico, and the Rest of Latin America.
Chapter 25 – Europe Window coverings market Analysis 2015-2019 and Opportunity Assessment 2020-2030
Important growth prospects of the window coverings market in several countries such as Germany, the U.K., France, Spain, Italy, and the Rest of Europe, are included in this chapter.
Chapter 26 – South Asia Window coverings market Analysis 2015-2019 and Opportunity Assessment 2020-2030
India, Thailand, Indonesia, and others are leading countries in the South Asia & region, which are prime subjects of assessment to obtain growth prospects of the South Asia window coverings market in this chapter. Readers can find detailed information on growth parameters of the South Asia window coverings market during the period 2020-2030.
Chapter 27 – East Asia Window coverings market Analysis 2015-2019 and Opportunity Assessment 2020-2030
This chapter includes a detailed analysis of the growth of the East Asia window coverings market, along with a country-wise assessment that includes China, Japan, and South Korea. Readers can also find regional trends, regulations, and market growth based on product type, window treatment, application, sales channel, and countries in East Asia.
Chapter 28 – Oceania Window coverings market Analysis 2015-2019 and Opportunity Assessment 2020-2030
New Zealand, and Australia are leading countries in the South Asia region, which are prime subjects of assessment to obtain growth prospects of the Oceania window coverings market in this chapter. Readers can find detailed information on growth parameters of the Oceania window coverings market during the period 2020-2030.
Chapter 29 – Middle East and Africa (MEA) Window coverings market Analysis 2015-2019 and Opportunity Assessment 2020-2030
This chapter highlights the growth of the window coverings market in the MEA by focusing on GCC Countries, South Africa, Northern Africa and others. This section also helps readers understand key factors that are responsible for the growth of the window coverings market in the MEA.
Chapter 30 – Market Structure Analysis
In this chapter, readers can find a detailed information about the tier analysis and market concentration of key players in the window coverings market, along with their market presence analysis by region and product portfolio.
Chapter 31 – Competition Landscape
Readers can find a comprehensive list of leading stakeholders in the window coverings market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Ching Feng Home Fashions Co., Ltd., Griesser AG, Hunter Douglas NV Lafayette Venetian Blind Inc., Legrand, Lutron, Electronics Company, Mechoshade Systems LLC., Nien Made Enterprise Co. Ltd., Persianas Canet S.A, Qmotion Shades Schenker Storen AG, Solarfective Products Limited, Springs Window Fashions, LLC, TOSO CO. LTD., Lotusblind, Bombay Dyeing, Insolroll, Mariak, Skandia Window Fashion, Lafayette Interior Fashion, Comfortex Window Fashion and others
Chapter 32 – Assumptions and Acronyms Used
This chapter explains various assumptions considered for the window coverings market. It explains different acronyms used throughout the report.
Chapter 33 – Research Methodology
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, about the window coverings market.
Sources and Primary Research Splits (%)