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Window packaging Market Snapshot (2022 to 2032)

According to Future Market Insights research, during the projected period, the global window packaging market is set to enjoy a valuation of US$ 4.5 Billion in 2022, and further expand at a CAGR of 4.5% to reach US$ 7.0 Billion by the year 2032. The sales of the boxes by product type are anticipated to bolster with the top 3 countries estimated to hold around 35 to 40% of the market by the end of 2022.

Based on the material, the paper & paperboard segment is projected to remain the leading segment among the other material used for manufacturing window packaging. The reason behind the same is convenience, superior product protection, and more biodegradable than other materials. The paper & paperboard segment is estimated to create an incremental opportunity of US$ 1.3 Billion from 2022 to 2032

Attributes Details
Market Size 2022 US$ 4.5 Billion
Market Size 2032 US$ 7.6 Billion
Value CAGR (2022 to 2032) 4.5%
Collective Value Share: Top 3 Countries (2022E) 35 to 40%

The global window packaging market forms around 0.1-2% of the global packaging market worth US$ 980 Billion in 2021.

According to the FMI analysis, the window packaging market revenue totaled US$ 4.7 Billion in 2021. With the propelling demand from the various end-users, the global window packaging market is projected to reach US$ 7.6 Billion by 2032, accelerating at a CAGR of 4.5% during the forecast period.

The window packaging market is estimated to experience a positive growth outlook during the forecast period. A new forecast by FMI anticipates that window packaging sales will rise from 2022 to 2032 and is projected to create an absolute incremental growth opportunity of US$ 2.9 Billion.

The significantly changing in the food and packaging industry amid the pandemic have increased the demand for hygienic and contaminant-free packaging. The window packaging market is anticipated to expand 1.6 times the current market value during the forecast period.

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Historic Market Outlook for Window packaging

The global window packaging market witnessed a CAGR of 3.8% during the historic period with a market value of US$ 4.7 Billion in 2021 from US$ 3.8 Billion in 2015.

Window packaging is an effective way to influence buying behavior. It is estimated that around 85% of consumers' decision-making is mediated through vision. Window packaging is the best form of packaging where customers can visibly have a glance through packed products. The traditional method of packaging has been overthrown by window packaging as in the traditional method the product visibility is hidden. Across the globe, window packaging has become famous. Window packaging is used in various industries such as food, beverage, cosmetics, garments & apparel, and others.

According to the United States Department of Agriculture, in the global packaging industry, major packaging will be window packaging as the transparency of food will hold the major segment in the food industry. As Asia-Pacific Economic Cooperation (APEC) is focusing on road mapping towards 2030 for the security of food products. Thus, window packaging holds a high rate in the packaging industry and is expected to increase in the coming years owing to the increasing food packaging. The continuously growing food & beverage industry are preferring to provide a proper packaging segment comparing on quality of the material is important. Especially in food to avoid contamination and keep the food product for a long-lasting period paper packaging is used as compared to plastic packaging has the chance that the smell changes or the taste of the product may change due to chemical reactions between the food and plastic. As window packaging focuses on Kraft paper which is durable and can keep the product safe till transportation. Overall, the global window packaging market is anticipated to bolster at a faster pace during the forecast period.

How Customization Trend is driving the Sales of Window Packaging?

Nowadays, custom packaging is getting more popular. For every business keeping costs low is one of its biggest targets. Window packaging is one of the most effective packaging solutions. According to the consumer's packaging requirements, window packaging types such as boxes & cartons, pouches & bags, and mailers can be easily customized. Customized window packaging allows to print of useful information about the manufacturer and product and helps the product to stand out from the competitors. Consumers can choose from various shapes, styles, sizes, artwork, etc. for their window packaging. Customized packaging enhances customer satisfaction levels and loyalty toward the product and brand.

The packaging industries are focusing to provide advanced technology in customized packaging. Various food products, beverages, and cosmetics require proper handling and care during transportation to avoid the improper handling or loss the market is driving customized packaging. The product packed with proper material and measurement of the box, or pouch size or glass material used for packaging will prevent damage to the items. Thus, the increasing demand for customized packaging has augmented the sales of window packaging.

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Ismail Sutaria

Principal Consultant

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Category-wise Insights

Which Material is expected to hold a Major Portion of the Global Window packaging Market?

Based on the material segment, the paper & paperboard segment holds the major portion of the global window packaging market. The targeted segment is projected to hold around 45% of the market share by the end of 2032. This is due to the enormous benefits obtained from paper material. Paper & paperboard is used for packaging food & beverages, as it is a lightweight protective packaging material. Paperboard is better than plastic as it has sustainability. Thus, the benefits such as efficiency, low cost, biodegradability, and recyclability drive the paper & paperboard segment in the global window packaging market.

Which End User offers Lucrative Growth Opportunity in the Global Window Packaging Market?

The food segment is the most lucrative segment in end users for the global window packaging market and is projected to offer an incremental growth opportunity of US$ 1.6 Billion during the forecast period. Hotels, restaurants, and cafes have undergone significant changes in the past few years. Post-Covid, home food deliveries, and takeaway have seen a sudden rise as customers are focusing on contaminant-free packaging Due to the usage of window packaging the clear appearance of food are seen as the mesmerizing look product can attract the market end user to purchase the product. Thus, food & beverages offer lucrative growth opportunities in the global window packaging market.

Country-wise insights

How is India’s Growing Paper Industry Expected to Drive the Demand for the Window Packaging?

India’s growing paper industry is expected to drive the demand for window packaging and is expected to grow the market at the rate of 5.0% CAGR in the forecast period. There has been significant growth in the food packaging industry in India. The reason for it is the availability of the packaging raw materials like paper & paperboard and others. According to the Indian Paper Manufacturers Association (IPMA), the Indian industry is the fastest-growing market for paper & paperboard and has an annual turnover of around US$ 9.0 Billion. Due to innovative technology, paper & paperboard are used in the packaging industry. As paper & paperboard is the top material in the window packaging market, the growing paper & paperboard industry is expected to increase the production of paper & paperboard packaging and is projected to drive the window packaging market in India.

Why is China Considered the Most Attractive Market for the Window Packaging?

FMI analysis states that the China window packaging market is estimated to create an incremental opportunity of US$ 0.4 Billion from 2022 to 2032. According to the United States Department of Agriculture, consumers in China are more inclined toward bakery food. China has the second largest market for baked goods after the USA and the baked goods market will reach $53 billion by 2025. Many companies are coming forward for innovative packaging of bakery products and packaging that will grab customers’ visual attention and taste.

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Competitive Landscape

The key players operating in the window packaging market are trying to focus on increasing their sales and revenues by expanding their capabilities to meet the growing demand. The key players are trying to adopt a merger & acquisition strategy to expand their resources and are developing new products to meet customer needs. Also, the players are focusing on upgrading their facilities to cater to the demand. Some of the recent key developments by the leading players are as follows -

  • In August 2022, Mondi opened a laboratory that tests paper product recyclability. The test determines whether the material can be recycled or not and is sustainable.

Scope of the Report

Attribute Details
Growth Rate CAGR of 4.5% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2015 to 2020
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Billion, Volume in Units, and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered Material, Product Type, End Use, Region
Regions Covered North America; Latin America; Europe; East Asia; South Asia; Middle East and Africa; Oceania
Key Countries Covered USA, Canada, Mexico, Brazil, Germany, UK, France, Italy, Spain, Russia, China, Japan, India, GCC countries, Australia
Key Companies Profiled Smurfit Kappa Group; Amcor Plc; PrimePac; AR Packaging; Mondi Plc; Wipak; Emenac Packaging; Enterprise Folding Box Co., Inc.; Printex Transparent Packaging; ALYA Packaging; Evergreen Packaging; Knack Packaging Pvt Ltd.
Customization & Pricing Available upon Request

Window packaging Market by Category

By Material, the Window packaging Market is Segmented as:

  • Paper and Paperboard
  • Plastic
  • Glass
  • Others (Wood, etc.)

By Product Type, the Window packaging Market is Segmented as:

  • Boxes & Cartons
  • Pouches &Bags
  • Mailers

By End Use, the Window packaging Market is Segmented as:

  • Food
  • Beverages
  • Cosmetics & Personal Care
  • Garments and Apparels
  • Electronics
  • Others (Consumer Goods, etc.)

By Region, Window packaging Market is Segmented as:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Middle East & Africa
  • Oceania

Frequently Asked Questions

What was the value of the window packaging market in 2021?

In 2021, the value of the global window packaging market was US$ 4.7 Billion.

At what rate is the global window packaging market is projected to expand during the forecast period?

During the forecast period, the global window packaging market is anticipated to expand at a CAGR of 4.5%.

By 2032, what will the value of the global window packaging market?

The global window packaging market is expected to reach US$ 7.6 Billion by the end of 2032.

Which material segment is expected to lead the global window packaging market during the forecast period?

During the forecast period, paper & paperboard material is likely to be the fastest-growing material segment in the global window packaging market.

What drives the demand for window packaging market?

Expansion in food and beverage and increasing demand for e-commerce is boosting the demand for window packaging.

Which are the top players supplementing the sales of window packaging?

Amcor PLC, Smurfit Kappa, Mondi Group, PrimePac, AR Packaging are the top players supplementing the sales of window packaging.

At what rate is the USA window packaging market projected to grow?

As per the FMI analysis, the Indian window packaging market is projected to expand at a CAGR of 4.1% from 2022 to 2032

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