The posture correction market is likely to grow at a CAGR of 8.1% during the forecast period. The market is projected to be valued at USD 1.1 Billion in 2022 and is likely to reach a market size of USD 2.40 Billion by 2032, according to the FMI report. The influencing factor in the market are:
Rising back and spin disorders, growing hunchback, and poor body posture are increasing the global posture correction market size. In addition to this, rising healthcare infrastructure, the growing popularity of enhancing body posture, and rising back pain upsurge the demand for posture correction.
Increasing posture correction products such as posture correction belts and posture correction braces are propelling the market share. Overworking hours for sitting in a chair, poor sitting habits and unhealthy and sedentary lifestyles are flourishing the posture correction market growth.
The increasing aging population, adopting natural treatments, and growing disposable income is mushrooming the adoption of posture correction. The government initiatives to raise awareness related to fitness, innovation of products, and several health problems are advancing the posture correction market growth.
Some factors that constraint the posture correction market growth are:
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The rising posture correction exercises and growing awareness-related health among millennials are positively increasing the posture correction market trends.
Nowadays, the growing craze of posture correction yoga among every age group of people is growing in the market during the forecast period. In addition, rising online yoga classes on various platforms and growing awareness on several campaigns and through news channels are growing the adoption of posture correction exercises.
Nowadays, the rising adoption of kinesiology tape and posture correction sticks among adults is flourishing the posture correction market growth. For instance, in 2019, according to NSC, nearly 3.3 million sports injuries occurred, including swimming, riding cycles, and playing football, among others.
In addition, growing awareness related to sports injuries is likely to increase the demand for posture correction. Moreover, in 2021, Mueller Sports Medicine developed its new product, adjustable posture corrector,for work-from-home people and sports athletes.
| Report Attribute | Details |
|---|---|
| Posture Correction Market Value (2022) | USD 1.1 Billion |
| Posture Correction Market Anticipated Value (2032) | USD 2.40 Billion |
| Posture Correction Market Projected Growth Rate (2022 to 2032) | 8.1% |
Based on product segment, the global posture correction market is categorized into sitting support devices, tapes, and kinesiology tapes. The kinesiology tape is likely to dominate the market by capturing the highest CAGR during the forecast period. This tape helps to reduce sports injuries and improve the flow of blood, thus increasing the demand for kinesiology tape during the forecast period. Applying this tape on the knee, joint space, or other joints is likely to cure the injury fast.
In addition, rising sports activities are anticipated to grow the kinesiology tape market size during the forecast period. Moreover, rising posture corrector devices are growing concerns related to sports ailments during the forecast period. However, the kinesiology tape category is likely to expand the global posture correction market share during the forecast period.
Based on distribution channels, the posture correction market is categorized into pharmacies, e-commerce, and retail stores. The pharmacies category is likely to lead the global posture correction market share by securing the highest market share during the forecast period. In addition, more than 50% of the share is calculated for the pharmacies during the forecast period due to growing unique requirements and growing health-related circumstances.
Moreover, the availability of medicines and the increasing number of pharmacies boost the pharmacy sector during the forecast period. Further, providing excellent services at affordable costs and large-scale healthcare is likely to increase the share in the market during the forecast period.
On the other hand, the e-commerce category is likely to be the fastest-growing category in the posture correction market during the forecast period. The online availability of products and home delivery services by market providers is surging the e-commerce sector during the forecast period. On the other hand, the rising popularity of smartphones and increasing online shopping propels the e-commerce industry. Due to the minimal cost of products, while applying promo codes and other festive discounts, the consumers are showing demand for the e-commerce platform. The quick services and return policies build trust among the consumers, thereby increasing market expansion.
North America dominates the global posture correction market size by securing nearly 48% of the share during the forecast period. The USA is the leading nation in the region rising the global market with a growing number of key players and rising spin disorder and back pain issues during the forecast period. Apart from the USA, Canada is also contributing a significant share in the region during the forecast period. In 2021, according to Branko PRPA, MD Spine Surgery, lower back pain, and spin disorders issues affected nearly 30% of the USA population.
Europe is likely to secure the second position in the global posture correction market share during the forecast period. The United Kingdom holds the maximum share in the region due to the rising healthcare sector, growing aging population, and increasing disposable income during the forecast period. Moreover, the growing adoption of posture correction products by patients to recover from joint issues, back pain, and other joints are likely to boost the United Kingdom posture correction market. In 2020, Back Embrace announced that their new launch products are available on Amazon to expand the market in the United Kingdom.
The Asia Pacific is the fastest-growing region in the global posture correction market, capturing the maximum share during the forecast period. The Korean and Japanese markets are likely to gain the maximum share in the region. The relevant information about the countries is as follows:
Korea's Posture Correction Market is contributing a high share in the region during the foreseen time. This is due to the rising number of posture correction products and growing healthcare services in Korea. The growing concentration on fitness is flourishing the Korean posture correction market share. In addition, growing sports activities and other training increase the adoption of posture correction in Korea.
Japan's Posture Correction Market is driven by rising sedentary lifestyles and an increasing elderly population in the region during the forecast period. Growing economies and rising pharmacies have increased the demand for posture correction in recent years in Japan. As per WHO, Japan holds a respective share in the Asian countries, and this is likely to surge by 2040 for the posture correction market.
How are the Start-up Companies Innovating Products that Add Value in the Global Market for Posture Correction?
Start-up companies are like a blessing for the global market. These companies are coming up with innovative skills and unique product launches to upsurge the market size during the forecast period. The posture correction start-up companies are developing the best bunion correctors to improve spin and body posture while charging low costs for the devices. Moreover, with the help of devices such as posture correction belts and posture correction sticks, anyone can make movements to stretch weak muscles easily.
In addition, the posture correction exercises offer key benefits, and they can be done by using different posture correction products. However, due to rising innovation and advanced technology, the trainers are likely to adopt these devices that are recommended by doctors and healthcare professionals. The newly launched wearable device for back pain, “Strack,” is a comfortable product. With the help of its vibration mode, it fixes your bad posture in 30 days. Moreover, start-up companies are focusing on the patient's needs and trying to solve the problem with their excellent skills during the forecast period.
The market is consolidated by the number of key players present in the global posture correction market. These key vendors are adopting various marketing strategies to acquire the lion’s share of the market. Some of the most commonly used marketing methodologies are acquisitions, product launches, mergers, partnerships, acquisitions, collaborations, agreements, and global expansion, among others.
Recent Developments in the Posture Correction Market are:
Some of the prominent key players in the market are
The growth outlook for the posture correction market is predicted to advance at a CAGR of 8.1% from 2022 to 2032.
North America is anticipated to lead the posture correction market during the forecast period.
The posture correction market is likely to hold a valuation of USD 2.40 Billion by 2032.
Posture Correction Market
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