Everyone wants to be comfortable in any attire, be it traditional, modern, or even sports outfits. However, the comfort must not compromise with style. Both parameters should simultaneously be incorporated into the apparel, which the athleisure market achieves.
The athleisure market growth rate will encompass a promising progress path. It will traverse its advancement at a CAGR of 8.8%, projecting the global athleisure market size to reach USD 920 billion by 2034. The market will be lifted from USD 396.7 billion, measured in 2024.
| Attributes | Key Insights |
|---|---|
| Estimated Market Size in 2024 | USD 396.7 billion |
| Projected Market Value in 2034 | USD 920 billion |
| Value-based CAGR from 2024 to 2034 | 8.8% |
The historical demand trends suggested that the athleisure market growth rate encompassed an impressive CAGR of 11.3%. It ensured the global athleisure market size changes from USD 233 billion to USD 358 billion from 2019 to 2023.
The growth in digital distribution and e-commerce networks in the historical period spurred the athleisure demand. Leading athleisure brands faced a massive boom due to these emerging platforms. Despite imposed pandemic restrictions, businesses reached customers through these channels, driving the athleisure market growth rate.
Rapidly changing consumer trends and growing preferences for comfortable clothing anlraged the global athleisure market size in the period.
| Historical CAGR from 2019 to 2023 | 11.3% |
|---|---|
| Forecast CAGR from 2024 to 2034 | 8.8% |
The growing technology is helping leading athleisure brands innovate. It helps to diversify their product range, availing more choices for consumers. Due to this, the demand will likely be driven, fueling the athleisure market growth rate.
The growing emphasis on integrating wellness and fashion leads to a spike in the demand for the relevant apparel. Athleisure fulfills this demand, boosting the global athleisure market size.
The North American athleisure market will be the largest in terms of its market valuation. Due to the growing technology and fashion trends, customers will surge the demand for better clothing. So this will drive the athleisure market growth rate.
The growing sustainability trends in Europe will ensure its increasing contribution to enlarging the global athleisure market size. Innovation will be fostered, helping the market. The growing urbanization rate and population in Asian countries will demand better apparel, driving the athleisure market growth rate.
Forecast CAGRs from 2024 to 2034
| Countries | Forecasted CAGR |
|---|---|
| The United States of America | 9.1% |
| China | 9.6% |
| The United Kingdom | 10% |
| Japan | 10.4% |
| South Korea | 11% |
The projected athleisure market growth rate in the United States will be accelerated at a CAGR of 9.1% through 2034. The growing disposable incomes of individuals in the country will likely spur the demand for premium and luxury goods.
Customizable athleisure will be favored by consumers, driving the premium segment. Thus, the forecasted athleisure market size will reach USD 165.9 billion by 2034.
The athleisure market size will leap to a USD 145.2 billion valuation mark by 2034 due to key demand drivers. China has bolstered its local e-commerce network. This helps leading athleisure brands connect with consumers better. This retail digitalization uplifts the distribution channels.
Also, supply chains have been tightened, enhancing the circulation of goods in the market. Due to this, the Chinese athleisure market size will be fueled at a CAGR of 9.6%.
The United Kingdom’s athleisure market growth rate will be pushed through 2034 at a promising CAGR of 10%. Moreover, the athleisure market size will increase to USD 37.2 billion after the forecasted period.
The population in the country is inclined toward streetwear, primarily printed with attractive yet bold logos, affirmative statement pieces, and designs. These streetwears are extensively blurring the lines between fashion apparel and sportswear. These factors agitate the market progress.
The Japanese athleisure market size will be fueled to reach USD 101.7 billion at a promising CAGR of 10.4%. Leading athleisure manufacturers are supplied with high-quality fabrics.
These fabrics are specially designed using cutting-edge technology. Additionally, Japanese businesses emphasize perfectly engineered athleisure to deliver optimum comfort to consumers, spurring their demand in the country.
The South Korean athleisure market will be accelerated at the highest CAGR of 11%. It will lead the global market in terms of its growth rate. Beauty standards in the country emphasize the mixture of vibrant colors, new and innovative apparel designs, and products nurturing optimum skincare. The athleisure market integrates this requirement, spurring consumer interest.
Also, cultural crossovers generate a fusion of traditional and athleisure clothing, which surges the demand for athleisure apparel. Thus, the athleisure market size in South Korea will achieve a USD 59.7 billion valuation mark.
The mass-type segment is vastly exploited due to a larger consumer base choosing non-premium products. Further, offline distribution channel provides a wide range of options to customers, increasing the segment demand.
| Category | Top Type- Mass |
|---|---|
| Market Share in 2023 | 68% |
| CAGR % 2024 to End of Forecast (2034) | 8.6% |
| Market Segment Drivers |
|
| Category | Top Distribution Channel- Offline |
|---|---|
| Market Share in 2023 | 71% |
| CAGR % 2024 to End of Forecast (2034) | 8.4% |
| Market Segment Drivers |
|
Leading athleisure manufacturers will most likely innovate their products using cutting-edge technology, augmenting their portfolio. Due to this, the market will be cluttered with innovative products, creating more competition in the market.
The contribution of the key players and new entrants vastly governs the athleisure market growth rate. Existing marketers expand the market with the help of different strategies, including partnerships, acquisitions, collaborations, and mergers.
New entrants are advised to lend their assets and develop their products with the help of bleeding-edge technology to differentiate their products. Also, they need to focus on effective branding to create a decisive market niche.
Key Market Developments
| Attributes | Details |
|---|---|
| Estimated Market Size in 2024 | USD 396.7 billion |
| Projected Market Valuation in 2034 | USD 920 billion |
| Value-based CAGR 2024 to 2034 | 8.8% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | Value in USD billion |
| Key Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; The Middle East and Africa |
| Key Market Segments Covered | Type, Product, End-User, Distribution Channel, Region |
| Key Countries Profiled | The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel |
| Key Companies Profiled | Hanes Brands Inc.; Adidas AG; Vuori; PANGAIA; Under Armour Inc.; Outerknown; EILEEN FISHER; Patagonia Inc.; Wear Pact LLC; Lululemon Athletica |
The athleisure market is estimated to progress at a CAGR of 8.8% through 2034.
The athleisure market will likely reach USD 920 billion by 2034.
The athleisure market will attain a market size of USD 396.7 billion in 2024.
The athleisure market's mass segment held 68% of the market share in 2023.
The athleisure market's offline segment secured 71% of the market space in 2023.
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Athleisure Market
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