China Destination Wedding Industry Outlook from 2023 to 2033
TheDestination Wedding business in China reached a valuation of US$ 3,059.9 million in 2022. Demand for Destination Wedding Services in China recorded a y-o-y growth of 14.4% in 2022.
The business is expected to reach US$ 3,499.0 million in 2023. By 2033, China’s destination wedding space is projected to exhibit a 14.1% CAGR. It is estimated to reach a total valuation of US$ 13,074.6 million by 2033.
Attributes
Key Insights
China Destination Wedding Business Size (2022A)
US$ 3,059.9 million
China Destination Wedding Business Estimated Value (2023E)
US$ 3,499.0 million
China Destination Wedding Business Projected Value (2033F)
US$ 13,074.6 million
China Destination Wedding Business Value-based CAGR (2023 to 2033)
14.1%
The space for destination weddings in China is anticipated to expand rapidly during the forecast period due to several factors. These include increasing exposure to Western culture and changing social values and attitudes toward marriage. Further, as more and more couples utilize social media to share their engagement and wedding preparation experiences, destination weddings are becoming immensely popular, thereby pushing the business.
Spouses in China would become more self-reliable, and they would search for opportunities to manifest their idiosyncrasies at marriage celebrations. This is where a destination wedding comes in since it provides an opportunity for couples to tie the knot in a place that holds meaning to them and aligns with their interests. These trends suggest that China remains a popular wedding destination for couples.
Partnerships and collaborations in the business landscape have also fueled growth. Collaborations between hotels, resorts, and wedding planners, as well as joint ventures with well-known wedding service providers, broaden the range of wedding services. These would provide clients with more alternatives and knowledge, which is set to promote the destination wedding business in China.
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2018 to 2022 China Destination Wedding Industry Analysis Vs. 2023 to 2033
The demand for destination wedding services in China expanded at a CAGR of 2.5% during the historical period from 2018 to 2022. New trends and chances for advancements are continually emerging in the field.
Destination weddings have recently gained high popularity in China. Future destination weddings in the country will be even more varied, with couples looking for a wide range of options, such as opulent resorts, quaint venues, and unusual off-the-beaten-path places. Couples will also be searching for unique offers that fit within their budgets.
The wedding business has changed significantly. Individuals now want small, private destination weddings in far-off places that emphasize building cherished gatherings over a number of days. As a result, it is anticipated that the China destination wedding business will expand at a projected 14.1% CAGR throughout the course of the forecast period.
Several couples in China choose outdoor locations with picturesque settings, such as riverbanks, vineyards, gardens, and historical sites. Celebrity weddings, both domestic and global, have had an important impact on China's destination wedding business. Couples often seek to emulate the styles and wedding locations of celebrities.
With the growing scale and complexity of destination weddings, the demand for specialized wedding planning services is also increasing. Expertise in managing international wedding logistics has become important. Couples in China place great importance on professional videography and photography to capture recollections of their destination wedding. High-quality visual documentation is considered vital.
Modern couples have also chosen locations with historical or cultural significance, incorporating local civilizations and landmarks into their weddings. A handful of them have chosen to have a wellness-focused destination wedding.
Such weddings have a combination of carnival with activities such as spa experiences, yoga retreats, and adventure travel. The use of technology, comprising virtual venue tours, live streaming of ceremonies for remote guests, and social media for sharing and planning, is becoming increasingly popular.
Trends, Opportunities, and Challenges in China Destination Wedding Space
The table below provides the latest trends observed in the China destination wedding space, growth obstacles, and upcoming opportunities. Business strategies for pushing destination wedding demand in China would enable stakeholders to invest in the right area and gain profit.
Attributes
Key Factors
Latest Trends
Desire for Personalized Experiences: More and more couples are looking for personalized and distinctive wedding experiences. This involves picking out unusual locations, such as boutique hotels, historic places, or even undeveloped areas.
Western Wedding Traditions: A lot of couples in China are enhancing their ceremonies by adding aspects of Western wedding customs. This covers customs such as exchanging vows, having bridesmaids and groomsmen, and dressing in white for the wedding.
High-quality Photography and Videography: Couples in China are starting to recognize the importance of professional photography and videography services. To commemorate their momentous day, they want movies and photos of the superior caliber.
Upcoming Opportunities
Emerging Destinations: There are other charming, lesser-known sites in China that have a lot of promise for destination weddings, even though well-known locations such as Hainan Island and Sanya remain appealing. These locations could provide couples and their guests with an unforgettable experience.
Expansion of the Luxury Segment: In China, the demand for upscale, luxurious destination weddings is rising. This offers chances for upscale locations, opulent services, and excellent experiences to appeal to wealthy couples.
Technology Integration: Modern technological advancements, such as live-streaming capabilities and virtual reality site tours, can improve the destination wedding experience for the couple and their guests who are unable to attend in person.
Challenges
Legal and Visa Issues: It can be difficult and time-consuming to get the required visas and to comply with all legal procedures for a wedding in a foreign nation. This can deter modern couples from choosing to get married somewhere else.
Language and Cultural Barriers: It can be difficult for a couple and their guests to comprehend local traditions and communicate with merchants in a foreign place, particularly if they do not speak the same language.
Financial Considerations: Compared to regular weddings, destination weddings can be more expensive, particularly when travel, lodging, and other related expenses for the couple and their guests are taken into account.
Find your sweet spots for generating winning opportunities in this market.
Comparative View of Adjacent China Destination Wedding Businesses
The peer or tangential businesses in the travel and tourism sector are expected to have an impact on the destination wedding business in China. This covers both the global and Europe destination wedding spaces. These insights will be useful for creating distinctive differentiated strategies to pursue growth and opportunity.
Factor Pushing Destination Wedding Demand in China:
CAGR (2023 to 2033)
14.1%
Value (2023)
US$ 3,499.0 million
Growth Factor
Improved infrastructure, international flight connections, and visa facilitation fueling the growth of the business
Key Trend
Government to remain supportive in terms of policy and infrastructure development
Key Trends in Global Destination Wedding Landscape:
CAGR (2023 to 2033)
13.1%
Value (2023)
US$ 30,259.6 million
Growth Factor
Growing middle-class population and celebrity endorsements
Key Trend
The rising popularity of ecotourism and agritourist are the key trends.
Opportunities in Europe Destination Wedding Space:
CAGR (2023 to 2033)
19%
Value (2023)
US$ 9.9 million
Growth Factor
Increasing cultural significance of wedding
Key Trend
Rising adoption of eco-friendly wedding, easy accessibility on portals, and increasing awareness of destination weddings
Key Dynamics in the China Destination Wedding Business
Influence of Celebrity Weddings Augmenting Growth
Celebrity weddings have been instrumental in driving the growth of China's destination wedding business. Their choice of exotic locations serves as an inspiration for their followers. This influence is particularly notable among millennials in China, known for their independent and adventurous spirit, setting them apart from earlier generations.
The prominence of celebrity weddings has also significantly elevated the status of destination weddings in China. A notable example is the 2016 wedding of Taiwan-based pop star Jay Chou and China’s renowned actress Hannah Quinlivan at Selby Abbey in Yorkshire, England.
Their wedding received extensive coverage in the media across China. This high-profile event was perceived as a symbol of prestige and elegance, consequently fueling the expansion of China’s destination wedding business.
Exposure to Destination Weddings through Social Media Fueling Growth
The growth of China's destination wedding business has been significantly spurred by social media. By showcasing its offerings and igniting interest in the concept of a destination wedding, it acts as a powerful platform for wedding planners and locations to interact with potential couples. Social media is becoming a popular wedding preparation tool among modern couples in China.
Social media is being used more frequently by couples to organize their weddings. According to a poll conducted by the China Wedding Industry Association in 2023, around 83% of couples in the country look for wedding inspiration, locations, and suppliers on social media. Social media has positively impacted the China destination wedding business, which is anticipated to develop over the forecast years.
Supportive Government Policies and Infrastructural Development Driving Demand
The government of China introduced a series of financial incentives for businesses venturing into the destination wedding space. They aim to spur new investments and foster the growth of additional wedding venues and related services. In conjunction, they streamlined the visa processes for international visitors coming to China for destination weddings, augmenting the planning process for couples worldwide.
Substantial investments were allocated to improve infrastructure, facilitating easier access for couples and their guests to these wedding locations. This involved enhancements in transportation hubs, including airports, roads, and railways.
The government also focused on augmenting the tourism infrastructure, including the construction of new hotels, resorts, and diverse wedding venues. This strategy is expected to help broaden the array of choices available for couples planning their destination weddings.
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Category-wise Insights
The table below highlights the demand for destination wedding services in China by service type and season. Under service type, the wedding planning segment will likely remain dominant in the assessment period with a CAGR of 6.1%. The high season segment, while smaller, is set to showcase a significant CAGR of 7.3% through 2033 in the field of destination weddings in China.
Segment
Value-based CAGR
Wedding Planning (Service Type)
6.1%
High Season (Season)
7.3%
Luxurious Wedding (Target Segment)
7.9%
Luxurious Wedding More Likely to be Picked by Millennials
The luxurious wedding segment is anticipated to rise at a CAGR of 7.9% during the projection period. Couples in China are likely to choose expensive, spectacular weddings as these are perceived as a symbol of social status and wealth.
It mainly holds significance in China’s culture, where the concept of ‘face’ holds importance. As deposable income in China increases, there is a growing inclination toward spending on high-end experiences and services, including luxury destination weddings.
Weddings are considered the most important ceremonies in China, involving huge celebrations. Opting for a luxurious destination wedding allows couples to combine traditional customs with a modern, opulent experience, creating unforgettable memories for themselves.
Wedding Planning to be the Immensely Popular Service Type
In China’s destination wedding business, the wedding planning segment is anticipated to expand prominently with a CAGR of 6.1% during the estimated time frame. Couples often choose a wedding planner who can help them manage the entire wedding ceremony in a hassle-free way, which would drive demand.
Couples often look for a wedding planner who can help them provide full service, including venue selection, accommodation, and transportation, among others. They also want to relax and enjoy their big day without having to worry about any wedding service. Weeding planners can help couples make their wedding memorable by providing unique and personalized services according to their needs.
Destination Weddings in China to Take Place in the High Season
Couples often plan their weddings when the weather is mild and pleasant in most parts of the country. As a result, the high-season segment is expected to lead the China destination wedding business in the forecast period. The segment will likely expand at a CAGR of 7.3% from 2023 to 2033.
The high season is often seen to be the ideal time to travel to China, as the weather is generally mild and sunny. This makes it easier for couples and their guests to travel. Couples often choose to get married during the long holidays that fall during this time of year, making the high season popular among them for destination weddings in China.
Competitive Landscape
The China destination wedding business has a fragmented landscape, with a sizable number of providers competing on the basis of diverse services and packages. They are working with well-known wedding planners. Leading companies are also collaborating and forming partnerships in an effort to draw in more clients and give customers access to a wide variety of options and expertise.
For instance
In 2023, Sun Siyam Wedding Company launched a new wedding package for couples looking for a sustainable and eco-friendly wedding.
In October 2023, the Publicity Department of the CPC Qingdao Shinan District Committee released a report. It states that Qingdao, a port city in Northern China, is considered a top choice for wedding photoshoots.
With a focus on the hotel business, Wanda Hotels & Resorts was established in 1996 and aspires to be regarded as the most valuable asset management organization globally. Five brands are currently managed by Wanda Hotels & Resorts: select service brand Wanda Jin, premium midscale brand Wanda Moments, ultra-luxury brand Wanda Reign, luxury brand Wanda Vista, and brand high-end Wanda Realm.
Scope of the Report
Attribute
Details
Estimated China Destination Wedding Business Revenue (2023)
US$ 3,499.0 million
Projected China Destination Wedding Business Revenue (2033)
US$ 13,074.6 million
Value-based CAGR (2023 to 2033)
14.1%
Forecast Period
2023 to 2033
Historical Data Available for
2018 to 2022
Sales Analysis
US$ million/billion for Value
Key Countries Covered
China
Key Segments Covered
Wedding Type
Service Type
Target Segment
Season
Organization of Stay
Guest Capacity
Key Companies Profiled
Lovebird Weddings
Say I Do Weddings
My Wedding Planner China
77 Destinations
The Knotty Ones
Wanda Hotels & Resorts
InterContinental Hotels Group
Hilton Hotels & Resorts
Marriott International
Hyatt Hotels Corporation
MyWed
OneWed
WeddingWire China
Wedding Asia
Others (as requested)
Report Coverage
Forecast, Company Share Analysis, Competition Intelligence, Dynamics and Challenges, and Strategic Growth Initiatives
China Destination Wedding Business Segmentation by Category
By Wedding Type:
Beach Wedding
Mountain Wedding
Vineyard Wedding
Castle Wedding
City Wedding
Island Wedding
Cultural Wedding
By Service Type:
Wedding Planning
Venue Selection
Catering
Photography
Decor
Entertainment
Transportation
By Target Segment:
Small Wedding
Luxurious Wedding
Themed Wedding
By Season:
High Season
Mid-Season
Low Season
Mid-peak Season
By Organization of Stay:
Package
Non Package
By Guest Capacity:
Above 100
Below 100
Frequently Asked Questions
What would be the China destination wedding business outlook in 2023?
The business is anticipated to reach a valuation of US$ 3,499.0 million in 2023.
Which target segment holds the notable share in China?
The luxurious wedding segment is projected to hold the dominant share.
What would be the China destination wedding space outlook by 2033?
The business is predicted to reach US$ 13,074.6 million by 2033.
At what rate did the China destination wedding business rise by 2022?
The China destination wedding business grew at a 2.5% CAGR by 2022.
Who are the top 3 players operating in the ecosystem?
The top 3 players operating are Lovebird Weddings, Say I Do Weddings and 77 Destinations.
Table of Content
1. Executive Summary
1.1.Business Outlook
1.1.1. Who Is Travelling?
1.1.2. Travel Gross Bookings
1.1.3. Travel Gross Revenue
1.1.4. How Much Do They Spend?
1.2. Evolution Analysis
1.3. Future Market Insights (FMI) Analysis and Recommendations
2. Growth Parameters
2.1. Emphasis On Personalized Experiences
2.2. Convenience and Accessibility Authentic Local Fusion Food Experiences
2.3. Social Media Influence
2.4. Better Group Travel Incentives
3. Supply to Demand: Today Travel Distribution Network
3.1. Direct v/s Indirect Distribution
3.2. Travel Gross Revenues, by Channel, 2022
3.2.1. Supplier Direct
3.2.2. TMC
3.2.3. Tour Operator
3.2.4. OTA
4. Type
4.1. Total Supplier Business, Share by Segment (%), 2022
4.1.1. Beach
4.1.2. Mountain
4.1.3. Vineyard
4.1.4. Castle
4.1.5. City
4.1.6. Island
4.1.7. Cultural
5. Service Type
5.1. Planning
5.2. Venue Selection
5.3. Catering
5.4. Photography
5.5. Decor
5.6. Entertainment
5.7. Transportation
6. Target Segment 2022
6.1. By Target Segment
6.1.1. Small
6.1.2. Luxurious
6.1.3. Themed
6.2. By Season
6.2.1. High Season
6.2.2. Mid-Season
6.2.3. Low Season
6.2.4. Mid-peak Season
6.3. By Organization of Stay
6.3.1. Package
6.3.2. Non Package
6.4. By Guest Capacity
6.4.1. Above 100
6.4.2. Below 100
7. Gross Revenue
7.1. Gross Revenue (US$ million) and Forecast (2023 to 2033)
7.2. Target Sales and Forecast (2023 to 2033)
7.3. Total Spending Y-o-Y Growth Projections (2023 to 2033)
7.4. Number of Tourists Y-o-Y Growth Projections
8. Challenges and Looking Forward
8.1. Success Stories: Case Studies
8.2. Future Market Insights (FMI) Recommendations
9. Stakeholders Landscape-Key Direct Suppliers
9.1. Planning
9.1.1. Top Players
9.1.2. Concentration
9.1.3. Share
9.2. Venue Selection
9.2.1. Top Players
9.2.2. Concentration
9.2.3. Share
9.3. Catering
9.3.1. Top Players
9.3.2. Concentration
9.3.3. Share
9.4. Photography
9.4.1. Top Players
9.4.2. Concentration
9.4.3. Share
9.5. Decor
9.5.1. Top Players
9.5.2. Concentration
9.5.3. Share
9.6. Entertainment
9.6.1. Top Players
9.6.2. Concentration
9.6.3. Share
9.7. Transportation
9.7.1. Top Players
9.7.2. Concentration
9.7.3. Share
10. Social Media Sentimental Analysis
10.1. Travel Influencers: A new Phenomenon in the world of Tourism
10.2. Social Media Platforms Preferred
10.3. Trending #Hashtags
10.4. Social Media Platform Mentions (% of Total Mentions)
10.5. Trending Subject Titles
11. Assumptions and Acronyms Used12. Research Methodology
List of Tables
Table 01: Capital Investment in Destination by Country (US$ million)
Table 02: Total Tourist Arrivals (million), 2022
Table 03: Total Spending (US$ million) and Forecast (2018 to 2033)
Table 04: Number of Tourists (million) and Forecast (2018 to 2033)
Table 05: Spending per Traveler (US$ million) and Forecast (2018 to 2033)
List of Charts
Figure 01: Total Spending (US$ million) and Forecast (2023 to 2033)
Figure 02: Total Spending Y-o-Y Growth Projections (2018 to 2033)
Figure 03: Number of Tourists (million) and Forecast (2023 to 2033)
Figure 04: Number of Tourists Y-o-Y Growth Projections (2018 to 2033)
Figure 05: Spending per Traveler (US$ million) and Forecast (2023 to 2033)
Figure 06: Spending per Traveler Y-o-Y Growth Projections (2018 to 2033)
Figure 07: Current Sales Analysis (% of demand), By Type, 2022
Figure 08: Current Sales Analysis (% of demand), By Service Type, 2022
Figure 09: Current Sales Analysis (% of demand), By Target Sales, 2022
Figure 10: Current Sales Analysis (% of demand), By Season, 2022
Figure 11: Current Sales Analysis (% of demand), By Organization of Stay, 2022
Figure 12: Current Sales Analysis (% of demand), By Guest Capacity, 2022
