U.S. Digital Ovulation Test Kits Market

Key Highlights from Report

• Which is the Top-selling Product in the Digital Ovulation Test Kits Market?

Branded test kits will remain the top-selling product in the digital ovulation test kits market, accounting for over 83% of the revenue generated by 2031. This is due to increasing e-commerce availability, which has resulted in the increasing demand for branded test kits.

• Which Are Some Of The Leading Companies Offering Digital Ovulation Test Kits?

Some of the leading companies operating in the market are Church & Dwight Co., Inc., Swiss Precision Diagnostics GmbH, Sugentech, Inc., Gregory Pharmaceutical Holdings, Inc., iXensor Co., Ltd, Samplytics Technologies Private Limited, Bio-AMD and others. As per FMI, over 72% of the market share is currently covered by the top 2 players in the U.S.

• Which is the Leading Distribution Channel for Digital Ovulation Test Kits? 

Institutional sales are expected to lead the market over the forecast period, generating a revenue of US$ 95.1 Mn by 2031 due to increasing fertility awareness and rising demand for ovulation testing in hospitals.

Key Points Covered in Digital Ovulation Test Kits Market Study

• Market estimates and forecast 2016-2031
• Key drivers and restraints impacting market growth
• Segment-wise, Country-wise Analysis
• Competition Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on sale of Digital Ovulation Test Kits and How to Navigate
• Recommendation on Key Winning Strategies

2016-2020 U.S. Digital Ovulation Test Kits Market Outlook Compared to 2021-2031 Forecast

Driven by a higher average age for pregnancy and declining fertility rate worldwide, the digital ovulation test kits market rose at a 4.0% CAGR registered during 2016-2020. Decreasing rates of fertility are a growing concern, across the globe specifically in the U.S.

The rising incidence of PCOS (polycystic ovary syndrome) amongst women and decreasing fertility rates, are anticipated to boost the growth of the digital ovulation test kits market. As per the Centers for Disease Control, 1 out of every 8 couples are suffering from conceiving problems, owing to health issues, age, and other associated factors.

This indicates that there is a need for cost-efficient and accurate digital ovulation test kits in the market. As the digital ovulation test kit provides cost-effective fertility monitoring, its demand is growing.

According to the Centers for Disease Control and Prevention (CDC), in 2019, approximately 6% of married women in the U.S. aged 15-44 years are incapable of conceiving even after trying for one year. Similarly, around 12% of women in the U.S aged 15-44 years have difficulty in conceiving or carrying a pregnancy, irrespective of marital status.

Therefore, the declining fertility rates and growing awareness about ovulation testing are driving the digital ovulation test kits market in the U.S. High costs and low accuracy of IVF treatment is another major factor increasing demand for digital ovulation test kit in the country

An increase in the number of working-class women is expected to increase fertility awareness and the demand for self-contained digital ovulation test kits. The demand is also surging as these women are reluctant to opt for laboratory testing. Working women can maximize their chance of pregnancy by tracking their ovulation cycle and maintaining a healthy lifestyle and weight.

According to the new report by Future Market Insights (FMI) the U.S. market for digital ovulation test kits will rise at 9.6% CAGR between 2021 and 2031.

Sabyasachi Ghosh

Principal Consultant

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How are Awareness Programs Driving Demand for Digital Ovulation Test Kits?

Various awareness programs have been initiated by key manufacturers in the U.S. including campaigns, medication maintenance, and online education programs for the public to create awareness about women’s health, particularly in terms of PCOS and PCOD. Healthcare providers and organizations are teaming up to improve the fertility rates across the U.S.

For instance, In February 2020, Swiss Precision Diagnostics GmbH launched a campaign named ‘Conceivinghood’, which is designed to de-stigmatize the pre-pregnancy phase by putting control back in women’s hands. With this campaign, the company wants to promote the importance of healthcare care before the conception period by sharing facts and facilities.

What are the Key Trends in the Digital Ovulation Test Kits Market?

Women often find difficulty in interpreting test results in the case of line indicator ovulation test kits and digital ovulation test kits. However, these issues are largely solved through digital offerings, providing direct results which are easily readable on digital displays.

The results of a feasibility study conducted by Clearblue in revealed that the use of digital devices has reduced the chances of errors and misinterpretation by approximately 70%. Also, Bio-AMD, Inc. introduced the PixoTest technology to make use of the image and lighting sensing module of the mobile device or smartphone to identify the color change reactions on biochemical test strips.

This enables users to monitor fertility disorders. The rapid adoption of digital strip readers for ovulation tests creates a conducive environment for growth. Conventional ovulation test kits with line indicators or analogue alternatives have rapidly been replaced by digital ovulation test kits in the last decade.

Some of the leading manufacturers are introducing new features to detect two major fertility hormones using urine samples. In October 2017 Procter & Gamble launched the Clearblue Connected Ovulation Test System, the first and only ovulation test system to track two unique fertility hormones with connectivity to a smartphone.

It is the only ovulation test kit that accurately detects both the luteinizing hormone and estrogen to determine an extended fertility period. Growing demand for an advanced digital ovulation test will aid long term growth.

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How are Availability of Alternatives to Digital Ovulation Test Kits Restraining Growth?

Advancements in fertility monitoring parameters have resulted in the introduction of alternatives to digital ovulation tests, predicting peak fertility periods. For instance, in February 2021, the USFDA approved the AVA fertility tracking wearable device.

Wearable devices are proven as clinically effective as LH tests in predicting fertilization and ovulation with additional days of fertility being identified. Thus, the growing scope of adoption for such alternatives is restraining market growth.

Similarly, the high prices of digital ovulation test kits and incidences of product recalls are expected to deter the growth of the U.S. digital ovulation test kits market.

How are Product Development Efforts Reshaping the U.S. Digital Ovulation Test Kit Market?

The launch of technologically advanced products from companies such as Swiss Precision Diagnostics GmbH, Church & Dwight Co, Inc., and Sugentec Inc. has increased the demand for digital ovulation test kits in the U.S. market. These products have advanced features such as easy connectivity to Bluetooth, improved tracking of fertility days, and digital strip reader features.

These smart features have made ovulation monitoring easier using home ovulation test kits. However, these digital devices with advanced features comparatively costly. If local manufacturers successfully launch digital ovulation test kits at a low price, the demand for digital kits will increase again in the U.S. market.

What is the Impact of the COVID-19 Crisis on the U.S. Digital Ovulation Test Kits Market?

The Covid-19 outbreak has had a moderate impact on the growth of the market, with pregnancy rates fluctuating across multiple countries. For example, according to the Brookings Institution report, the public health crisis would result in 300,000 to 500,000 fewer births in the U.S.

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Similarly, a survey by the Guttmacher Institute reported that in 2020, 34 per cent of women across the U.S. have either postponed their plans to have a child or reduced the number of children they expect to have due to the pandemic. These figures are indicative that the Covid-19 pandemic has had a significant effect on the sale of digital ovulation test kits.

Furthermore, the pandemic has brought on many aspects to be considered, including unpredictability of business assurance and disruptions to the supply chain. Manufacturing industries are facing problems owing to the slowdown in production, restricting regulations and changes in business models.

Category-wise Insights

Why is the Demand for Branded Test Kits High in the U.S. market?

Based on product type, branded test kits hold the lead, accounting for nearly 85% of the market in 2021. The leading players are promoting and marketing their products through various e-commerce sites to bolster demand in the country.

Direct marketing through e-commerce sites thus supports growth of branded test kits as compared to private label test kits. Similarly, key players promote their product in professional scientific meetings and conferences. This promotional strategy is expected to be highly impactful to increase the sale of branded test kits in the coming decade.

Why Does Institutional Sales Account for a Higher Market Share?

The institutional sales segment is expected to contribute a maximum revenue share of more than 54% in the U.S. digital ovulation test kits market in 2021 owing to the ease of availability of digital ovulation test kits in hospital pharmacies and fertility centers.

Its accessibility to consumers and relatively higher chances of quality products available are major factors driving market growth through the end of 2031.

Competitive Landscape

Leading players in the U.S. digital ovulation test kits market are focusing on product development strategies including new technological offerings. While the market is largely consolidated, efforts towards building consumer awareness will remain important.

For instance, in November 2020, Samplytics Technologies Private Limited launched a smartphone-connected device named Inito Fertility Monitor that helps to identify up to 6 fertile days to measure 2 main fertility hormones - estrogen & luteinizing hormone (LH).

Co-promotion and co-marketing strategies being followed by leading manufacturers to expand commercial presence within the U.S. market will increase the popularity of digital ovulation test kits in the market.

For instance, Walmart and Amazon have collaborated with leading manufacturers such as Church & Dwight Co. Ltd., through e-commerce portals to promote digital ovulation test kits while bolstering overall brand image.

Some of the leading companies operating in the market are:

• Swiss Precision Diagnostics GmbH
• Church & Dwight Co., Inc.
• Gregory Pharmaceutical Holdings, Inc.
• Sugentech, Inc.
• iXensor Co. Ltd
• Samplytics Technologies Private Limited
• Bio-AMD

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of Report

Digital Ovulation Test Kits Market by Category

By Product:

• Branded Test Kits
• Private Label Test Kits

By Distribution Channel:

• Institutional Sales
  • Hospital Pharmacies
  • Gynaecology Clinics
  • IVF Clinics
  • Maternity Care Centers
• Retail Sales
  • Retail Pharmacies
  • Drug Stores
  • Hypermarkets & Supermarkets
  • Online Sales