Demand Forecast for Floriculture in Western Europe, by Cut Foliage and Cut Flowers Type, 2023 to 2033
Sustainable Practices Take Root in Western Europe's Floriculture Industry Renaissance, Nurturing a Multitude of Opportunities for Industry Players to Craft Personalized Experiences
Studying the Potential of Floriculture Industry in Western Europe from 2023 to 2033
The Western Europe floriculture sector is anticipated to experience a CAGR of 5.3% through 2033. In 2023, the industry is expected to present substantial prospects with an industry value of US$ 15,167.0 million. By 2033, it is projected to reach a valuation of around US$ 25,511.9 million.
Key Insights and Highlights to Understand Emerging and Fast-growing Opportunities
Consumer awareness regarding the environmental and social impact of floriculture products is driving the adoption of sustainable agricultural practices, including pest management and conservation agriculture, across the floriculture value chain.
Consumers are willing to pay more for sustainably grown flowers. In response, companies obtain certifications and offer certified flowers, such as fair trade and FPP, to improve their position in the industry and meet consumer demands.
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Key Trends Influencing Demand for Floriculture Industry in Western Europe
The floriculture industry is experiencing a resurgence due to advancements in biotechnology research and development. Molecular breeding, micro-propagation, and disease-resistant plantlets have successfully addressed previous challenges, thereby fostering growth in the industry. Biotech companies are making substantial investments in floriculture and expanding their research facilities.
Floriculture breeders are actively developing flower varieties that are well-suited to the regional climate in Europe, effectively addressing transportation and vase life challenges. This strategic approach has resulted in an increased variety of flowers, often sold at premium prices in retail stores.
Comparative View of Adjacent Floriculture Industries
The table provides a comparative overview of floriculture industry sales and their respective adoption rates in three key countries- Western Europe, Japan, and the global landscape.
Floriculture Industry in Western Europe:
Attributes
Floriculture Industry in Western Europe
CAGR from 2023 to 2033
5.3%
Valuation in 2023
US$ 15,167.0 million
Key Trend
A significant trend in Western European floriculture is the growing demand for sustainably produced flowers
Key Challenge
One of the critical challenges faced by the floriculture industry in Western Europe is transportation and vase life
Floriculture Industry in Japan:
Attributes
Floriculture Industry in Japan
CAGR from 2023 to 2033
7.3%
Valuation in 2023
US$ 1,547.7 million
Key Trend
Advanced research and development in molecular breeding and micro-propagation drives the industry
Key Challenge
A significant challenge in the Japan floriculture industry is its dependence on imported flowers
Floriculture Industry in the Global Space:
Attributes
Floriculture Industry in the Global Space
CAGR from 2023 to 2033
6.3%
Valuation in 2023
US$ 57.5 billion
Key Trend
Implementation and efforts by the biotechnology industry
Key Challenge
A notable challenge in the global floriculture industry is the need for sustainability and environmentally friendly practices
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Country-wise Insights
Countries
CAGR from 2023 to 2033
The United Kingdom
6.5%
Germany
7.6%
Sustainability and Local Sourcing Power the Floriculture Industry Expansion in the United Kingdom
The United Kingdom floriculture industry is set to experience a commendable CAGR of 6.5% through 2033. The growth indicates the flourishing demand for flowers and ornamental plants within the country. Consumers’ preferences for floral products, whether for personal use or gifting, have remained resilient, and this consistent demand is driving the industry expansion. The focus on sustainability and locally sourced flowers, in line with broader environmental consciousness, has further boosted the domestic floriculture sector.
Germany's Growing Affinity for Flowers Sparks Floriculture Demand Surge
The floriculture industry in Germany is poised for remarkable growth, with a projected CAGR of 7.6% through 2033. Germany demonstrates a strong affinity for flowers, ornamental plants, and floral arrangements, making it one of the leading floricultural hubs in Europe. The growth can be attributed to the country's high consumer demand for a wide range of floriculture products, including cut flowers and potted plants. The emphasis on sustainability and environmentally friendly practices aligns well with the preferences of German consumers, creating opportunities for both domestic and international floriculture businesses. The Germany floriculture industry outlook appears robust and promising.
Category-wise insights
The table below highlights that personal use and direct sales lead the end-use and sales channel segments of the industry in 2023.
Category
Industrial Share in 2023
Personal Use
17.9%
Direct Sales
78.3%
Personal Use is Transforming the Floriculture Landscape across Western Europe
Personal use accounts for a substantial share in the end-use segment of the floriculture industry, standing at 17.9% in 2023. It indicates a trend where individuals increasingly embrace floriculture for personal enjoyment. From decorating homes to creating small gardens and gifting flowers on special occasions, the personal use of flowers has gained popularity. People are recognizing the emotional and aesthetic value that flowers bring into their lives. The floriculture industry is responding to this trend by offering a diverse range of flowers, bouquets, and potted plants that cater to individual preferences and occasions.
The Western Europe Floriculture Industry's Shift toward Direct Sales Channels
In 2023, direct sales constitute a significant share of 78.3% in the sales channel segment of the floriculture industry. It highlights the flourishing nature of direct sales channels that connect producers directly with consumers.
The sales approach includes various methods, such as selling through local industries, flower shops, pop-up stores, and online platforms. Direct sales offer several advantages, including the ability for consumers to access fresh and locally grown flowers, personalized services, and an array of floral products. It also benefits floriculture producers by directly connecting with their customer base and promoting locally cultivated blooms. The trend is a testament to the industry’s adaptability to consumer preferences and the changing landscape of retail and sales.
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Recent Developments Observed in the Floriculture Industry in Western Europe
Syngenta Flowers placed a strong emphasis on sustainability and eco-friendly practices in their flower production. They dedicated efforts to developing new flower varieties that are more resistant to pests and diseases.
Dümmen Orange prioritized innovation in breeding techniques to create new and unique flower varieties. They also broadened their product portfolio by introducing sustainable and disease-resistant flower varieties.
Some of the Key Players in the Floriculture Industry in Western Europe
Dümmen Orange
Syngenta Flowers
Florensis
Ball Horticultural Company
Selecta One
Benary
Kapiteyn
Beekenkamp Group
Morel Diffusion S.A.S.
Danish Peat Producers
Report Scope
Attribute
Details
Estimated Industry Size in 2023
US$ 15,167.0 million
Projected Industry Size by 2033
US$ 25,511.9 million
Anticipated CAGR between 2023 to 2033
5.3% CAGR
Demand Forecast for the Floriculture Industry in Western Europe
2023 to 2033
Report Coverage
Industry Size, Industry Trends, Analysis of key factors influencing the Floriculture Industry in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers
Key Countries Analyzed
The United Kingdom
Germany
France
The Netherlands
Italy
Key Companies Profiled
Dümmen Orange
Syngenta Flowers
Florensis
Ball Horticultural Company
Selecta One
Benary
Kapiteyn
Beekenkamp Group
Morel Diffusion S.A.S.
Danish Peat Producers
Key Segments
By Product Type:
Cut Flowers
Cut Foliage
Plants
Propagation Material
By Flower Type:
Rose
Chrysanthemum
Tulip
Lily
Gerbera
Carnations
Texas Blueball
Freesia
Hydrangea
Others
By End Use:
Personal Use
Institutions/Events
Hotels, Resorts, and Spas
Industrial
By Sales Channel:
Direct Sales
Specialty Stores
Franchises
Florists and Kiosks
Supermarkets/Hypermarkets
Independent Small Stores
Online Retailers
Other Sales Channel
By Country:
The United Kingdom
Germany
France
The Netherlands
Italy
Frequently Asked Questions
What is the Expected Worth of the Floriculture Industry in Western Europe in 2023?
The estimated valuation of the floriculture industry in Western Europe is US$ 15,167.0 million in 2023.
What is the Projected Growth Rate for the Floriculture Industry in Western Europe?
The anticipated CAGR for the floriculture ecosystem in Western Europe through 2033 is 5.3%.
How Big will the Floriculture Industry be in Western Europe?
Demand for floriculture in Western Europe is likely to surpass US$ 25,511.9 million by 2033.
What is the Primary End Use of the Western Europe Floriculture Industry?
The primary end use of floriculture in Western Europe is personal use.
Which Sales Channel Contributes Significantly to the Western Europe Floriculture Industry?
Direct sales are projected to remain a key contributor in Western Europe.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033
5.3.1. Cut Flowers
5.3.2. Cut Foliage
5.3.3. Plants
5.3.4. Propagation Material
5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Flower Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Flower Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Flower Type, 2023 to 2033
6.3.1. Rose
6.3.2. Chrysanthemum
6.3.3. Tulip
6.3.4. Lily
6.3.5. Gerbera
6.3.6. Carnations
6.3.7. Texas Blueball
6.3.8. Freesia
6.3.9. Hydrangea
6.3.10. Others
6.4. Y-o-Y Growth Trend Analysis By Flower Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Flower Type, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By End Use, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End Use, 2023 to 2033
7.3.1. Personal Use
7.3.2. Institutions/Events
7.3.3. Industrial
7.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Sales Channel , 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Sales Channel , 2023 to 2033
8.3.1. Direct Sales
8.3.2. Specialty Store
8.3.3. Supermarket
8.3.4. Online Retailers
8.3.5. Others
8.4. Y-o-Y Growth Trend Analysis By Sales Channel , 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Sales Channel , 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) Analysis By Country, 2018 to 2022
9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Country, 2023 to 2033
9.3.1. UK
9.3.2. Germany
9.3.3. Italy
9.3.4. France
9.3.5. Spain
9.3.6. Rest of
9.4. Market Attractiveness Analysis By Country
10. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Region
10.2.1.1. England
10.2.1.2. Scotland
10.2.1.3. Wales
10.2.1.4. Northern Ireland
10.2.2. By Type
10.2.3. By Flower Type
10.2.4. By End Use
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Region
10.3.2. By Type
10.3.3. By Flower Type
10.3.4. By End Use
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Region
11.2.1.1. North-east (Germany)
11.2.1.2. North-west (Germany)
11.2.1.3. Central (Germany)
11.2.1.4. South (Germany)
11.2.1.5. Other(Germany)
11.2.2. By Type
11.2.3. By Flower Type
11.2.4. By End Use
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Region
11.3.2. By Type
11.3.3. By Flower Type
11.3.4. By End Use
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Region
12.2.1.1. North (Italy)
12.2.1.2. Central (Italy)
12.2.1.3. South (Italy)
12.2.1.4. Islands (Italy)
12.2.2. By Type
12.2.3. By Flower Type
12.2.4. By End Use
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Region
12.3.2. By Type
12.3.3. By Flower Type
12.3.4. By End Use
12.3.5. By Sales Channel
12.4. Key Takeaways
13. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Region
13.2.1.1. Northern (France)
13.2.1.2. Central (France)
13.2.1.3. Southern (France)
13.2.1.4. Eastern (France)
13.2.2. By Type
13.2.3. By Flower Type
13.2.4. By End Use
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Region
13.3.2. By Type
13.3.3. By Flower Type
13.3.4. By End Use
13.3.5. By Sales Channel
13.4. Key Takeaways
14. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Region
14.2.1.1. Basque Country
14.2.1.2. Andalusia
14.2.1.3. Extremadura
14.2.1.4. Catalonia
14.2.1.5. Valencia
14.2.1.6. Rest Of Spain
14.2.2. By Type
14.2.3. By Flower Type
14.2.4. By End Use
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Region
14.3.2. By Type
14.3.3. By Flower Type
14.3.4. By End Use
14.3.5. By Sales Channel
14.4. Key Takeaways
15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Type
15.2.2. By Flower Type
15.2.3. By End Use
15.2.4. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Type
15.3.2. By Flower Type
15.3.3. By End Use
15.3.4. By Sales Channel
15.4. Key Takeaways
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Type
16.3.3. By Flower Type
16.3.4. By End Use
16.3.5. By Sales Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Driscoll's of Europe B.V
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.2. Royal FloraHolland
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.3. Forest Produce Ltd.
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.4. Royal Brinkman UK
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.5. Flamingo Flowers Ltd
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.6. Eden Horticulture
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.7. Selecta Cut Flowers SAU.
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.8. Native Floral Group
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.9. Tropical Foliage Plants, Inc.
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.10. Verbeek Export B.V.
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used19. Research Methodology
