In 2023, the freeze-dried vegetables market was pegged at USD 102.8 billion world wide. In 2024, it expanded 12.6% on an annual basis, paving the way for the industry to bring in USD 116.2 billion by 2025. The market is expected to target a total revenue of USD 411.7 billion by 2035, growing at a CAGR of 13.5% over the forecast years of 2025 to 2035.
Due to extended shelf life, method of preserving nutrients, and convenience, the ingredients segment in the freeze-dried vegetables market is expected to keep a substantial market share in coming forecast period as well.
And as consumers become more health-conscious and shun artificial preservatives, freeze-dried vegetables provide a natural, additive-free option. For example, companies such as Harmony House Foods, Inc. and European Freeze Dry Ltd. offer a wide variety of non-GMO, organic, and preservative-free foods that target the health-conscious consumer.
Instant soup mix and ready-to-eat meals are also crucial to demand, as they contain freeze-dried vegetables to make easy meal-prepping essentially gourmet, no compromise in taste and nutrition. That is a powerful lure for busy millennial and Gen Z consumers.
The global food ingredients market is expected to expand at a CAGR of 6.8%, according to Market Data Forecast, and brands like Olam International Limited (SGX: O32) and Van Drunen Farms are capitalizing on the opportunity as they grow their B2B and retail presence throughout North America and Europe.
Market Attributes
| Attribute | Description |
|---|---|
| Estimated Global Freeze-Dried Vegetables Industry Size (2025E) | USD 116.2 billion |
| Projected Global Freeze-Dried Vegetables Industry Value (2035F) | USD 411.7 billion |
| Value-based CAGR (2025 to 2035) | 13.5% |
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| Particular | Value CAGR |
|---|---|
| H1(2024 to 2034) | 12.1% |
| H2(2024 to 2034) | 12.8% |
| H1(2025 to 2035) | 13.2% |
| H2(2025 to 2035) | 13.5% |
Trends within the Global Freeze-Dried Vegetables Market: When observing the global freeze-dried vegetables market over semi-annual cycles spanning 2024 and 2025, a high level of dynamism is evident. In the first half of the year (H1) 2024, the market grew at a compound annual growth rate of 12.1% due to post-pandemic recovery in the respective retail supply chain and volume growth from the processed food segment. High seasonal demand, supply chain optimizations, and aggressive marketing by the leading brands helped H2 climb to 12.8%.
Coming into 2025, the market was still riding high, H1 recording a 13.2% CAGR. This growth was primarily attributed to the increasing demand for the freeze-dried products from the foodservice sector as well as advances in freeze-drying technology in the developing regions. Consumer preference for long-term, easy-to-use vegetable formats also drove sales volumes.
In H2 2025 (CAGR of 13.5%) the market peaked at USD 185 B. Aided by expanded B2B agreements, supermarket chains launching private labels and growing visibility of freeze-dried vegetables in developing economies.
Dynamic and convenient product innovations such as rehydratable mixes and value packs also benefited customer engagement. Additionally, this semi-annual pattern serves to support robust seasonal and strategic sales cycles while also signaling long-term growth and stability for the sector.
Tier 1 Companies (Strong revenue, Global presence): Olam International Limited, Mercer Foods, LLC, and Van Drunen Farms dominates this tier with largest amount of infrastructure set up, several processing units across continents and considerable distribution partnership.
These companies provide bulk freeze-dried materials to global F&B conglomerates, foodservice chains and contract manufacturers. They also plan to pursue vertical integration, invest in innovative dehydration technologies, and partner with agritech companies to ensure a steady supply of quality raw materials.
Type 2 Companies (Moderate Revenue, Niche Segmentation): This segment includes brands like Dohler GmbH, European Freeze Dry Ltd., and Freeze-Dry Foods GmbH. They play in niche categories such as dietary supplements, functional food powder blends and pet food segments.
These companies feature a focus on clean-label and organic goods, as well as customer loyalty, proprietary formulations, and steady traction within European and North American markets. Their nimbleness enables them to jump on trends - plant-based diets; sustainability-led packaging-in no time.
Tier 3 Companies (Emerging/Local Players): This tier is dominated by startups and regional players and includes companies such as Ruchi Foods LLP, Sleaford Quality Foods Ltd. and smaller players that are using DTC platforms to enter the market. These players stand out with artisanal product lines, ethnic flavor innovations, and directly engaging customers through e-commerce and farmer’s markets.
At the same time, the majority are taking advantage of lower overheads and flexible operating models to target urban niche segments, scaling their footprint via dual routes: strategic partnerships and digital advertising. These are the sector’s innovation engines, often piloting disruptive models that are scaled regionally by larger peers.
Reformulations With Healthier Options
Shift: Global consumers are more aware than ever of what they eat, and there is growing demand for freeze dried vegetables that are organic, low in sodium and have no artificial preservatives. Clean-label and non-GMO food products drive purchases in the USA, Canada and Europe. That trend was accelerated by the pandemic, which led to greater demand for immunity-boosting and nutrient-dense options.
Strategic Response Some of the leading players like Van Drunen Farms and Harmony House Foods, Inc. are offering USDA-certified organic freeze-dried vegetables including carrots, spinach, and bell peppers. These products respect nutrient integrity with minimal processing. European Freeze Dry Ltd. launched a new freeze-dried superfood blend line featuring broccoli, kale and cauliflower targeting fitness-savvy consumers. This led to a 17% increase in online orders in 2024.
Expansion into Ready-to-Eat and Meal Kit Integrations
Shift: Meal kits and convenience cooking are continuing to surge, especially among urbanites and working professionals. Quick meal prep, no compromise on flavor (and freshness) - freeze dried veggies
Strategic Response: Olam International Limited collaborated with top meal kit companies in the United States and United Kingdom, helping supply bulk-pack freeze-dried peas, corn, and mushrooms. Mercer Foods introduced “5-Minute Rehydration Packs” targeting camping and student markets. As a result, B2B orders from convenience meal brands shot up 22% according to this strategy.
Targeting Younger Consumers through Innovation
Shift: Sustainability, customization, and social media friendly foods are driving food choices for GenZ and Millennials They favor exotic blends, functional ingredients, and products with transparent sourcing.
Strategic Response: Chaucer Foods Ltd introduced high-protein, high-fiber freeze-dried hummus chips and salsa mixes. At the same time, Sleaford Quality Foods Ltd launched limited edition DIY snack kits inspired by global flavors such as Thai basil veggie stir-fry and Moroccan lentil mix. Turnover on TikTok and Instagram was 30% higher, driven by user-generated content.
Strengthening Retail and E-commerce Channels
Shift: Freeze-dried vegetables are ubiquitous, not just found in crunchy health food stores. With mainstream grocery chains broadening their healthy-foods aisles, visibility of these items has exploded.
Strategic Response:Freeze-Dry Foods GmbH strategically increased its reach by stocking single-serve and multi-serve packs in chains like Tesco, Whole Foods and Kroger. Ruchi Foods LLP launched direct to consumer (DTC) subscription boxes on Amazon and its own portal which, after some streamlining, grew to a 38% increase in monthly recurring revenue (at the end of 2024) QR code-enabled transparency on sourcing and processing further reinforce this retail expansion.
Commitment to Sustainability and Responsible Sourcing
Shift: More than 60% of global consumers now say sustainability is an important factor in their food purchases. This complain to between biodegradable packaging, honourablelabour sourcing and shorter carbon footprints.
Strategic Response: European Freeze Dry Ltd. introduced biodegradable packaging for the entirety of its product offerings and implemented solar-powered freeze-drying units at its Denmark facility. Dohler GmbH started buying excess vegetables from farms, as a solution to food waste of about 30%. This consciously elevated brand image, especially in Scandinavia and Germany, and led to a 12% increase in institutional orders.
Affordable pricing to broaden reach
Shift: While freeze-dried vegetables provide excellent shelf-life and nutrient retention, there is price sensitivity in developing markets. Consumers want economical, long-lasting food products without upcharges.
Strategic Response: Mercer Foods launched value packs for budgetconscious families and small restaurants. Van Drunen Farms had wider coverage across retail and wholesale by diversifying SKUs into multi-weight formats from 50g to 5kg. Sales in Latin America and Southeast Asia increased 19%, thanks to competitive pricing and partnerships with local distributors.
Utilizing Subscription and Online Personalized Deliveries
Shift: As consumers have become increasingly comfortable with digital transactions, more of them are choosing subscription models and online customization of their food preferences. Tailored nutrition is fueling demand for mix-and-match offers.
Strategic Response:Harmony House Foods launched a “Build Your Blend” tool on its website, which allows users to select vegetables according to their taste preferences and nutritional goals. In 2024, their subscription base expanded 45%. Chaucer Foods Ltd. made it possible to produce AI-generated boxes according to dietary preferences and reorder frequency. The innovations improved customer retention and data-based upselling.
Regional Adaptation and Culinary Customization
Shift: Localized cuisines influence product adoption significantly. Ramen and stir-fry blends go well in Asia-Pacific, while Mediterranean and vegan are the de facto leaders in cross-border in Western blends.
Strategic Response: Freeze-Dry Foods GmbH customized its offerings for the Japanese market with miso soup and ramen veggie pouches. For the European market Sleaford Quality Foods Ltd. introduced a Mediterranean grill mix containing zucchini, bell pepper and eggplant. Release of Ruchi Foods LLP of masal-coated freeze-dried peas & carrots in India. In these markets, sales increased 25% by localizing flavor profiles and branding.
Collaborations with HoReCa and Institutional Buyers
Shift:HoReCa is moving towards freeze-dried vegetables for mass food preparation thanks to hygiene, convenience, and homogeneous quality.
Strategic Response:Olam won large supply contracts from airline catering services which lead to significant revenues in Europe and south east asia. They co-developed custom blends with institutional foodservice chains. These partnerships guarantee an extended volume demand and repeated revenues, with HoReCa channels currently representing more than 28% of B2B sales.
Functional Additions and Nutraceutical Incorporation
Shift: And freeze-dried vegetables are increasingly being seen as a base for fortified, functional food products. Consumers want products that do more than provide sustenance; they seek specific health benefits.
Strategic Response: Probiotics, Adaptogens, Collagen Peptides: Dohler GmbH and European Freeze Dry Ltd. launched products feature probiotic, adaptogen and collagen peptide infusion. They are grouped and sold to the wellness and fitness community. It led to a 20% increase in awareness and trial purchases of the category through online reviews and influencer marketing.
The following table highlights the estimated growth rates of the top five countries forecast to witness high consumption of freeze-dried vegetables through 2035.
| Country | CAGR 2025 to 2035 |
|---|---|
| USA | 11.7% |
| Germany | 12.5% |
| China | 14.8% |
| Japan | 13.6% |
| India | 16.2% |
Riding the wave of burgeoning demand for long-shelf-life and ready-to-use vegetable, the US market is expanding on a strong ground. Digitally savvy consumers in the USA are increasingly demanding meals that can be prepared in a short span of time and connect with their busy lifestyles. Freeze-dried vegetables pack in nutritional value, and their clean-label status appeals to health-conscious consumers.
A boom in outdoor and survivalist culture - especially after COVID-19 - has propelled sales through camping stores and online, too. In addition, institutional use for military and space rations is expanding the consumer base even further. Big players are investing in variety flavor innovations and blends, giving freeze-dried options a snacking opportunity to resonate with millennials and Gen Z.
Germany’s freeze-dried vegetable sector is booming on consumer focus on clean labels, sustainable farming, and low-waste food processing. The sustainability benefits of freeze-drying its low use of water and reduced spoilage during transportation - align strongly with German consumers moving toward environmentally sustainable products.
There is a boom in the demand for plant-based, minimally processed, and organic ingredients in the health food and fitness communities. And collaborations between food-tech startups and traditional manufacturers have resulted in an array of convenience products, such as freeze-dried vegetable soup cups and salad toppers sold by the serving, that appeal to time-squeezed urban consumers.
With high urbanization, expansion of the middle-class population, and increase in disposable incomes, the freeze-dried vegetable market is flourishing in China. Consumers have been increasingly reaching for nutrient-rich and easy-to-store shelf-stable foods in response to growing concerns over food safety.
E-commerce is the first distribution channel for freeze-drying vegetables, online retailers offer a selection of domestic and overseas e-commerce products. Freeze-dried vegetables are becoming increasingly popular in instant noodles, soups, and porridge products, and are widely used in both domestic production and export-oriented production. Supportive government action towards agricultural modernization and food innovation further strengthens the market’s trajectory.
Interest in freeze-dried vegetables in Japan is being led by compact storage, extended shelf life and unique taste applications. Their use is spreading beyond soups to include rice seasoning mixes, miso paste integrations and even in pet food. Japanese consumers appreciate the aesthetics, taste and texture of food, and freeze-drying helps maintain visual appeal and crunch.
Increasing demand for vegetarian and vegan meal kits has generated interest in high-quality, freeze-dried vegetable assortments. Last but not the least, innovations in the gift packing space coupled with collaborations with the likes of ‘good premium grocery chains’ have complemented the premium positioning of these brands, accentuating value proposition.
The highest growth who we can expect with top regions is India, which is driven by rising consumer awareness of health, convenience, and nutrition. Freeze-dried vegetables are gaining ground in home kitchens, institutional catering and the rapidly expanding ready-to-cook segment.
The expanding food processing sector in India is on the lookout for superior quality, preservative-free ingredients that can do wonders to shelf life and minimize logistic expenditure. In addition, an increase in exports of pre-packaged foods and snacks made with freeze-dried vegetables is benefiting domestic production. Urban millennials and Gen Z are looking for new snacking and meal solutions that support their on-demand lifestyles.
| Segment | Powder & Granules (By Form) |
|---|---|
| Value Share (2025) | 38.7% |
Powdered and granulated freeze-dried vegetables are widely used in seasonings blends, bakery items, dips, smoothies and pet food. This is followed by flexible packaging which is the most preferred packaging format globally as it accounts for a projected 38.7% value share by 2025.
Powders and granules have the advantage of being light weight and space saving with significant logistical benefits in reduced shipping and storage costs.Tool Preservative Such features appeal to larger food manufacturers and restaurant chains that value efficiency in their supply chains.
Finally, powdered vegetables are used for food innovations that serve functional food making due to their very handy nature. Health-centric brands are adding them to detox powders, plant-based protein blends, and low-carb baked goods to appeal to consumer preferences for clean-label and nutrient-dense formulations.
This is becoming common among educational institutions and government-sponsored food programs to meal prep for many in bulk and with little waste. Using powdered vegetables, which last a long time and aren’t bulky, is common in travel food and emergency preparedness kits.
Granulated vegetables serve dietary fiber, antioxidants, and improve palatability in pet food. Evolving consumer expectations of holistic nutrition in the diet of the pet animal is driving premium pet food brands to use this form.
The segment also benefits from its adaptability to adaptogens and superfoods, which creates the opportunity for manufacturers to create fortified snacks and drinks. Portioning and customisation also hold a particular allure for health-conscious consumers who would rather prepare meals and mix ingredients themselves at home.
Given the growing concerns about sustainability, powdered and granulated vegetables offer a solution: They help to cut food waste and extend their usability. Their incorporation into international cuisines and ready-to-cook meal kits has expanded consumer reach, with brands now catering to global palates through region-specific blends inspired by Mediterranean, Asian and Latin flavor profiles. The rising B2B and B2C applications will keep this segment at the forefront of the freeze-dried vegetables landscape.
| Segment | Organic (By Nature) |
|---|---|
| Value Share (2025) | 29.4% |
Organic freeze-dried vegetables segment is expected to contribute 29.4% to the market by 2025, with increasing demand for food sustainability, responsible farming, and chemical-free nutrition. Today’s consumers are increasingly conscious of how their food is grown and processed, leading to a demand for organic sourced vegetables that can be traced from farm to fork.
In North America and Western Europe, this demand has been most significant, as environmental awareness and clean-label preferences drive purchasing behavior.
Many retailers are aligning their product offerings with these preferences by expanding their own organic freeze-dried private label lines. A variety of single-ingredient organic broccoli, carrots, peas and tomato granules have crept into mainstream supermarkets, health food chains and online marketplaces.
You’re also seeing online retailers putting together organic-only boxes of freeze-dried vegetables, aimed at families, fitness aficionados and vegan households. Subscription models have emerged, providing a regular and easy way to enjoy these healthy appetites.
Health-focused product segments like organic baby food, soup and ready-to-eat salads are incorporating freeze-dried vegetables to provide an additional punch of fiber, vitamins and antioxidants without compromising taste or texture. Baby food, especially, is capitalising on ingredient purity and is gaining the trust of parents seeking non-GMO, allergen-free, and pesticide-free food for their kids.
On the supply side, freeze-dried vegetable producers are making investments in partnerships with certified organic farms and obtaining third-party verifications to meet stringent regulatory requirements. These partnerships allow for increased consistency in product quality while also supporting local economies and fostering sustainable agriculture.” With brands, too, storytelling is becoming a marketing weapon - telling origin stories, sharing farming practices to reaffirm authenticity.
Over the next few years, organic, which has seen a surge thanks to favorable policy changes promoting sustainable agriculture, eco-friendly packaging and zero-waste manufacturing practices, should also be a boon for the category. It speaks to both functional and emotional drivers of value: nutrition, transparency, and environmental sustainability, and will be among the most resilient, promising growth opportunities across the freeze-dried vegetables spectra.
The global market for freeze-dried vegetables is moderately fragmented, with the presence of several medium to large companies competing on parameters such as innovation, source transparency, and distribution reach. Players within have taken advantage of sustainability and clean-label marketing to bolster brand loyalty.
Strategies of Top Companies:
Product Innovation: Focus on expanding product offerings in exotic vegetables and meal formats, like single-serve packs and quick-cooking formats targeting time-poor consumers by the likes of Harmony House Foods and European Freeze Dry.
Supply Chain Partnerships Brands such as La Colombe and Ruchi Foods LLP are also collaborating with certified organic farms and local cooperatives to enhance sourcing traceability and bolster ESG credentials.
Diversified Channels: Peet’s Coffee and Sleaford Quality Foods Ltd are both double-dipping into D2C models and partnerships with meal-kit services, gaining direct access to health-focused consumers.
Pet Food Integration: The pet food industry is a massive growth frontier for freeze-dried vegetables, whether through companies promoting grain-free blends adding vegetables for improved digestibility and nutrition
For instance:
The global market is projected to be valued at USD 116.2 billion in 2025.
Sales increased at a CAGR of 9.1% during this period.
Some of the key players include Mercer Foods, Olam International, Dohler GmbH, European Freeze Dry Ltd., Freeze-Dry Foods GmbH, Van Drunen Farms, and others.
East Asia is projected to hold a revenue share of 38.6% by 2025.
The market is expected to register a CAGR of 13.5% from 2025 to 2035.
As per Nature, the segment has been categorized into Organic and Conventional
This segment is further categorized into Carrots, Onions, Potatoes, Broccoli, Beans, Corn, Peas, Tomato, Mushroom and Others
As per form, the form segment includes Powder & Granules, Minced & Chopped, Slices & Cubes, Flakes and Others
Different end-use include Bakery and Confectionery, Breakfast Cereals, Desserts and Ice Cream, Salads and Pasta, Yogurt and Smoothies, Soups and Snacks, Granola, Seasoning mixes, Dips and Dressings, Pet Food and Treats and Others
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
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Freeze-Dried Vegetables Market
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