Kefir is a dairy product made from the kefir grain that contains yeast and bacteria. It’s a small, translucent, whitish, jelly-like orbs that look like cauliflower.
Kefir is a rich source of probiotics. Nutrients such as calcium, protein, vitamin B12, niacin, and folic acid are all contained in kefir. There has been a surge in demand for kefir globally due to the health benefits it offers.
Kefir is an excellent anti-inflammatory agent that can lower cholesterol and boost the human immune system.
Kefir is produced via fermentation in the beverage industry. It’s one of the most consumed beverages because of the ease with accessibility and the impressive health benefits contained in it.
The bacteria content in kefir makes it easily digestible, which gives it an edge over yogurt in the global market.
The growing population of lactose intolerant patients has a significant impact on the kefir market’s growth as consumers spend more on kefir, which acts as an alternative to its dairy counterpart, yogurt.
Rising demand for gluten-free products and consumers’ love for natural products are factors expected to fuel the kefir market’s growth during the forecast period.
As the population size of consumers is increasing globally, the global kefir market is anticipated to grow tremendously during the forecast period and aftermath.
Kefir Market Growth Drivers
Natural products have been the main force driving the global food and beverage industry.
Key players invest a huge sum of money on natural products with high nutritive value and impressive health benefits.
Kefir consumption has many health benefits attributed to it. Kefir finds application in various end-user sectors such as beverage, pharmaceutical, personal care, cosmetics, etc. Because of the growing population of lactose intolerance patients, the beverage industry has innovated kefir to replace yogurt in the global market.
The pharmaceutical industry often employs kefir services in its production because of the health benefits it offers, such as the strengthening of the immune system, prevention of diseases like cancer, cardiovascular diseases, diabetes, obesity, and others.
The rise in demand for gluten-free products is anticipated to fuel the kefir market's growth as demand for kefir is slated to increase exponentially during the forecast period.
Consumers are expected to drive the kefir market forward over the forecast period since their disposable income in on the rise, especially in the Asia Pacific, where the market is growing at its fastest pace.
Kefir Market: Key Restraints
The global kefir market is expected to face challenges such as manufacturers’ exit due to kefir high cost of production, and the presence of yogurt as a substitute good.
Kefir Market: Region-wise Analysis
Geographically, Europe is estimated to be the largest market for kefir since consumers in the region are higher than that in any other region.
Kefir is considered Europe drink because it can be consumed as breakfast, launch, or dinner depending on consumers’ choice.
Russia is the largest producer of kefir globally, followed by Poland. The country is among the growth drivers in Europe since it’s considered as the major exporter.
The Asia Pacific is expected to record a healthy CAGR during the forecast period due to the rising population size of consumers in the region and consumers’ preference for natural non-GMO products.
Kefir Market: Competitive Landscape
The global kefir market is highly competitive with five dominant players. Key players in the industry are focusing on innovative products, consolidation, merging and parntnership to fuel the growth of their business globally. Some of the key players operating in the market include;
- Lifeway Foods, Inc.
- Danone SA
- Nourish Kefir
- Babushka Kefir
- Kenmare Living Foods
- Happy Kombucha
- Valio Eesti AS
- Litehouse Foods
- Wallaby Yogurt Company
- Best of Farms LLC
- among others
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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Global Kefir Market Segment Analysis
The global kefir market can be segmented on the following basis:
- Flavored Kefir
- Non-flavored Kefir
- Milk Kefir (Dairy based and Non-dairy based)
- Water Kefir
By Distribution Channel
- Specialty Store
- Convenience Store
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