Mixers are appliances used for mixing processes and has a variety of use for businesses as well as household. The major function is geared towards crushing and grinding the food products into small pieces or powdered form resulting in a consistent and smooth texture.
Mixers have proved to be a revolutionary device for culinary delights. The type of food that can be prepared with the help of mixers drives increased sales for its market in the forecasted period. It includes food like ice-cream, dough, milkshakes, whipping cream, cracking nuts, grinding cereals, and to mixing delicious juices. Mixers eliminated the use of hand grinders which consumed a lot of power along with time.
Mixers have reduced manual efforts to a great extent with hastening the cooking process . New technology and advancements have started the rise of creative products for food and beverage processing.
The hectic schedule of the customers today due to professional and personal commitment demands accessible and convenient meals. The consumption of bakery, confectionaries, and beverage food products is increasing in the developing economies which draws a positive impact on the mixers market.
The processed food and beverage products market is highly fragmented. It has helped to preserve the nutritive quality of food by prolonging the shelf life. Customer demand for nutritious and health benefit food has increased substantially with the increasing awareness of health consciousness.
Millennials today demand food that is nutritious without compromising on taste and hence are drawn towards processed food items. The value addition in terms of taste, mouthfeel, texture, flavor, and nutrition along with convenience is surging demand for processed food.
Government support in various regions for the food processing industries is growing owing to its increasing contribution towards the economy. The advent of mixers has countless benefits in the food processing industry thus outnumbering the sales for it.
The key players operating in the market of mixers include Buhler Holding AG,
The increasing adoption of technologically advanced kitchen products including kitchenware and cookware is expected to increase the demand for mixers globally which marks an opportunity for increased sales for the existing manufacturers.
The increasing research for innovative mixers with more efficiency is also been carried out by the key players to attract more customers. An Increase in consumer demand for packed food owing to convenience creates an opportunity for new players to enter the mixers market by innovating mixers for increased competence in the food processing industry.
Europe dominates the global mixers market owing to the substantial growth in the processed food industry. High consumption of food products like snacks, dairy products, and bakery contributes to the increased demand for mixers in this region followed by North America.
The Asia Pacific is expected to emerge as potential markets owing to the rise in the disposable income of the growing middle-class customers. The developing economies like India and China are viable markets for manufacturers due to an increase in demand for convenient kitchen appliances. Thus, the scope of growth in the developing economies in the Asia Pacific is expected to deliver a higher CAGR during the forecast period for the mixers market
With the spread of COVID-19 bringing stringent lockdown in many regions of the world, the industries and various businesses have been hampered. Limitations on shipping and trade, disruption of the supply chain, key manufacturers coming to grinding halt are the factors that have affected the global economy with an impact on electronics and the electrical appliance industry as well.
The lead time for delivering orders has increased as manufacturers are not working to the full-scale production capacity. Limited availability of components for manufacturing the products stands as a major challenge for electrical and electronic appliance manufacturers.
The pandemic crisis has also declined the frequency of purchase for appliances like mixers. Thus, the spread of COVID-19 is expected to have a moderate to high impact on the growth of the mixers market in the near term.
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