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Nitrate-Free Bacon Market

Market Insights on Nitrate-Free Bacon covering sales outlook, demand forecast & up-to-date key trends

Nitrate-Free Bacon Market by Type, Source, Distribution Channel & Region - Forecast 2022 - 2032

Nitrate-Free Bacon Market Snapshot

The global nitrate-free bacon market size is anticipated to be valued at US$ 6.4 Billion in 2022. Increasing acceptance and awareness about the convenience of ready-to-cook meat products is set to augment the demand for nitrate-free bacon in the upcoming years. As per FMI, the nitrate-free bacon market is likely to reach US$ 11.9 Billion in 2032 and exhibit immense growth at a CAGR of 8.4% in the near future.

Report Attribute


Nitrate-Free Bacon Market Estimated Base Year Value (2021)

US$ 5.1 Billion

Nitrate-Free Bacon Market Expected Market Value (2022)

US$ 6.4 Billion

Nitrate-Free Bacon Market Anticipated Forecast Value (2032)

US$ 11.9 Billion

Nitrate-Free Bacon Market Projected Growth Rate (2022-2032)

8.4% CAGR

Nitrate-free bacon is considered to be healthy by various government organizations, such as the World Health Organization (WHO) and the U.S. Food and Drug Administration (FDA). The inclusion of sodium nitrate in bacon can cause severe cancer.

Sales of nitrate-free bacon are likely to surge at a rapid pace in the upcoming years stoked by its rising consumption in breakfast along with waffles, pancakes, or eggs. Apart from that, the increasing usage of nitrate-free bacon in hamburgers and sandwiches to improve their flavors is expected to bode well for the market.

Moreover, the growing interest of people for comfort food items, such as bundled or tinned meat items, including bacon is set to augment the market. Rapid urbanization and high disposable income of people in both developed and developing countries are some of the other factors that would aid growth.

The ongoing expansion of the packaged food industry backed by the rising purchasing power of consumers and changing food propensities is projected to boost growth. In addition to that, the rapid development of various meat processing technologies and high demand for meat protein are anticipated to foster the market.

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How are Fast Food Restaurants Propelling the Nitrate-Free Bacon Market Growth?

The increasing number of foodservice outlets offering a wide range of dishes infused with bacon is likely to push the nitrate-free bacon market growth in future. The rising influence of cross-culture dietary patterns and time-pressed schedules of consumers are further expected to surge the frequency of dining out. These factors are estimated to strengthen the presence of several international food manufacturing companies in untapped areas.

Besides, the growing popularity of quick-service or fast food restaurants across the globe on the back of increasing consumption of ready-to-eat meals among the millennial population is expected to drive the market. The rapid evolution of these restaurants and their ability to provide various services, such as sit & dine, home delivery, drive-thru, and take-out is also set to accelerate the market.

Which Factors May Hamper the Global Nitrate-Free Bacon Market Growth?

Though bacon is often included in the ketogenic diet plan for helping an individual lose weight, it can lead to high amounts of body fat accumulation if consumed on a daily basis owing to its calorie-dense nature. Highly processed meat like bacon can also surge the risk of cardiovascular diseases and type 2 diabetes.

In addition, many small-scale food processing companies use bacon additives in the curing process that can result in the formation of carcinogens, a cancer-causing agent. Spurred by the aforementioned factors, sales of nitrate-free bacon may get hampered in the evaluation period.

Nandini Roy Choudhury
Principal Consultant
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Are Government Agencies Driving the North America Nitrate-Free Bacon Market?

In terms of region, North America is estimated to dominate by procuring the largest nitrate-free bacon market share in the assessment period. In developed countries, such as Canada and the U.S., consumers have started preferring meat-based breakfast options, such as bacon over other food items, including waffles because of the increasing willingness to try out new products, as well as changing palates.

The presence of numerous well-established fast food chains, such as McDonald’s, Carl's Jr., and Burger King across North America would also contribute to this growth as they are persistently striving to introduce novel bacon options in multiple flavors to their pre-existing food menus. Regulatory bodies across North America are also taking various initiatives to help nitrate-free bacon processors and producers become more competitive and innovative in this region.

Is the Asia Pacific Nitrate-Free Bacon Market Exhibiting Steady Growth?

The Asia Pacific nitrate-free bacon market size is likely to expand at a steady pace in future years owing to the increasing demand for breakfast sandwiches, pizza, hamburgers, and appetizers across Japan, South Korea, China, and India. The changing dietary habits and hectic lifestyles of consumers are also propelling the need for ready-to-cook food items, including nitrate-free bacon in Asia Pacific.

Rising influence of the western culture and increasing demand for meat protein across Asia Pacific is another crucial factor that would propel the regional market. Furthermore, surging shift of consumers towards nutritious and healthy food items is expected to bode well for the Asia Pacific market.

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Market Competition

Some of the renowned companies present in the global nitrate-free bacon market include WH Group, BRF S.A., True Story Foods, Hormel Foods Corp., Karro Food Group, Cargill, Inc., Oscar Mayer, Hormel Foods Corporation, B.& C. Tönnies Fleischwerk GmbH & Co. KG, Smithfield Foods, Inc., and Heritage Barkshire among others.

The global market is highly fragmented and houses a large number of international, as well as regional competitors. The majority of the leading players are mainly focusing on leveraging various opportunities provided by the emerging markets for expanding their product portfolios.

They are striving to cater to the increasing demand from consumers and meet the requirements for multiple segments. Meanwhile, a few other key players are aiming to gain a competitive edge by enhancing the quality and ingredients of their products.

Report Scope

Report Attribute


Growth Rate

CAGR of 8.4% from 2022 to 2032

Base Year for Estimation


Historical Data


Forecast Period


Quantitative Units

Revenue in USD Billion, Volume in Kilotons and CAGR from 2022-2032

Report Coverage

Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis

Segments Covered

  • Type
  • Source
  • Distribution Channel
  • Region

Regions Covered

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Key Countries Profiled

  • U.S
  • Canada
  • Brazil
  • Argentina
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Nordics
  • Australia & New Zealand
  • China
  • India
  • GCC
  • South Africa

Key Companies Profiled

  • WH Group
  • BRF S.A.
  • True Story Foods
  • Hormel Foods Corp.
  • Karro Food Group
  • Cargill, Inc.
  • Oscar Mayer
  • Hormel Foods Corporation
  • B.& C. Tönnies Fleischwerk GmbH & Co. KG
  • Smithfield Foods, Inc.
  • Heritage Barkshire


Available Upon Request

Key Segments Profiled in the Nitrate-Free Bacon Industry Survey

By Type:

  • Dry Cured
  • Pumped Bacon
  • Immersion Cured
  • Others

By Source:

  • Chicken
  • Turkey
  • Pork
  • Beef

By Distribution Channel:

  • B2B
  • B2C
  • Hypermarkets/Supermarkets
  • Online Stores
  • Specialty Stores
  • Convenience Stores
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Frequently Asked Questions

The global nitrate-free bacon market is set to exceed US$ 11.9 Billion in 2032.

North America is set to dominate the nitrate-free bacon market in the forecast period.

WH Group, BRF S.A., True Story Foods, Hormel Foods Corp., Karro Food Group, Cargill, Inc., Oscar Mayer, and Hormel Foods Corporation are some of the renowned companies in the nitrate-free bacon market.

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Nandini Roy Choudhury
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Nitrate-Free Bacon Market