A Detailed Analysis of the United States & Canada Hair Salon Services Market based on Hair Cutting, Hair Styling, and Hair Treatment
How are Rapidly Changing Beauty Trends and Growing Popularity of Professional Salons Spurring Growth for Hair Salon Services across the United States and Canada? Explore in FMI's New Report!
The United States & Canada Hair Salon Services Market Outlook (2023 to 2033)
According to Future Market Insights (FMI) research, during the projected period, the United States & Canada hair salon services market is expected to grow at a CAGR of 3.2%. The market value is projected to increase from US$ 24,772.15 million in 2023 to US$ 34,503.94 million by 2033.
The United States & Canada hair salon services market was valued at US$ 23,999.92 million at the end of 2022 and is anticipated to exhibit Y-o-Y growth of 3.25% in 2023.
The target market in the region has experienced steady growth. The market in the region is the leading, reaching US$ 23,999.92 million in revenue in 2022. The key segments within the market include service type, type, and size.
The salon services market has grown steadily over the years due to factors such as increasing disposable income, changing fashion trends, and increasing importance of grooming and grooming.
Hair salons provide customers with a wide range of services such as haircuts, hairstyling, hair coloring, hair treatments (deep conditioning, keratin treatments, etc.), hair extensions, perms and straightening.
Several trends have influenced the market, including digital integration and online booking, to streamline their operations, enhance customer convenience, and improve overall efficiency. Online booking has gained significant popularity, as it allows both parties to schedule appointments easily and conveniently.
The growing popularity of natural and chemical-free hair care offerings has increased the demand for hair salon services. Hair salons are responding to this trend by offering a range of natural and chemical-free hair care services.
The market is highly competitive, with a mix of small independent salons, regional chains, and well-known national and international salon brands. Some salons cater to specific audiences or specialize in certain services.
Salons are providing specialized treatments that promote natural hair health and minimize chemical interventions had an impact on the industry.
Attribute
Details
United States & Canada Hair Salon Services Market Size (2022)
~US$ 23,999.92 million
Estimated Market Size (2023)
~US$ 24,772.15 million
Projected Market Value (2033)
~US$ 34,503.94 million
Value-based CAGR (2023 to 2033)
~3.3%
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2018 to 2022 United States & Canada Hair Salon Services Market Outlook Compared to 2023 to 2033 Forecast
The late 20th century saw a huge boom in the beauty and personal care sector, including hair salon services. As beauty ideals evolved, people became more conscious of their appearance, increasing the demand for professional hair care and styling.
The United States & Canada hair salon services market was valued at US$ 23,999.92 million at the end of the historical period 2018 to 2022.
The late 20th century was the time to shine for chain salons offering standardized services and to gain brand recognition. This trend continued in 21st century, with domestic and international salon chains expanding their presence.
Fashion and beauty trends have a significant impact on the hair salon services industry. This is because consumers frequently change their hairstyles and hair colors to align with the latest trends. This has been driving the demand for services such as hair coloring, hair extensions, and innovative styling techniques.
The market's leading players are investing in research and development to develop haircare products, treatments, and solutions. This involves formulating or sourcing high-quality, eco-friendly, and sustainable haircare products that cater to various hair types and specific customer needs.
The COVID-19 pandemic had a profound and far-reaching impact on the hair salon services market globally. The measures implemented to curb the spread of the virus, such as lockdowns, social distancing requirements, and temporary closures, significantly disrupted the operations of hair salons. As a result, the market experienced several notable changes during this period.
As a result, the United States & Canada hair salon services industry is estimated to grow at a decent rate with a 3.3% CAGR during the forecast period.
Comparative View of Adjacent the United States & Canada Hair Salon Services Market
The United States & Canada hair salon services market is set to be impacted by the peer, or tangential markets in the industry. These include the professional hair care products market and the hairstyling product market.
On analysis of these related industries, Future Market Insights (FMI) have found profound details that will be helpful in developing unique differentiating strategies to pursue for growth and opportunity.
Professional Hair Care Products Market:
Attribute
Professional Hair Care Products Market
CAGR (2023 to 2033)
4.4%
Market Value (2023)
US$ 23.06 billion
Growth Factor
Increasing consumer spending on personal care products.
Key Trend
Increasing demand for organic products.
Hair Styling Product Market:
Attribute
Hair Styling Products Market
CAGR (2023 to 2033)
5.4%
Market Value (2023)
US$ 23.5 billion
Growth Factor
Rising focus on personal grooming and self-care.
Key Trend
Growing demand for ethical and sustainable consumption.
Find your sweet spots for generating winning opportunities in this market.
Key Dynamics in the United States & Canada Hair Salon Services Market
Increasing Focus on Personal Grooming and Self-care
In recent years, the hair salon services market is experiencing significant growth driven by the increasing focus on personal grooming and appearance.
In society, there has recently been heightening emphasis on looking one's best, which has led individuals to seek professional hair care and styling services.
This is fuelled by the recognition that personal appearance plays a crucial role in boosting confidence and self-expression. People are striving to achieve their desired looks, often influenced by media, celebrity culture, and societal beauty standards. The desire to make a favourable impression in both personal and professional settings further drives the demand for hair salon services.
Rising Numbers of Professional Salons
The growing demand for professional hair care and grooming services has led to an increase in the establishment of new salon businesses, catering to a diverse range of customer preferences. These establishments offer a wide array of services, including haircuts, styling, coloring, treatments, and spa experiences.
The presence of several salons provides customers with a greater choice of service providers. This fosters competition and driving innovation within the industry is one of the major factors that has contributed to the growth of the overall salon services market.
Technological Advancement Continues to Shape the Hair Salon Services
The integration of technology has significantly transformed hair salon services. Advanced tools and equipment, such as digital hair analysis systems, virtual hairstyling software, and smart salon management platforms, enhance the customer experience and streamline salon operations.
Digital tools allow for personalized consultations, accurate color matching, and virtual try-on experiences, enabling customers to visualize their desired hairstyles before committing to a service.
Advancements in hair salon services have allowed for greater customization and personalization. Stylists can now tailor their services to match individual preferences, face shapes, and lifestyles. They can create bespoke haircuts, styles, and colors that complement each client's unique features and personality.
The ability to offer personalized consultations and recommendations enhances the overall customer experience.
Country-wise Insights
What Factors Striving Hair Salon Services Market in the United States?
Rising Focus on Personal Grooming Driving Market in the United States
The United States & Canada hair salon services are anticipated to grow at a CAGR of 3.45% during the projection period. The hair salon services market in the United States is well-developed and highly competitive and has a diverse range of salon concepts, from high-end salons to budget-friendly chains.
Urban areas often feature a mix of traditional salons and trendy boutique-style establishments and cater to the consumer demand for various services like haircuts, styling, and coloring. The market is also witnessing growth in men's grooming services and specialized salons catering to specific hair textures or ethnicities.
Moreover, in addition, Beauty Launchpad has reported that in the United States alone, the number of independent hairstylists exceeds half a million and continues to rise steadily each year.
What is the Demand Outlook for Hair Salon Services Market in Canada?
Growing Emphasis on Performance Enhancement Fueling the Market in Canada
Canada has a vibrant hair salon services market, characterized by a mix of traditional barbershops, unisex salons, and specialized beauty salons. The region places high importance on personal grooming and beauty.
The region also has a strong demand for hair styling, coloring, and treatments, and is known for its hair culture, with a variety of salons catering to diverse hair types and textures. The market is also influenced by unique hair care rituals and trends specific to each country.
Factors such as local culture, economic conditions, and consumer preferences significantly impact the hair salon services market in the country. Hair salons need to adapt their strategies, services, and marketing efforts to cater to the unique demands and preferences of their respective regional markets.
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Category-wise Insights
Which Service Type Segment is Prominent in the Market?
Hair Styling is the Prominent Segment in the Market
Hair styling has gained popularity in the United States & Canada. It encompasses a range of services focused on creating and transforming hairstyles. This is done according to individual preferences and trends, and stylists use professional tools and products to achieve desired styles.
The hair styling segment is dominant in the hair salon services industry, catering to individuals seeking personalized and fashionable hair transformations. As a result, the hair styling segment is projected to surge at a robust CAGR of 4.3% during the projection period.
Which Size Segment is Likely to Lead Sales?
Large Segment is Projected to have Leading Growth in the Market
The large segment has high growth in the market, as these salons typically have larger physical spaces, and accommodate a higher number of clients.
They also employ a larger team of stylists and staff. Large salons also offer a wide range of hair salon services to cater to diverse client needs.
Their size and resources allow them to serve a higher volume of clients, cater to diverse hair care needs, and provide a comprehensive salon experience. This leads to the growth of the segment and it is expected to surge with a CAGR of 4.0% in the forecast period.
Which Type is Expected to Have Significant Shares in the Market?
Franchise Outlets to Retain Significant Shares in the Industry
Within the hair salon services market, franchise outlet salons have established a significant market share of 44.6% in 2022. These salons operate under established and well-recognized brands, benefiting from the reputation and trust built by the franchisors.
The standardized operations followed by franchise outlet salons ensure consistent service quality across multiple locations, appealing to customers seeking reliability and a familiar salon experience. Franchise owners receive comprehensive training and ongoing support from the franchisors, equipping them with the necessary skills and knowledge to effectively manage salons.
While the individual outlet segment is one of the emerging segments and is expected to rise rapidly with a CAGR of 4.45% during the projection period.
Competitive Landscape
The United States & Canada Hair Salon Services market has a fragmented competitive landscape with a large number of players competing based on service type, treatments, brand reputation, and price. Companies are investing in research and development activities to develop new haircare products, treatments, and solutions.
In addition, the market's key players create comfortable and aesthetically pleasing environments, offering personalized attention, and providing additional amenities such as refreshments, relaxation areas, or entertainment.
For instance:
In 2023, Supercuts resumed holding in-person training sessions. 850 Supercuts educators, managers, and stylists attended a two-day training session at the hair salon business. Supercuts and Regis Corporation have invested in the education of Supercuts stylists from all over the nation through the Las Vegas Education Destination.
In 2023, Blo Blow Dry Bar announced the signing of a franchise deal, which will lead to the opening of two more sites on Massachusetts' South Shore. The first pub is slated to open at Hanover Crossing in the fourth quarter of 2023, while site selection for the second pub, which will open in the second quarter of 2024, is presently underway.
Scope of Report
Attribute
Details
Forecast Period
2023 to 2033
Historical Data Available for
201 to 2022
Market Analysis
US$ million/billion for Value
Key Countries Covered
The United States
Canada
Key Segments Covered
Service Type
Type
Size
Key Companies Profiled
Regis Corporation
Blo Blow Dry Bar
Ulta Beauty Inc.
Hair Cuttery Family of Brands (HCFB)
Great Clips, Toni & Guy
Regis Corporation
Seva Beauty
Drybar
Saco Hair
Rush Hair & Beauty
Franck Provos
Jean Louis David
The Lounge Hair Salon
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
The United States & Canada Hair Salon Services Market Segmentation by Category
By Service Type:
Hair Cutting
Hair Styling
Hair Treatment
By Outlet Type:
Franchise Outlets
Brand Owned Outlets
Individual Outlets
By Size:
Large
Medium
Small
Frequently Asked Questions
What is the current the United States & Canada hair salon services industry value?
The United States & Canada hair salon services market is expected to reach a valuation of ~US$ 24,772.15 million in 2023.
At what rate did the United States & Canada hair salon services industry grow from 2018 to 2022?
The United States & Canada hair salon services industry expanded at ~2.8% CAGR from 2018 to 2022.
What was the historical value for the target market?
The United States & Canada hair salon services market was valued at US$ 23,999.92 million at the end of the historical period 2018 to 2022.
Which is the commonly preferred service type in the market?
The hair styling segment is projected to lead at a robust CAGR of 4.3% during the projection period.
Which size segment is likely to lead sales?
The large segment is expected to surge at a CAGR of 4.0% in the forecast period.
Table of Content
1. Executive Summary
1.1. The USA and Canada Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.1.1. Increasing Number of Professional Salons
3.1.2. Rise in Focus on Personal Grooming
3.1.3. Awareness of Hair Health and Wellness
3.1.4. Advancement in Salons
3.1.5. Others (during the course of the study)
3.2. Future Prospects of Industry
3.2.1. Factors Fueling Growth
3.2.2. Influx of Brands
3.2.3. Increasing Demand of Sustainable Products
4. The Market - Pricing Analysis
4.1. Regional Pricing Analysis By Insole Type
4.2. Pricing Break-up
4.2.1. Manufacturer Level Pricing
4.2.2. Distributor Level Pricing
4.3. Regional Average Pricing Analysis Benchmark
5. The Market Demand (in Value or Size in The USA$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
5.1. Historical Market Value (The USA$ Million) Analysis, 2018 to 2022
5.2. Current and Future Market Value (The USA$ Million) Projections, 2023 to 2033
5.2.1. Y-o-Y Growth Trend Analysis
5.2.2. Absolute $ Opportunity Analysis
6. Market Background
6.1. Macro-Economic Factors
6.1.1. The USA GDP Growth Outlook
6.1.2. The Industry Overview
6.1.3. Number of Participants in Sports
6.1.4. The Spending Outlook
6.1.5. The USA & Canada Service Market Outlook
6.2. Forecast Factors - Relevance & Impact
6.2.1. Top Companies Historical Growth
6.2.2. GDP Growth Forecast
6.2.3. Top Companies Historical Growth
6.2.4. The USA & Canada Service Sector Gross Value Added
6.2.5. The Industry Outlook
6.2.6. The USA & Canada Urbanization Growth Outlook
6.3. Value Chain
6.3.1. Profit Margin Analysis at each sales point
6.3.2. List & role of key participant
6.3.2.1. Manufacture
6.3.2.2. Distributors/Retailers
6.4. Market Dynamics
6.4.1. Drivers
6.4.2. Restraints
6.4.3. Opportunity Analysis
6.5. PESTLE Analysis of Market
6.6. Porter’s Five Force Analysis
7. The Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Service Type
7.1. Introduction / Key Findings
7.2. Historical Market Size (The USA$ Million) Analysis By Service Type, 2018 to 2022
7.3. Current and Future Market Size (The USA$ Million) Analysis and Forecast By Service Type, 2023 to 2033
7.3.1. Hair Cutting
7.3.2. Hair Styling
7.3.3. Hair Treatment
7.4. Market Attractiveness Analysis By Service Type
8. The Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
8.1. Introduction / Key Findings
8.2. Historical Market Size (The USA$ Million) Analysis By Type, 2018 to 2022
8.3. Current and Future Market Size (The USA$ Million) Analysis and Forecast By Type, 2023 to 2033
8.3.1. Franchise Outlets
8.3.2. Brand Owned Outlets
8.3.3. Individual Outlets
8.4. Market Attractiveness Analysis By Type
9. The Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Size
9.1. Introduction / Key Findings
9.2. Historical Market Size (The USA$ Million) Analysis By Size, 2018 to 2022
9.3. Current and Future Market Size (The USA$ Million) Analysis and Forecast By Size, 2023 to 2033
9.3.1. Large
9.3.2. Medium
9.3.3. Small
9.4. Market Attractiveness Analysis By Size
10. The USA Market Analysis 2018 to 2022 and Forecast 2023 to 2033
10.1. Introduction
10.2. Pricing Analysis
10.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.4.1. By Region
10.4.1.1. West
10.4.1.2. South West
10.4.1.3. Mid-West
10.4.1.4. North East
10.4.1.5. South East
10.4.2. By Service Type
10.4.2.1. Hair
10.4.2.1.1. Hair Cutting
10.4.2.1.2. Hair Styling
10.4.2.1.3. Hair Treatment
10.4.3. By Type
10.4.3.1. Franchise Outlets
10.4.3.2. Brand Owned Outlets
10.4.3.3. Individual Outlets
10.4.4. By Size
10.4.4.1. Large
10.4.4.2. Medium
10.4.4.3. Small
10.5. Market Attractiveness Analysis
10.5.1. By Service Type
10.5.2. By Type
10.5.3. By Size
10.6. Market Trends
10.7. Drivers and Restraints - Impact Analysis
10.8. Key Players Participants - Intensity Mapping
11. West Market Analysis 2018 to 2022 and Forecast 2023 to 2033
11.1. Introduction
11.2. Pricing Analysis
11.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.4.1. By Service Type
11.4.2. By Type
11.4.3. By Size
11.5. Market Attractiveness Analysis
11.5.1. By Service Type
11.5.2. By Type
11.5.3. By Size
11.6. Market Trends
11.7. Drivers and Restraints - Impact Analysis
11.8. Key Players Participants - Intensity Mapping
12. Mid-West Market Analysis 2018 to 2022 and Forecast 2023 to 2033
12.1. Introduction
12.2. Pricing Analysis
12.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.4.1. By Service Type
12.4.2. By Type
12.4.3. By Size
12.5. Market Attractiveness Analysis
12.5.1. By Service Type
12.5.2. By Type
12.5.3. By Size
12.6. Market Trends
12.7. Drivers and Restraints - Impact Analysis
12.8. Key Players Participants - Intensity Mapping
13. North East Market Analysis 2018 to 2022 and Forecast 2023 to 2033
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.4.1. By Service Type
13.4.2. By Type
13.4.3. By Size
13.5. Market Attractiveness Analysis
13.5.1. By Service Type
13.5.2. By Type
13.5.3. By Size
13.6. Market Trends
13.7. Drivers and Restraints - Impact Analysis
13.8. Key Players Participants - Intensity Mapping
14. South East Market Analysis 2018 to 2022 and Forecast 2023 to 2033
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.4.1. By Service Type
14.4.2. By Type
14.4.3. By Size
14.5. Market Attractiveness Analysis
14.5.1. By Service Type
14.5.2. By Type
14.5.3. By Size
14.6. Market Trends
14.7. Drivers and Restraints - Impact Analysis
14.8. Key Players Participants - Intensity Mapping
15. South West Market Analysis 2018 to 2022 and Forecast 2023 to 2033
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.4.1. By Service Type
15.4.2. By Type
15.4.3. By Size
15.5. Market Attractiveness Analysis
15.5.1. By Service Type
15.5.2. By Type
15.5.3. By Size
15.6. Market Trends
15.7. Drivers and Restraints - Impact Analysis
15.8. Key Players Participants - Intensity Mapping
16. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
16.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033
16.4.1. By Service Type
16.4.2. By Type
16.4.3. By Size
16.5. Market Attractiveness Analysis
16.5.1. By Service Type
16.5.2. By Type
16.5.3. By Size
16.6. Market Trends
16.7. Drivers and Restraints - Impact Analysis
16.8. Key Players Participants - Intensity Mapping
17. Market Structure Analysis
17.1. Market Analysis by Tier of Companies (Hair Salon Services)
17.2. Market Share Analysis of Top Players
17.3. Market Presence Analysis
18. Competition Analysis
18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Competition Deep Dive
18.3.1. Regis Corporation
18.3.1.1. Overview
18.3.1.2. Product Portfolio
18.3.1.3. Profitability by Market Segments (Product/Channel/Region)
18.3.1.4. Sales Footprint
18.3.1.5. Strategy Overview
18.3.2. Blo Blow Dry Bar
18.3.2.1. Overview
18.3.2.2. Product Portfolio
18.3.2.3. Profitability by Market Segments (Product/Channel/Region)
18.3.2.4. Sales Footprint
18.3.2.5. Strategy Overview
18.3.3. Ulta Beauty Inc.
18.3.3.1. Overview
18.3.3.2. Product Portfolio
18.3.3.3. Profitability by Market Segments (Product/Channel/Region)
18.3.3.4. Sales Footprint
18.3.3.5. Strategy Overview
18.3.4. Hair Cuttery Family of Brands (HCFB)
18.3.4.1. Overview
18.3.4.2. Product Portfolio
18.3.4.3. Profitability by Market Segments (Product/Channel/Region)
18.3.4.4. Sales Footprint
18.3.4.5. Strategy Overview
18.3.5. Great Clips
18.3.5.1. Overview
18.3.5.2. Product Portfolio
18.3.5.3. Profitability by Market Segments (Product/Channel/Region)
18.3.5.4. Sales Footprint
18.3.5.5. Strategy Overview
18.3.6. Toni & Guy
18.3.6.1. Overview
18.3.6.2. Product Portfolio
18.3.6.3. Profitability by Market Segments (Product/Channel/Region)
18.3.6.4. Sales Footprint
18.3.6.5. Strategy Overview
18.3.7. Seva Beauty
18.3.7.1. Overview
18.3.7.2. Product Portfolio
18.3.7.3. Profitability by Market Segments (Product/Channel/Region)
18.3.7.4. Sales Footprint
18.3.7.5. Strategy Overview
18.3.8. Drybar
18.3.8.1. Overview
18.3.8.2. Product Portfolio
18.3.8.3. Profitability by Market Segments (Product/Channel/Region)
18.3.8.4. Sales Footprint
18.3.8.5. Strategy Overview
18.3.9. Saco Hair
18.3.9.1. Overview
18.3.9.2. Product Portfolio
18.3.9.3. Profitability by Market Segments (Product/Channel/Region)
18.3.9.4. Sales Footprint
18.3.9.5. Strategy Overview
18.3.10. Rush Hair & Beauty
18.3.10.1. Overview
18.3.10.2. Product Portfolio
18.3.10.3. Profitability by Market Segments (Product/Channel/Region)
18.3.10.4. Sales Footprint
18.3.10.5. Strategy Overview
18.3.11. Franck Provost
18.3.11.1. Overview
18.3.11.2. Product Portfolio
18.3.11.3. Profitability by Market Segments (Product/Channel/Region)
18.3.11.4. Sales Footprint
18.3.11.5. Strategy Overview
18.3.12. Jean Louis David
18.3.12.1. Overview
18.3.12.2. Product Portfolio
18.3.12.3. Profitability by Market Segments (Product/Channel/Region)
18.3.12.4. Sales Footprint
18.3.12.5. Strategy Overview
18.3.13. The Lounge Hair Salon
18.3.13.1. Overview
18.3.13.2. Product Portfolio
18.3.13.3. Profitability by Market Segments (Product/Channel/Region)
18.3.13.4. Sales Footprint
18.3.13.5. Strategy Overview
18.3.14. Others (as requested)
18.3.14.1. Overview
18.3.14.2. Product Portfolio
18.3.14.3. Profitability by Market Segments (Product/Channel/Region)
18.3.14.4. Sales Footprint
18.3.14.5. Strategy Overview
19. Assumptions and Acronyms Used20. Research Methodology
