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The United States of America’s digital pregnancy test kits market reached a valuation of US$ 207.6 million in 2023. It is anticipated to expand steadily with a CAGR of 4.8% from 2023 to 2033, reaching a value of US$ 333.2 million by 2033.
The digital pregnancy test kits market in the United States has experienced significant growth in recent years, driven by technological advancements and changing consumer preferences. The innovative devices offer convenience, accuracy, and enhanced user experience compared to traditional pregnancy test methods.
Attribute | Details |
---|---|
United States of America Digital Pregnancy Test Kits Market Size Value in 2023 | US$ 207.6 million |
United States of America Digital Pregnancy Test Kits Market Forecast Value in 2033 | US$ 333.2 million |
United States of America Digital Pregnancy Test Kits Market Growth Rate (2023 to 2033) | 4.8% |
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Rising demand for self-home pregnancy tests and the growing preference for digital pregnancy test kits over analog variants are the factors that bolstered growth in the United States of America’s digital pregnancy test kits market. The market secured a 4.7% CAGR from 2018 to 2022.
The consistent growth of demand for self-detecting pregnancy test kits adopted by working women allows for a reduced need for lab tests such as ultrasound scans, which is a key factor boosting the market growth in coming years.
Rising awareness regarding the availability of digital pregnancy test kits, and increasing preference for these products over analog options has propelled the digital pregnancy test kits market in recent years. The growing advancements in pregnancy technologies create a conducive environment for growth.
The growing incidence of inaccurate interpretation due to the visibility of lines has inclined consumer preference toward digital pregnancy test kits that are convenient while providing accurate results on digital screens. This, in turn, is widening the customer base, aiding long-term growth. Moreover, the rising teenage pregnancy rate has pushed manufacturers to conduct promotional campaigns that engage celebrities to influence and promote their products among rural populations while expanding distribution networks worldwide.
According to the FMI report, the market is expected to rise at a 4.8% CAGR from 2023 to 2033.
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United States of America Digital Pregnancy Test Kits Market:
Attributes | United States of America Digital Pregnancy Test Kits Market |
---|---|
CAGR (2023 to 2033) | 4.8% |
Market Value (2033) | US$ 333.2 million |
Opportunity | Increasing awareness and adoption of digital health technologies, including digital pregnancy test kits, due to the growing trend of self-care and proactive health management among consumers. |
Key Trends | Integration of advanced technologies, such as Bluetooth connectivity and smartphone apps, to enhance the user experience and provide additional features in digital pregnancy test kits. |
Fertility and Pregnancy Rapid Test Kits Market:
Attributes | Fertility and Pregnancy Rapid Test Kits Market |
---|---|
CAGR (2023 to 2033) | 4.1% |
Market Value (2033) | US$ 1.97 billion |
Opportunity | With the growing awareness about fertility issues and the increasing demand for rapid test kits, there is an opportunity for manufacturers to expand their presence in emerging markets. |
Key Trends | Features such as smartphone connectivity, app integration, and data tracking, provide users with accurate results and personalized insights. |
Wearable Pregnancy Devices Market:
Attributes | Wearable Pregnancy Devices Market |
---|---|
CAGR (2023 to 2033) | 16% |
Market Value (2033) | US$ 91.5 billion |
Opportunity | The integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) in wearable pregnancy devices presents a significant opportunity. |
Key Trends | Expectant mothers are increasingly seeking devices that enable remote monitoring of their pregnancy parameters, allowing them to track their health and receive timely insights and guidance from healthcare professionals. |
Branded test kits held 86.65% of the market share in 2022 and the trend is likely to continue throughout the forecast period. The growing preference toward digital pregnancy test kits over analog options offered by the leading players through hypermarkets and supermarkets rise strongly in the forthcoming years.
Increasing affordable prices have supported demand for branded test kits across various end-use settings. Local players cannot afford to invest in advanced innovations, which has slowed down the demand for private-label test kits.
Drug stores have a widespread presence across the United States, making them easily accessible to a large population. This accessibility ensures that digital pregnancy test kits are readily available to women seeking them, allowing for convenient and immediate access to the product.
Drug stores have a long-standing reputation as reliable sources for various healthcare products, including pregnancy test kits.
Consumers trust these establishments for their expertise and quality assurance, which gives them confidence in purchasing digital pregnancy test kits from drug stores and the same can be attributed to the sub-segments’ 36% value share in 2022.
Companies operating in the United States of America’s digital pregnancy test kits market are adopting various strategies to expand their product portfolios to address the demand of an expanding patient pool in the market.
Players are implementing promotional strategies including direct marketing and online sales with a customer and distribution channel to grow their footprint across the country. The co-promotion and co-marketing strategies followed by leading manufacturers are likely to increase the popularity of digital pregnancy test kits in the market. For instance,
By adopting these strategies, market players in the United States digital pregnancy test kits market aim to differentiate themselves, increase market share, and meet the evolving needs of their customers.
The sales of digital pregnancy kits in the country is expected to grow at 4.8% annual rate until 2033.
The market in the United States is projected to reach almost US$ 333.2 million by 2033.
The branded digital pregnancy test kits segment constituted 86.65% of the market sales in 2022.
Sales of digital pregnancy test kits at drug stores accounted for 36% of the regional sales in 2022.
Relatively high cost of digital kits compared to conventional pregnancy test kits.
1. Executive Summary 1.1. USA Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033 5.3.1. Branded Test Kits 5.3.2. Private Label Test Kits 5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033 6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2023 to 2033 6.3.1. Institutional Sales 6.3.1.1. Hospital Pharmacies 6.3.1.2. Gynaecology Clinics 6.3.1.3. IVF Clinics 6.3.1.4. Maternity Care Centers 6.3.2. Retail Sales 6.3.2.1. Retail Pharmacies 6.3.2.2. Drug Stores 6.3.2.3. Hypermarkets & Supermarkets 6.3.2.4. Online Sales 6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033 7. Key Countries Market Analysis 7.1. USA 7.1.1. Pricing Analysis 7.1.2. Market Share Analysis, 2022 7.1.2.1. By Product 7.1.2.2. By Distribution Channel 8. Market Structure Analysis 8.1. Competition Dashboard 8.2. Competition Benchmarking 8.3. Market Share Analysis of Top Players 8.3.1. By Regional 8.3.2. By Product 8.3.3. By Distribution Channel 9. Competition Analysis 9.1. Competition Deep Dive 9.1.1. Swiss Precision Diagnostics GmbH 9.1.1.1. Overview 9.1.1.2. Product Portfolio 9.1.1.3. Profitability by Market Segments 9.1.1.4. Sales Footprint 9.1.1.5. Strategy Overview 9.1.1.5.1. Marketing Strategy 9.1.1.5.2. Product Strategy 9.1.1.5.3. Channel Strategy 9.1.2. Church & Dwight Co., Inc. 9.1.2.1. Overview 9.1.2.2. Product Portfolio 9.1.2.3. Profitability by Market Segments 9.1.2.4. Sales Footprint 9.1.2.5. Strategy Overview 9.1.2.5.1. Marketing Strategy 9.1.2.5.2. Product Strategy 9.1.2.5.3. Channel Strategy 9.1.3. Gregory Pharmaceutical Holdings, Inc. 9.1.3.1. Overview 9.1.3.2. Product Portfolio 9.1.3.3. Profitability by Market Segments 9.1.3.4. Sales Footprint 9.1.3.5. Strategy Overview 9.1.3.5.1. Marketing Strategy 9.1.3.5.2. Product Strategy 9.1.3.5.3. Channel Strategy 9.1.4. Mankind Pharma (Lifestar LLC) 9.1.4.1. Overview 9.1.4.2. Product Portfolio 9.1.4.3. Profitability by Market Segments 9.1.4.4. Sales Footprint 9.1.4.5. Strategy Overview 9.1.4.5.1. Marketing Strategy 9.1.4.5.2. Product Strategy 9.1.4.5.3. Channel Strategy 9.1.5. Sugentech, Inc. 9.1.5.1. Overview 9.1.5.2. Product Portfolio 9.1.5.3. Profitability by Market Segments 9.1.5.4. Sales Footprint 9.1.5.5. Strategy Overview 9.1.5.5.1. Marketing Strategy 9.1.5.5.2. Product Strategy 9.1.5.5.3. Channel Strategy 9.1.6. NTBIO Diagnostics Inc. 9.1.6.1. Overview 9.1.6.2. Product Portfolio 9.1.6.3. Profitability by Market Segments 9.1.6.4. Sales Footprint 9.1.6.5. Strategy Overview 9.1.6.5.1. Marketing Strategy 9.1.6.5.2. Product Strategy 9.1.6.5.3. Channel Strategy 9.1.7. Bio-AMD 9.1.7.1. Overview 9.1.7.2. Product Portfolio 9.1.7.3. Profitability by Market Segments 9.1.7.4. Sales Footprint 9.1.7.5. Strategy Overview 9.1.7.5.1. Marketing Strategy 9.1.7.5.2. Product Strategy 9.1.7.5.3. Channel Strategy 9.1.8. Procter & Gamble Co. 9.1.8.1. Overview 9.1.8.2. Product Portfolio 9.1.8.3. Profitability by Market Segments 9.1.8.4. Sales Footprint 9.1.8.5. Strategy Overview 9.1.8.5.1. Marketing Strategy 9.1.8.5.2. Product Strategy 9.1.8.5.3. Channel Strategy 9.1.9. Prestige Consumer Healthcare Inc. 9.1.9.1. Overview 9.1.9.2. Product Portfolio 9.1.9.3. Profitability by Market Segments 9.1.9.4. Sales Footprint 9.1.9.5. Strategy Overview 9.1.9.5.1. Marketing Strategy 9.1.9.5.2. Product Strategy 9.1.9.5.3. Channel Strategy 9.1.10. Quidel Corporation 9.1.10.1. Overview 9.1.10.2. Product Portfolio 9.1.10.3. Profitability by Market Segments 9.1.10.4. Sales Footprint 9.1.10.5. Strategy Overview 9.1.10.5.1. Marketing Strategy 9.1.10.5.2. Product Strategy 9.1.10.5.3. Channel Strategy 10. Assumptions & Acronyms Used 11. Research Methodology
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Table 1: Market Value (US$ Million) Forecast by Region, 2018 to 2033 Table 2: Market Volume (Units) Forecast by Region, 2018 to 2033 Table 3: Market Value (US$ Million) Forecast by Product, 2018 to 2033 Table 4: Market Volume (Units) Forecast by Product, 2018 to 2033 Table 5: Market Value (US$ Million) Forecast by Distribution Channel, 2018 to 2033 Table 6: Market Volume (Units) Forecast by Distribution Channel, 2018 to 2033
Figure 1: Market Value (US$ Million) by Product, 2023 to 2033 Figure 2: Market Value (US$ Million) by Distribution Channel, 2023 to 2033 Figure 3: Market Value (US$ Million) by Region, 2023 to 2033 Figure 4: Market Value (US$ Million) Analysis by Region, 2018 to 2033 Figure 5: Market Volume (Units) Analysis by Region, 2018 to 2033 Figure 6: Market Value Share (%) and BPS Analysis by Region, 2023 to 2033 Figure 7: Market Y-o-Y Growth (%) Projections by Region, 2023 to 2033 Figure 8: Market Value (US$ Million) Analysis by Product, 2018 to 2033 Figure 9: Market Volume (Units) Analysis by Product, 2018 to 2033 Figure 10: Market Value Share (%) and BPS Analysis by Product, 2023 to 2033 Figure 11: Market Y-o-Y Growth (%) Projections by Product, 2023 to 2033 Figure 12: Market Value (US$ Million) Analysis by Distribution Channel, 2018 to 2033 Figure 13: Market Volume (Units) Analysis by Distribution Channel, 2018 to 2033 Figure 14: Market Value Share (%) and BPS Analysis by Distribution Channel, 2023 to 2033 Figure 15: Market Y-o-Y Growth (%) Projections by Distribution Channel, 2023 to 2033 Figure 16: Market Attractiveness by Product, 2023 to 2033 Figure 17: Market Attractiveness by Distribution Channel, 2023 to 2033 Figure 18: Market Attractiveness by Region, 2023 to 2033
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