US Digital Pregnancy Test Kit Market

Digital Pregnancy Test Kit Market: Drug Stores to Remain Most Preferred Distribution Channel During the Forecast Period: U.S. Industry Analysis (2012 - 2016) and Opportunity Assessment (2017 - 2027)

  • 2018-01-22
  • REP-GB-6108
  • 55 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Us Digital Pregnancy Test Kit Market

This study offers a comprehensive, 360 degree analysis on the Us Digital Pregnancy Test Kit market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Us Digital Pregnancy Test Kit market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

The U.S. is a highly mature market and wide scale adoption of digital pregnancy test kits in this region is expected to drive market growth during the forecast period. The demand for digital pregnancy test kits is increasing due to the availability of advanced features such as connectivity with Bluetooth and smart countdown. An increasing number of working-class women who do not usually have time to visit a physician unless in case of an emergency is the major factor boosting growth of the digital pregnancy test kit market in the U.S.

Leading manufacturers of digital pregnancy test kits are focussing on co-promotions and co-marketing strategies to expand commercial presence. Launch of technologically advanced products by local manufacturers is expected to provide ample opportunities for the growth of digital pregnancy test kits in the U.S. market.

Growing per capita disposable income and increasing focus of the government on women’s health is likely to boost the U.S. digital pregnancy test kit market

Increasing healthcare facilities and growing per capita income in the U.S. has increased the access of healthcare facilities to the masses. There are few OTC medical products that are generally not covered under public insurance policies in developing countries but are easily available in the U.S. These medical products include rapid diagnostic devices.

The U.S Federal government is focusing on improving women’s health through various awareness and healthcare programs. This in turn is expected to fuel growth of the fertility and pregnancy rapid tests market. Office of Women’s Health, U.S. Department of Health provides guidance on the use of pregnancy test kits. The American Pregnancy Association along with its education partner Fairhaven Health LLC provides guidance on fertility testing to couples. The Society of Obstetricians and Gynecologists of Canada runs assistance programmes for women who cannot afford advanced healthcare solutions. All these factors are creating a positive impact on the U.S. digital pregnancy test kit market.

Leading manufacturers of digital pregnancy test kits are focussing on collaborating with supermarkets such as WallMart and Walgreens to promote the sale of their brands. This has allowed consumers to choose from a wide variety of options that are easily available. Besides, leading manufacturers as well as local manufacturers of digital pregnancy test kits as well as well as wearable pregnancy devices are also emphasizing online sales of their products, which will allow consumers to buy these products from the comfort of their homes.

Rapid adoption of digital devices and increased usage of pregnancy test kits are the prominent trends in the U.S. market

Rapid replacement of analog pregnancy test kits and conventional line indicators by digital pregnancy test kits is in vogue since the past decade. Women often find difficulty in interpreting test results in the case of line indicator pregnancy test kits. However digital pregnancy test kits provide the best results that can be read on a digital screen.

In general the usage of digital pregnancy test kits are growing day by day. Women have been using these kits multiple times to confirm the pregnancy. According to a survey conducted by the U.S. Department of Health and Human Services, only 4.8% of fertile women aged 15–44 years who were part of the study group took the test a single time, 53.4% women took the test twice and 27.7% of women took more than two tests within a month to confirm results.

Drug stores to hold largest revenue share in the U.S. digital pregnancy test kit market

Among the various distribution channels, drug stores dominated the U.S. digital pregnancy test kit market in terms of revenue in 2017, and the trend is projected to grow throughout the forecast period. Drug stores is the most attractive distribution channel, with a market attractiveness index of 2.0 over the forecast period. Pharmacies are expected to be the second most lucrative distribution channel for digital pregnancy test kits in the U.S. with an attractiveness index of 1.2 during the period of study.  

In our new report that examines the U.S. digital pregnancy test kit market, we have focussed on the main strategies of key market players and one such strategy is the provision of effective after sales services. Mergers and acquisitions, strategic collaborations and technology transfer agreements play a vital role in the U.S. digital pregnancy test kit market. Top companies in this market have prioritised the need to efficiently meet the requirements of various end users in different facility centres while ensuring customised services. The team of experts have come to a conclusion that quality and positive outcome are of utmost importance to end use industries. Further, it has been noticed that acquisitions and collaborations are the key strategies adopted by market players in the U.S. for better service provision and to increase their consumer base.  

A report structure that incorporates in-depth analysis, key recommendations and overall market viewpoint

The key part of this report is our analysis and recommendations on the U.S. digital pregnancy test kit market. The report takes an overview of the U.S. digital pregnancy test kit market and also underlines factors influencing the growth of the U.S. digital pregnancy test kit market. The analysts have also provided key strategic recommendations for both existing and new players in the market to emerge sustainably profitable. The report covers the competitive landscape that provides a dashboard view of companies that manufacture and provide services in the U.S. digital pregnancy test kit market. The report contains company profiles of some of the key players and a strategic overview of mergers and acquisitions along with companies’ expansion plans across the U.S. We have also taken into consideration the various macro-economic indicators such as the U.S. digital pregnancy test kit outlook, gross domestic product and other pointers to arrive at the indicated market numbers. Top-down approach has been used to counter-validate the reached numbers in the U.S. digital pregnancy test kit market, while the bottom-up approach has been used to assess market numbers in the U.S. digital pregnancy test kit market. Weighted average selling price is considered to estimate the market size of various distribution channels mentioned in the scope of the study.

U.S. Digital Pregnancy Test Kit Market: Taxonomy

Product Type

Distribution Channel

  • Branded Test Kits

  • Private Label Test Kit


  • Pharmacies

  • Drug Stores

  • Maternity Clinics

  • Online Sales

  • Hypermarket and Supermarket

Research Methodology

Our research methodology uses both primary and secondary research to collect the relevant market data. We have analysed the market by considering the revenue through extensive primary research to understand the usage patterns and historical trends. Key opinion leaders have been considered for primary research including experienced healthcare professionals in various healthcare facilities at the country level. These estimates have further been validated with drug manufacturers, distributors, and suppliers. Extensive secondary research has been carried out to understand the treatment rate, adoption rate, regulatory scenarios, average selling price and reimbursement scenario by referring published scientific literature from various databases such as the WHO, PubMed, Springer, and Wiley among many others. We have also analysed various companies’ annual reports, investor presentations, SEC filings, 10k reports and press releases to fetch substantial information about the market size, trends, opportunities, drivers and restraints and to analyse key market players.

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