Animal Healthcare: What Should Pet Owners Expect in 2019?
Pet humanization and adoption trends coupled with prevalence of zoonotic diseases to boost animal healthcare significance
With the increasing prevalence of pet adoption and the growing emphasis given to animals across the global landscape, there is an increasing significance given to animal well-being. Animals are gaining major importance as ideal companions, thereby boosting the need for animal welfare facilities. A large number of households in developed economies own pets.
The American Pet Products Association (APPA) conducted a survey, 2017-2018 APPA National Pet Owners Survey, which reveals that 68 percent of households in the US, equating nearly 84.6 million homes, own pets. These figures reflect a considerable place captured by animals in the growing modern environment. Apart from the pet animals, wild animals are also given significance with respect to maintaining their health and reducing the spread of diseases in animals.
Under the broad umbrella of animal healthcare, lie several aspects that need to be addressed. There are several individual developments witnessed across these landscapes, further widening the capabilities of providing next-gen comfort and benefits to animals.
Favorable Pet Insurance Policies at Rescue
Pet owners in developed and emerging economies are looking forward to get their pets insured, just as they seek health insurance for their family. Pet insurance helps in preparing for unpredictable health issues or accident, thereby facilitating and minimizing financial burden associated with pet care. Moreover, the exponential growth in the number of pets acts as a major driving factor for the inclination towards pet insurance schemes. Organizations are increasingly investing in the pet insurance space to extent their capabilities in animal healthcare.
On account of this, the Ontario SPCA & Humane Society recently re-launched their insurance program with the new SPCA & Humane Society Pet Insurance. This insurance is being offered by a UK-based pet insurance company, PetPlan. Backed with an aim to offer high-level medical care and protection for animals, such programs are expected to stimulate new transformations in the animal care market.
In Focus: To Expand Treatment Capabilities, Through Medicines and Welfare Initiatives
There is a major impact of diseases affecting livestock on the production and productivity of animals, and also on human health in the long run. Furthermore, the animal losses on account of diseases and has long been an alarming scenario for farmers. Owing to this, proliferating initiatives and effective strategies would simplify how animals are protected, thereby safeguarding their health. Pharmaceutical companies across the globe focus on extending their capabilities for mitigating the animal health challenges.
For instance, a leading pharmaceutical company, Boehringer Ingelheim, launched an initiative called ‘LastMile’, which is solution-driven and integrated program that aims at addressing the vital animal health challenges. The initiative creates a consistent availability of medical resources for animals, especially in hard-to-reach areas and targets goats, sheep, and cattle, where further expansions are expected in the poultry sector.
Similarly, in India, a State government initiative lets pet owners avail a host of veterinary services such as emergency treatment, vaccination on-demand artificial insemination, and deworming—all just a call away on a toll-free helpline number. Through the Pashu Dhan Sanjeevani – 1962 initiative, specifically designed to empower farmers mostly unable to bring their cattle to the animal healthcare centers, will now be able to receive all the services at their door step.
Is the ‘Pet Humanization’ Trend Shaping Pet Care Landscape?
While the companionship between humans and animals is not new, the world has witnessed several transformations with respect to the way animals are taken care of. The burgeoning activities fostering comfort and care for pets have increasingly driven the pet care market. Pet owners are treating their pets as members of the family, which is commonly termed as pet humanization. Moreover, the pet humanization trend is creating several opportunities for companies operating in the pet care landscape, who are commercializing the trend into a plethora of pet products and services, thereby boosting humanization of pet products such as pet foods.
This trend has triggered next-gen innovation in pet food product. The pet food market is flourished with flavor-rich pet foods and pet products that cater to the specific requirements. Moreover, on account of the substantial growth reflected by this trends, companies are creating premium and natural pet products. For instance, the Nulo Pet Food announced the launch of its new product line, Mix-it Meals, which are culinary inspired recipes for pets including cats and dogs. Including over 290 meal combinations, this product line reflects a robust upward growth attained by the pet humanization trend, which is expected to substantially influence the overall pet care ecosystem.
‘After-Hours’ Pet Care Services to Exhibit Buoyant Demand
Although there are several pet care providers across the globe that address the expanding demand for pet care, the need for emergency veterinary care is capturing the attention of pet care providers. The after-hour pet care services are expected to further drive the overall growth of the market for pet care. There are several emergency veterinary clinics and after-hour pet care centers introduced around the world. Developed nations such as the United States are witnessing the rise in emergency veterinary clinics. For instance, the Juniata Valley pet owners could now utilize the assistance of the new after-hour option of the Juniata Veterinary Clinic in Mifflintown, Pennsylvania. Similarly, the PetWell Partner clinic also offers limited emergency pet care, preventing nearby pet owners to spend excess money in travelling to a farther emergency clinic.
Similar extensive insights pertaining to the pet care market are comprised in the research study provided by FMI, a sample of which could be availed upon request, by clicking here.
Pet Oral Health Capturing Spotlight
Pet oral and dental care form a curial part of the overall health of the pets. Dental problems in the pets could be a major cause or can cause other health-related complications in animals. The teeth of pet cats and dogs are to be checked once annually by veterinarians. Amongst the several dental problems witnessed in cats and dogs, the periodontal disease is the most common dental condition. The periodontal disease requires early diagnosis and treatment to prevent pets from facing severe problems associated with advanced periodontal disease.
Addressing Pet Oral Care Requirements with New Products
Bolstering initiatives for the purpose of strengthening and fostering oral care is majorly witnessed across the globe. For instance, ProBiora Health, in collaboration with the Jackson Galaxy Project, which is an animal welfare program, extended support to the sheltered cats and dogs. On account of this, the company provided oral care probiotics, EvoraPet, to nearly 20 humane shelters and societies across fifteen states from Connecticut to Texas. EvoraPet is a completely natural product that is designed to help support white teeth, fresh breath, and healthy gums in cats and dogs.
To tackle the prevalence of such oral diseases, companies operating in the pet oral care landscape are introducing effective pet oral care products that help in minimizing the complexities for pets. Catering the lifestyle of their pets with oral care products could be slightly challenging for pet owners. Owing to this, the companies such as Kane Biotech Inc. introduced new products that offer the pet owners with an effective oral care solution that adapts to the customer needs and lifestyle.
Moreover, the pet humanization trend is expected to influence even the pet oral care product offerings, where pet oral care products are designed in distinct flavors. For instance, TropiClean Pet Products introduced Fresh Breath by TropiClean Dental Chews in three new flavors including Banana, Peanut Butter, and Blueberry.
Veterinary Vaccines Deserve Attention
Managing the health of animals with effective preventive measures that minimize the prevalence of diseases is gaining tremendous significance over time. Vaccination plays a vital role in disease control and preventive treatment programs. Vaccination of farm and pet animals helps in maintaining the welfare and health of animals, thereby minimizing the burden of animal diseases in livestock and pet.
Rising demand for high-level prevention from diseases has greatly contributed to the growth of the market for veterinary vaccines. There is a significant growth in the research and development activities pertaining to produce highly effective veterinary vaccines that fight robust diseases in animals. Veterinary vaccines are being used to reduce the threat associated with fatal diseases as well as stop the transmission of zoonotic diseases that transmit from animals to humans.
Emerging Vaccinations Programs to Address Disease Prevention Needs
There are several schemes and vaccination programs undertaken by organizations to boost the utilization of veterinary vaccines and reduce the prevalence of diseases in animals. Veterinary vaccines manufacturers are witnessing majority of the demand created by the livestock. Moreover, there are various developments brought witnessed in the cattle industry, thereby resulting in proliferating vaccination programs and bolstered distribution of vaccines.
For instance, a vaccination drive is held in Kochi, India by the Animal Husbandry Department which was planned to be conducted in the month of January, to prevent the massive outbreak of the Foot-and-Mouth Disease. On account of this, nearly 1.25 lakh animals including buffaloes, cows, and pigs would be vaccinated.
Apart from vaccination drives and other strategies implemented by the companies in the veterinary vaccines landscape, organizations are introducing effective plans for disease control. For instance, the Provincial Veterinary Office (PVO) in Negros Occidental, Philippines introduced a Rabies Control Action Plan for 2019, on account of which it has designed strategies and activities to reduce the cases of rabies in the province. The plan includes the conduction of inventory to check the availability of canine rabies vaccines and check whether the government have allocated budget for the procurement of vaccines.
Effective Control against Challenging Diseases in Cattle
The productivity of the cattle industry is relies on the health of the cattle, owing to which cattle healthcare is an integral part of animal husbandry. As the cattle are prone to several diseases, the need for taking adequate precautions remains significant. On account of this, the cattle industry has witnessed several developments in this space, thereby opening new doors of opportunities for leading veterinary vaccine providers.
New veterinary vaccines are being developed for preventing livestock diseases, thereby boosting the productivity in cattle industry and reducing the overall losses faced by the farmers owing to the infectious spread of diseases. For instance, a recognized pharmaceutical company, Huvepharma recently introduced a vaccine in the name, Moraxella Bovoculi Bacterin, which is designed to block infectious bovine keratoconjunctivitis, or pinkeye in cattle. This cattle disease is claimed to cause losses in millions annually, which makes the new veterinary vaccine a major breakthrough.
Similar developments were made by another pharmaceutical company, Pharmgate Animal Health who introduced a new vaccine for tackling the two most expensive and challenging diseases in the cattle industry, anaplasmosis and shipping fever. The new vaccine Deracin (chlortetracycline) which is a generic (ANADA) alternative to Aureomycin and helps in controlling to two challenging diseases both economically and effectively.
Treating Prevailing Disorders to Remain at Top Priority in Animal Healthcare
The treatment and mitigation of prevailing diseases and disorders is garnering the attention of the animal healthcare providers. Effective diagnosis and treatment of neurodegenerative diseases such as canine arthritis has become the need of the hour. Although there are several types in canine arthritis, osteoarthritis is one of the most commonly occurring type and poses substantial challenges to the welfare of canines. Occurring in 1 out of 5 adult dogs, canine arthritis is chronic in nature, triggering the need for improved diagnostics and treatment of the disease.
The market for canine arthritis treatment is expected to reflect a substantial growth over time, owing to the increasing emphasis given to disease management and the burgeoning research and development initiatives worked out in the canine arthritis treatment space.
New Therapeutic Breakthroughs to Reinforce Disease Management
The canine arthritis treatment landscape has witnessed several research activities to gauge the capabilities of emerging treatment alternatives. The stem cell therapy is the newly recognized treatment for canine arthritis treatment. Leading providers of canine arthritis treatment are also focused towards evaluating the stem cell therapy. Researchers are testing different types of stem cells for this purpose, at Penn Vet situated in Philadelphia. The stem cells are obtained from the bone marrow of dogs for canine arthritis treatment, which scientists believe, would eventually provide substantial improvements and less number of side effects. While veterinarians are currently utilizing acupuncture, lasers, medications for treating canine arthritis, stem cell therapy is expected to create new treatment alternatives.
Boosting Diagnostics in Canine Osteoarthritis
Diagnostics remain a significant part of the entire treatment process of diseases. There is an increasing emphasis given to early diagnosis of disease to improve the process of disease management. Canine osteoarthritis reflects a primary initialization in young dogs. However, the over half of the canine arthritis cases remain undiagnosed until the dog turns 8 to 13 years old. Owing to this, timely diagnosis and early intervention has become a critical aspect to manage the disease more effectively.
Organizations and enterprises operating in the canine arthritis treatment landscape are focusing on this requirement. Elanco Animal Health, a leading organization providing canine arthritis treatment, along with COAST Development Group worked in collaboration to develop a standardized staging system for canine osteoarthritis. This new system guides the user on how to monitor and assess dogs that display clinical signs of canine osteoarthritis.
FMI includes more such insights into the canine arthritis treatment market in its recent research study. Request a sample of the report to know more.
The animal healthcare landscape has witnessed several such developments with respect to offering highly-effective pet care, extensive disease management, and boosting the overall comfort gained by animals. Moreover, the increasing requirements of feed additives and emergence of animal diseases have further driven innovations in the ecosystem. Companies operating in the animal healthcare ecosystem are constantly working towards keeping their offerings aligned with such transformations in the market, thereby contributing to the overall growth.