Floral Extracts: From Fragrances to Skincare and Beyond
The clean beauty movement which has taken the cosmetics industry by storm is setting new standards for global cosmetics manufacturing. This movement has its roots in the clean food/ eating movement as a wellness trend that focused on unprocessed and whole foods, with emphasis on natural and organically grown produce. This translates into the clean beauty movement as the use of natural, non-toxic, organic ingredients to be used in cosmetics and personal care products. The growing phenomenon for the use of non-toxic ingredients in the food aisle, has led to consumers looking for similar ‘clean’ ingredients in the cosmetics section as well.
The two key words in the cosmetics industry in recent years have been organic and natural, trends that have been driving the cosmetics industry as much as the clean living landscape. Natural products are understood to be broadly products that have ingredients sourced from nature that have undergone minimal processing. They are touted as better wellness products that use ingredients that come “straight from nature”.
Organic products take this process one step further, where the products come from non GMO ingredients and are grown and harvested without chemicals in the form of pesticides and contaminants, and are processed minimally.
This growing trend of organic and natural ingredients and their use in cosmetics and personal care has also crept into the floral extracts industry, with manufacturers increasingly focusing on the same to cater to the growing demand for “clean”.
The applications of floral extracts are varied, but the most popular market for floral extracts remain fragrances and personal care. With consumers looking to shift from chemical based ingredients to all natural products, flower extracts have become popular as a natural substitute with several medicinal and restorative properties. This trend of clean living has been instrumental in encouraging the rapid adoption of floral extracts leading to its increased demand. And in a bid to encourage this trend, players in the cosmetics industry are looking to deal directly with floral extracts manufacturers, to improve traceability and transparency, keeping up to the clean trend.
Flower Extracts in Personal Care
Consumer preference for specific flowers and their extracts has also shaped the evolution of the global floral extracts market. There has been an increasing inclination in consumers for rose scented products, making rose extracts highly popular with players in the floral extracts market. Some of the more common applications of rose extracts include its use as a skin conditioning agent, and astringent.
Rose extract however, faces increasing competition from lotus extracts, even as it emerges to be a popular fragrance among consumers. Some of the more common applications for lotus extracts include its use in lotions, soaps and scrubs, known for its hydrating properties.
Environment impact of cosmetics and shifting consumer trends
Consumer awareness of the environment impact of product choices has been an underlying trend that has had significant influence on the cosmetics industry. With sustainability having such a tremendous and pervasive impact on the way consumers choose products, manufacturers in the cosmetics and floral extract industries are leaning towards ecologically sound products and processes as well. This includes everything, from organic and sustainably sourced products to environment-friendly packaging and inks.
Making quick steps towards sustainability, manufacturers are looking at innovation recyclable packaging, using glass for instance, to keep up with this growing trend, of being functional as well as ecological.
The growing global consciousness about environmental responsibility has also led to manufacturers making their products “Green”, which is to say, they are produced using environment friendly processes and methods. In the floral extract market, the traditional methods of extraction, by using solvents and distillation continue to remain the processes of choice. But the integration of green technology has pushed them into innovation by using supercritical fluid (CO2) extraction method to obtain essential oils and other bioactive extracts.
Beyond skincare and cosmetics
Beyond popular applications in cosmetics and personal care, there has been increased interest in the adoption of floral extracts in the food and beverage industry as well, due to their medicinal and colorant properties. The consumer trend for natural food that is free from chemicals, has led to floral extracts becoming popular as food color and essence to lend flavor as well. This has opened up opportunities for manufacturers in the floral extracts market to collaborate with players in F&B to create products that cater to the requirements of this industry. Floral extracts are also regaining popularity in the medicine industry, due to medicinal properties of some flowers.
The growing popularity of floral extracts has led to manufacturers in the industry looking to expand their geographical presence and strengthen their ties with cosmetics producers, by helping them produce organic, sustainable, environment-friendly products that are popular with consumers. The growing awareness of the importance of clean ingredients is expected to continue to have a great impact on the sourcing and processing of floral extracts, shaping the landscape irrevocably.
The authors of the report on Floral Extract Market are available to discuss the future of this landscape. Get in touch.