MENA POU Water Purifiers Market Projected to Expand at a 7.6% CAGR

Governments in developing countries face the challenge of providing clean drinking water to their people. Lack of clean drinking water increases the risk of numerous waterborne diseases. Consumer awareness about the risks of drinking unclean water have led to a fierce demand for affordable Point of Use (POU) water purifiers. The growth of the POU water purifiers market is especially phenomenal in the emerging economies of India, China, and Brazil.

Although many countries in MENA have been dealing with political uncertainties, it is anticipated that the overall MENA economy will grow steadily in the near future. The growth in the MENA economy is projected to create the right market conditions for the prospects of the MENA POU water purifiers market. 

Positive Outlook on MENA POU Water Purifiers Market

The POU water purifiers market is still in its infancy, as the majority of the population lacks awareness about the risks associated with drinking unclean water. However, many economies in MENA are showing positive growth, and it is anticipated that the MENA POU water purifiers market will grow steadily in the near future.

High Demand for RO-based POU Water Purifiers

On the basis of technology, the water purifiers can be classified into reverse osmosis (RO), ultraviolet radiation (UV) and gravity/media-based. The demand for water purifiers that work on the combination of RO and UV is higher in the market. Furthermore, a key trend in the MENA POU water purifiers market is that major cities in GCC account for the bulk of the demand in MENA.

The MENA POU water purifiers market is anticipated to witness a 7.6% CAGR through 2020 and reach a valuation of US$ 471 Mn. Some of the key factors for the growth of the MENA POU water purifiers market include:

• Increasing per capita income
• Increasing population
• Increase in the cost of bottled water
• Drinking water quality deterioration

As discussed previously, the water purifiers market in MENA is still at an early stage, and low awareness among consumers can be an inhibitor for its growth.

The RO-based water purifiers control a major share of the market and this trend is anticipated to continue through 2020. Although RO-based water purifiers are expensive than UV-based and media-based purifiers, they remove most of the pollutants from unclean water. 

The segment of media/gravity-based water purifiers is anticipated to witness a 9.3% CAGR through 2020. Media/gravity-based water purifiers are least effective in removing pollutants, but they are affordable and don’t require electricity to operate. Due to this reason, the demand for media/gravity-based water purifiers is quite high in MENA.

The UV-based water purifiers segment is anticipated to witness the slowest growth among all the segments. Although UV-based purifiers are more effective than media-based purifiers, their high cost acts as a barrier for the demand.

Key Regions for MENA POU Water Purifiers Market

Saudi Arabia, Turkey, and United Arab Emirates are forecasted to be the key regions for the growth of the MENA POU water purifiers market. Rising population and increase in consumer awareness are projected to be the key drivers for the growth of the MENA POU water purifiers market in these countries.

LG, Strauss Water, Coolplex, Eureka Forbes, and WaterLife are the key players in the MENA POU water purifiers market.

Browse full Report of MENA POU Water Purifiers Market: http://www.futuremarketinsights.com/reports/details/mena-pou-water-purifiers-market