Tahini Market Anticipated to be Driven by Increasing Demand for Low-calorie Sweet/Savoury Spreads

Tahini is fast becoming a preferred ingredient in the manufacture of spreads, sauces and marinades. With the growing demand for low-calorie spreads and sauces, the focus has shifted to tahini, as manufacturers look to replace high-caloric ingredients with relatively lower ones.

Tahini is native to Middle East, but it is very popular in the Mediterranean region. It is made from sesame seeds instead of nuts, and its low-calorie properties make it an appealing ingredient in the food processing industry. Owing to these factors, the tahini market is anticipated to expand at a steady growth rate through 2020.

Tahini Market Driven by Demand from Health-conscious Consumers

Increase in the demand for packaged and ready-to-eat products has augured well for creating the demand for tahini globally. This trend is especially visible in cities as a vast majority of working class people have little or no time to prepare homemade sauces or spreads.

Awareness among consumers about tahini’s low-calorie properties and preservative-free status is one of the prime factors why it has gained traction among food processors. Soaring obesity levels, especially in teenagers, has become a key concern in the US. First Lady Michelle Obama’s ‘Let’s Move’ initiative is aimed at cutting down obesity levels in children. These initiatives have raised awareness among parents, and this is reflected in conscious buying decisions on their part.

In addition to its low-calorie properties, another reason why tahini is fast becoming an ingredient of choice in hummus, shawarma, kebabs, and other Middle East cuisines, is its taste-imparting property. Tahini imparts an authentic taste to the cuisines, and this is a major factor for growing appeal of tahini among consumers looking for exotic Middle East and Mediterranean cuisines.

Tahini is a great source of essential fatty acids and necessary nutrients, such as Vitamin B1, magnesium, phosphorous, and iron. Tahini contains proteins and dietary fibres, and owing to these properties, food products that use tahini have become a staple in the larder.

Global Tahini Market

Although the outlook on the global tahini market is positive, there are a few factors that can restrain the growth in the near future. Tahini is native to Middle East, and political unrest in the region can have ramifications on its international supply.

Tahini is made from sesame seeds, and as such, its price is closely tied to the global sesame market. Any fluctuation in the prices of sesame impacts the price of tahini, resulting into higher prices. This has, in the past prompted even health conscious consumers to shift to conventional substitutes, such as peanut butter, jams, and marmalades.

Middle East and Mediterranean remain the most lucrative regions for the tahini market. According to Future Market Insights, the tahini market in these two regions will witness a compound annual growth rate (CAGR) of 5.7% to reach a valuation of US$ 1,081.7 Mn by 2020.

Consumers in these regions are well aware of tahini’s health benefits and its taste enhancing properties. Today, the easy availability of tahini in the form of sauces and dips has led to increased sales. Tahini is mostly sold through supermarkets/hypermarkets and this has also contributed to introducing new consumers to this wonderful product.

Considering the increasing consumer focus on eating healthy foods, it is anticipated that the demand for tahini will only increase in the near future. Food processing companies are aware about the changing preferences of consumers, and it is expected that they will introduce new products to tap into this lucrative market.

For more information on the tahini market, you can browse our full report at

http://www.futuremarketinsights.com/reports/details/tahini-market