Zinc pyrithione is a coordinating complex of zinc widely used in various products due to its anti-fungal and anti-bacterial properties. It is highly effective in treating seborrheic dermatitis, which is an inflammatory skin disorder that affects the torso, face and scalp, and is widely used as an ingredient in hair care and skin care products. The global zinc pyrithione market is expected to witness steady growth over the next five years. Demand for anti-dandruff products in BRICS is expected to be the key driver for growth of the zinc pyrithione market in this region. Concerns related to the potential side-effects of zinc pyrithione and consumer awareness about natural anti-dandruff products are some factors anticipated to act as growth restraints for the zinc pyrithione market.
Demand from Medical & Commercial Sectors to Drive Zinc Pyrithione Market in BRICS
Zinc pyrithione prevents the growth of bacteria, fungi, mildew and algae and limits discoloration, staining, odours, etc. on various materials. Due to its anti-bacterial and anti-microbial properties, zinc pyrithione is widely used in the carpet and adhesive industries. Zinc pyrithione is also effective in treating a host of skin conditions such aseczema, psoriasis, ringworm and tinea. Usage of zinc pyrithione in the medical and commercial sectors is anticipated to boost growth of this market in BRICS over the forecast period.
Key Drivers in BRICS
The demand for anti-dandruff shampoos and other hair care and skin care products that contain zinc pyrithione is expected to play an important role in the growth of this market in BRICS. The hair care market is segmented into shampoos, conditioners, hair colorants, scalp nourishing products, etc. Anti-dandruff shampoos are a sub-category of shampoos, and this is the segment that is expected to boost zinc pyrithione market in BRICS. Apart from anti-dandruff shampoos, zinc pyrithione’s use in making paints and anti-bacterial skin creams is also expected to provide the impetus for zinc pyrithione market in BRICS.
Brazil
Brazil is one of the leading markets for hair care products and demand is expected to further increase over the next 2 years. Brazil’s hair care market is projected to increase at a double-digit CAGR over the next 3 years, accounting for US $4.84 Bn in terms of revenue by 2017. The shampoo category in hair care products has the highest penetration in this region, and is being used by around 91% of the population on a regular basis. In the shampoo sub-category, moisturising/hydrating and anti-dandruff shampoos are predominantly popular, and this is expected to fuel the growth for zinc pyrithione market in the region.
China
The hair care market in China is expected to witness a double-digit CAGR over the next five years. The percentage share of shampoos in the hair care market of China is a close to a whopping 40%. Increased awareness about the importance of hair care is expected to boost the demand for shampoos in China, and it is expected that the anti-dandruff shampoo market will see a positive growth, which in turn, will boost the prospects of zinc pyrithione market in the region.
Russia
Russia’s hair care market is projected to witness a moderate single-digit CAGR by 2017. The demand for effective hair care products, growth of modern distribution channels, and sustained marketing activities of international hair care brands are the key factors that will drive the growth in Russia. Anti-dandruff shampoos are an important segment of the overall shampoo market and it is expected that it will also witness a moderate growth. The demand for anti-dandruff shampoos will play a major role in the growth of zinc pyrithione market in Russia.
India
The growth prospects of the zinc pyrithione market in India will depend on the increased demand for hair care products, particularly anti-dandruff shampoos. The Indian shampoo market is estimated to be worth US $ 750 Mn and it is expected to show a steady growth in the coming years. Demand for anti-dandruff shampoos is also expected to increase in the future and it will provide a boost to the zinc pyrithione market in India.
South Africa
The zinc pyrithione market in South Africa is expected to witness positive growth over the next 5 years. Like other BRICS countries, the demand for anti-dandruff shampoos and hair care products containing zinc pyrithione will be a key growth driver for the market in this region. South Africa’s growing middle class now has a higher disposable income and the increased spending power has stimulated growth across various sectors, including hair and skin care markets. The South African hair care market has some unique attributes when compared to other BRICS nations as it is home to the world’s largest ethnic hair care market. The increased demand for conditioners, anti-dandruff shampoos and other hair care products from ethnic South Africans has given a boost to the South African hair care market. The demand for hair care products is expected to increase in the coming years. Anti-dandruff shampoos, a major segment of the overall hair care market in South Africa, is also expected to witness high growth in the future and this will augur well for the prospects of zinc pyrithione market in the country.
Government Regulations and Natural Alternatives: Challenges for Zinc Pyrithione Market in BRICS
Government regulations and competition from manufacturers of natural ingredient-based products the market are some of the key challenges expected to hamper growth of the zinc pyrithione market in BRICS. The Scientific Committee on Consumer Safety has acknowledged zinc pyrithione’s anti-dandruff properties; however, concerns about the potential side effects of zinc pyrithione have prompted the committee to recommend thorough post market surveillance in the European Union. The National Center for Biotechnology Information (NCBI) in the U.S. has warned against the use of zinc pyrithione due to the risk it poses to human epidermal keratinocytes. Reservations about the safety of products containing zinc pyrithione can pose a major challenge to the growth of zinc pyrithione market in BRICS.
Increasing awareness of people about natural treatment options for seborrheic dermatitis is another factor anticipated to hamper growth of the zinc pyrithione market in BRICS. Apple cider vinegar and coconut oils have proven useful for managing seborrheic dermatitis and other scalp conditions, and this has the potential to eat into the market share of zinc pyrithione products.
Lonza, Unilever and Procter & Gamble are some of the leading companies that use zinc pyrithione in their products, especially in their anti-dandruff offerings. These companies have a strong presence in BRICS, and the increased demand for zinc pyrithione products is expected to benefit these players. These companies are also expected to incorporate new and innovative strategies to increase their respective customer bases.
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