Ghost Kitchens to Open Up New Avenues for Restaurateurs
Jun 21, 2022 | Consumer Product |
Ghost kitchens have indeed been popular in recent years, particularly during the pandemic and post-pandemic phases. This trend is being adopted by a myriad of existing and new businesses in a bid to minimize operating costs and hazards.
According to a new analysis presented by Future Market Insights, the takeaway and delivery food market will indeed witness an increased demand in the coming years on top of online food platforms.
As restaurants closed throughout the world due to the pandemic in 2020, takeaway and delivery orders skyrocketed. As a result, many restaurants began contracting out their delivery and takeout services to off-site kitchens. Denny's, an American table service diner-style restaurant company, for example, developed two ghost kitchen brands in 2021 to expand its market share.
The Burger Den was the initial brand, and it featured some of the company's most popular goods as well as some trademark items. The second brand,
The Melt Down offered handmade sandwiches. Exclusively through DoorDash, the concept was tested in 23 markets. The result was a 25% percent spike in sales in just two months.
People who want to dine with their family at home while still enjoying the flavor and quality of restaurant meals are increasingly turning to these platforms. In this blog, we'll go through the numerous aspects that are being used to improve the ghost kitchen's overall efficiency.
The contributions of POS to these kitchens, the display systems to make operations easier, and the automated operations employed in the inventory as well as in the kitchen for easy food management are among the reasons for the idea's swift expansion.
Here are some concrete suggestions as to how ghost kitchens will become the new normal in the post-pandemic era.
- Investment in technology: Ghost Kitchens should continue to invest in technology to optimize their operations, reduce costs and enhance customer experience. This could include adopting automated order management systems, robotic kitchen equipment, and advanced inventory management software.
- Strategic location: Ghost kitchens should be strategically located in areas with high population densities and demand for food delivery services. This will ensure that they can efficiently serve their target customers and minimize delivery times.
- Collaboration with delivery platforms: These kitchens can collaborate with popular food delivery platforms to increase their reach and customer base. This will enable them to tap into the existing network of delivery drivers and leverage the platforms' marketing capabilities to promote their offerings.
- Menu innovation: Ghost kitchens should focus on developing innovative and unique menus to differentiate themselves from traditional restaurants and other ghost kitchens. This could include offering niche cuisine options or catering to specific dietary requirements.
- Customer engagement: These kitchens should focus on building strong relationships with their customers through personalized marketing campaigns, loyalty programs, and exceptional customer service. This will help to increase customer retention and word-of-mouth referrals.
- Sustainability: As consumers become more conscious of environmental issues, ghost kitchens should prioritize sustainability in their operations. This could include using eco-friendly packaging materials, sourcing local and organic ingredients, and adopting energy-efficient equipment.
By implementing these strategies, ghost kitchens can continue to thrive and become the new normal in the food industry in the post-pandemic era.
Ghost kitchens, also known as virtual kitchens, have become increasingly popular in recent years due to the rise of food delivery services and the pandemic-related restrictions on dining in restaurants. Here are some recent developments in the ghost kitchen industry:
- In 2022, Kitchen Hub announced a partnership with Shake Shack to open ghost kitchens in several cities across the United States. They also opened a new location in Chicago to meet the growing demand for ghost kitchen services in the city.
- In 2021, Kitchen United raised $50 million in funding to support its expansion plans. They plan to open 4 to 5 new locations in the United States each year, with a focus on partnering with major restaurant brands.