How Pet Humanization Plays a Crucial Role in New Pet Food Adoption?
Jun 21, 2022 | Food and Beverage |
The organic pet food industry is targeting younger, more knowledgeable consumers as the pet food market evolves. Pet owners' extensive identification with their pets will proffer new kinds of interaction across many areas of business.
Consumers will be on the lookout for items and experiences that might serve as invitations to connect with their animal companions in new ways, in quest of inspirational and emotional connections.
Leading niche food and beverage brands, in particular, are predicted to look for methods to integrate pets into the category of indulgence or treatment.
According to Future Market Insights, the demand for natural and organic ingredients in pet food will skyrocket in the coming years. The overall sales of the dehydrated pet food market for dogs will surpass US$ 13.8 billion by the end of 2032. In light of the growing desire to treat pets as family, pet food manufacturers have an opportunity to draw more direct parallels between pets and humans.
For instance, Ben & Jerry’s recently launched a new ice cream for dogs in the US while CBD beverage brand Recess launched a new product called the “Walk Collection,” which includes CBD dog treats. Peru recently launched “Doggy Pops,” a frozen treat suitable for both humans and dogs.
Organic pet food items with clearly labeled green components are being developed and promoted by manufacturers. The pet food business will have a bright future if it can ensure millennial pet owners that their pets will be happy and healthy.
Read our recent article where we outline how veganism is playing a pivotal role in new pet food trends, the growing need for pet nutraceuticals, and the desire of pet owners to opt for sustainable foods: https://www.allaboutfeed.net/market/market-trends/what-does-the-pet-food-market-look-like-in-the-post-pandemic-world/
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