Key Players
Competitive Landscape
Key Players
ConnOils, Parchem, Bioriginal Food & Science Corp., De Wit Speciality Oils, O&3 Limited, Bomar Aromatherapy, NOW Supplements.
Table 5: Company Developments and Commercial Implications
| Evidence | Commercial effect | Buyer action |
|---|---|---|
| On 7 May 2025, Bioriginal launched a cold-pressed borage oil with about 25% GLA from a bred, non-GMO seed variety [1]. | Raises the top of the potency range available to brands. | Compare cost per gram of GLA across 19%, 20% and 25% grades before fixing a specification. |
| Health Canada's borage oil monograph is dated 25 April 2025 and lists 18% to 27% GLA and 3.7 to 5 grams a day for adults [3]. | Gives Canadian brands a defined route to a licence and a dose. | Align label dose and GLA range with the monograph for Canadian launches. |
| Regulation (EU) 2023/915 of 25 April 2023 sets pyrrolizidine alkaloid limits for borage leaves and herbs and does not list borage seed oil [7][9]. | In Europe, the applicable contaminant limit depends on the exact product form, so supplier documentation must confirm that classification. | Request a written pyrrolizidine alkaloid statement with each lot. |
| A Cochrane review of April 2013 found no benefit of oral borage oil for eczema compared with placebo [4]. | Limits claims for oral products. | Keep supplement wording to fatty acid content and general wellbeing. |
Source: Future Market Insights analysis of the borage oil market, 2026.
How are the companies positioned?
Positions differ by control of the seed and by form. Bioriginal controls the crop and sells a 25% grade [1], ConnOils sells oil, powders, softgels and emulsions made in the United States [10], and Parchem, O&3 and Bomar Aromatherapy list the oil for cosmetic and nutrition buyers [11][14][15][16]. NOW Supplements sells a finished softgel [17].
What matters when a buyer qualifies a borage oil supplier?
GLA content, processing method and contaminant paperwork come first. Bomar publishes a statement for its refined 19% grade covering GMO, irradiation, solvent use and pyrrolizidine alkaloids [15], and Health Canada states an 18% to 27% GLA range for standardised oil [3]. Origin and seed traceability matter as well, because one commercial oil tested at 17.2% GLA [6].
Which capabilities distinguish the product offers?
Potency, cold pressing versus refining and dosage form are the clearest differences. Bioriginal offers about 25% GLA cold pressed [1], O&3 a cold-pressed 20% grade with gold-yellow colour [14], Bomar a refined oil that is transparent and odourless [15], and ConnOils oil powders with heatless drying [10].
How does geographic reach affect competition?
Seed origin and supply lines shape reach. Bioriginal grows on the Canadian prairies [1], ConnOils sells US-made products [10], De Wit Speciality Oils serves Europe from the Netherlands and started a United Kingdom extraction plant [12][13], and O&3 and Bomar list China and the United Kingdom as origins [14][15].
Representative Company Overview
Table 6: Borage Oil Market Representative Company Overview
| Company | Positioning | Verified activity |
|---|---|---|
| ConnOils | US maker of borage seed oil and oil powders. | Lists oil, powders, capsules, softgels, bottles and emulsions and sister company Peterson Plant Products [10]. |
| Parchem | Chemical supplier in New Rochelle, New York. | Lists borage oil, CAS 225234-12-8, for emollient and skin conditioning use in 190 kilogram drums and 18 kilogram pails [11]. |
| Bioriginal Food & Science Corp. | Canadian oil supplier controlling borage from seed to oil. | Launched a cold-pressed 25% GLA borage oil on 7 May 2025 [1]. |
| De Wit Speciality Oils | Dutch speciality oil company. | Lists NEWmega Borage Oil at 20% to 25% GLA and started a United Kingdom extraction plant [12][13]. |
| O&3 Limited | Supplier of cosmetic carrier oils. | Lists Borage Seed Oil 20% GLA, cold pressed, product code K0073, origin China [14]. |
| Bomar Aromatherapy | Irish wholesaler established in 1993. | Publishes a product statement for Borage Seed Oil 19% GLA, Refined, product code K0075 [15][16]. |
| NOW Supplements | Supplement brand. | Lists a Canadian-catalogue softgel with 1,000 milligrams of borage seed oil and 240 milligrams of GLA [17]. |
Source: Future Market Insights analysis of the borage oil market, 2026.
Research Methodology
The borage oil market assessment was conducted using primary interviews and secondary literature analysis combined with top-down data triangulation to validate market size, segment shares, and competitive positioning.
