Clean Label Trend Drives Citrate Sales, Over 40% of Which Concentrates in Food Sector: New Study

Apr 26,2021 | Food and Beverage

Changing behavior pattern of consumers is encouraging producers in the food and beverages sector to include ingredients that offer a higher shelf-life. There is increasing focus on ingredients that are natural and could enhance the taste and quality of the food product along with increasing its shelf-life.  According to a study by Future Market Insights (FMI), consumer inclination for natural ingredients is a key leverage for the citrate market. It is expected to surpass US$ 2.3 Bn in 2021.

Citrate Market

A recent market study published by Future Market Insights on the citrate market offers glo...

Citrate Market

Due to multiple applications in different industries such as in the food & beverages, pharmaceuticals, cosmetics and personal care, detergent, animal feed and others, there is an increasing demand for citrate globally.

For instance, in the food & beverage industry, citrate is used as a preservative and flavour enhancer. Citrate also is used as an additive and is easily available at a low cost. In the pharmaceutical industry, citrate is used as a preservative. In personal care products, it is used to adjust pH level in certain products and is also used as an antioxidant. In detergent and cleaning agents, citrate is used as a foaming agent.

Rising application of citrate across diverse industries will remain a chief growth driver. Expansion of the food sectors across Europe and North America will continue enabling growth. Besides this, demand from Asia and MEA will surge, guaranteeing impressive returns in the coming years.

Key Takeaways from the Citrate Market Study

  • The global citrate market will exhibit 4.3% CAGR between 2021 and 2031 as application continues to rise across various industries
  • High demand for processed food will continue driving sales in the U.S., enabling it to account for over 86% of the North America market in 2021
  • The U.K. will showcase slow, albeit steady year-on-year growth at 1.9% in 2021
  • EU4 countries will account for maximum citrate sales in Europe
  • China and ASEAN will drive sales in Asia Pacific excluding Japan, riding on the remarkable expansion of the food and food service sectors

“Globally, the demand for citrate products is on a rise especially on account of the increasing focus on sustainability of food products. Thanks better access to knowledge via internet, consumers are rendered more conscientious about their food choices. In response to their demand for healthier ingredients, manufacturers are launching various innovative natural, organic, non-GMO citrate offerings,” said a lead analyst at FMI.

Clean Label Trend in Citrate Market

Several products have been launched in the past few years with a clean label tag. These products have gained traction as they cater to the changing consumer preferences. Clean label products have been launched in the food industry, amongst which citrate and citrates are a major part. These product launches are have resulted from the changing consumer behavior regarding the use or consumption of products.

Thus, citrate manufacturers are aiming to market their products as a clean label and good for health. Regulatory bodies such as the European Food Safety Authority (EFSA) in Europe and Food & Drug Administration (FDA) in North America are becoming stricter regarding ingredients used in food and pharmaceutical products and their proper labelling.

Rise in the Demand for Organic and Vegan Cosmetic Products Driving Sales

Cosmetic and personal care industry is booming, and within it the demand for organic and vegan products is way more than the other products. This is because the demand for clean label products is very high among the consumers, and the organic and vegan labels assure the consumers of the clean label of the product. Even though this trend is gaining traction among consumers in the U.S., it has already become popular in Europe and the Middle East. This rising demand for organic and vegan products has increased the opportunities for citrate.

Who is winning?

Some of the leading companies providing citrate are Cargill, Inc., Archer Daniels Midland Company, Tate & Lyle PLC, Jungbunzlauer Suisse A, S.A. Citrique Belge N.V., Weifang Ensign Industry Co., Ltd., RZBC Group, Gadot Biochemical Industries Ltd and others. Manufacturers are focused on promoting its products through several seminars, exhibitions and trade shows.

For instance, In September 2016, Weifang Ensign Industry Co., Ltd. exhibited its citric acid products and citrates in Asia Food Ingredients Asia 2016 held in Jakarta. The company manufactures Trisodium Citrate Dihydrate, Tripotassium Citrate Monohydrate and Tricalcium Citrate Tetrahydrate.

Get Valuable Insights into Citrate Market

Future Market Insights, in its new report, presents an unbiased analysis of the global herbs and spices market, covering historical demand data and forecast figures for the period between 2021 and 2031. The study divulges compelling insights into growth witnessed in the market. Based on product type the market can be segmented into Calcium Citrate, Potassium Citrate, Sodium Citrate, Magnesium Citrate, Others (Zinc, Choline, etc.). Based on form the market can be segmented into powder and Liquid. Based on Application, the market can be segmented Food & Beverages, Pharmaceutical, Animal Feed, Nutraceuticals, Industrial, others. Regionally, the market covers North America, Latin America, Europe, Japan, APEJ and MEA.

About Food Market Division at FMI

Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from across the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analysed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.