Bluetooth Hearing Aids Sales Surges Especially in Waterproof Segment: FMI

Sep 24,2020 | Consumer Product

The rising cases of hearing impairment has resulted in high demand for hearing aids. Traditional and wired hearing aids often limited a user’s access to their smart phones or music players. However technologies today are more sophisticated and are allowing users to connect to their personal electronic devices to stream signals and music to hearing aids.

Bluetooth Hearing Aid Market

A recent market study published by Future Market Insights on the Bluetooth hearing aid mar...

Bluetooth Hearing Aid Market

Future Market Insights (FMI) sees ongoing trends to be highly favoring the growth of the Bluetooth hearing aids market. As per FMI, the market is expected to rise at an impressive 8% CAGR between 2020 and 2030. With the demand for waterproof hearing aids surging, the market is believed to gain from sales uptick over the forecast period.

Some of the leading companies are aiming at more sophisticated design and robust technologies for Bluetooth hearing aids. The advent of artificial intelligence (AI) in the market resonates their goal to provide cutting-edge technologies to the users.

A slew of product launches are on cards and as per FMI, this will be one of the chief drivers of the market. It its report FMI studies various factors enabling growth in the market and opportunities for expansion. It gauges prospects held for innovation and research initiatives.

Some of the key takeaways from the report are highlighted below:

  • Global market for Bluetooth hearing aids is expected to reach US$ 2 Bn by the end of 2020
  • An increasing number of companies are expected to strengthen their online presence to gain competitive advantage. The increasing number of online star-ups selling Bluetooth hearing aids will compel leading market players to rethink strategies to bolster their ecommerce presence
  • Europe is expected to remain the dominant regional market for Bluetooth hearing aids. Rising cases of hearing impairment will stoke growth opportunities in the region
  • Behind-the-ear hearing aids hold dominance among product types however in the coming years the demand for in-the-ear hearing aids is expected to rise at a greater pace

Leading players are gearing to accommodate 3D printing technologies to foster design innovations. At a time when companies need aggressive strategies to sail through looming recessions, focus on cutting-edge technologies can create incremental opportunities for market players,” said a lead analyst at FMI

COVID-19 Impact on Bluetooth Hearing Aids Market

With COVID-19 tightening its noose around the world, apprehensions regarding shortage in supply of live-saving and essential medical supplies are widening. Healthcare centers and hospitals are scrambling to tackle with soaring cases of coronavirus infections. Against this scenario, patients are fearing inadequacy in optimal treatment for health conditions other than COVID-19.

The unprecedented pandemic outbreak is expected to have significant impact on the market for Bluetooth hearing aids. Besides disruptions in supply-chain, complexities witnessed in the healthcare sector are expected affect the market as well.

Who is winning?

Some of the key players operating in the Bluetooth hearing aid market are Union Hearing Aid Centre Limited, Beltone, MED-EL Eartone Hearing Aid, Shenzhen Sunsky Technology, Widex, Cochlear, Wiliam Demant Holding, Sonova Holding, GN ReSound, Siemens Healthcare, Sivantos Pte. Ltd., Miracle Hearing Aid., Starkey Hearing Aid, Persona'Medtechnica Orthophone, GN Stoe Nord, and others.

Companies in the Bluetooth hearing aids market are operating in a highly competitive environment. As a result there is immense focus on product launches among key players as they aim at gaining competitive advantage. Also, rising demand for advanced technologies is encouraging innovations in the market.

  • In March 2019, Oticon launched a new product named Oticon Opn S, which uses 2.4GHz Bluetooth with low energy technology and offers easy connectivity and compatibility with Android and I-Phone and it streams to both ears
  • In April 2018, Widex launched its new product Named Widex Evoke specially designed for I-Phone. It incorporated artificial intelligence to store information on the user preference over the time and automatically adjust the programs based on the inputs

To Know More about Bluetooth Hearing Aids Market:

A new market research report published by Future Market Insights (FMI) on the global Bluetooth hearing aids market offers an executive-level blueprint of the market. It offers insights into demand trends and provides analysis of opportunities over the forecast period, 2020-2030. The report examines the market through five different segments – product, application, end user, sales channel and region. The report also provides extensive assessment of pricing by different key market dynamics, life cycle analysis, and technologies that are being deployed in the supply of Bluetooth Hearing Aids and product adoption across several end-use industries.

About Consumer Products division of FMI

Expert analysis, in-depth insights, and strategic recommendations - the Retail & Consumer Products team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 500+ reports, the team has analyzed the consumer goods industry lucidly in 80+ countries for over a decade. We provide end-to-end research database on retail & consumer products market and consulting services; reach out to explore how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.