Toothpastes Emerge as Top-selling Oral Care Product Accounting for Over 50% Sales through 2031: Study

Apr 01,2021 | Consumer Product

Personal care and hygiene has taken vital importance in the lives of consumers. Proper oral appearance has become important attribute to gain hygienic lifestyle. Future Market Insights (FMI) identifies this as a key trend enabling growth in the oral care market. According to a report by FMI, the oral care market is expected to rise a register growth at a CAGR 5.6% during the forecast period 2021-2031.

Oral Care Market

A recent market study published by Future Market Insights on the oral care market offers g...

Oral Care Market

The increase in number of cases in dental caries, periodontal diseases, and others has boosted the demand of oral care products. The rising awareness of oral hygiene, government expenditure on dental healthcare, and increasing number of small/private of clinic. are some of the factors accelerating the growth of the oral care market.

Convenience and comfort are the two pillars supporting rising demand for oral care products. Organic and herbal toothpaste are highly preferred due to their benefits quotient. No added flavours, no chemical used, and easy cleaning have augmented the sales of oral care product in recent times.

Key Takeaways from Oral Care Market Study

  • Global sales of oral care are expected to top US$ 96.1 Bn in 2031
  • Rising expenditure on health and wellness will enable the U.S. account for over 88% of sales in North America
  • The U.K. will register 2.4% y-o-y growth in 2021, after a year of unimpressive growth in 2020
  • The market in Germany is set to witness a CAGR of more than 6% through 2031
  • Sales of oral care across Japan are slated to expand considerably from 2021 to 2031.

 “Standards of oral care and beauty amongst men and women and inclination has greatly evolved. As a result the market players are focusing on introducing advanced products or expanding the presence of their brand across geographies, enabling growth in the oral care market.” says the FMI analyst

Increasing Sales of Electric Toothbrush

The oral care market is categorised into toothbrush, toothpaste, mouthwash, dental floss, denture care, and others in terms of product. The toothbrush segment of oral care market further segmented into two parts which includes manual toothbrush and electric toothbrush.

The toothbrush segment is expected to register the significant growth during the forecast period 2021-2031 with a CAGR of 5.9% due the growing prevalence of electric toothbrush and its technological innovations along with the growing awareness about the oral health and hygiene amongst the population.

Impact of COVID-19 & 2020 Market Analysis

The current pandemic outbreak has imposed numerous challenges on the part of supply side and demand side. The temporary regulation imposed by regional governments to restrict the movement has impacted supply chains drastically. Besides this, the specular shift from discretionary spending to essential goods has further negatively impacted the market growth. Besides this, the change in consumer buying habits has encouraged a shift from store based retailing to online retailing facilitating a wider market reach. However, the market is currently entering into reviving phase across different regions, which is further an indicator that points out towards new opportunities amid economic slowdown.

Who is winning?

Future Market Insight (FMI)’s report offers insights into the competitive situation in the oral care market. Some key players in the global oral care market includes Colgate-Palmolive Company, Procter & Gamble Co., Unilever Group, Koninklijke Philips N.V., Johnson & Johnson Limited, GlaxoSmithKline PLC, Amway, Dabur, Splat Global UK Ltd., Kewalraj & Co., Dentaid, Brush with Bamboo,Condor, The Gillette Company, Yangzhou Shuguang Toothbrush Factory, Natusana, Drogasil S.A., G.Barbosa, Royal Brushes Private Limited, and Alsha Hotel Supplies Pvt. Ltd. and others.

The players are aggressively investing to encourage and promote product development with an aim to gain a competitive advantage. They are entering into strategic alliances with others to build and strengthen in house resources and expertise. Colgate-Palmolive Company, Procter & Gamble Co., Unilever Group, Johnson & Johnson Limited, GlaxoSmithKline PLC are amongst the leading brands operating in the market.

Get Valuable Insights into Oral Care Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global oral care market, presenting historical demand data (2016-2031) and forecast statistics for the period from 2021-2031. The oral care market study uncovers convincing bits of knowledge based on product type (toothbrush, toothpaste, mouthwash, dental floss, denture care, and others), age group (kids, adults and geriatric), price range {high (us$ 100 - 250), medium (us$ 20 - 100), low (below us$ 20)}, and sales channel (hypermarkets/supermarkets, specialty stores, drug stores & pharmacies, convenience stores, online retailers, other sales channel across each of the seven regional areas.


According to Future Market Insights’ recent market report titled Oral Care Market: Global Industry Analysis 2016-2020 and Opportunity Assessment 2021-2031”, is expected to show favorable growth and opportunity trends. The increasing online purchase of oral care products expected to reflect stable growth opportunities in the coming years. Besides this, the growing awareness of the importance of maintaining oral hygiene has played a significant role in reshaping the industry trend. However, the level of competition and risks are likely to remain high across all market categories.

About Consumer Products division of FMI

Expert analysis, in-depth insights, and strategic recommendations - the Retail & Consumer Products team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 500+ reports, the team has analyzed the consumer goods industry lucidly in 80+ countries for over a decade. We provide end-to-end research database on retail & consumer products market and consulting services; reach out to explore how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.