Pet Milk Replacers Market to Ride the Wave of “Pet Humanization”

Aug 05,2020 | Food and Beverage

The global pet milk replacers market is becoming increasingly dynamic, matching the rate of change in the parent pet industry. The constant in both industries is innovation. Irrespective of socio-economic challenges, the pet milk replacers market continues to grow, with several pet owners putting greater emphasis on pet care – pet humanization.

Pet Milk Replacers Market

A recent market study published by FMI on the pet milk replacers market includes the globa...

Pet Milk Replacers Market

New innovations and trends that earlier made forays into other verticals are consistently being embraced and updated to satiate the needs of the ever-growing pet milk replacers market. Moreover, the COVID-19 pandemic is highlighting the importance of companionship during these tough phases of self-isolation. 

Pet owners are increasingly spending on pet food products that meet optimum quality standards. Market players are, thus, grabbing this true opportunity to differentiate through packaging formats by opting for solutions that provide extended product shelf-life and exceptional protection, as well as premium features.

Pet Milk Replacers Market Size Study

  • Average yearly expense of pet food products cost about US$ 300
  • Liquid pet milk replacers to gain huge traction through 2030
  • Market players to shift towards e-commerce platforms to stay afloat amidst COVID-19 pandemic
  • Consumption of medicated pet milk replacers to accelerate in the coming years
  • Markets in East and South Asia to represent potential growth avenues

COVID-19 Impact on Pet Milk Replacers Market

While the COVID-19 pandemic has put a dent on the pet retail industry worldwide, certain sub-categories of the industry have been surviving, and even thriving, owing to stay-at-home orders. Among these is the global pet milk replacers market.

The market represents moderate yet stable growth opportunities driven by rising pet ownership and constant increase in per pet expenditure such as escalated spending on healthier food products, or increasing prevalence of zoonotic diseases, further pushing animal healthcare spending.

In addition, the pet milk replacers market reflects a comparatively resilient profile. Case in point, pet care expenditure in developed regions continued to climb up even amid the 2008-09 economic recession.

Moving ahead, new market entrants are proactively seeking counter-cyclical categories during the COVID-19 pandemic. Future-proof business framework must incorporate a clear value proposition, unique delivery mechanism, and competitive pricing model. Furthermore, the pet milk replacers market is characterized by various resilient companies, and despite some mergers & acquisitions (M&A), remains consolidated.

“Pet milk replacers complemented with probiotics have already gained momentum over the recent past. R&D activities to create link between probiotics and overall pet health, which includes strong immune system, good level of activity, and healthy weight, is under progress,” says analysts at FMI.

Pet Milk Replacers Market - Competitive Intelligence

Several market players are focusing on developing pet milk replacers with inclusion of certain supplements including, probiotics, and prebiotics for additional nourishment of puppies.

PetAg, for instance, produces puppy milk replacer powders for rejected or orphaned puppies. The product comprise of probiotic and prebiotic nutritional supplements for proper growth and development of new-born puppies.

Nature’s Farmacy manufactures milk replacer - Dogzymes Puppy-Bac - for orphaned puppies and puppies born via C-section surgery. The product consists of added fats, minerals, vitamins, and probiotics that aid in proper digestion and nourishment of puppies.

Moving ahead, pet milk replacers for kittens and puppies are typically derived from skimmed milk powder that contains ample protein content. That being said, market players have been utilizing processes such as drying the milk powder at high temperatures, damaging protein molecules.

As such, players such as Beaphar Group are using low-temperature drying technique for their product - Lactol Puppy Milk – that retains protein structure.  

Want To Know More About Pet Milk Replacers Market?

A new market research report published by Future Market Insights (FMI) on the global pet milk replacers market report offers comprehensive insights into the market demand trends and analysis of opportunities over the forecast period, 2020-2030. The report examines the pet milk replacers market through three different segments – pet category, form, and region. The pet milk replacers market report also provides extensive assessment of pricing by different key market dynamics, life cycle analysis, and technologies that are being deployed in the manufacturing of pet milk replacers and product adoption across several end-use industries.


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