France Adult Diaper Industry Outlook for 2024 and 2034
Registering a Y-o-Y growth of 4.7%, the adult diaper business in France reached a valuation of US$ 681.9 million in 2023. Demand for adult diapers in France is projected to grow at a CAGR of 5.6% during the forecast period. Total adult diaper business revenue in France is set to increase from US$ 720.0 million in 2024 to US$ 1,241.7 million by 2034.
France’s rising geriatric population is expected to lead to a growing demand for adult diapers. This is because a significant portion of the elderly population may experience incontinence or other conditions that necessitate their use.
Adult diapers are becoming a valuable tool in urinary incontinence. They not only improve the quality of life of patients but also prevent complications. As a result, their demand is expected to rise steadily across France.
Demand is influenced significantly by the healthcare sector, as professionals often recommend and provide adult diapers to patients with various medical conditions. As a result, France’s adult diaper business is expected to grow steadily.
Top adult diaper manufacturers in France are continuously investing in research and development to create more comfortable, absorbent, and discreet products. Innovations such as thinner and more breathable materials, odor control technologies, and gender-specific designs are supporting the growth of the adult diaper business in France.
New incontinence diapers with improved features are being introduced. This is expected to improve France’s share in the Europe adult diaper business through 2034. Subsequently, a positive outlook for the incontinence product industry in France will likely create opportunities for adult diaper manufacturers.
Attribute
Key Insights
France Adult Diaper Business Size in 2023
US$ 681.9 million
Estimated Value (2024)
US$ 720.0 million
Projected Size (2034)
US$ 1,241.7 million
Anticipated CAGR (2024 to 2034)
5.6%
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Drivers and Trends in France Adult Diaper Business Shaping Growth
Growing prevalence of urinary disorders, including urinary incontinence, is expected to drive demand for adult diapers in France.
Rising geriatric population and growing demand for senior care absorbent products are set to bolster sales of adult diapers in France.
Innovations in adult incontinence solutions will benefit the target business.
Increasing spending on incontinent care is projected to boost business revenue in France.
Growing popularity of men’s adult diapers as well as unisex adult diapers will bode well for the target business.
Innovations Becoming a Key to Succeed in Adult Diaper Business across France
The adult business is becoming fiercer day by day. To survive in such an environment requires different strategies and tools. One such tool to succeed in the adult diaper business is innovation.
Key adult diaper manufacturers in France and other regions are innovating to introduce novel adult diapers for women and men. They are using different materials and technologies to create advanced incontinence solutions.
For instance, in February 2021, Ontex introduced a smart solution to improve incontinence care for patients. The new incontinence solution comprises a high-quality diaper with a printed sensor and transmitter clipped onto the diaper.
Ontex’s smart diaper automatically alerts caregivers through an app when the pad needs to be changed. Development of such novel smart adult diapers is expected to transform continence management and improve the quality of life of patients suffering from urinary incontinence.
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2019 to 2023 France Adult Diaper Industry Outlook Compared to 2024 to 2034 Forecast
Historical CAGR (2019 to 2023)
4.9%
Forecast CAGR (2024 to 2034)
5.6%
The France adult diaper business exhibited a steady CAGR of 4.9% between 2019 and 2023. This was mainly due to an aging population, increased awareness about adult incontinence issues, high adoption of senior hygiene products in France, and advancements in product design and technology.
The market saw a notable rise in demand for discreet, highly absorbent, and skin-friendly adult diapers. Innovations in materials and sustainability initiatives also garnered attention, influencing consumer preferences and market dynamics.
The forecast for the target business indicates a continued upward trajectory. Factors such as sustained aging population and growing acceptance of hygiene products among users are expected to drive business expansion.
Anticipated advancements in manufacturing technologies and materials lead to even more comfortable and discreet products. Similarly, a heightened focus on eco-friendly and sustainable solutions is reshaping product offerings, with an emphasis on biodegradable materials and reduced environmental impact.
The competition is likely to intensify, fostering innovation and competitive pricing strategies among key players aiming to capture larger market shares. As a result, the French adult diaper business value is estimated to grow at a decent CAGR of 5.6% CAGR through 2034.
Key Dynamics in the France Adult Diaper Business
Growing Awareness of the Stigma Associated with Adult Incontinence
The stigma associated with adult incontinence is a key barrier to people seeking help and using the products they need. In France, this stigma is particularly strong. A study found that 65% of French people believe that adult incontinence is a sign of weakness or old age.
The growing awareness of the stigma associated with adult incontinence is a positive development for the French adult diaper business. As people become more comfortable talking about adult incontinence and seeking help, the demand for adult diapers is likely to increase.
Aging Population to Drive Sales of Adult Diapers in France
France has an aging population, with over 20% aged 65 or over. This is expected to increase to over 25% by 2030. As people get older, they are more likely to experience incontinence triggered by factors like muscle weakness, neurological disorders, and certain medical conditions. This will likely fuel sales of adult diapers in France.
The French government is also providing more support for people with incontinence, which is further increasing the demand for adult diapers in France. For example, the government offers financial assistance to people who need to purchase adult diapers. Hence, favorable government support will positively impact sales of elderly incontinence products through 2034.
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Factors Restraining Growth of France Adult Diaper Business
Ethical and Environmental Concerns
The use of child labor in the production of diapers is an ethical concern in the adult diaper business in France. Some diaper manufacturers have been accused of using child labor in their developing-country operations.
Another source of concern is the use of hazardous chemicals in diapers. Certain diapers include chemicals that can be damaging to the skin and health of the wearer. Some diapers, for example, contain dioxins, which are proven carcinogens.
The amount of waste generated by disposable diapers is an environmental concern in the France adult diaper business. Disposable diapers contribute significantly to landfill garbage.
Another environmental concern is the use of non-renewable materials in diaper manufacturing. Several diapers use petroleum-based polymers, which are a non-renewable resource.
Comparative View of Adjacent France Adult Diaper Businesses
The France adult diaper business is set to be impacted by the peer or tangential business in the consumer goods industry. These include the global adult diaper business and the global diaper business. On analysis of these related industries, profound insights have been found that will be helpful for developing unique differentiating strategies to pursue for growth and opportunity.
Adult diaper demand in France is expected to grow at a steady CAGR of 5.6% during the forecast period. Rising prevalence of urinary incontinence and growing focus on improving health and hygiene are expected to boost growth of adult diaper business in France.
On the contrary, the global adult diaper business is set to register a higher CAGR of 7.5% between 2024 and 2034. This growth will be due to rising awareness about hygiene, innovations in diapers, and growing popularity of reusable adult diapers.
The global diaper industry analysis predicts sales to rise at 5.8% CAGR during the forecast period. Rising awareness of the benefits of maintaining early childhood hygiene is a prominent factor expected to drive diaper demand globally.
Adult Diaper Industry Analysis in France:
Attribute
France Adult Diaper Industry Analysis
CAGR (2024 to 2034)
5.6%
Growth Factor
Increasing spending on senior hygiene solutions in France and improved product quality and affordability of diapers are expected to fuel growth of adult diaper business in France.
Key Trend
Increased demand for customization and personalization is a key trend.
Global Adult Diaper Demand Outlook:
Attribute
Global Adult Diaper Demand Outlook
CAGR (2024 to 2034)
7.5%
Growth Factor
Rising awareness regarding hygiene among the senior population is set to boost growth of adult diaper business.
Key Trend
Increasing government initiatives and expansion of e-commerce are expected to create lucrative opportunities for adult diaper manufacturers through 2034.
Global Diaper Sales Forecast:
Attribute
Global Diaper Sales Forecast
CAGR (2024 to 2034)
5.8%
Growth Factor
The increasing occurrence of skin disorders in newborns, as well as parents' growing awareness of the benefits of maintaining early childhood hygiene, is driving sales of diapers.
Key Trend
Rising demand for convenient and eco-friendly products will likely foster growth of the diaper business.
Category-wise Insights
The below section highlights the estimated CAGR of key segments. The reusable adult diapers segment is set to lead the target business through 2034, exhibiting a CAGR of 5.7%.
The flat size segment is predicted to hold a dominant industry share of adult diaper business in France, thriving at a CAGR of 6.7%. Based on sales channel, the hospitals/health aid centers segment is projected to register a CAGR of 6.2% between 2024 and 2034.
Eco-friendly Nature of Reusable Adult Diapers Making them Popular
Growth Outlook by Key Product Type
Product Type
Reusable Adult Diapers
Value CAGR
5.5%
As per the latest, reusable adult diapers are expected to witness higher demand in France during the forecast period. This is due to their environmental and economic benefits. The target segment is poised to thrive at 5.5% CAGR between 2024 and 2034.
Increasing environmental consciousness among consumers is prompting them to opt for sustainable and eco-friendly incontinence products. Reusable adult diapers are seen as an environmentally responsible alternative to disposable ones, reducing waste and contributing to a greener lifestyle.
Reusable adult diapers are also economical in the long run. As a result, they are gaining immense traction in France and other European countries.
Advancements in fabric technology are enhancing the comfort, absorbency, and usability of reusable diapers. This is making them a more attractive choice for consumers seeking both sustainability and performance.
Comfort and Convenience of Flat Style Adult Diapers Fueling their Demand
Growth Outlook by Key Style
Style
Flat Style
Value CAGR
6.7%
Based on style, the flat style segment is projected to grow at 6.7% CAGR during the assessment period. This is attributable to rising consumer preference for flat style adult diapers on account of their comfort, convenience, and enhanced absorbency capabilities.
Flat style adult diapers offer a more discreet and comfortable option compared to traditional bulky designs. Their excellent features appeal to consumers seeking a more inconspicuous and user-friendly product.
The slim profile and close fit of flat adult diapers address the need for enhanced mobility and freedom of movement, fostering greater confidence among users. Further, advancements in technology and materials used in flat-style diapers have significantly improved absorbency and leak protection, aligning with consumers' primary concerns for efficacy and reliability.
Hospitals/Health Aid Centers to Remain Popular Sales Channels in France
Growth Outlook by Key Sales Channel
Sales Channel
Hospitals/Health Aid Centres
Value CAGR
6.2%
As per the latest adult diaper industry analysis, the hospitals/ health aid centers segment is expected to lead the target business. It will likely register a CAGR of 6.2% between 2024 and 2034.
Healthcare professionals increasingly recognize the importance of using high-quality, absorbent, and skin-friendly adult diapers for patients with incontinence issues. This results in increasing sales of adult diapers through hospitals and health aid centers.
Hospitals prefer reliable and medically approved products to ensure patient comfort and hygiene. As a result, hospitals and health aid centers are witnessing a rise in the number of patients requiring specialized care and products like adult diapers.
Collaborations between adult diaper manufacturers and healthcare institutions for direct supply are also contributing to the segment's growth. Hence, it is expected to dominate the France adult diaper business during the assessment period.
Competitive Landscape
The competitive environment in France has been characterized by ongoing product advancements, including designs focused on improved absorbency, odor control, and skin-friendliness. Companies are emphasizing sustainability efforts, incorporating eco-friendly materials and production methods to appeal to environmentally conscious consumers.
Business competition has not only revolved around product innovation but also around pricing strategies and sales channels. Brands are exploring online platforms, pharmacies, supermarkets, and specialty stores to expand their reach and accessibility to consumers across different demographics.
Key manufacturers of adult diapers have established a strong presence through extensive distribution networks and marketing strategies. They are also focusing on product innovations aimed at addressing the sensitive and evolving needs of the aging population and individuals with incontinence issues.
Recent Developments in the France Adult Diaper Business:
In July 2022, Knix Wear Inc., a prominent provider of leakproof apparel for periods and incontinence, was acquired by Essity, a leading hygiene and health company.
In October 2020, Essity introduced TENA SmartCare, a new digital incontinence care solution.
Scope of Report
Attribute
Details
Estimated Value (2024)
US$ 720.0 million
Projected Value (2034)
US$ 1,241.7 million
Expected Growth Rate (2024 to 2034)
5.6% CAGR
Forecast Period
2024 to 2034
Historical Data Available for
2019 to 2023
Market Analysis
US$ Million/Billion for Value
Country Covered
France
Key Segments Covered
Product Type
Style
Size
Consumer Orientation
Sales Channel
Key Companies Profiled
SCA Hygiene Products
Essity
Kimberly-Clark
Procter & Gamble
Ontex
Domtar
Hartmann Group
Medline Industries
Unicharm Corporation
Henkel
Tena
Abena
Molnlycke Health Care
First Quality Enterprises
LinerLife
Others (as requested)
Report Coverage
Business Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Key Dynamics and Challenges, and Strategic Growth Initiatives
France Adult Diaper Industry Analysis by Category
By Product Type:
Disposable Diapers
Reusable Diapers
By Style:
Pant/ Pull Ups Style
Pad Style
Flat Style
Others
By Size:
Small
Medium
Large
X-Large
2XL
By Consumer Orientation:
Male
Female
Unisex
By Sales Channel:
Hospitals/ Health Aid Centers
Hypermarkets/Supermarkets
Specialty Stores
Pharmacy/Drug Stores
Online Retailers
Direct to Consumer
Third party to Consumer
Other Distribution Channel
Frequently Asked Questions
How big is the adult diaper business in France?
France adult diaper business value is expected to total around US$ 720.0 million in 2024.
What is the demand outlook for adult diapers in France?
Adult diaper demand in France is set to grow at 5.6% CAGR through 2034.
What is the expected France adult diaper business size in 2034?
The target business is projected to reach US$ 1,241.7 million in 2034.
Who is the market leader in adult diapers?
SCA Hygiene Products, Essity, Kimberly-Clark, and Procter & Gamble, among others.
At what rate did the France adult diaper business grow from 2019 to 2023?
France adult diaper demand grew at 4.9% CAGR from 2019 to 2023.
Which product type is witnessing a higher demand?
Growing at 5.5% CAGR, reusable adult diapers are witnessing higher demand in France.
Table of Content
1. Executive Summary
1.1. Industry Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Business Overview
2.1. Business Coverage / Taxonomy
2.2. Business Definition / Scope / Limitations
3. Key Trends
3.1. Key Trends Impacting the Sales Growth
3.1.1. Growing Demand For Sustainable Adult Diapers
3.1.2. Increasing Popularity of Smart Diapers
3.1.3. Increased Demand for Customization and Personalization
3.1.4. Growing Demand for Absorbent Core Technology
3.1.5. Others (during the course of the study)
3.2. Future Prospects of Adult Diaper Industry
3.2.1. Factors Fueling Growth
3.2.2. Influx of Brands
3.2.3. Increasing Demand of Sustainable Products
4. Business - Pricing Analysis
4.1. Regional Pricing Analysis By Product Type
4.2. Pricing Break-up
4.2.1. Manufacturer Level Pricing
4.2.2. Distributor Level Pricing
4.3. Regional Average Pricing Analysis Benchmark
5. Demand (in Value or Size in US$ Million) Analysis 2019 to 2023 and Forecast, 2024 to 2034
5.1. Historical Business Value (US$ Million) Analysis, 2019 to 2023
5.2. Current and Future Business Value (US$ Million) Projections, 2024 to 2034
5.2.1. Y-o-Y Growth Trend Analysis
5.2.2. Absolute $ Opportunity Analysis
6. Business Background
6.1. Macro-Economic Factors
6.1.1. France GDP Growth Outlook
6.1.2. Industry Overview
6.1.3. Spending Outlook
6.1.4. Consumer Spending Outlook
6.1.5. Per Capita Income
6.2. Forecast Factors - Relevance & Impact
6.2.1. Top Companies Historical Growth
6.2.2. GDP Growth Forecast
6.2.3. Top Companies Historical Growth
6.2.4. France Gross Value Added
6.2.5. Industry Outlook
6.2.6. France Urbanization Growth Outlook
6.3. Value Chain
6.3.1. Profit Margin Analysis at each sales point
6.3.2. List & role of key participant
6.3.2.1. Manufacture
6.3.2.2. Distributors/Retailers
6.4. Key Dynamics
6.4.1. Drivers
6.4.2. Restraints
6.4.3. Opportunity Analysis
6.5. PESTLE Analysis of the Adult Diaper Business
6.6. Porter’s Five Force Analysis
7. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type
7.1. Introduction / Key Findings
7.2. Historical Business Size (US$ Million) Analysis By Product Type, 2019 to 2023
7.3. Current and Future Business Size (US$ Million) Analysis and Forecast By Product Type, 2024 to 2034
7.3.1. Disposable Diapers
7.3.2. Reusable Diapers
7.4. Business Attractiveness Analysis By Product Type
8. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, by Style
8.1. Introduction / Key Findings
8.2. Historical Business Size (US$ Million) Analysis By Style, 2019 to 2023
8.3. Current and Future Business Size (US$ Million) Analysis and Forecast By Style, 2024 to 2034
8.3.1. Pant/ Pull Ups Style
8.3.2. Pad Style
8.3.3. Flat Style
8.3.4. Others
8.4. Business Attractiveness Analysis By Style
9. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, by Size
9.1. Introduction / Key Findings
9.2. Historical Business Size (US$ Million) Analysis By Size, 2019 to 2023
9.3. Current and Future Business Size (US$ Million) Analysis and Forecast By Size, 2024 to 2034
9.3.1. Small
9.3.2. Medium
9.3.3. Large
9.3.4. X- Large
9.3.5. 2XL
9.4. Business Attractiveness Analysis By Size
10. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, by Consumer Orientation
10.1. Introduction / Key Findings
10.2. Historical Business Size (US$ Million) Analysis By Consumer Orientation, 2019 to 2023
10.3. Current and Future Business Size (US$ Million) Analysis and Forecast By Consumer Orientation, 2024 to 2034
10.3.1. Male
10.3.2. Female
10.3.3. Unisex
10.4. Business Attractiveness Analysis By Consumer Orientation
11. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
11.1. Introduction / Key Findings
11.2. Historical Business Size (US$ Million) Analysis By Sales Channel, 2019 to 2023
11.3. Current and Future Business Size (US$ Million) Analysis and Forecast By Sales Channel, 2024 to 2034
11.3.1. Hospitals/ Health Aid Centers
11.3.2. Hypermarkets/Supermarkets
11.3.3. Specialty Stores
11.3.4. Pharmacy/Drug Stores
11.3.5. Online Retailers
11.3.6. Direct to Consumer
11.3.7. Third party to Consumer
11.3.8. Other Sales Channel
11.4. Business Attractiveness Analysis By Sales Channel
12. Industry Analysis
12.1. Introduction / Key Findings
12.2. Industry Analysis
12.3. Business Attractiveness Analysis
13. Business Structure Analysis
13.1. Industry Analysis by Tier of Companies (Adult Diaper)
13.2. Business Share Analysis of Top Players
13.3. Business Presence Analysis
14. Competition Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Competition Deep Dive
14.3.1. eBay
14.3.1.1. Overview
14.3.1.2. Product Portfolio
14.3.1.3. Profitability by Key Segments (Product Type/Size/Style/Consumer Orientation/Sales Channel/Region)
14.3.1.4. Sales Footprint
14.3.1.5. Strategy Overview
14.3.2. SCA Hygiene Products
14.3.3. Essity
14.3.4. Kimberly-Clark
14.3.5. Procter & Gamble
14.3.6. Ontex
14.3.7. Domtar
14.3.8. Hartmann Group
14.3.9. Medline Industries
14.3.10. Unicharm Corporation
14.3.11. Henkel
14.3.12. Tena
14.3.13. Abena
14.3.14. Molnlycke Health Care
14.3.15. First Quality Enterprises
14.3.16. LinerLife
14.3.17. Others (as requested)
15. Assumptions and Acronyms Used16. Research Methodology
