Barley Market

Barley Market: Will Asia Pacific & Japan Beat Western Europe to Become the Leading Regional Market? Global Industry Analysis & Opportunity Assessment, 2016 - 2026

  • 2017-02-13
  • REP-GB-1273
  • 149 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Barley Market

This study offers a comprehensive, 360 degree analysis on the Barley market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Barley market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

In terms of value, the global market for barley is expected to increase at a CAGR of 3.3% during the forecast period and is projected to account for US$ 28,000 Mn by 2026 end. Increase in demand for barley can be attributed to increasing applications of barely in the food and beverage industry and increasing awareness among consumers regarding the health benefits derived from the consumption of barely. Barely is also one of the most easily available grains and is a clean label product. The many benefits of barley and its growing usage in varied end-use industries, such as food industry, beverages, pharmaceuticals, animal feed and cosmetics and personal care  products, are expected to drive the growth of the barely market during the forecast period. The Barley market has major end-use potential in beverages, both in alcoholic and non-alcoholic beverages markets.

Barley has been proven to be one of the most beneficial beverage ingredients in alcohol. That apart, barley also finds usage in the nonalcoholic beverage industry. By application, the barley market is segmented into alcoholic beverages, nonalcoholic beverages, food industry, pharmaceuticals, animal feed and personal care products. Among end use segments, the alcoholic beverages segment is expected to grow with a higher growth rate of 3.7% during the forecast period. The Barley market, at a global level, is also segment by type. By type, the barley market has been segmented into pearl barley, barely flour, barely flakes, barely grits, barely malt and whole grain barely. Of these six types of barley, the malt segment is anticipated to account for the major share in terms of market value. This segment of the barley market, at a global level, is projected to increase with a CAGR of 3.5% from 2016 to 2026.

The global Barley market has also been segmented on the basis of different grades. On the basis of grade, the barley market has been segmented into Malt Grade (standard and speciality), Food Grade, Feed Grade, Pharmaceutical Grade and Cosmetic Grade. Malted barley is one of the most important ingredients in beers. It is also used in different types of extracts and syrups that impart sweetness and flavor to other prepared food products and is also used as an ingredient in bread starters. Malted barley is also considered to be one of the good sources of protein, manganese, dietary fiber and selenium. Malted barley held a dominant share of 40.5% in 2016. Increasing demand for malt-based beverages, mostly from developing regions, is expected to continue in near future and is anticipated to drive the demand in the global barley market during the forecast period.

The global Barley market is being driven by factors, such as growing awareness about health benefits associated with cereal ingredient-based products. Barley offers versatile and functional properties and is available in various forms. Malt from barley is used as a versatile ingredient and barley grits and meals are used as animal feed. Barley is majorly used for feed products across the globe. Manufacturers are launching products to add value to feeds. Barley is rich in beta-glucan and offers various health benefits. For instance, it helps in controlling glucose absorption, reducing cholesterol, etc. However, due to increasing malt production, some regions are experiencing barley shortage. Researchers are working on improved seed varieties to increase production yields. Barley is widely used in non-alcoholic drinks and local drink recipes. Barley drinks offer benefits, such as low GI and low fat and cholesterol content and thus, help in maintaining blood sugar level. Barely is also gaining traction as an ingredient in many food products, especially because of its high fiber and nutrition content and is also used in children’s snack items.

The demand for Barley has been witnessing a rise since the past couple of decades. Barley is expected to witness increasing demand from the global alcoholic beverages and animal feed industry. As malt beverages are one of the most common variety of beverages, both alcoholic and nonalcoholic beverages containing barely malt are gaining traction. Barley is primarily grown in countries, such as Russia, France, Germany, Ukraine, Australia and others. Barley is considered to be one of the most important crops by the farmers in these regions. A major amount of barley is produced in these regions. Barely has resistance property, which allows it to grow even in extremely hot areas, such as North Africa.

global barley market

Developing countries account for around 18% of the total global barley production and 25% of the total harvested land around the globe. Barley straws are used as animal feed in western parts of Asia; North of Africa; Yemen; Ethiopia; Eritrea and other eastern parts of Asia. Barely is one of the staple food crop plants consumed by people in regions of Africa; Middle East; some areas of Nepal; Tibet and Ethiopia; some countries in South American and South Asian regions, such as Peru and Chile in South America; and Himalayas and China in Southern Asia.

On the basis of regional segmentation, the Barley market, at a global level, is segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan, the Middle East & Africa and Japan. Among the above mentioned regions, the market in Western Europe Barley market is expected to register highest CAGR of 3.7%, in terms of value, and accounted for a share of 29.1 % in 2016 and was followed by Asia Pacific and Japan Barley market. The North America Barley market is also expected to gain normal market share owing to growing demand from the U.S. and China and accounted for 17.8% market share in 2016 and is expected to grow up to 18.0 % market share by 2026.

Some of the key players in the Barley market are Cargill Group, Grain crop Limited, Malteurop Group, Soufflet Group, Crisp Malting Group, Global Malt Gmbh & Co. Kg, Ireks Gmbh, Muntons Plc, Maltexco S.A.,Grain Millers Inc, EverGrain, Malt Products Corporation and Briess Malt & Ingredients Co.

The major players in the Barley market and various research and seed treatment companies are developing varieties of barley that have higher beta-glucan content as it has been claimed that beta-glucan can help to lower cholesterol levels in blood.

New and Innovative Product Developments:

  • Dieckmann Seeds, a world leader in breeding barley varieties, offers beta barley, which has been approved to have properties that lower cholesterol levels in blood

  • In May 2016, BASF launched fungicide Sistiva for seed treatment on wheat and barley in Argentina. Sistiva will provide around 45 days of control for post-emergent diseases of crops and will allow farmers more flexibility for the foliar application

  • In April 2015, Dow Agrosciences introduced a cereal product called Paradigm Arylex, which is an active herbicide. This new product has been developed to be used in wheat, barley, triticale and oats to regulate and control the growth of brassica weeds, deadnettle, Mexican poppy and fumitory and a wide variety of other broadleaf weeds

Barley Is Majorly Used for Feed Products Across the Globe. Manufacturers Are Launching Products to Add Value to Feeds

  • In May 2015, Canadian Bio-Systems Inc. (CBS Inc.) launched Superzyme feed enzyme series to deliver high nutritional values in a wide range of animal feeds, including corn, soybean meal, wheat, barley, oats, canola meal, etc. Superzyme feed enzyme adds value to feeds and reduces potential waste

  • In April 2016, Nestle Purina launched Beyond – a premium dry dog food made with natural ingredients. The dog comes in two types: Simple and Superfood blend. Super food blend has three recipes which are lamb with whole barley, chicken with whole barley and superfood salmon, oats and sweet potato

This Barley report provides forecast and analysis of the global Barley market. It provides historical data for 2015 along with estimated data for 2016 and forecast data up to 2026, in terms of revenue (US$ Mn) and Volume (MT).The report also sheds light on macroeconomic indicators and provides an outlook for the Barley market. It comprises drivers and restraints operating in the worldwide Barley market and their impact on all regions during the forecast period. The report also covers the study of existing industry trends and prospects for the Barley market. It also provides an understanding of the value chain analysis. In order to provide users of this report with an all-inclusive view of the market, we have considered detailed competitiveness analysis, key players and their tactical overview. The dashboard offers a detailed comparison of Barley manufacturers on parameters, such as total revenue, product offerings and key strategies. The study encompasses market attractiveness analysis by type, grade, application and region.

Increasing end uses of barley for a wide variety of applications in different industries around the globe is help in driving the growth of the barley market. Barley is a top natural ingredient in personal care and cosmetic products. In April 2016, Oat Cosmetics, a leading provider of natural and organic cosmetic ingredients to the beauty and personal care market, launched DermiVeil at in-cosmetics 2016 in Paris, France. DermiVeil is extracted from barley seeds and is claimed to be a natural extract. Barley is gaining traction as an ingredient in many food products, especially because of its high fibre and nutrition content and is used in children’s snack items. In June 2015, Abe’s Bagel Bakery, New Zealand, introduced a new children’s snack in Australian supermarkets. ‘Abe’s Kids Bagel Bites’ are bite-sized pieces and baked slices of bagels made from whole meal and barley flour and contain no artificial colours, flavours and preservatives.

The report includes company profiles of key producers of Barley and sheds light on the revenue generated from the companies across North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific excluding Japan (APEJ), Japan and the Middle East & Africa. By product type, the global Barley market is segmented into Pearl Barley, Barley Flour, Barley Flakes, Barley Grits, Barley Malt and Whole Grain Barley. By grade, the Barley market is segmented into Malt Grade, Food Grade, Feed Grade, Pharmaceutical Grade and Cosmetic Grade. By application, the Barley market is segmented into Alcoholic Beverages, Non Alcoholic Beverages, Food Industry, Pharmaceuticals, Animal Feed and Personal Care.

For the estimation of revenue, regional average prices were found through quotes from several Barley producers/manufacturers, exporters and distributors. The data for Barley was obtained from the U.S. associations and government bodies, for all key countries considered in the study. The trade analysis for these Barley crops was been done to arrive at the consumption scenario of Barley in different industries. The analysis of food processing industry is done for estimating the Barley consumption market scenario. All the significant end-use segments have been included and potential uses have been estimated on the basis of secondary sources and feedback from primary respondents. Some of the key data points collected for modeling approach include food and beverage, pharmaceutical, animal feed and cosmetic industry scenario, market outlook, food processing industry overview, major types of barley consumed, etc. The market has been forecast based on constant currency rates.

This section of the report discusses how the global competition in the market is gradually increasing. It addresses various dynamics that are determining internal as well as external competition in the market. Numerous obstacles to enter in the industry have been analyzed on the basis of their influence in the market. Consumption of barley containing food and beverages products is increasing around the globe, particularly in developing countries, and is one of the key drivers for growth of the global Barley market.

The report discusses the market share of the global Barley market by different segmentations, such as by product type and application. A fragment of the report gives insights on Barley demand, as per the different regions considered in this report for Barley market.

The report offers a market viewpoint for 2016–2026 and sets the forecast within the framework of the Barley ecosystem. It analyses new technological developments as well as new product offerings in the Barley market at a global level. This study talks about the key regional trends driving to growth of the Barley market internationally as well as analyses the degree to which drivers are prompting the growth of the barley market in each region. Key regions evaluated in this report include North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan and MEA.

In the last section of the report, a detailed competitive landscape has been provided to deliver the audiences with a dashboard view. Key providers covered in the report are Barley producers and suppliers. In depth profiles of the providers are also contained within in the scope of the report to assess their long-term and short-term plans, key offerings and most recent developments.

A number of primary and secondary sources were consulted during the course of the study. Secondary sources include Factiva and Hoovers and companies’ annual reports and publications. This report covers market dynamics related to Barley market and include market dynamics, such as drivers and trends influencing the segment and opportunities in the Barley market. This report on the barley market also includes analysis and insights about the potential of the Barley market in specific regions. Detailed profiles of providers have also been included under the scope of the report to evaluate their long-term and short-term strategies, the product portfolio of Barley manufacturers and recent developments in the market. Key competitors covered in this Barley report are Cargill Group, Malteurop Group, Soufflet Group, Grain crop Limited , , Global Malt Gmbh & Co. Kg, Ireks Gmbh, Crisp Malting Group  ,Grain Millers Inc, EverGrain, Muntons Plc, Maltexco S.A.Malt Products Corporation and Briess Malt & Ingredients Co.

Key Segments Covered

  • By Type

    • Pearl Barley

    • Barley Flour

    • Barley Flakes

    • Barley Grits

    • Barley Malt

    • Whole Grain Barley

  • By Grade

    • Malt Grade

      • Standard

      • Speciality

    • Food Grade

    • Feed Grade

    • Pharmaceutical Grade

    • Cosmetic Grade

  • By Application

    • Alcoholic Beverages

    • Non Alcoholic Beverages

    • Food Industry

    • Pharmaceuticals (Supplements)

    • Animal Feed

    • Personal Care Products

  • Key Regions/Countries Covered

    • Latin America

    • North America

    • Western Europe

    • Eastern Europe

    • Asia Pacific & Japan

    • Middle East & Africa

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