The DIY Eyelash Extension Market is estimated to be valued at USD 614.8 billion in 2025 and is projected to reach USD 1243.8 billion by 2035, registering a compound annual growth rate (CAGR) of 7.3% over the forecast period.
| Metric | Value |
|---|---|
| DIY Eyelash Extension Market Estimated Value in (2025 E) | USD 614.8 billion |
| DIY Eyelash Extension Market Forecast Value in (2035 F) | USD 1243.8 billion |
| Forecast CAGR (2025 to 2035) | 7.3% |
The DIY eyelash extension market is expanding rapidly as consumers increasingly seek affordable, salon-like beauty solutions at home. Rising awareness around personal grooming, coupled with the influence of social media platforms, has strengthened demand for customizable eyelash extension products.
Convenience, cost effectiveness, and growing accessibility of DIY beauty kits have encouraged adoption among a wide demographic, particularly millennials and Gen Z. Continuous innovations in lightweight materials, adhesive technologies, and packaging have enhanced user safety and application ease.
Furthermore, the rise of online tutorials and influencer-driven marketing has accelerated consumer confidence in at-home use. As beauty and cosmetics industries prioritize inclusivity and personalization, DIY eyelash extensions are expected to maintain strong momentum, offering significant growth potential in both developed and emerging markets.
The strips product type segment is projected to account for 48.60% of total market revenue by 2025, positioning it as the most significant product format. The popularity of strips is being driven by their affordability, wide availability, and ease of application without professional assistance.
Their reusability and compatibility with various eye shapes and makeup styles further enhance adoption. Additionally, manufacturers have introduced advanced designs with lightweight fibers and improved adhesives, providing users with a natural look while ensuring comfort.
These advantages have reinforced the dominance of strips in the product type category.
The natural material type segment is expected to contribute 55.20% of overall market revenue by 2025, making it the leading material preference. This dominance is driven by consumer inclination toward more authentic and comfortable options that provide a realistic appearance.
Natural fibers are favored for their lightweight nature, skin-friendly properties, and ability to blend seamlessly with original lashes. Increasing demand for sustainable and less chemically processed materials has also strengthened this category.
The preference for natural aesthetics across both casual and professional beauty use cases continues to propel this segment forward.
The hypermarkets and supermarkets sales channel is projected to represent 42.70% of market revenue by 2025, positioning it as the leading distribution channel. Widespread accessibility, bulk availability, and the opportunity for consumers to physically examine product quality before purchase have driven adoption through this format.
These outlets provide competitive pricing and promotional offers that encourage higher consumer uptake. The availability of diverse brands and styles in a single location enhances consumer convenience, further reinforcing the strength of this channel.
As consumers continue to prioritize easy access and value for money, hypermarkets and supermarkets remain the dominant sales avenue for DIY eyelash extension products.
The cosmetic industry's rapid development, as well as women's willingness to spend on beauty products, is likely to remain a major factor driving the market. As a result, the DIY Eyelash Extension market is expected to grow at a ~7.3% CAGR from 2025 to 2035, compared to a ~4.6% CAGR from 2020 to 2025.
During the forecast period, the DIY eyelashes extension Market is expected to see a growing trend of more prominent eyelashes along with novel beauty products. The growing number of employed women is likely to have a considerable positive impact on the market. In addition, the rapid emergence of social media influencers and the growing popularity of e-commerce are projected to play a significant role in boosting product demand.
Digital Marketing Gaining Popularity
The demand for DIY eyelash extensions in the industry is being driven by the quick rise in social media influences and the increased popularity of DIY eyelash extension companies through social media networks.
The DIY eyelash extension market sales are driven by some the factors like they are at low –cost alternative to professional eyelash extensions, there is no need to wear as much makeup, many women's everyday make-up routines have changed as a result of it.
Further, it not only gives them the true beauty feelings they always wanted to project, but it also allows them to get ready for nearly any event in no time. These products last longer than traditional false lashes. Some other factors which drive the sales for these products are that they are more comfortable, much lighter, and much more customizable than strip lashes.
Women are the Driving Force
Women's spending on personal care and well-being items has increased as a result of their changing lifestyles and greater disposable income, which will drive up demand for DIY eyelash extensions. Women's changing lifestyles have increased the rivalry for external beauty, as well as understanding of interior components used in cosmetic product manufacturing.
Use of Toxic Ingredients
Applying a DIY eyelash extension requires patience and professional work as the glue which is used for applying the extension can harm the consumer’s eyes and might cause eye infections such as conjunctivitis and more such infections. People are growing more and more health conscious and aware about the products they use on their body.
Some manufacturers of low quality products in the market tend to use low quality ingredients which may cause irritation and harm the user’s eyes, which acts as a restrain factor for the growth of DIY eyelash extension market.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2024 (A) | 5.8% |
| Jul to Dec (H2), 2024 (A) | 5.9% |
| Jan to Jun (H1), 2025 Projected (P) | 5.9% |
| Jan to Jun (H1), 2025 Outlook (O) | 6.5% |
| Jul to Dec (H2), 2025 Outlook (O) | 6.6% |
| Jul to Dec (H2), 2025 Projected (P) | 6.0% |
| Jan to Jun (H1), 2025 Projected (P) | 6.4% |
| BPS Change: H1, 2025 (O) to H1, 2025 (P) | (+) 59 |
| BPS Change: H1, 2024 (O) to H1, 2025 (A) | (-) 65 |
| BPS Change: H2, 2025 (O) to H2, 2025 (P) | (+) 60 |
| BPS Change: H2, 2024 (O) to H2, 2025 (P) | (-) 66 |
| Country | USA |
|---|---|
| Market Share (2025) | 24.0% |
| Market Share (2035) | 15.2% |
| BPS Analysis | (-) 888 |
| Country | Germany |
|---|---|
| Market Share (2025) | 4.3% |
| Market Share (2035) | 3.2% |
| BPS Analysis | (-) 117 |
| Country | India |
|---|---|
| Market Share (2025) | 4.2% |
| Market Share (2035) | 7.6% |
| BPS Analysis | (+) 345 |
Consumers and Beauty Influencers are preferring DIY Strip Lashes
The DIY eyelash extension market in the USA is benefiting from an increase in the number of working women and the number of beauty clinics. Due to the rise of beauty vloggers whose videos and Instagram stories demonstrate how to use DIY eyelash extension products, customers are discovering new products and interacting with companies in new ways.
Other factors that are expected to fuel DIY eyelash extension demand include rising per capita spending on personal appearance, a solid regulatory environment, and the rise of beauty products.
Growing Preference for Online Retail
In Europe, Germany have dominated the market for DIY eyelash extension market the reason being Women and younger consumers drive the German DIY eyelash extension industry, since they are prepared to spend more money on such products. Because of their convenient location and vast assortment of mass-market beauty brands, drug shops are the leading distribution channel in the beauty and personal care business in Germany.
Increasing Product Promotion by Beauty Influencers
The DIY eyelash extension business is one of India's fastest-growing markets, because to an increase in the embrace of western culture. The adoption of DIY eyelash extension items in the Indian market is expanding as the visual attractiveness of the youthful population grows.
In terms of DIY eyelash extension, India is thought to be one of the fastest-growing countries in the South Asia region. Products from other countries have had a significant impact on the Indian market. As far as lifestyle enhancement items go, Indian customers prefer international brands.
Growing Expenditure on Beauty Products
Individual DIY eyelash extension gives more natural looks compared to the other types, and they are easy to apply and remove using only adhesive glue and tweezers when compared with false lashes which are harder to remove and affect natural lashes. Whereas on a regular basis Strip DIY eyelash extensions can look overly thick and false if they aren't applied correctly, or if the buyer chooses heavy fluttery lashes that aren't right for them.
Increasing Demand for Natural DIY Eyelash Extensions
The reason which drives the sales for natural type DIY eyelash extensions is, these are narrower at the tip and thicken as they progress down the lash line. This makes the eyelashes appear fuller and more natural. Natural eyelash extensions, unlike acrylic eyelash extensions, are smooth and easy to wear.
These products last for a span of six to eight weeks compared to others DIY eyelash extension. As they are made from natural products they are not harmful for eyes and skin. However, synthetic material type contributes the major share of about ~68.5% of the global market in 2025.
Online Retailing is anticipated to Gain Traction
A surge in internet consumption has been recorded since the pandemic. Populations throughout the world are increasingly relying on online platforms for various tasks. The trend of shopping online has also grown at a great extent, as it provides convenience. While, retailers offer massive discounts for shopping online which is attracting more and more customers.
As a result, the online retailing segment is estimated to grow at the fastest rate with a CAGR of ~10.9% during the forecast period.
In order to enter regional markets and realize the benefits these attractive markets offer, companies have focused on inorganic growth tactics. Public figures and celebrities are also collaborating with cosmetics businesses to launch new products.
| Attribute | Details |
|---|---|
| Forecast Period | 2025 to 2035 |
| Historical Data Available for | 2020 to 2025 |
| Market Analysis | USD Million/Billion for Value |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others (as per request) |
| Key Segments Covered | Product Type, Material Type, Sales Channel, Country |
| Key Companies Profiled | Kiss Products, Inc.; Huda Beauty; Lilly Lashes; Babil Lashes Factory Company; LASHVIEW BEAUTY; I-ENVY by Kiss; Calailis Beauty; Beyelian Lashes; Qingdao Elour Beauty; Emeda eyelash Company; XIZI LASHES; H.B. Fuller Company; Others (As Requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global DIY eyelash extension market is estimated to be valued at USD 614.8 billion in 2025.
The market size for the DIY eyelash extension market is projected to reach USD 1,243.8 billion by 2035.
The DIY eyelash extension market is expected to grow at a 7.3% CAGR between 2025 and 2035.
The key product types in DIY eyelash extension market are strips, individual, clusters and others.
In terms of material type, natural segment to command 55.2% share in the DIY eyelash extension market in 2025.
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DIY Eyelash Extension Market
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