Clipper & Trimmer Kit Remains Bestselling Category
Clipper & trimmer kit holds relatively high value share as compared to scissors set. Cordless clipper & trimmer kit remains highly preferred over their corded counterparts, primarily driven by the usage of battery rather than direct power source, which make it is easier to carry at any place. Growing frequency of new product launches with improved battery life is a main factor fuelling demand for cordless DIY haircut kit. Moreover, scissors are good for professionals that require specific skill to cut hair, while less effort, easy to use, and less time consumption benefits of clipper & trimmer kit are offering tailwinds to market growth.
East Asia - The Most Lucrative Market
East Asia accounts for major share of the global DIY haircut kits market value. Convenient operation and enhanced safety features of these kits remain key growth influencers. In addition, changing consumer lifestyle due to high disposable income and subsequent focus on personal care & grooming among both male and female consumers worked to the advantage of market players. Moreover, nationwide lockdown in China for over two months amidst the outbreak of COVID-19 has boosted the sales of DIY haircut kits via e-commerce.
COVID-19 Pandemic Results in Higher Sales via Online Platforms
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How Growth will Unfold
The current pandemic situation compels consumers to adopt or buy DIY haircut kits from online marketplace, due to temporary closures of brick and mortar stores and stay-at-home orders. Moreover, frequent product launches with superior features & technology and competitive pricing are expected to boost the sales of DIY haircut kits in the long-term. Adoption of DIY haircut kits for personal/home-care has grown to a significant pace in recent past which is also expected to act as another accelerator for the market growth.
DIY HAIRCUT KITS MARKET TAXONOMY
The global DIY haircut kits market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
- Clipper & Trimmer Kit
- Scissors Set
- Mid-Range/ Economy
- Modern Trade
- Departmental Stores
- Specialty Stores
- Franchise Outlet
- Online Stores
- North America
- Latin America
- East Asia
- South Asia & Pacific
- Middle East & Africa (MEA)