Market Hit its US$ 6 Bn Mark in 2019In 2019, the global DIY (do it yourself) haircut kits market crossed the US$ 6Bn, mainly assisted by growing consumer interest in DIY culture which helps create, enhance, push limits of what one can do with low expenses or elaborate resources. In the quest of new concepts, beauty and personal care brands have been tapping into DIY and customization trends, thereby potentially raising the demand for DIY haircut kits. The recent outbreak of COVID-19 and subsequent enforcement of social distancing policies and stay-at-home orders are also significantly contributing the market growth, as postponement of hair appointments and shut down of hair salons are forcing consumers to cut their hair at home.
Key Research Findings
- DIY haircut kits market, a consumer-driven market, was valued at US$ 6 Bn in 2019.
- The DIY haircut kits market is expected to register a CAGR of 2% over the forecast period (2020-2030).
- Growing trend of personal care & grooming, enhanced safety of grooming kits, new manufacturing innovation, competitive pricing, and increasing disposable income are the major factors for the market growth.
- Clipper & trimmer kit remains highly preferred over scissors set.
- Offline channels hold the largest sales of DIY haircut kits. However, higher sales growth is anticipated through online platforms, owing to multi-vendor availability, product comparison, competitive price, door step delivery, and secure payment.
- Due to the current pandemic, sales of DIY haircut kits via offline channels are temporarily suspended, while online platform sees a sudden growth, especially in China, with reopening of stores and factories.
Market Recovery Expected by 2020 End
Benefits associated with DIY haircut kits such as convenient operation and ease of use are resulting in greater adoption. Enhanced safety and skin protection are other factors propelling the demand. Prevailing demand for personal care products also acts as a market driver. Moreover, rising disposable income will support consumer’s need or desire to purchase various personal grooming products such as DIY haircut kits.
The ongoing pandemic, with crisis unfolding in major developed markets, will have a significant impact on the sales of DIY haircut kits. In optimistic scenario, the DIY haircut kits market will start recovering and gain momentum by end of the year.
Regional Outlook of Market
East Asia is currently dominating the global DIY haircut kits market, followed by Europe. South Asia & Pacific is likely to emerge as the most lucrative market for DIY haircut kits. High grooming awareness, large number of consumer base, and new product launches are accelerating the demand for DIY haircut kits in the region. Europe and North America are further emerging as promising markets, given the wide adoption of DIY culture and self-grooming in these regions.
DIY Haircut Kits Market Structure Analysis
- Some of the leading players operating in the DIY Haircut Kitsmarket are Procter & Gamble (Braun GmbH), Koninklijke Philips N.V., Wahl Clipper Corporation, Spectrum Brands, Inc. (Remington), Panasonic Corporation, Conair Corporation, Andis Company, VEGA, Sunbeam Products, Inc., Riwa, Havells India Ltd., FLYCO, Xiaomi, Zed Lifestyle Pvt. Ltd, and Oster Professional.
- Product innovation and integration of new technologies remain key focus area.
- Market players are focusing on strategic collaboration to strengthen their regional foothold.
Base year considered
Actual estimates/Historical data
2015 - 2019
2020 - 2030
Value (USD) Bn
Product, End User, Price Range, Sales Channel, and Region
North America, Latin America, Europe, East Asia, South Asia& Pacific, and Middle East & Africa (MEA)
Koninklijke Philips N.V., Wahl Clipper Corporation, Spectrum Brands, Inc. , Remington), Procter & Gamble (Braun GmbH), Panasonic Corporation, Conair Corporation, Andis Company, VEGA, Sunbeam Products, Inc., Riwa, Havells India Ltd., FLYCO, Xiaomi, Zed Lifestyle Pvt. Ltd, Oster Professional
Revenue forecast, company share, competitive landscape, growth factors, and trends
Clipper & Trimmer Kit Remains Bestselling CategoryClipper & trimmer kit holds relatively high value share as compared to scissors set. Cordless clipper & trimmer kit remains highly preferred over their corded counterparts, primarily driven by the usage of battery rather than direct power source, which make it is easier to carry at any place. Growing frequency of new product launches with improved battery life is a main factor fuelling demand for cordless DIY haircut kit. Moreover, scissors are good for professionals that require specific skill to cut hair, while less effort, easy to use, and less time consumption benefits of clipper & trimmer kit are offering tailwinds to market growth.
East Asia - The Most Lucrative Market
East Asia accounts for major share of the global DIY haircut kits market value. Convenient operation and enhanced safety features of these kits remain key growth influencers. In addition, changing consumer lifestyle due to high disposable income and subsequent focus on personal care & grooming among both male and female consumers worked to the advantage of market players. Moreover, nationwide lockdown in China for over two months amidst the outbreak of COVID-19 has boosted the sales of DIY haircut kits via e-commerce.
COVID-19 Pandemic Results in Higher Sales via Online PlatformsDue to the ongoing COVID-19 pandemic, most of the cities and countries around the world are under complete lockdown. This has resulted to a temporarily closure of physical or distributional sales platforms such as hypermarkets, supermarkets, and multi-brand stores. As a consequence, sales of DIY haircut kits thus have been strongly affected in the first quarter of 2020. However, at present, China has just entered into recovery mode from the pandemic. Hence, online sales in China are growing to a substantial height, especially for DIY haircut kits.
Clipper & trimmer kit remains the product of choice
Sales of scissors set to pick pace
Salons/ professionals remain top end users
Personal /home-care usage to grow significantly
Mid-range/ economy takes the lead the
High/premium range to witness high demand
How Growth will Unfold
The current pandemic situation compels consumers to adopt or buy DIY haircut kits from online marketplace, due to temporary closures of brick and mortar stores and stay-at-home orders. Moreover, frequent product launches with superior features & technology and competitive pricing are expected to boost the sales of DIY haircut kits in the long-term. Adoption of DIY haircut kits for personal/home-care has grown to a significant pace in recent past which is also expected to act as another accelerator for the market growth.
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
Custom Market Research Services
FMI offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.
A recent market study published by Future Market Insights on the DIY haircut kits market offers global industry analysis for 2015-2019 & opportunity assessment for 2020-2030. The study offers a comprehensive assessment of DIY haircut kits market dynamics. After conducting a thorough research on the historical, as well as current growth parameters, the growth prospects of the market are obtained with maximum precision.
DIY Haircut Kits Market Taxonomy
The global DIY haircut kits market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
- Clipper & Trimmer Kit
- Scissors Set
- Mid-Range/ Economy
- Modern Trade
- Departmental Stores
- Specialty Stores
- Franchise Outlet
- Online Stores
- North America
- Latin America
- East Asia
- South Asia & Pacific
- Middle East & Africa (MEA)
The report commences with the executive summary of the market, which includes a summary of key findings and key statistics of the market. It also includes market value (US$ million) & volume (‘000 Units) estimates of leading segments in the market.
Readers can find the detailed taxonomy and definition of the market in this chapter, which will help them understand the basic information about the market. This section also highlights the inclusions and exclusions, which helps the reader in understanding the scope of the DIY haircut kits market report.
The report provides key market trends that are expected to impact market growth significantly during the forecast period. Detailed industry trends are provided in this section, along with key market developments or product innovations.
This section provides detailed analysis of the historical DIY haircut kits market volume, along with an opportunity analysis of the future. Readers can also find the absolute opportunity for the current year and an incremental opportunity for the forecast period (2020-2030).
This chapter highlights the pricing analysis based on product type for base year 2019 and forecast year 2030.
This chapter includes the detailed analysis of the historical market value, along with an opportunity analysis of the future. Readers can also find the absolute opportunity for the current year, and an incremental opportunity for the forecast period (2020-2030).
This chapter explains key macroeconomic factors that are expected to influence the growth of the market over the forecast period. Along with macroeconomic factors, this section also highlights the opportunity analysis for the market. It also offers key market dynamics of the market, which include drivers, restraints, and trends. Moreover, it will help readers understand key trends followed by leading manufacturers in the DIY haircut kits market.
Based on product, the market is segmented into clipper & trimmer kit, scissors set. In this chapter, readers can find market attractiveness analysis, based on product types.
This chapter provides various details about the bike shoe market on the basis of end user such as salon/professional, personal/home-care. In this chapter, readers can understand the market attractiveness analysis, based on end user.
This chapter provides details about the market on the basis of Price Range, and has been classified into m high/premium, mid-range/economy along with market attractiveness analysis.
This chapter provides details about the market on the basis of sales channel, and has been classified into modern trade, departmental stores, speciality stores, franchise outlet, online stores others along with market attractiveness analysis.
This chapter explains how the market will grow across various geographic regions, such as North America, Latin America, Europe, East Asia, South Asia & Pacific and the Middle East and Africa (MEA).
This chapter includes a detailed analysis of the growth of the North America market, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on product type, end user, price range, sales channel, and countries in North America.
This chapter includes a detailed analysis of the growth of the Latin America market, along with a country-wise assessment that includes Brazil, Mexico, and the rest of Latin America. Readers can also find regional trends, regulations, and market growth based on product type, End User, Price Range, sales channel, and countries in Latin America.
Important growth prospects of the market in several countries, such as U.K., Germany, France, Spain, Italy, and Rest of Europe are included in this chapter.
India, Indonesia, Thailand, Australia, New Zealand and Rest of South Asia & Pacific are leading region in the South Asia, which are prime subjects of assessment to obtain growth prospects of the market. Readers can also find detailed information about growth parameters of the South Asia market during the forecast period.
This chapter highlights the growth of the market in East Asia by focusing on China, Japan, and South Korea. This section also helps readers in understanding key factors that are responsible for the growth of the market in East Asia.
This chapter provides information about how the market will grow in major countries of the MEA region, such as GCC Countries, Northern Africa, South Africa, and the rest of MEA, during the forecast period.
This chapter provides information market analysis of companies, market concentration of companies, market share of top players and their presence.
In this chapter, readers can find a comprehensive list of all leading stakeholders in the DIY haircut kits market, along with detailed information about each company, which include the company overview, revenue shares, strategic overview, and recent company developments. Some market players featured in the report are Koninklijke Philips N.V., Wahl Clipper Corporation, Spectrum Brands, Inc., Remington), Procter & Gamble (Braun GmbH), Panasonic Corporation, Conair Corporation, Andis Company, VEGA, Sunbeam Products, Inc., Riwa, Havells India Ltd., FLYCO, Xiaomi, Zed Lifestyle Pvt. Ltd, Oster Professional and others.
This chapter helps readers understand the research methodology followed to obtain various conclusions as well as important qualitative and quantitative information about the DIY haircut kits market.
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the DIY haircut kits report. This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on the DIY haircut kits market.
How the research was conducted?
- C - Level Executives
- Marketing Directors
- Sales Heads
- Production Managers
- Distributors Heads
- Sales Executives
- Product Manufacturers
- Industry Experts
- Price Range
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near-term and Long-term Market Growth Prospects
- Market Segment Splits and Authenticity
- Opinions on Market Projections and Validity Of Assumptions
- Industry Publications
- Industrial Week
- Industrial Product Review
- Industrial Magazine
- Industry Associations
- Personal Care Products Council
- European Grooming Association
- Company Press Releases
- Annual Reports and Investor Presentations
- Research Papers
- Government Websites and Publications
- Trade Websites
Primary Interview Splits