Moringa Tea Market

Moringa Tea Market Overview

Global Moringa Tea demand is anticipated to be valued at US$ 7.74 Billion in 2022, forecast to grow at a CAGR of 9.96%   to be valued at US$ 20 Billion from 2022 to 2032.

Moringa tea is made from the leaves of a plant known scientifically as Moringa Oleifera but colloquially as the drumstick tree. Moringa tea is gaining popularity among other tea beverages on the market, including the popular matcha tea, due to the health benefits it provides. As a result of its popularity among health-conscious consumers and tea drinkers, this market segment is expanding. Moringa tea's nutritional value, in addition to being caffeine-free, distinguishes it from other tea products on the market.

The moringa tree, which is used to make moringa tea, is primarily grown in South Asia. It is currently grown on a large scale in India, Thailand, Africa, South Asian countries, Israel, and the Pacific Islands. Moringa cultivation is expanding in other parts of the world due to its ability to withstand climate fluctuations and the increasing global demand for moringa-based products. Moringa oil, moringa tea, seeds, and other healthy products are among the moringa-based products. Thus, the easy availability of raw materials and a large network of moringa tea exports are propelling the global moringa tea market forward.

Which are Some Prominent Drivers Spearheading Moringa Tea Market Growth?

Tea is one of the most popular beverages consumed by people all over the world. Tea's nutritional benefits have become an additional factor driving tea consumption. Moringa is antimicrobial and antifungal in nature. Moringa, the raw material for moringa tea, is said to contain a rare combination of a potent antioxidant and a plant hormone, kaempferol and quercetin. This flavonoid combination is said to reduce inflammation and prevent cholesterol buildup in the body.

What are the Challenges Faced by the Moringa Tea Industry?

Because the Food and Drug Administration (FDA) in the United States does not monitor moringa, there may be concerns about the purity and safety of the product. This becomes a constraint for the growth of the moringa tea market, as consumers prefer products that have been properly screened and tested by some government body before reaching the market.

Why is Asia-Pacific emerging as an Opportunistic Moringa Tea Market?

The Asia Pacific region dominates the moringa tea market. Moringa tree cultivation on a large scale is gaining traction in South Asian countries such as India and Thailand. Proponents of Ayurveda and natural therapies are encouraging the cultivation of the moringa tree due to its numerous health benefits. Moringa tree cultivation is also on the rise as a result of a variety of moringa tree-derived products. Moringa oil, moringa seeds, and moringa tea are all examples of this.

Nandini Roy Choudhury

Principal Consultant

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How is Europe Contributing to Growth of the Moringa Tea Market?

According to Future Market Insights, Europe is expected to provide immense growth opportunities for Moringa Tea, with Germany expected to steer the bulk of all regional growth. The region's moringa tea market is being fueled further by the region's large volume export of moringa tea to serve the vast rise in popularity of moringa tea in Western countries.

Market Competition

Some of the key participants present in the global Moringa Tea market include Kuli Kuli, Grener, Rootalive, Rainforest Herbs, Ayuritz Phytonutrients Pvt. Ltd., and others.

Moringa tea has a lot of potential for growth in countries where malnutrition is prevalent, or in countries like Brazil where non-profit organizations are promoting the use of moringa to fight diseases caused by polluted water. The promotion of organic moringa tea production also provides a potential opportunity to expand the consumer base and grow the moringa tea market in areas where the market for conventional products has reached saturation.

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Scope of Report

Key Segments Profiled in the Moringa Tea Industry Survey

Nature:

• Organic
• Conventional

Formulation:

• Original
• Flavored

Packing Type:

• Boxes
• Bags
• Loose
• Gift Packing

Type:

• Crushed Leaves
• Tea Infusion Bags

Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• Japan
• APEJ
• Middle East & Africa