Moringa Tea Market Analysis

Market Outlook

Moringa tea is made from the leaves of a plant scientifically called Moringa Oleifera, and commonly called the drumstick tree. Among other tea beverages in the market, including the popular matcha tea, moringa tea is paving its way to high popularity, owing to the health related benefits it provides. Therefore, this segment is growing in the market because of its demand among health conscious consumers and tea lovers. The nutritional value provided by moringa tea, apart from being 100% caffeine-free, is what sets it apart from other tea products in the market. The moringa tree, from which moringa tea is processed, is majorly grown in South Asia. Presently, its large-scale cultivation can be seen in India, Thailand, Africa, South Asian countries, Israel, and the Pacific Islands. Its ability to tolerate climate fluctuations, and the increasing global demand for moringa-based products are driving the expansion of moringa cultivation in other parts of the world as well. Moringa-based products include morinaga oil, moringa tea, seeds, and other healthy products. Thus, the easy availability of raw material and a wide network of moringa tea exports are driving the growth of the moringa tea market, globally.

Moringa Tea Gaining Wide Popularity in the Tea Beverage Market

Tea is one of the favorite beverages preferred by consumers all over the world. The nutritional benefits provided by tea become an additional factor that drives tea consumption. Moringa has antimicrobial and antifungal properties. The raw material for moringa tea, that is moringa, is said to contain a combination of a potent antioxidant and a plant hormone, kaempferol and quercetin, which is very rare. This combination of flavonoids is said to relieve inflammation and inhibit cholesterol build up in the body. However, the United States Food & Drug Administration (FDA) does not monitor moringa, so there might be concerns about the purity and safety of the product. This becomes one constraint for the growth of the moringa tea market, as consumers prefer products that reach the market after proper screening and testing by some government body. Nevertheless, the moringa tea market is expected to substantially increase in the coming years.

Moringa Tea Market: Segmentation:

On the basis of nature -

• Organic
• Conventional

On the basis of formulation -

• Original
• Flavored

On the basis of packing type -

• Boxes
• Bags
• Loose
• Gift Packing

On the basis of type -

• Crushed Leaves
• Tea Infusion Bags

Moringa Tea Market: Participants

Examples of some of the market participants in the global moringa tea market identified are Kuli Kuli, Grener, Rootalive, Rainforest Herbs, Ayuritz Phytonutrients Pvt. Ltd., and others.

Moringa Tea Market: Key Developments

Moringa tea is ranked among the top beverages and health supplements in the market. For instance, moringa tea has been catapulted as one of the favorite super foods because of its high oxygen radical absorbacne capacity, a unit developed by the National Institute of Aging in the National Institute of Health (NIH). Also, the health benefits of moringa tea were confirmed by a scientific study on animals, a study that was reported in the 'Journal of Medicinal Food', in the year 2009.

As a result of consumer demand, the moringa tea market is expanding by introducing new moringa tea plantations and processing projects in other areas. For examples, a project in 2017 supported by the United States Agency for International Development (USAID) – 'Model feasibility study and business plan for the establishment of a medium size moringa tea processing factory in Nigeria'. The project involves moringa tea processing, packing, and marketing. Products would be first introduced in small markets to spread awareness regarding moringa tea.

Opportunities for Moringa Tea Market Participants

Moringa tea has a great opportunity of expansion in countries where malnutrition is common, or countries such as Brazil where non-profit organizations are promoting the use of moringa to combat diseases caused due to polluted water. The promotion of the production of moringa tea in an organic manner also offers a potential opportunity to increase the consumer base and grow the moringa tea market in regions where the market for conventional products has reached saturation.

Brief Approach to Research

The research report presents a comprehensive assessment of the moringa tea market, and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report on moringa tea provides analysis and information according to market segments such as geography, nature, formulation, packing type, and type.

Key Data Points Covered in the moringa tea Report:

• An overview of the global moringa tea market, including background and advancement.
• Macroeconomic factors affecting the moringa tea market, and its potential.
• Market dynamics, such as drivers, challenges, and trends.
• Detailed value chain analysis of the moringa tea
• The cost structure of and segments covered in the study.
• In-depth pricing analysis, by crucial segments, regions, and by major market participants.
• Analysis of supply and demand, such as top producing and consuming geographies, imports/exports, and overall trade scenario.
• Analysis of the market structure, including a tier-wise categorization of key market participants in the moringa tea
• Competitive landscape of the market, including detailed profiles of the top players in the moringa tea

Regional analysis of the moringa tea market includes:

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Argentina, Peru, Chile, Rest of LATAM)
• Western Europe (Germany, Italy, U.K, Spain, France, Nordic countries, BENELUX, Rest of Western Europe)
• Eastern Europe (Poland, Russia, Ukraine, Rest of Eastern Europe)
• Japan
• Asia Pacific Excluding Japan (Greater China, India, South Korea, ASEAN Countries, Rest of APEJ)
• Middle East and Africa (GCC Countries, Turkey, Iran, Israel, S. Africa, Rest of MEA)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain of the moringa tea market. The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights:

• Detailed overview of parent market
• Changing market dynamics in the industry
• In-depth market segmentation
• Historical, current, and projected market size in terms of volume and value
• Recent industry trends and developments
• Competitive landscape
• Strategies of key players and products offered
• Potential and niche segments, geographical regions exhibiting promising growth
• A neutral perspective on market performance
• Must-have information for market players to sustain and enhance their market footprint

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Future Market Insights.