The Multi-pack Carriers Market is estimated to be valued at USD 1.8 billion in 2025 and is projected to reach USD 2.8 billion by 2035, registering a compound annual growth rate (CAGR) of 4.7% over the forecast period.
The multi-pack carriers market is expanding steadily, driven by increasing demand for convenient and sustainable packaging solutions in the beverage industry. Changes in consumer buying habits favoring multi-unit purchases have encouraged manufacturers to offer effective packaging that enhances portability and product protection. The shift towards environmentally friendly materials has played a significant role in shaping market growth, with brands adopting recyclable and biodegradable options to meet sustainability goals and regulatory requirements.
Innovations in packaging design have also improved user experience by making carriers easier to handle and visually appealing. Additionally, the rise of online retailing and e-commerce platforms has necessitated sturdy and protective multi-pack carriers to ensure safe product delivery.
The alcoholic beverages sector has emerged as a key driver, given its high volume sales and need for reliable packaging solutions. Growth in this sector, combined with increased environmental awareness and evolving retail formats, is expected to propel the multi-pack carriers market forward.
The market is segmented by Product Type, Material Type, and End Use and region. By Product Type, the market is divided into Baskets, Trays, and Others (Rim applied carriers). In terms of Material Type, the market is classified into Paper & Paperboard, Coated Unbleached Kraft Paperboard, Bleached Kraft Paperboard, Plastic, Polyethylene (PE), Polypropylene (PP), Polyethylene Terephthalate (PET), and Others. Based on End Use, the market is segmented into Alcoholic Beverages and Non-Alcoholic Beverages (Juices, Milk Products, Carbonated Drinks, Others). Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
The Baskets segment is anticipated to hold 43.6% of the multi-pack carriers market revenue in 2025, leading the product type category. This segment’s growth is linked to the practicality and versatility of baskets as carriers, which provide structural support and ease of handling for multiple beverage units.
The ability of baskets to accommodate varying pack sizes and their reusable nature has made them popular among both manufacturers and consumers. Additionally, design improvements focusing on durability and ergonomic features have enhanced their appeal.
These carriers are often favored in retail environments for their ability to organize and present products attractively. The preference for reusable packaging solutions further supports the continued expansion of the baskets segment.
The Paper & Paperboard segment is projected to contribute 51.2% of the multi-pack carriers market revenue in 2025, making it the dominant material type. Growth in this segment has been driven by the growing emphasis on sustainable packaging materials that are recyclable and biodegradable.
Paper and paperboard offer a lightweight yet sturdy option for packaging multiple beverage units, aligning with consumer and regulatory demand for environmentally responsible materials. Advances in paperboard technology have improved moisture resistance and strength, allowing these carriers to maintain product integrity during handling and transportation.
Additionally, paper-based carriers can be easily customized with branding and design elements, increasing their attractiveness for marketing purposes. As sustainability continues to be a key priority, the Paper & Paperboard segment is expected to maintain strong growth.
The Alcoholic Beverages segment is expected to represent 58.7% of the multi-pack carriers market revenue in 2025, retaining its position as the leading end-use category. This growth has been fueled by high consumer demand for packaged alcoholic drinks such as beer, wine, and spirits, which are frequently sold in multi-unit packs.
Packaging requirements in this sector emphasize product protection, ease of transport, and visual appeal to attract consumers in retail and hospitality settings. The rising trend of at-home consumption and gifting occasions has further increased the need for convenient and attractive multi-pack carriers.
Moreover, strict regulations regarding packaging sustainability and safety in alcoholic beverage distribution have driven manufacturers to adopt innovative carrier designs and materials. With continued growth in alcoholic beverage sales worldwide, this end-use segment is expected to dominate the multi-pack carriers market.
Multi-pack carriers market is expected to witness growth due to the increased sales of multi-pack carriers compared to the single bottles or cans sold.
When products are clubbed and the brands offer an optimum discount, a significant hike in the sales of multi-pack carriers is observed. Ease of printability in multi-pack carriers; make the product visually enticing and easily recognizable.
The products that catch the consumers' eye eventually end up being bought, which improves the overall sales of multi-pack carriers and clears the old stocks.
According to WestRock Company, 75% of beverage purchase decisions are made by the consumers at the aisle amidst the various options available. The benefits of multi-pack carriers in improving the overall sales of multi-pack carriers would drive their multi-pack carriers' market demand.
The multi-pack carrier reduces the cost of packaging the product, which is one of the significant factors that impact its multi-pack carriers' market growth. The cost saved can be utilized in marketing the product in the multi-pack carriers market, which would lead to increased sales of multi-pack carriers, eventually benefitting the company.
Upper-middle-class consumers tend to buy more of such multi-pack carriers as convenience is a more important factor than cost.
Due to such elements, the multi-pack carriers would witness an upright growth in the forecast period. The inclination of consumers towards sustainable packaging solutions would increase the demand for paper-based multi-pack carriers.
Multi-pack carriers’ market demand is likely to grow in the North American region due to the increased consumption of beverages per capita, followed by Europe.
In the coming future, multi-pack carriers would witness upright growth in the global multi-pack carriers market due to urbanization in developing countries, and their capability to attract a large number of customers would contribute to their increase in demand for multi-pack carriers.
The key players in the multi-pack carriers market are Smurfit Kappa Group plc, WestRock Company, Graphic Packaging International, LLC, Fishbone Packaging Inc., British Polythene Limited, Grip-Pak, Wynalda Packaging, and Canada Kegs & Packaging.
| Report Attribute | Details |
|---|---|
| Growth rate | CAGR of 4.7% from 2025 to 2035 |
| The base year for estimation | 2024 |
| Historical data | 2020 to 2024 |
| Forecast period | 2025 to 2035 |
| Quantitative units | Revenue in million and CAGR from 2025 to 2035 |
| Report Coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis |
| Segments Covered | Product type, end-use, material type, region |
| Regional scope | North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia; and New Zealand |
| Country scope | USA, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates, Iran, South Africa |
| Key companies profiled | Smurfit Kappa Group plc; WestRock Company; Graphic Packaging International; LLC; Fishbone Packaging Inc.; British Polythene Limited; Grip-Pak; Wynalda Packaging; and Canada Kegs & Packaging. |
| Customization scope | Free report customization (equivalent to up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
The global multi-pack carriers market is estimated to be valued at USD 1.8 billion in 2025.
It is projected to reach USD 2.8 billion by 2035.
The market is expected to grow at a 4.7% CAGR between 2025 and 2035.
The key product types are baskets, trays and others (rim applied carriers).
paper & paperboard segment is expected to dominate with a 51.2% industry share in 2025.
Multi-pack Carriers Market
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