Removal Strips Market Size and Share Forecast Outlook 2025 to 2035

The Removal Strips Market is estimated to be valued at USD 1,900.7 million in 2025 and is projected to reach USD 3,371.8 million by 2035, registering a compound annual growth rate (CAGR) of 5.9% over the forecast period.

Quick Stats for Removal Strips Market

  • Industry Value (2025): USD 1,900.7 million
  • Forecast Value (2035): USD 3,371.8 million
  • Forecast CAGR: 5.9%
  • Leading Segment in 2025: Women (62.3%)
  • Key Growth Region: North America, Asia-Pacific, Europe
  • Top Key Players: Reckitt Benckiser, Kao Corporation, Walgreen Co., Ulta Beauty, Earth Therapeutics, Sephora, L’Oréal, Tonymoly Co., Ltd., Boscia, KaoUSA, Hip Hop

Removal Strips Market

Rationale for Segmental Growth in the Removal Strips Market

Market Overview

The removal strips market is registering stable growth, fueled by increasing consumer demand for convenient, at home grooming solutions and rising awareness of personal care hygiene. Product launches and industry updates have indicated a growing preference for quick, mess free hair removal methods that align with fast paced lifestyles.

Manufacturers have expanded their product portfolios with skin friendly formulations and flexible strip designs, catering to varying hair types and skin sensitivities. Seasonal demand peaks during summer and festive periods have boosted sales, particularly among consumers preparing for vacations and social gatherings.

Retailers have broadened product availability through organized retail chains, enhancing consumer access to diverse brands and pack sizes. Additionally, beauty awareness campaigns and social media trends have heightened product visibility among younger demographics. Looking ahead, the market is expected to grow further through product innovation, eco friendly packaging, and increasing penetration in emerging markets. Segmental growth is led by Women in the end user category, Home in the end use segment, and Hypermarkets/Supermarkets as the preferred sales channel.

Segmental Analysis

The market is segmented by End User, End Use, and Sales Channel and region. By End User, the market is divided into Women and Men. In terms of End Use, the market is classified into Home, Salon, and Others.

Based on Sales Channel, the market is segmented into Hypermarkets/Supermarkets, Specialty Stores, Drugstores, Convenience Stores, Multi-brand Stores, Online Retailers, Direct Sales, and Other Sales Channel. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.

Insights into the End User Segment: Women

Removal Strips Market Analysis By End User

The Women segment is projected to contribute 62.3% of the removal strips market revenue in 2025, sustaining its dominant position in consumer demographics. Growth of this segment has been shaped by women's heightened focus on personal grooming and skincare maintenance as part of their daily routines.

Product marketing campaigns have specifically targeted women, emphasizing ease of use, skin safety, and salon like results at home. Consumer feedback has consistently favored removal strips for their speed and convenience compared to traditional hair removal methods.

Additionally, the diversity of product formulations designed for sensitive, normal, and dry skin types has broadened product appeal among women consumers. Promotional efforts through beauty influencers and wellness platforms have further increased awareness and adoption within this demographic. As personal care routines continue to evolve toward convenience and effectiveness, the Women segment is expected to remain the leading consumer base in the removal strips market.

Insights into the End Use Segment: Home

Removal Strips Market Analysis By End Use

The Home segment is projected to hold 57.8% of the removal strips market revenue in 2025, maintaining its position as the primary end use environment. Growth of this segment has been supported by the increasing preference for self care solutions that allow consumers to perform grooming activities within the privacy of their homes.

The convenience of home usage, coupled with cost savings compared to salon visits, has driven adoption across diverse age groups. Product packaging innovations have included step by step instructions and ready to use formulations, making them accessible to first time users.

Social distancing measures during health crises further reinforced the trend toward home based grooming solutions, which continues to influence consumer behavior. Moreover, the integration of pre and post treatment care products in at home kits has enhanced the overall user experience. With time saving and privacy remaining key consumer priorities, the Home segment is expected to sustain its leadership in the removal strips market.

Insights into the Sales Channel Segment: Hypermarkets/Supermarkets

Removal Strips Market Analysis By Sales Channel

The Hypermarkets/Supermarkets segment is projected to contribute 33.5% of the removal strips market revenue in 2025, securing its place as the leading sales channel. Growth in this segment has been driven by the convenience of accessing personal care products alongside everyday essentials during routine shopping trips.

Hypermarkets and supermarkets have strategically positioned personal care aisles to attract consumer attention, leading to impulse purchases and brand switching opportunities. Promotional campaigns, discount bundles, and seasonal offers have further stimulated in store sales.

Additionally, the wide availability of both premium and value brands in hypermarkets and supermarkets has provided consumers with varied price options and product choices under one roof. As organized retail networks expand their footprint in emerging markets, and consumer shopping habits continue to favor in person product evaluation, the Hypermarkets/Supermarkets segment is expected to maintain its stronghold in the removal strips market.

What is Driving Demand for Removal Strips Market?

The growing importance of fashion and beauty trends along with the increasing innovation in removing products is anticipated to grow at a significant rate during the forecast period. Further, rising consciousness with respect to personal grooming and enhancing aesthetic appeal are some of the major factor driving the demand of the product.

Further, the rise in per capita income is one of the key factors leading to increasing demand for removal strips around the world.

The growing number of beauty salons and spas is also driving the market forward. Other factors expected to drive the growth of the removal strips market include an improved standard of living and a changing lifestyle.

However, the pandemic outbreak has had a significant impact on the removal strips industry. The beauty industry experienced a temporary downswing, especially in certain beauty sectors. The pandemic had both negative as well as positive impact on the market.

Apart from this, consumers drastically resorted to making purchase online which forced the manufacturers and players to stimulate their online penetration to capitalize on sales opportunities. All of such drastic operational changes due to outbreak of novel coronavirus resulted in certain temporary challenges on the part of players.

Economic Pricing and Growing Acceptance of Personal Grooming Products among Men Complementing the Removal Strips Market SaleÂÂ

One of the major factors driving the market is men's growing acceptance of hair removal products. According to recent trends, many men are engaging in various grooming activities, including hair removal. Furthermore, the growing popularity of metrosexual culture has prompted businesses to introduce products tailored to men. This factor is expected to drive the product demand in the near future.

Further, removal strips are a popular product among consumers with average disposable incomes due to their simplicity and ease of use. To keep removal strips within reach of this demographic, manufacturers will continue to offer them at a low cost. Rather than premium pricing that reflects high profit margins, market players will continue to focus on providing removal strips in a cost-effective price range.

USA and Canada Removal Strips Market Outlook

In the USA, the removal strips market is booming over the past few years and is expected to rise owing high spending on personal grooming, and rising hygiene concerns among men and women in the country.

Further, in the coming years, the regional market is expected to be driven by changing living standards, an increase in the number of working women looking for quick hair removal solutions, an emerging metrosexual culture, and rising consumer spending power.

Europe Demand Outlook for Removal Strips Market

Removal Strips Market Cagr Analysis By Country

The demand for removal strips market in the European market is estimated to grow significantly in the upcoming years. The expansion has been aided by the emergence of non-banking players in the payment industry.

Many consumers prefer virtual marketplaces to purchase a variety of products including personal grooming products, as a result, many retailers in the European market have been venturing into online retail. Over the forecast period, these trends are expected to have a positive impact on market growth.

Who are the Key Manufacturers of Removal Strips Market?

Removal Strips Market Analysis By Company

Some of the leading manufacturers of removal strips market include

  • Reckitt Benckiser
  • Kao Corporation
  • Walgreen Co.
  • Ulta Beauty
  • Earth Therapeutics
  • Sephora
  • L’Oréal
  • Tonymoly Co.
  • Ltd.
  • Boscia
  • KaoUSA
  • Hip Hop among others

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Key Segments

By End User:

  • Men
  • Women

By End Use:

  • Salon
  • Home
  • Others

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drugstores
  • Convenience Stores
  • Multi-brand Stores
  • Online Retailers
  • Direct Sales
  • Other Sales Channel

By Region:

  • North America
    • USA & Canada
  • Latin America
    • Brazil, Mexico, Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa

Table of Content

  1. Executive Summary
    • Global Market Outlook
    • Demand-side Trends
    • Supply-side Trends
    • Technology Roadmap Analysis
    • Analysis and Recommendations
  2. Market Overview
    • Market Coverage / Taxonomy
    • Market Definition / Scope / Limitations
  3. Market Background
    • Market Dynamics
      • Drivers
      • Restraints
      • Opportunity
      • Trends
    • Scenario Forecast
      • Demand in Optimistic Scenario
      • Demand in Likely Scenario
      • Demand in Conservative Scenario
    • Opportunity Map Analysis
    • Product Life Cycle Analysis
    • Supply Chain Analysis
    • Investment Feasibility Matrix
    • Value Chain Analysis
    • PESTLE and Porter’s Analysis
    • Regulatory Landscape
    • Regional Parent Market Outlook
    • Production and Consumption Statistics
    • Import and Export Statistics
  4. Global Market Analysis 2020 to 2024 and Forecast, 2025 to 2035
    • Historical Market Size Value (USD Million) Analysis, 2020 to 2024
    • Current and Future Market Size Value (USD Million) Projections, 2025 to 2035
      • Y-o-Y Growth Trend Analysis
      • Absolute $ Opportunity Analysis
  5. Global Market Pricing Analysis 2020 to 2024 and Forecast 2025 to 2035
  6. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By End User
    • Introduction / Key Findings
    • Historical Market Size Value (USD Million) Analysis By End User , 2020 to 2024
    • Current and Future Market Size Value (USD Million) Analysis and Forecast By End User , 2025 to 2035
      • Women
      • Men
    • Y-o-Y Growth Trend Analysis By End User , 2020 to 2024
    • Absolute $ Opportunity Analysis By End User , 2025 to 2035
  7. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By End Use
    • Introduction / Key Findings
    • Historical Market Size Value (USD Million) Analysis By End Use, 2020 to 2024
    • Current and Future Market Size Value (USD Million) Analysis and Forecast By End Use, 2025 to 2035
      • Home
      • Salon
      • Others
    • Y-o-Y Growth Trend Analysis By End Use, 2020 to 2024
    • Absolute $ Opportunity Analysis By End Use, 2025 to 2035
  8. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Sales Channel
    • Introduction / Key Findings
    • Historical Market Size Value (USD Million) Analysis By Sales Channel, 2020 to 2024
    • Current and Future Market Size Value (USD Million) Analysis and Forecast By Sales Channel, 2025 to 2035
      • Hypermarkets/Supermarkets
      • Specialty Stores
      • Drugstores
      • Convenience Stores
      • Multi-brand Stores
      • Online Retailers
      • Direct Sales
      • Other Sales Channel
    • Y-o-Y Growth Trend Analysis By Sales Channel, 2020 to 2024
    • Absolute $ Opportunity Analysis By Sales Channel, 2025 to 2035
  9. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Region
    • Introduction
    • Historical Market Size Value (USD Million) Analysis By Region, 2020 to 2024
    • Current Market Size Value (USD Million) Analysis and Forecast By Region, 2025 to 2035
      • North America
      • Latin America
      • Western Europe
      • Eastern Europe
      • East Asia
      • South Asia and Pacific
      • Middle East & Africa
    • Market Attractiveness Analysis By Region
  10. North America Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • USA
        • Canada
        • Mexico
      • By End User
      • By End Use
      • By Sales Channel
    • Market Attractiveness Analysis
      • By Country
      • By End User
      • By End Use
      • By Sales Channel
    • Key Takeaways
  11. Latin America Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • Brazil
        • Chile
        • Rest of Latin America
      • By End User
      • By End Use
      • By Sales Channel
    • Market Attractiveness Analysis
      • By Country
      • By End User
      • By End Use
      • By Sales Channel
    • Key Takeaways
  12. Western Europe Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • Germany
        • UK
        • Italy
        • Spain
        • France
        • Nordic
        • BENELUX
        • Rest of Western Europe
      • By End User
      • By End Use
      • By Sales Channel
    • Market Attractiveness Analysis
      • By Country
      • By End User
      • By End Use
      • By Sales Channel
    • Key Takeaways
  13. Eastern Europe Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • Russia
        • Poland
        • Hungary
        • Balkan & Baltic
        • Rest of Eastern Europe
      • By End User
      • By End Use
      • By Sales Channel
    • Market Attractiveness Analysis
      • By Country
      • By End User
      • By End Use
      • By Sales Channel
    • Key Takeaways
  14. East Asia Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • China
        • Japan
        • South Korea
      • By End User
      • By End Use
      • By Sales Channel
    • Market Attractiveness Analysis
      • By Country
      • By End User
      • By End Use
      • By Sales Channel
    • Key Takeaways
  15. South Asia and Pacific Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • India
        • ASEAN
        • Australia & New Zealand
        • Rest of South Asia and Pacific
      • By End User
      • By End Use
      • By Sales Channel
    • Market Attractiveness Analysis
      • By Country
      • By End User
      • By End Use
      • By Sales Channel
    • Key Takeaways
  16. Middle East & Africa Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
    • Historical Market Size Value (USD Million) Trend Analysis By Market Taxonomy, 2020 to 2024
    • Market Size Value (USD Million) Forecast By Market Taxonomy, 2025 to 2035
      • By Country
        • Kingdom of Saudi Arabia
        • Other GCC Countries
        • Turkiye
        • South Africa
        • Other African Union
        • Rest of Middle East & Africa
      • By End User
      • By End Use
      • By Sales Channel
    • Market Attractiveness Analysis
      • By Country
      • By End User
      • By End Use
      • By Sales Channel
    • Key Takeaways
  17. Key Countries Market Analysis
    • USA
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Canada
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Mexico
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Brazil
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Chile
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Germany
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • UK
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Italy
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Spain
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • France
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • India
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • ASEAN
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Australia & New Zealand
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • China
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Japan
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • South Korea
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Russia
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Poland
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Hungary
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Kingdom of Saudi Arabia
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • Turkiye
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
    • South Africa
      • Pricing Analysis
      • Market Share Analysis, 2024
        • By End User
        • By End Use
        • By Sales Channel
  18. Market Structure Analysis
    • Competition Dashboard
    • Competition Benchmarking
    • Market Share Analysis of Top Players
      • By Regional
      • By End User
      • By End Use
      • By Sales Channel
  19. Competition Analysis
    • Competition Deep Dive
      • Reckitt Benckiser
        • Overview
        • Product Portfolio
        • Profitability by Market Segments (Product/Age /Sales Channel/Region)
        • Sales Footprint
        • Strategy Overview
          • Marketing Strategy
          • Product Strategy
          • Channel Strategy
      • Kao Corporation
      • Walgreen Co.
      • Ulta Beauty
      • Earth Therapeutics
      • Sephora
      • L’Oréal
      • Tonymoly Co.
      • Ltd.
      • Boscia
      • KaoUSA
      • Hip Hop
  20. Assumptions & Acronyms Used
  21. Research Methodology

List of Tables

  • Table 1: Global Market Value (USD Million) Forecast by Region, 2020 to 2035
  • Table 2: North America Market Value (USD Million) Forecast by Country, 2020 to 2035
  • Table 3: Latin America Market Value (USD Million) Forecast by Country, 2020 to 2035
  • Table 4: Western Europe Market Value (USD Million) Forecast by Country, 2020 to 2035
  • Table 5: Eastern Europe Market Value (USD Million) Forecast by Country, 2020 to 2035
  • Table 6: East Asia Market Value (USD Million) Forecast by Country, 2020 to 2035
  • Table 7: South Asia and Pacific Market Value (USD Million) Forecast by Country, 2020 to 2035
  • Table 8: Middle East & Africa Market Value (USD Million) Forecast by Country, 2020 to 2035

List of Figures

  • Figure 1: Global Market Pricing Analysis
  • Figure 2: Global Market Value (USD Million) Forecast 2020 to 2035
  • Figure 3: Global Market Value (USD Million) Share and BPS Analysis by Region, 2025 and 2035
  • Figure 4: Global Market Y-o-Y Growth Comparison by Region, 2025 to 2035
  • Figure 5: Global Market Attractiveness Analysis by Region
  • Figure 6: North America Market Incremental $ Opportunity, 2025 to 2035
  • Figure 7: Latin America Market Incremental $ Opportunity, 2025 to 2035
  • Figure 8: Western Europe Market Incremental $ Opportunity, 2025 to 2035
  • Figure 9: Eastern Europe Market Incremental $ Opportunity, 2025 to 2035
  • Figure 10: East Asia Market Incremental $ Opportunity, 2025 to 2035
  • Figure 11: South Asia and Pacific Market Incremental $ Opportunity, 2025 to 2035
  • Figure 12: Middle East & Africa Market Incremental $ Opportunity, 2025 to 2035
  • Figure 13: North America Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 14: Latin America Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 15: Western Europe Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 16: Eastern Europe Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 17: East Asia Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 18: South Asia and Pacific Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 19: Middle East & Africa Market Value Share and BPS Analysis by Country, 2025 and 2035
  • Figure 20: Global Market - Tier Structure Analysis
  • Figure 21: Global Market - Company Share Analysis

Frequently Asked Questions

How big is the removal strips market in 2025?

The global removal strips market is estimated to be valued at USD 1,900.7 million in 2025.

What will be the size of removal strips market in 2035?

The market size for the removal strips market is projected to reach USD 3,371.8 million by 2035.

How much will be the removal strips market growth between 2025 and 2035?

The removal strips market is expected to grow at a 5.9% CAGR between 2025 and 2035.

What are the key product types in the removal strips market?

The key product types in removal strips market are women and men.

Which end use segment to contribute significant share in the removal strips market in 2025?

In terms of end use, home segment to command 57.8% share in the removal strips market in 2025.

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Removal Strips Market