Stretch Mark Removal Products Market

Stretch Mark Removal Products Market by Product – Creams, Oils & Serums, Lotions, and Gels for 2020 - 2030


Stretch marks are nearly inevitable as recent studies suggest that nearly 70 to 90 percent of pregnant women develop them. They also affect a significantly large population of adolescent women. Even adolescent men often complain of stretchmarks.

Unsurprisingly, these factors have led to significant surge in the anti-stretch markets products available in the market.  

While predominantly associated with pregnant ladies, stretch mark removal products are also used by women who are in their weight-loss journey and wish for an effective solution to get rid of stretch marks.

Stretchmark also is a common sign of aging. Since millennial are more are more conscious about self-care, they willingly spend on products that help them to either reduce or reverse signs of aging.

On the back of these factors, the market for stretchmark products is expected to grow significantly in the coming years. Future Market Insights (FMI) in its latest study has projected the market to record a compound annual growth rate of 9% between 2020 and 2030.

Preference Toward Topical Product

A common perception today is that organic ingredients derived from natural sources are more effective in skincare. Driven by this thought, consumers are reporting high inclination towards topical products.

There is also a considerable focus on leveraging their online presence. In order to expand their reach, these brands are creating exclusive strategies to promote their topical products across online platforms.

Compared to other scar treatments such as laser and micro-needling, topical products are available at a lower price. This is one of the chief factors driving sales within the category. Against this backdrop, companies see the expansion of non-surgical treatments market as a key growth driver.

Topical stretchmark removal products are often recommended by doctors for the treatment of stretchmark caused during pregnancy. Besides physicians’ advice, the growing acceptance of topical products among consumers will pave the way for the market’s expansion in the near future.

Key Challenges

The risk of side effects associated with stretchmark removal products might negatively impact sales. Use of certain products can cause redness and itchiness. Concerns about these potential side-effects continue to pose challenges.

Market players are also required to adhere to certain stringent regulations. Under contemporary laws, skincare product brands are required to correctly mention the ingredient list and warn against potential side-effects due to the presence of certain ingredients.

It is therefore in practice for these brands to recommend patch test before directly applying these products on skin. Possibility of side effects and stringent regulations overriding operations can hamper the growth of the market to an extent.

Region-wise Analysis

North America Stretch Mark Removal Products Market

North America, led by the US, continues to be one of the leading markets for stretch mark removal products globally. It is set to remain lucrative through the course of the forecast period.

Coupled with impressive spending power, consumers in the US and Canada have demonstrated high willingness to spend on effective skincare. This consumer trait is visible in other cosmetics categories as well, and is likely to provide an impetus to market growth during the forecast period.

A key trend observed in the North America stretch mark removal products market is the growing preference toward organic products. Many consumers are willing to pay premium for products that do not have harmful ingredients.

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Europe Stretch Mark Removal Products Market

Europe is home to some of the leading cosmetics and skincare brands, and anti-stretch market product brands have enjoyed a period of relatively stability in the region.

Consistent demand from the U.K., Italy, France, Germany, and other countries will support the expansion of the market within the region. Although as is the case with other cosmetics categories, demand has witnessed a blip during the COVID-19 period, and the status quo is likely to change in 2021 and beyond.

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Asia Pacific Stretch Mark Removal Products Market

In the last couple of years Asia Pacific has emerged as a highly lucrative market for stretch mark removal products. Thanks to persistent efforts by leading brands to create awareness about skincare, consumers are not considering the benefits of using these products but are more willing to spend on them.

The Asia Pacific market offers incredible opportunities for the market’s expansion. Besides focus on skincare, the demand for clean beauty is surging at a considerable pace. This is expected to give impetus to the sales of topical stretch mark removal products in the region.

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Category-wise Insights

Product Type

Among various categories of products available in the market, demand for creams is likely to remain steady during the course of the forecast period. Besides convenience of use, their easy availability is a key factor they are preferred by consumers.

However, the rising demand for organic ingredients is expected to boost sales in the oils and serum category in the coming years.

End User

Among end users, ‘adults’ will account for the lion’s share of the market. The incidence of weight gain, which often causes stretch marks, is higher in this demographic. Also, pregnancies are leading causes behind rising demand for stretch mark removal products. 


While conventional segment continues to hold the leading market share, growth witnessed in the organic segment too will rise at an impressive pace. The increasing demand for organic ingredients due to popular skincare benefits associated with them is expected to fuel growth in the segment.


Sales Channel

Stretch removal products are predominantly sold via traditional pharmacies. However, in the last couple of years, the market has made inroads into specialty stores and online sales channels.

Thanks to the rising penetration of the internet and smartphones, product information is just one click away. Citing consumer reliance on the internet, leading brands are allocating more funds and resources towards bolstering their online presence.

Ecommerce and other online platforms have also become more relevant for consumers amidst the COVID-19 outbreak. 

Competitive Intelligence

The market for stretchmark removal products is a highly competitive one. The presence of several brands, small and large alike, has rendered the market highly fragmented.

Companies operating in the market are primarily focusing on keeping pace with changing consumer preferences. For instance, some of them have swiftly shifted towards production of organic stretch removal products to cater to the changing consumer needs.

Overall, product launches remain a key strategy adopted by the market players to gain competitive advantage. With some of them focusing on strategic alliances to expand footprint and portfolio, competition witnessed in the market will possibly get fiercer in the coming years.

StriCura, for instance, has recently launched a skincare product that it touting as “All-in-one skin formula”. Some of the most popular stretch removal creams are outrageously priced, which has made them out-of-reach of common men. Contrary to this, StriCura’s product contains superior ingredients and is available at a pocket-friendly pricing.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

USD Million for value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania Middle East & Africa


Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Poland, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Vietnam, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, South Africa

Key Segments Covered

Product, End User, Nature, Sales Channel, and Region

Key Companies Profiled

Clarins Group, Merz GmbH and Co. KGaA, E.T Browne Drug Co., Union-Swiss Ltd (Bio-Oil), Basq Skincare, Weleda AG, Dermaclara Inc., Mama Mio US Inc., Vichy Laboratories, First Botany Cosmeceuticals, Honasa Consumer Pvt Ltd., and others.


Report Coverage

Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered by the Report

  • Which are the top companies instretch mark removal products market?

    Clarins Group, Merz GmbH and Co. KGaA, and E.T Browne Drug Co. are among the leading players operating in the market

  • What is theStretch Mark Removal Products Marketsize?

    The stretch mark removal products market is currently valued at US$ 2 Bn. The market is expected to rise at 9% CAGR to reach US$ 3 Bn by the end of 2030

  • Which is the largest market forstretch mark removal products?

    US is the largest market, with growth driven by high awareness among consumers.

  • Which is the most lucrative segment in terms of product in the stretch mark removal products market?

    Creams comprise the most lucrative segment. This segment is likely to witness steady demand during the course of the forecast period

  • What are the various types of ingredients used instretch mark removal products?

    Ingredients used in stretch mark removal products can be broadly categorized in two segments, conventional and organic. Of these, the conventional segment accounts for the leading share in the market.

  • What is the outlook onstretch mark removal productsmarket?

    The demand for stretch mark removal products is forecast to rise considerably in the coming years. The increasing focus on skincare will aid growth despite a temporary period of sluggish return due to COVID-19 outbreak.

Enquiry before Buying

  • Is this research conducted by Future Market Insights?

    Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst

  • What research methodology is followed by FMI?

    FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology

  • Who are the respondents for primary research?

    FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

  • Is a sample of this report available for evaluation?

    Yes, you can request a sample and it will be sent to you through an email.

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Stretch Mark Removal Products Market segmentation


  • Creams
  • Oils & Serums
  • Lotions
  • Gels
  • Others


  • Organic
  • Conventional

End User

  • Adults
  • Kids

Sales Channel

  • Wholesalers & Distributors
  • Online Retailers
  • Hypermarkets and Supermarkets
  • Pharmacy Stores
  • Specialty Stores
  • Independent Small Stores
  • Other Sales Channel

Regional Outlook

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of LATAM)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East and Africa (GCC Countries, Turkey, Northern Africa, South Africa)

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Stretch Mark Removal Products Market