About the Report
Stretch wrappers are used to wrap the goods to the pallet with stretch film. Stretch wrappers are specialized wrapping machines used for picking and handling of pallet loads of random heights and of variable weight. Goods and products are placed on the pallets wrapped firmly, so that they remain in their position and don’t move during the shipment. These machines are available in automatic and semi-automatic models.
This report includes analysis of completely automated stretch wrappers with a pallet wrapping speed more than 50 pallets per hour. Automatic stretch wrappers are generally available as turntable, rotary arm, robotic, and ring. Increasing adoption of turntable, and rotary arm type stretch wrappers in the food & beverage industries, have significantly the propelled the growth of stretch wrappers market.
In its new study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for stretch wrappers. The report tracks the global sales of stretch wrappers in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on the stretch wrappers industry.
How Historical and Future Outlook for Stretch Wrappers Market Match Up?
In the late 1970, two brothers so-called Bill and Pat Lancaster has proposed the idea of unitizing number of loads onto the same pallet without damaging while transit. In 1973, the Lancaster brothers would able to present the first ever stretch wrapper at the Packaging Machinery Manufacturer’s business show. They established a way to combine pallet loads by wrapping them with sheets of plastic film. This was quicker and inexpensive than any other methods available. From then ahead major end use industries are preferring the way of stretch wrappers for securing their loads while shipping.
Customers nowadays are looking for versatile and damage-proof delivery of packaged products, which has resulted in growing demand for stretch wrapper. Firmly wrapped pallets with the plastic films keep the stored products more safe on turbulent trips. End users are aiming at offering a single solution to tackle both economic and effective transportation of the pelleted goods.
Therefore, fully automatic stretch wrappers are gaining more acceptance as they can be used to wrap at a speed of up to 200 pallets per hour. This also offers additional benefit of reducing shipping costs during the transit and confirms quality of the stored product. According to FMI’s analysis, market for stretch wrappers is estimated to expand by nearly two folds during the forecast period
Stretch wrappers are primarily used for wrapping and transportation of large amounts of solid, semi-solid or liquid substrates onto the pallet including food & beverages, pharmaceutical and tissue products. A well-known packaging concept is the delivery of goods on a pallet where polyethylene stretch film stabilizes the lightweight form during the shipment.
Currently, these automatic stretch wrappers are in high demand among various end-use industries, particularly pharmaceutical. The industry is exhibiting demand in order to quickly mitigate with the expanding consumer requirement arising due amid COVID-19. Increasing trade of pharmaceutical products among various regions has been witnessed from 2015 to 2020. Together, food & beverages and pharmaceutical industries are expected to account for maximum sales in the market. FMI expects, the stretch wrappers market to expand by 1.8 times of the current value, by 2031.
What are the Uses of Stretch Wrappers in Food and Beverages Industry?
According to The Interpack Alliance, the food industry will remain key purchaser of packaging machines, accounting for a share of under 32% in the global market, followed by the drinks industry with a share of 31.5%. Among various end users, the food & beverages segment is expected to occupy leading position in the stretch wrappers market.
Pallet wrapping ensures that food products are not just ready and secure, but also reach their destinations in a good condition. In the food industry, products in individual cases or loads are placed on pallets that require unitizing for proper shipping or transit. In many food plants, products may be warm or frozen, which require a protected and well-wrapped pallet load for complete assurance.
In the beverage industry, empty bottles and cans are required to be transported from their manufacturing plants to filling facilities. These bottles and can pallet loads are packed in stretch wrapped to stabilize the load and to keep cans and bottles clean until they reach the required location. More automatic stretch wrappers are anticipated to be install in such industries which in turn will create substantial revenue stream for the manufacturers.
Automatic Stretch Wrappers Offers Cost-savings
High manufacturing costs can translate into reduced profits. An average producer spends thousands of dollars on manual jobs. Today, companies are strategizing to reduce costs to achieve a better bottom line. The cost of packaging machines also is increasing day by day with the rising raw material costs. Capital costs are a major influence on the decision to adopt packaging technology such as automatic stretch wrappers. These robotic, ring, or rotary arm type automatic stretch wrappers are likely to help in decreasing overall costs along with improve production throughput and ability to run 24/7.
Labor cost is considerably high in developed nations. Adoption of automatic stretch wrappers eliminates the need to constantly find and train a new workforce, and allows employers to allocate available workforce with more value added jobs. Automatic and robotic stretch wrappers also makes the overall product process cost-effective by offering high-speed operations.
How is Availability of Resources Optimizing Consumption of Stretch Wrappers?
Wrapping of pallet loads does not require much effort to attain the required results. Wrapping of pallets loads can be done manually, that is they can be hand wrapped. Moreover, the wrapping process is simple and does not have much scope of errors. Unlike manufacturing process of key products, the process of wrapping up load, does not require skilled labor. Although it will take some extra time to perform the task manually, on the other hand, it prevents the cost of machinery. In countries with large populations such as China, India and Indonesia, labor is available comparatively at lower wages.
Stretch wrappers greatly increase the pace of wrapping with high stability and unitization. On the flip side, in emerging countries, the number of small-scale manufacturers is higher who deals with low volume output. These businesses cannot afford high volume and costly machineries. Hence, they prefer investing in monthly or daily wage labor rather than investing a large amount in automatic stretch wrappers.
Country-wise Insights
Will Export Oriented Packaging Machinery Industry Support the Stretch Wrappers Market?
As per the Italian Packaging Machinery Manufacturers Association (UCIMA), the Italian automatic packaging machinery is one of highest export tendency sectors (more than 80%) and consists of some 200-250 industrial-sized companies, along with around 300 production units. The presence of well-established and export oriented packaging machinery market and introduction of automation & robotics are expected to create growth opportunities for players operating in the market. Furthermore, the presence of top packaging machinery manufacturers including, BEMA SRL, Atlanta Stretch Spa, UNITECH SRL, PAGLIERANI s.r.l., Technowrapp srl and others is also reinforcing the growth in the country.
Why is the U.S. Considered a Lucrative Market for Stretch Wrapper?
As per FMI’s analysis, the U.S. is expected to exhibit high demand for automatic and robotic stretch wrappers over the forecast period. One of the key growth factors is that the U.S. is a country where most of the top food & beverage and pharmaceutical processing industries and manufacturers have been extensively inclined towards the use of atomize packaging lines in the processes.
Besides this, presence of companies such as PepsiCo, Inc., Cargill, Inc., The Kraft Heinz Company, Pfizer Inc., Johnson & Johnson, Merck & Co., Inc., and many others have their facilities in the U.S. which will otherwise play an important role in demand for stretch wrappers.
How is the Rising Consumption of Tissue & Hygiene Paper Supporting Growth of Germany?
With around 1.5 million tones of tissue and allied products consumption, Germany is anticipated to hold its top position the Europe markets. Driven by the increasing eco-conscious consumers and focus on sustainability, use of tissue and related products is booming in the developed German market, which is expected to support atomized stretch wrappers practices at the tissue converting sites.
The presence of leading tissue convertors such as Sofidel Group, Essity AB, WEPA Hygieneprodukte GmbH and others is also constantly fuelling the demand for stretch wrappers.
Why is China Emerging as the Fastest Growing Market for Stretch Wrappers?
Owing to increasing production capacities of both, food & beverages and tissue products at comparatively lower prices, China has emerged as one of the leading markets for usage as well as manufacturing of stretch wrappers. Moreover, with the presence of big players like Lantech, Inc., Signode Industrial Group LLC, FROMM Group and others, China will continue accounting for increasing sales and consumption in the market.
According to the report, China is single handedly projected to pull almost 1/5th of the global stretch wrappers demand by 2025. Moreover, China is also becoming major producers of packaging machinery and have begun to sell these machinery on the global market, which in turn expected to rise the competition and prices are set to fall.
Will India Emerge as an Attractive Stretch Wrappers Market?
Due to smaller end of the packaging line output, economical turntable stretch wrappers are most popular in the India market. However with changing atmosphere of businesses as they move towards industry 4.0, the demand for automatic stretch wrappers will rise. Also, emerging local players operating in the stretch wrappers market, such as Easypac Systems, Penguin Engineers, K M Trivedi Engineering Pvt. Ltd. and others are tirelessly providing their services to the end users.
Segment-wise Insights
Why are Rotary Arm Stretch Wrappers Preferred More?
By machine type, rotary arm stretch wrappers are anticipated to account for nearly half of the global market in terms of value by 2021. Besides this, collectively, ring and rotary arm stretch wrappers are estimated to have high penetration in the global market. These are preferred as they offer higher throughput, and ease in operations.
Which Order Type Is Mostly Preferred by End Users?
By order type, the standard stretch wrappers segment accounted for around 3/4th of the market share in the global stretch wrappers market in 2020. Further, with the expansion of end-use industries, and the need to fulfil precise consumer demand, providers are rapidly making customized and robotic stretch wrappers more viable option for the major warehouses, distribution centers and manufacturing sites.
Who is the Leading End User of Stretch Wrappers Market?
By end-use, almost 40% of the stretch wrappers demand came from the food & beverage end use industry in 2020. The contribution of stretch wrappers in the food and beverage industry is phenomenal, as they are largely used in the wrapping of frozen food, seafood, bakery products, snacks, alcoholic and non-alcoholic beverages, and other products.
However, with the recent outbreak of COVID-19 pandemic, it is witnessed that the demand for stretch wrappers is slowly shifting towards crucial pharmaceutical packaging needs, due to which this pharmaceutical industry is projected to create highest incremental opportunity by the end of forecast period.
Competitive Landscape
The global market for stretch wrappers is consolidated with key players focusing on offering customized solutions as per industry needs. Leading companies operating in the global market are optimizing their production to expand their portfolio and gain competitive edge.
Players such as Signode Industrial Group, LLC, Lantech, Inc., and Aetnagroup S.p.A. are among the leading companies operating in the market. Some of the players are aiming at strategic acquisition to gain competitive edge. For instance, in May 2019, Aetnagroup S.p.A. acquired OCME S.r.l., a leader in the production of end-of-line machines and plants in the packaging sector.
Some of the leading companies operating in the market are:
- Phoenix Wrappers, Inc.
- Reo-Pack A/S
- Lantech, Inc.
- Orion Packaging Systems LLC.
- Millwood, Inc.
- Signode Industrial Group, LLC
- Aetnagroup S.p.A.
- Wulftec International Inc.
- ARPAC LLC
- Cousins Packaging, Inc.
- Atlanta Stretch Spa
- UNITECH SRL
- BEMA SRL
- Innova Maquinaria Industrial S.L
- Tosa spa
- DNC packaging Machinery
- Movitec Wrapping Systems, SL
- Strema B.V.
- PAGLIERANI s.r.l.
- FROMM Group
- Matco International Gevelsberg GmbH
- Messersì Packaging S.r.l.
- ATECMAA PACKAGING
- Technowrapp srl
- Rees Machinery Group Ltd
- Hangzhou Youngsun Intelligent Equipment Co., Ltd.
- K M Trivedi Engineering Pvt. Ltd.
- Easypac Systems
- Multi Pack Machinery Company
- PACKWAY INC
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.
Scope of the Report
| Attribute | Details |
| Forecast Period | 2021-2031 |
| Historical Data Available for | 2015-2020 |
| Market Analysis | USD Million for value and Units for Volume |
| Key Regions Covered | North America, Latin America, Asia Pacific Excluding Japan, Western Europe, Western Europe, Japan, and Middle East & Africa |
| Key Countries Covered | US, Canada, Germany, U.K., France, Italy, Spain, Poland, Russia, China, India, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, South Africa. |
| Key Segments Covered | Machine Type, Order Type, End Use, and Region |
| Key Companies Profiled |
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| Report Coverage | Market Forecast, Brand share analysis, Competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives |
| Customization & Pricing |
Key Questions Answered in the Report
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Which Is the Most Lucrative Market for Stretch Wrappers?
APEJ currently leads the global market for stretch wrappers. Sales in APEJ are expected to account for over 30% of total demand registered globally by 2021.
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Which Is the Top-Selling Stretch Wrapper Machine?
Rotary arm is the most preferred stretch wrappers in the market. The demand for rotary arm stretch wrappers is further expected to increase over the forecast period owing to their higher production capacity compared to others.
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Who is the leading end user of Stretch Wrappers?
As per FMI, food & beverage industry is expected to account for maximum sales of stretch wrappers. This is expected to be a result of growing demand for safe and secure distribution of food & beverage products through transit.
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Who Are Some of the Leading Companies Offering Stretch Wrappers?
Some of the leading companies offering stretch wrappers are Signode Industrial Group, LLC, Lantech, Inc., BEMA SRL, Technowrapp srl, Aetnagroup S.p.A., FROMM Group, Millwood, Inc. and among others.
Enquiry before Buying
- Is This Research Conducted by Future Market Insights?
Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst
- What Research Methodology Is Followed by FMI?
FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology
- Who Are the Respondents for Primary Research?
FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.
- What Are the Sources of Secondary Research?
FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
- Is a Sample of This Report Available for Evaluation?
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Stretch Wrappers Market by Category
Machine Type
- Turntable
- Ring
- Robotic
- Rotary Arm
Order Type
- Customized
- Standard
End Use
- Food & Beverages
- Pharmaceuticals
- Tissue
Region
- North America
- Latin America
- Asia Pacific Excluding Japan (APEJ)
- Western Europe
- Eastern Europe
- Middle East and Africa (MEA)
- Japan
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by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights
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